Salesforce Marketing Cloud certification helps Aussie make bank

When considering which credentials in the Salesforce universe are the best investments, one marketing consultant makes the case for Salesforce Marketing Cloud certification. When Eliot Harper's consulting clients want advice on what kind of questions they should ask job applicants for marketing positions, he instead offers one suggestion: "If they don't have a Salesforce Marketing Cloud certification, don't interview them," Harper said. "That's because I really think it is a great litmus test." With eight areas of study including marketing, app building and development Salesforce accreditation allows certificate holders to show they have mastered specific niches of Salesforce concepts. Harper himself has two certifications: Marketing Cloud Consultant and Marketing Cloud Email Specialist. Of the two, he views the consultant recognition as the "pinnacle" of the marketing certification umbrella. "It's highly sought after," he said. "It is a hard certification. It separates the pretenders from the contenders." That's because certificate holders can't earn accreditation simply by studying, Harper offered. "You pass it because you have to have hands-on experience with the marketing platform, together with knowledge gained from studying," he said. Harper recommends working with Salesforce Marketing Cloud for at least a year before taking the Salesforce Marketing Cloud certification exam. It's the only way marketing professionals will experience errors on the platform, which ultimately builds a true understanding of how it all works, he said. "I recall specific exam questions about a data binding error, and that's for Journey Builder (a feature in Marketing Cloud that manages the customer lifecycle). You wouldn't know that until you experienced it," he said.

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Leostream Enhances Security and Management of vSphere Hybrid Cloud Deployments

Business Wire | January 29, 2024

Leostream Corporation, the world's leading Remote Desktop Access Platform provider, today announced features to enhance security, management, and end-user productivity in vSphere-based hybrid cloud environments. The Leostream platform strengthens end-user computing (EUC) capabilities for vSphere users, including secure access to both on-premises and cloud environments, heterogeneous support, and reduced cloud costs. With the Leostream platform as the single pane of glass managing EUC environments, any hosted desktop environment, including individual virtual desktops, multi-user sessions, hosted physical workstations or desktops, and hosted applications, becomes simpler to manage, more secure, more flexible, and more cost-effective. Significant ways the Leostream platform expands vSphere’s capabilities include: Security The Leostream platform ensures data remains locked in the corporate network, and works across on-premises and cloud environments, providing even disparate infrastructures with the same levels of security and command over authorization, control, and access tracking. The Leostream platform supports multi-factor authentication and allows organizations to enforce strict access control rules, creating an EUC environment modeled on a zero-trust architecture. Multivendor/protocol support The Leostream platform was developed from the ground up for heterogeneous infrastructures and as the connection management layer of the EUC environment, the Leostream platform allows organizations to leverage vSphere today and other hypervisors or hyperconvergence platforms in the future as their needs evolve. The Leostream platform supports the industry’s broadest array of remote display protocols, including specialized protocols for mission-critical tasks. Consistent EUC experience The Leostream platform enables IT to make changes to the underlying environment while ensuring the end user experience is constant, and to incorporate AWS, Azure, Google Cloud, or OpenStack private clouds into their environment without disruptions in end-user productivity. By integrating with corporate Identity Providers (IdPs) that employees are already familiar with, and providing employees with a single portal they use to sign in, the Leostream platform offers simplicity to users too. Connectivity The Leostream Gateway securely connects to on-prem and cloud resources without virtual private networks (VPNs), and eliminates the need to manage and maintain security groups. End users get the same seamless login and high-performance connection across hybrid environments including corporate resources located off the internet. Controlling cloud costs The Leostream Connection Broker implements automated rules that control capacity and power state in the cloud, allowing organizations to optimize their cloud usage and minimize costs, such as ensuring cloud instances aren’t left running when they are no longer needed. The Connection Broker also intelligently pools and shares resources across groups of users, so organizations can invest in fewer systems, reducing overall cost of ownership. “These features deliver a streamlined experience with vSphere and hybrid or multi-cloud resources so end users remain productive, and corporate data and applications remain secure,” said Leostream CEO Karen Gondoly. “At a time when there is uncertainty about the future of support for VMware’s end-user computing, it’s important to bring these options to the market to show that organizations can extend vSphere’s capabilities and simultaneously plan for the future without disruption to the workforce.” About Leostream Corporation Leostream Corporation, the global leader in Remote Desktop Access Platforms, offers comprehensive solutions that enable seamless work-from-anywhere environments for individuals across diverse industries, regardless of organization size or location. The core of the Leostream platform is its commitment to simplicity and insight. It is driven by a unified administrative console that streamlines the management of users, cloud desktops, and IT assets while providing real-time dashboards for informed decision-making. The company continually monitors the evolving remote desktop landscape, anticipating future trends and challenges. This purposeful, proactive approach keeps clients well-prepared for the dynamic changes in remote desktop technology.

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