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Digital Marketplace: The Future of E-commerce

The Future of E-commerce
It is no surprise that e-commerce has grown dramatically in recent years. I don't want to be boring, but certainly the pandemic and a few other market factors have had a role.
From ancient times, marketplaces of all shapes and sizes have served as the foundation for all types of business. As the world transforms and becomes more digital, the rise of digital marketplaces, e-commerce, and other types of online business is exploding.

E-commerce marketplace platforms are rapidly expanding in the digital environment and are expected to acquire momentum as the future of e-commerce. This increase is because of the fact that online marketplaces combine user demand and provide customers with a broader selection of products.


Digital Marketplaces Are the Way to the Future of E-Commerce

Without a doubt, online marketplaces will dominate the e-commerce business in the coming years. According to Coresight Research, marketplace platform revenue will more than double, reaching around $40 billion in 2022. This means that by 2022,

online marketplaces will account for 67% of worldwide e-Commerce revenues (Forrester).

Today, the issue is not whether you sell online but how far you can reach.

E-commerce offers limitless opportunities, and all you need to do is keep pace with the trends. What are you doing right now? How far can you go? Have you already made the transition from local to global?

Digital marketplaces are indeed the way of the future of e-commerce. The earlier you realize this and integrate it into your sales and marketing approach, the better. I really mean it.

The world is changing, and your competitors are not sleeping. You cannot overlook this trend if you really want to stay ahead.

It's all about the people in business, as it has always been. Understanding who you're pitching to is critical to your success. You should be aware. Everything you do in business should get you closer to your target audience.


Closing Lines:

Digital marketplaces are indeed the future of commerce. People will inevitably start shopping online even more in the future. That implies methods and means will be developed to make such transactions easier for the common individual. Explore how your business might profit from these markets and trends that suggest the future of physical and online shopping.

Spotlight

TESSCO Technologies

TESSCO Technologies is a value-added technology distributor, manufacturer, and solutions provider. TESSCO was founded more than 30 years ago with a commitment to deliver industry-leading products, knowledge, solutions, and customer service, and supports customers in the public and private sector. TESSCO supplies more than 50,000 products from 400 of the industry’s top manufacturers in mobile communications, Wi-Fi, Internet of Things, and wireless backhaul. As Your Total Source®, TESSCO is a single destination for outstanding customer experience, expert knowledge, and complete end-to-end solutions for the wireless industry.

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Danny Cobb, fellow and vice president of engineering for Dell Technologies’ telco systems business, remembers his company cruising into early 2020: Kicking off a new fiscal year with its operating plan in place, supply chain nailed down and factories humming; people coming into the office each day to the usual routine of looking for parking spots and taking laptops down to the cafeteria. Then came March, and the first wave of the Covid-19 pandemic hit U.S. shores. In the course of one weekend, Dell pivoted to having more than 90% of its workforce working from home. That meant a dramatic shift in its network needs and operations – one that was only able to be accomplished so quickly because of virtualized infrastructure.

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Metasploitable: A Platform for Ethical Hacking and Penetration Testing

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Significant advantages of the Metasploit Framework are discussed below: Open-source: Metasploit Framework is actively developed as open-source software, so most companies prefer this to grow their businesses. Easy usage: It is very easy to use, defining an easy-naming conversation with the commands. This also facilitates the building of an extensive penetration test of the network. GUI Environment: It mainly provides third-party instances that are friendly. These interfaces ease the penetration testing projects by providing the facilities with services such as button clicks, over-the-fly vulnerability management, and easy-to-shift workspaces, among others. Cleaner Exits: Metasploit can cleanly exit without detection, even if the target system does not restart after a penetration test. Additionally, it offers various options for maintaining persistent access to the target system. 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Danny Cobb, fellow and vice president of engineering for Dell Technologies’ telco systems business, remembers his company cruising into early 2020: Kicking off a new fiscal year with its operating plan in place, supply chain nailed down and factories humming; people coming into the office each day to the usual routine of looking for parking spots and taking laptops down to the cafeteria. Then came March, and the first wave of the Covid-19 pandemic hit U.S. shores. In the course of one weekend, Dell pivoted to having more than 90% of its workforce working from home. That meant a dramatic shift in its network needs and operations – one that was only able to be accomplished so quickly because of virtualized infrastructure.

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Addressing Multi-Cloud Complexity with VMware Tanzu

Article | June 7, 2022

The emergence of the notion of virtualization in today's digital world has turned the tables. It has assisted the sector in increasing production and making every activity easy and effective. One of the most remarkable innovations is the virtualization of applications, which allows users to access and utilize applications even if they are not installed on the system on which they are working. As a result, the cost of obtaining software and installing it on specific devices is reduced. Application virtualization is a technique that separates an application from the operating system on which it runs. It provides access to a program without requiring it to be installed on the target device. The program functions and interacts with the user as if it were native to the device. The program window can be resized, moved, or minimized, and the user can utilize normal keyboard and mouse movements. There might be minor differences from time to time, but the user gets a seamless experience. Let’s have a look at the ways in which application virtualization helps businesses. The Impact of Application Virtualization • Remote-Safe Approach Application virtualization enables remote access to essential programs from any end device in a safe and secure manner. With remote work culture developing as an increasingly successful global work paradigm, the majority of businesses have adapted to remote work-from-home practice. This state-of-the-art technology is the best option for remote working environments because it combines security and convenience of access. • Expenditure Limitations If you have a large end-user base that is always growing, acquiring and operating separate expensive devices for each individual user would definitely exhaust your budget. In such situations, virtualization will undoubtedly come in handy because it has the potential to offer all necessary applications to any target device. • Rolling Out Cloud Applications Application virtualization can aid in the development and execution of a sophisticated and controlled strategy to manage and assure a seamless cloud transition of an application that is presently used as an on-premise version in portions of the same enterprise. In such cases, it is vital to guarantee that the application continues to work properly while being rolled out to cloud locations. You can assure maximum continuity and little impact on your end customers by adopting a cutting-edge virtualization platform. These platforms will help to ensure that both the on-premise and cloud versions of the application are delivered smoothly to diverse groups sitting inside the same workspace. • Implementation of In-House Applications Another prominent case in which virtualization might be beneficial is the deployment and execution of in-house applications. Developers often update such programs on a regular basis. Application virtualization enables extensive remote updates, installation, and distribution of critical software. As a result, this technology is crucial for enterprises that build and employ in-house applications. Closing Lines There is no doubt about the efficiency and advantages of application virtualization. You do not need to be concerned with installing the programs on your system. Moreover, you do not need to maintain the minimum requirements for running such programs since they will operate on the hosted server, giving you the impression that the application is operating on your system. There will be no performance concerns when the program runs. There will not be any overload on your system, and you will not encounter any compatibility issues as a result of your system's underlying operating system.

Read More
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Article | June 8, 2023

Introduction With cloud computing on the path to becoming the mother of all transformations, particularly in IT's ways of development and operations, we are once again confronted with the problem of conversion errors, this time a hundredfold higher than previous moves to dispersed computing and the web. While the issue is evident, the remedies are not so obvious. Cloud complexity is the outcome of the fast acceleration of cloud migration and net-new innovation without consideration of the complexity this introduces in operations. Almost all businesses are already working in a multi-cloud or hybrid-cloud environment. According to an IDC report, 93% of enterprises utilize multiple clouds. The decision could have stemmed from a desire to save money and avoid vendor lock-in, increase resilience, or businesses might have found themselves with several clouds as a result of the compounding activities of different teams. When it comes to strategic technology choices, relatively few businesses begin by asking, "How can we secure and control our technology?" Must-Follow Methods for Multi-Cloud and Hybrid Cloud Success Data Analysis at Any Size, from Any Source: To proactively recognize, warn, and guide investigations, teams should be able to utilize all data throughout the cloud and on-premises. Insights in Real-Time: Considering the temporary nature of containerized operations and functions as a service, businesses cannot wait minutes to determine whether they are experiencing infrastructure difficulties. Only a scalable streaming architecture can ingest, analyze, and alert rapidly enough to discover and investigate problems before they have a major impact on consumers. Analytics That Enables Teams to Act: Because multi-cloud and hybrid-cloud strategies do not belong in a single team, businesses must be able to evaluate data inside and across teams in order to make decisions and take action swiftly. How Can VMware Help in Solving Multi-Cloud and Hybrid-Cloud Complexity? VMware made several announcements indicating a new strategy focused on modern applications. Their approach focuses on two VMware products: vSphere with Kubernetes and Tanzu. Since then, much has been said about VMware's modern app approach, and several products have launched. Let's focus on VMware Tanzu. VMware Tanzu Tanzu is a product that enables organizations to upgrade both their apps and the infrastructure that supports them. In the same way that VMware wants vRealize to be known for cloud management and automation, Tanzu wants to be known for modern business applications. Tanzu uses Kubernetes to build and manage modern applications. In Tanzu, there is just one development environment and one deployment process. VMware Tanzu is compatible with both private and public cloud infrastructures. Closing Lines The important point is that the Tanzu portfolio offers a great deal of flexibility in terms of where applications operate and how they are controlled. We observe an increase in demand for operating an application on any cloud, and how VMware Tanzu assists us in streamlining the multi-cloud operation for MLOps pipeline. Apart from multi-cloud operation, it is critical to monitor and alarm each component throughout the MLOps lifecycle, from Kubernetes pods and inference services to data and model performance.

Read More
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Metasploitable: A Platform for Ethical Hacking and Penetration Testing

Article | June 8, 2023

Contents 1. Overview 2. Ethical Hacking and Penetration Testing 3. Metasploit Penetration Test 4. Why Choose Metasploit Framework for your Business? 5. Closing remarks 1. Overview Metasploitable refers to an intentionally vulnerable virtual machine that enables the learning and practice of Metasploit. Metasploit is one of the best penetration testing frameworks that helps businesses discover and shore up their systems' vulnerabilities before hackers exploit them. Security engineers use Metasploit as a penetration testing system and a development platform that allows the creation of security tools and exploits. Metasploit's various user interfaces, libraries, tools, and modules allow users to configure an exploit module, pair it with a payload, point it at a target, and launch it at the target system. In addition, Metasploit's extensive database houses hundreds of exploits and several payload options. 2. Ethical Hacking and Penetration Testing An ethical hacker is one who works within a security framework and checks for bugs that a malicious hacker might use to exploit networks. They use their experience and skills to render the cyber environment. To protect the infrastructure from the threat that hackers pose, ethical hacking is essential. The main purpose of an ethical hacking service is to report and assess the safety of the targeted systems and networks for the owner. Ethical hacking is performed with penetration test techniques to evaluate security loopholes. There are many techniques used to hack information, such as – Information gathering Vulnerability scanning Exploitation Test analysis Ethical hacking involves automatic methods. The hacking process without automated software is inefficient and time-consuming. There are several tools and methods that can be used for ethical hacking and penetration testing. The Metasploit framework eases the effort to exploit vulnerabilities in networks, operating systems, and applications and generates new exploits for new or unknown vulnerabilities. 3. Metasploit Penetration Test Reconnaissance: Integrate Metasploit with various reconnaissance tools to find the vulnerable spot in the system. Threat Modeling and Vulnerability Identification: Once a weakness is identified, choose an exploit and payload for penetration. Exploitation: The payload gets executed at the target if the exploit, a tool used to take advantage of system weakness, is successful, and the user gets a shell for interacting with the payload (a shellcode is a small piece of code used as the payload).The most popular payload, a set of malicious codes to attack Windows systems, is Meterpreter, an in-memory-only interactive shell. (Meterpreter is a Metasploit attack payload that provides an interactive shell for the attacker to explore the target machine and execute code.)Other payloads are: Static payloads (it enables port forwarding and communications between networks) Dynamic payloads (to evade antivirus software, it allows testers to generate unique payloads) Command shell payloads (enables users to run scripts or commands against a host) Post-Exploitation: Metasploit offers various exploitation tools for privilege escalation, packet sniffing, keyloggers, screen capture, and pivoting tools once on the target machine. Resolution and Re-Testing: Users set up a persistent backdoor if the target machine gets rebooted. These available features in Metasploit make it easy to configure as per the user's requirements. 4. Why Choose Metasploit Framework for your Business? Significant advantages of the Metasploit Framework are discussed below: Open-source: Metasploit Framework is actively developed as open-source software, so most companies prefer this to grow their businesses. Easy usage: It is very easy to use, defining an easy-naming conversation with the commands. This also facilitates the building of an extensive penetration test of the network. GUI Environment: It mainly provides third-party instances that are friendly. These interfaces ease the penetration testing projects by providing the facilities with services such as button clicks, over-the-fly vulnerability management, and easy-to-shift workspaces, among others. Cleaner Exits: Metasploit can cleanly exit without detection, even if the target system does not restart after a penetration test. Additionally, it offers various options for maintaining persistent access to the target system. Easy Switching Between Payloads: Metasploit allows testers to change payloads with the 'setpayload' command easily. It offers flexibility for system penetration through shell-based access or meterpreter. 5. Closing remarks From DevSecOps experts to hackers, everyone uses the Ruby-based open-source framework Metasploit, which allows testing via command-line alterations or GUI. Metasploitable is a vulnerable virtual machine ideally used for ethical hacking and penetration testing, in VM security. One trend likely to impact the future of Metasploitable is the increasing use of cloud-based environments for testing and production. It is possible that Metasploitable could be adapted to work in cloud environments or that new tools will be developed specifically for cloud-based penetration testing. Another trend that may impact the future of Metasploitable is the growing importance of automation in security testing. Thus, Metasploitable could be adapted to include more automation features. The future of Metasploitable looks bright as it continues to be a valuable tool for security professionals and enthusiasts. As the security landscape continues to evolve, it will be interesting to see how Metasploitable adapts to meet the community's changing needs.

Read More
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Spotlight

TESSCO Technologies

TESSCO Technologies is a value-added technology distributor, manufacturer, and solutions provider. TESSCO was founded more than 30 years ago with a commitment to deliver industry-leading products, knowledge, solutions, and customer service, and supports customers in the public and private sector. TESSCO supplies more than 50,000 products from 400 of the industry’s top manufacturers in mobile communications, Wi-Fi, Internet of Things, and wireless backhaul. As Your Total Source®, TESSCO is a single destination for outstanding customer experience, expert knowledge, and complete end-to-end solutions for the wireless industry.

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PR Newswire | January 10, 2024

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ARound and Immersal Team Up to Revolutionize Augmented Reality in Sports and Live Entertainment

PR Newswire | January 05, 2024

ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences. "This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world." The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement. "We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal. This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment. About ARound ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell, the challenger network built to transform marketing. About Immersal Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.

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Virtual Desktop Tools, Virtual Desktop Strategies

Leostream Enhances Security and Management of vSphere Hybrid Cloud Deployments

Business Wire | January 29, 2024

Leostream Corporation, the world's leading Remote Desktop Access Platform provider, today announced features to enhance security, management, and end-user productivity in vSphere-based hybrid cloud environments. The Leostream platform strengthens end-user computing (EUC) capabilities for vSphere users, including secure access to both on-premises and cloud environments, heterogeneous support, and reduced cloud costs. With the Leostream platform as the single pane of glass managing EUC environments, any hosted desktop environment, including individual virtual desktops, multi-user sessions, hosted physical workstations or desktops, and hosted applications, becomes simpler to manage, more secure, more flexible, and more cost-effective. Significant ways the Leostream platform expands vSphere’s capabilities include: Security The Leostream platform ensures data remains locked in the corporate network, and works across on-premises and cloud environments, providing even disparate infrastructures with the same levels of security and command over authorization, control, and access tracking. The Leostream platform supports multi-factor authentication and allows organizations to enforce strict access control rules, creating an EUC environment modeled on a zero-trust architecture. Multivendor/protocol support The Leostream platform was developed from the ground up for heterogeneous infrastructures and as the connection management layer of the EUC environment, the Leostream platform allows organizations to leverage vSphere today and other hypervisors or hyperconvergence platforms in the future as their needs evolve. The Leostream platform supports the industry’s broadest array of remote display protocols, including specialized protocols for mission-critical tasks. Consistent EUC experience The Leostream platform enables IT to make changes to the underlying environment while ensuring the end user experience is constant, and to incorporate AWS, Azure, Google Cloud, or OpenStack private clouds into their environment without disruptions in end-user productivity. By integrating with corporate Identity Providers (IdPs) that employees are already familiar with, and providing employees with a single portal they use to sign in, the Leostream platform offers simplicity to users too. Connectivity The Leostream Gateway securely connects to on-prem and cloud resources without virtual private networks (VPNs), and eliminates the need to manage and maintain security groups. End users get the same seamless login and high-performance connection across hybrid environments including corporate resources located off the internet. Controlling cloud costs The Leostream Connection Broker implements automated rules that control capacity and power state in the cloud, allowing organizations to optimize their cloud usage and minimize costs, such as ensuring cloud instances aren’t left running when they are no longer needed. The Connection Broker also intelligently pools and shares resources across groups of users, so organizations can invest in fewer systems, reducing overall cost of ownership. “These features deliver a streamlined experience with vSphere and hybrid or multi-cloud resources so end users remain productive, and corporate data and applications remain secure,” said Leostream CEO Karen Gondoly. “At a time when there is uncertainty about the future of support for VMware’s end-user computing, it’s important to bring these options to the market to show that organizations can extend vSphere’s capabilities and simultaneously plan for the future without disruption to the workforce.” About Leostream Corporation Leostream Corporation, the global leader in Remote Desktop Access Platforms, offers comprehensive solutions that enable seamless work-from-anywhere environments for individuals across diverse industries, regardless of organization size or location. The core of the Leostream platform is its commitment to simplicity and insight. It is driven by a unified administrative console that streamlines the management of users, cloud desktops, and IT assets while providing real-time dashboards for informed decision-making. The company continually monitors the evolving remote desktop landscape, anticipating future trends and challenges. This purposeful, proactive approach keeps clients well-prepared for the dynamic changes in remote desktop technology.

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Virtualized Environments

Vuzix Introduces Z100 Smart Glasses to Seamlessly Connect Workers with AI Optimization Tools

PR Newswire | January 10, 2024

Vuzix Corporation, a leading supplier of smart glasses and augmented reality (AR) technology and products, today announced the unveiling of Vuzix Z100 smart glasses, which will initially be offered as a developer's edition. Built using the Vuzix Ultralite OEM PlatformSM, these safety glasses-certified smart glasses are sleek and made for all day wear. Using them, workers get a human-centered connection to AI and work process applications, receiving critical updates, convenient workflow and task confirmations, and notifications in real time, all while wearing a pair of glasses that workers will enjoy having on. Vuzix Z100 smart glasses pair seamlessly via Bluetooth with Android or iOS IOT devices. They represent the first attractive, functional bridge between AI platform tools, where situational guidance can streamline workflows, and human workers can reap the benefits of a truly connected workplace. In addition to a lightweight AI interface, Vuzix Z100 glasses can augment the data feed from finger scanners, sensors, controllers, and other equipment with minimal native UI, making that data available in a new and highly accessible format. Tasks with sub-standard user feedback due to device or process limitations can now have their workflows displayed in the user's heads up display, providing human-centered outputs and real-time updates. Running up to 48 hours on a single charge, Vuzix Z100 smart glasses pack industry-defining heads-up waveguide technology into a sleek, fashionable form factor that weighs in at just 35 grams – the weight of a standard pair of glasses. Advanced monocular waveguide optics, combined with Vuzix' custom micro display engine, create a crisp, transparent, monochrome image that can deliver all the important information on a user's Android or iOS device, hands-free right before their eyes. Wearers get heads-up access to important task information, from language translation and closed captioning, to directions, to health and workout status, to messaging, workflow outputs and much more. Best of all, Vuzix Z100 smart glasses provide a sleek, attractive form factor that frontline employees will want to wear. "The Z100 takes enterprise use of AR smart glasses to the next level, providing workers with a hands-free wearable that is indistinguishable from a pair a standard glasses," said Paul Travers, President and Chief Executive Officer at Vuzix. "This rollout is in overwhelming response to interest expressed by enterprise customers in an attractive and light weight pair of smart glasses that can augment current workflows with AI optimization software. There are customers across numerous market verticals and use cases that we believe will embrace this product as fashionable and affordable productivity device that workers will enjoy wearing all day every day." About Vuzix Corporation Vuzix is a leading designer, manufacturer and marketer of Smart Glasses and Augmented Reality (AR) technologies and products for the enterprise, medical, defense and consumer markets. The Company's products include head-mounted smart personal display and wearable computing devices that offer users a portable high-quality viewing experience, provide solutions for mobility, wearable displays and augmented reality, as well OEM waveguide optical components and display engines. Vuzix holds more than 350 patents and patents pending and numerous IP licenses in the fields of optics, head-mounted displays, and augmented reality Video Eyewear field. Moviynt, an SAP Certified ERP SaaS logistics solution provider, is a Vuzix wholly owned subsidiary. The Company has won Consumer Electronics Show (or CES) awards for innovation for the years 2005 to 2024 and several wireless technology innovation awards among others. Founded in 1997, Vuzix is a public company with offices in: Rochester, NY; Munich, Germany; and Kyoto and Tokyo, Japan.

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Virtualized Environments

ARound and Immersal Team Up to Revolutionize Augmented Reality in Sports and Live Entertainment

PR Newswire | January 05, 2024

ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences. "This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world." The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement. "We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal. This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment. About ARound ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell, the challenger network built to transform marketing. About Immersal Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.

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Events