The Business Benefits of Embracing Virtualization on Virtual Machines

The Business Benefits of Embracing Virtualization on Virtual
Neglecting virtualization on VMs hampers productivity of firms. Operations become complex and resource usage is suboptimal. Leverage virtualization to empower with enhanced efficiency and scalability.

Contents

1. Introduction
2. Types of Virtualization on VMs 3. Impact of Virtualized VMs on Business Enterprises 4. How can Businesses Scale ROI with Adoption of Virtualization in Virtual Machines?
5. Risks and Challenges of Virtual Machines in the Cloud
6. Overcoming Roadblocks: Best Practices for Successful Execution of VMs 7. Five Leading Providers for Virtualization of VMs 8. Conclusion

1. Introduction

Virtualization on virtual machines (VMs) is a technology that enables multiple operating systems and applications to run on a single physical server or host. It has become essential to modern IT infrastructures, allowing businesses to optimize resource utilization, increase flexibility, and reduce costs. Embracing virtualization on VMs offers many business benefits, including improved disaster recovery, increased efficiency, enhanced security, and better scalability. In this digital age, where businesses rely heavily on technology to operate and compete, virtualization on VMs has become a crucial strategy for staying competitive and achieving business success. Organizations need to be agile and responsive to changing customer demands and market trends. Rather than focusing on consolidating resources, the emphasis now lies on streamlining operations, maximizing productivity, and optimizing convenience.

2. Types of Virtualization on VMs

2.1 Server virtualization

The server virtualization process involves dividing a physical server into several virtual servers. This allows organizations to consolidate multiple physical servers onto a single physical server, which leads to cost savings, improved efficiency, and easier management. Server virtualization is one of the most common types of virtualization used on VMs. Consistent stability/reliability is the most critical product attributes IT decision-makers look for when evaluating server virtualization solutions. Other important factors include robust disaster recovery capabilities and advanced security features. Server Virtualization Market was valued at USD 5.7 Billion in 2018 and is projected to reach USD 9.04 Billion by 2026, growing at a CAGR of 5.9% from 2019 to 2026. (Source: Verified Market Research)

2.2 Storage virtualization

Combining multiple network storage devices into an integrated virtual storage device, storage virtualization facilitates a cohesive and efficient approach to data management within a data center. IT administrators can allocate and manage the virtual storage unit with the help of management software, which facilitates streamlined storage tasks like backup, archiving, and recovery. There are three types of storage virtualization: file-level, block-level, and object-level. File-level consolidates multiple file systems into one virtualized system for easier management. Block-level abstracts physical storage into logical volumes allocated to VMs. Object-level creates a logical storage pool for more flexible and scalable storage services to VMs. The storage virtualization segment held an industry share of more than 10.5% in 2021 and is likely to observe considerable expansion through 2030 (Source: Global Market Insights)

2.3 Network virtualization

Any computer network has hardware elements such as switches, routers, load balancers and firewalls. With network virtualization, virtual machines can communicate with each other across virtual networks, even if they are on different physical hosts. Network virtualization can also enable the creation of isolated virtual networks, which can be helpful for security purposes or for creating test environments. The following are two approaches to network virtualization:

2.3.1 Software-defined networking

Software-defined networking (SDN) controls traffic routing by taking over routing management from data routing in the physical environment. For example, programming the system to prioritize video call traffic over application traffic to ensure consistent call quality in all online meetings.

2.3.2 Network function virtualization

Network function virtualization technology combines the functions of network appliances, such as firewalls, load balancers, and traffic analyzers, that work together to improve network performance. The global Network function virtualization market size was valued at USD 12.9 billion in 2019 and is projected to reach USD 36.3 billion by 2024, at a CAGR of 22.9%, during the forecast period(2019-2024). (Source: MarketsandMarkets)

2.4 Data virtualization

Data virtualization is the process of abstracting, organizing, and presenting data in a unified view that applications and users can access without regard to the data's physical location or format. Using virtualization techniques, data virtualization platforms can create a logical data layer that provides a single access point to multiple data sources, whether on-premises or in the cloud. This logical data layer is then presented to users as a single, virtual database, making it easier for applications and users to access and work with data from multiple sources and support cross-functional data analysis. Data Virtualization Market size was valued at USD 2.37 Billion in 2021 and is projected to reach USD 13.53 Billion by 2030, growing at a CAGR of 20.2% from 2023 to 2030. (Source: Verified Market Research)

2.5 Application virtualization

In this approach, the applications are separated from the underlying hardware and operating system and encapsulated in a virtual environment, which can run on any compatible hardware and operating system. With application virtualization, the application is installed and configured on a virtual machine, which can then be replicated and distributed to multiple end-users. For example, users can run a Microsoft Windows application on a Linux machine without changing the machine configuration. According to a report, the global application virtualization market size is predicted to grow from USD 2.2 billion in 2020 to USD 4.4 billion by 2025, at a CAGR of 14.7% during the period of 2020-2025. (Source: MarketsandMarkets)

2.6 Desktop virtualization

In desktop virtualization, a single physical machine can host multiple virtual machines, each with its own operating system and desktop environment. Users can access these virtual desktops remotely through a network connection, allowing them to work from anywhere and on any device. Desktop virtualization is commonly used in enterprise settings to provide employees with a secure and flexible way to access their work environment. The desktop virtualization market is anticipated to register a CAGR of 10.6% over the forecast period (2018-28). (Source: Mordor Intelligence)

3. Impact of Virtualized VMs on Business Enterprises

Virtualization can increase the adaptability of business processes. The servers can support different operating systems (OS) and applications as the software is decoupled from the hardware. Business processes can be run on virtual computers, with each virtual machine running its own OS, applications, softwares and set of programs.

3.1 Virtualization as a Game-Changer for Business Models

The one server, one application model can be abolished using virtualization, which was inefficient because most servers were underutilized. Instead, one server can become many virtual machines using virtualization software, each running on a different operating system such as Windows, Linux, or Apache. Virtualization has made it possible for companies to fit more virtual servers onto fewer physical devices, saving them space, power, and time spent managing them. The adoption of virtualization services is significantly increased by industrial automation systems. Industrial automation suppliers offer new-generation devices to virtualize VMs and software-driven industrial automation operations. This will solve problems with important automation equipment like Programmable Logic Controller (PLCs) and Distributed Control Systems (DCS), leading to more virtualized goods and services in industrial automation processes.

3.2 Evaluating IT Infrastructure Reformation

IT infrastructure evaluation for virtualization needs to look at existing systems and processes along with finding opportunities and shortcomings. Cloud computing, mobile workforces, and app compatibility cause this growth. Over the last decade, these areas have shifted from conventional to virtual infrastructure. • Capacity on Demand: It is a concept that refers to the ability to quickly and easily deploy virtual servers, either on-premise or through a hosting provider. This is made possible through the use of virtualization technologies. These technologies allow businesses to create multiple virtual instances of servers that can be easily scaled up or down as per the requirement, providing businesses with access to IT capacity on demand. • Disaster Recovery (DR): DR is a critical consideration in evaluating IT infrastructure reformation for virtualization. Virtualization technology enables businesses to create virtual instances of servers that run multiple applications, which eliminates the need for robust DR solutions that can be expensive and time-consuming to implement. As a result, businesses can save costs by leveraging the virtual infrastructure for DR purposes. • Consumerization of IT: The consumerization of IT refers to the increasing trend of employees using personal devices and applications in their work environments. This has resulted in a need for businesses to ensure that their IT infrastructure can support a diverse range of devices and applications. Virtual machines enable businesses to create virtual desktop environments that can be accessed from any device with an internet connection, thereby providing employees with a consistent and secure work environment regardless of their device.

3.3 Virtualization Impact on Business Agility

Virtualization has emerged as a valuable tool for enhancing business agility by allowing firms to respond quickly, efficiently, and cost-effectively to market changes. By enabling rapid installation and migration of applications and services across systems, the migration to the virtualized systems has allowed companies to achieve significant operational flexibility, responsiveness, and scalability gains. According to a poll conducted by Tech Target, 66% of the firms have reported an increase in agility due to virtualization adoption. This trend is expected to rise, driven by growing demand for cost-effective and efficient IT solutions across various industries. In line with this, a comprehensive analysis has projected that the market for virtualization software was estimated to be worth USD 45.51 billion in 2021. It is anticipated to grow to USD 223.35 billion by 2029, with a CAGR of 22.00% predicted for the forecast period of 2022–2029, including application, network, and hardware virtualization. (Source: Data Bridge) This is primarily attributed to the growing need for businesses to improve their agility and competitiveness by leveraging advanced virtualization technologies and solutions for applications and servers.

4. How can Businesses Scale ROI with Adoption of Virtualization in Virtual Machines?

Businesses looking to boost their ROI have gradually shifted to Virtualizing VMs, in the past years. According to a recent study, VM virtualization helps businesses reduce their hardware and maintenance costs by up to 50%, significantly impacting their bottom line. Server consolidation helps reduce hardware costs and improve resource utilization, as businesses allocate resources, operating systems, and applications dynamically based on workload demand. Utilizing application virtualization, in particular, can assist businesses in optimizing resource utilization by as much as 80%. Software-defined Networking (SDN) allows new devices, some with previously unsupported operating systems, to be more easily incorporated into an enterprise’s IT environment. The telecom industry can greatly benefit from the emergence of Network Functions Virtualization (NFV), SDN, and Network Virtualization, as these technologies provide significant advantages. The NFV idea virtualizes and effectively joins service provider network elements on multi-tenant industry-standard servers, switches, and storage. To leverage the benefits of NFV, telecom service providers have heavily invested in NFV services. By deploying NFV and application virtualization together, organizations can create a more flexible and scalable IT infrastructure that responds to changing business needs more effectively.

5. Risks and Challenges of Virtual Machines in the Cloud

5.1 Resource Distribution:

Resource availability is crucial when running applications in a virtual machine, as it leads to increased resource consumption. The resource distribution in VMs is typically managed by a hypervisor or virtual machine manager responsible for allocating resources to the VMs based on their specific requirements. A study found that poor resource management can lead to overprovisioning, increasing cloud costs by up to 70%. (Source: Gartner)

5.2 VM Sprawl:

82% of companies experienced VM sprawl, with the average organization having 115% more VMs than they need, as per a survey. (Source: Veeam) VM sprawl can occur in virtualization when an excessive proliferation of virtual machines is not effectively managed or utilized, leading to many underutilized or inactive VMs. This can lead to increased resource consumption, higher costs, and reduced performance.

5.3 Backward Compatibility:

Backward compatibility can be particularly challenging in virtualized systems, where applications may run on multiple operating systems than they were designed for. A recent study showed that 87% of enterprises have encountered software compatibility issues during their migration to the cloud for app virtualization. (Source: Flexera)

5.4 Conditional Network Monitoring:

A study found that misconfigurations, hardware problems, and human error account for over 60% of network outages. (Source: SolarWinds) Network monitoring tools can help organizations monitor virtual network traffic and identify potential network issues affecting application performance in VMs. These tools also provide visibility into network traffic patterns, enabling IT teams to identify areas for optimization and improvement.

5.5 Interoperability:

Interoperability issues are common when implementing cloud-based virtualization when integrating the virtualized environment with other on-premises or cloud-based systems. According to a report, around 50% of virtualization projects encounter interoperability issues that require extensive troubleshooting and debugging. (Source: Gartner)

6. Overcoming Roadblocks: Best Practices for Successful Execution of VMs

6.1 Unlocking the Power of Resource Distribution:

By breaking up large, monolithic applications into smaller, more manageable components, virtualizing allows organizations to distribute resources effectively, enabling its users with varying needs to utilize the resources with optimum efficiency. With prioritizing resource distribution, resources such as CPU, memory, and storage can be dynamically allocated to virtual machines as needed. Businesses must frequently monitor and evaluate resource utilization data to better resource allocation and management.

6.2 Effective techniques for Avoiding VM Sprawl:

VM sprawl can be addressed through a variety of techniques, including VM lifecycle management, automated provisioning, and regular audits of virtual machine usage. Tools such as virtualization management software, cloud management platforms, and monitoring tools can help organizations gain better visibility and control over their virtual infrastructure. Monitoring applications and workload requirements as well as establishing policies and procedures for virtual machine provisioning & decommissioning are crucial for businesses to avoid VM sprawl.

6.3 Backward Compatibility: A Comprehensive Solution:

One of the solutions to backward compatibility challenges is to use virtualization technologies, such as containers or hypervisors, that allow older applications to run on newer hardware and software. Another solution is to use compatibility testing tools that can identify potential compatibility issues before they become problems. To ensure that virtual machines can run on different hypervisors or cloud platforms, businesses can implement standardized virtualization architectures that support a wide range of hardware and software configurations.

6.4 Performance Metrics:

Businesses employing cloud-based virtualization must have reliable network monitoring in order to guarantee the best possible performance of their virtual workloads and to promptly detect and resolve any problems that may affect the performance. Businesses can improve their customers' experience in VMs by implementing a network monitoring solution that helps them locate slow spots, boost speed, and avoid interruptions.

6.5 Solutions for Interoperability in a Connected World:

Standardized communication protocols and APIs help cloud-based virtualization setups to interoperate. Integrating middleware like enterprise service buses (ESBs) can consolidate system and application management. In addition, businesses can use cloud-native tools and services like Kubernetes for container orchestration or cloud-native databases for interoperability in virtual machines.

7. Five Leading Providers for Virtualization of VMs

Aryaka



Aryaka is a pioneer of a cloud-first architecture for the delivery of SD-WAN and, more recently, SASE. Using their proprietary, integrated technology and services, they ensure safe connectivity for businesses. They are named a Gartner ‘Voice of the Customer leader’ for simplifying the adoption of network and network security solutions with organization standards for shifting from legacy IT infrastructure to various modern deployments.

Gigamon



Gigamon provides a comprehensive network observability solution that enhances observability tools' capabilities. The solution helps IT organizations ensure security and compliance governance, accelerate the root-cause analysis of performance issues, and reduce the operational overhead of managing complex hybrid and multi-cloud IT infrastructures. Gigamon's solution offers a deep observability pipeline that harnesses actionable network-level intelligence to amplify the power of observability tools.

Liquidware


Liquidware is a software company that offers desktop and application virtualization solutions. Their services include user environment management, application layering, desktop virtualization, monitoring and analytics, and migration services. Using these services, businesses can improve user productivity, reduce complexity in managing applications, lower hardware costs, troubleshoot issues quickly, and migrate to virtualized environments efficiently.

Azul



Azul offers businesses Java runtime solutions. Azul Platform Prime is a cloud-based Java runtime platform that provides enhanced performance, scalability, and security. Azul provides 24/7 technical support and upgrades for Java applications. Their services improve Java application performance, dependability, and security for enterprises. Azul also provides Java application development and deployment training and consultancy.

8. Conclusion

Virtualization of VMs in businesses boosts their ROI significantly. The integration of virtualization with DevOps practices could allow for more streamlined application delivery and deployment, with greater automation and continuous integration, thus achieving greater success in current competitive business landscape. We expect to see more advancements in developing new hypervisors and management tools in the coming years. Additionally, there will likely be an increased focus on security and data protection in virtualized environments, as well as greater integration with other emerging technologies like containerization and edge computing. Virtualization is set to transform the business landscape in future by facilitating the effective and safe deployment and management of applications as technology advances and new trends emerge. The future of virtualization looks promising as it continues to adapt to and revolutionize the changing needs of organizations, streamlining their operations, reducing carbon footprint, and improving overall sustainability. As such, virtualization will continue to be a crucial technology for businesses seeking to thrive in the digital age.

Spotlight

Leaseweb

Leaseweb is a leading Infrastructure-as-a-Service (IaaS) provider serving a worldwide portfolio of 20,000 customers ranging from SMBs to Enterprises. Services include Public Cloud, Private Cloud, Hybrid Hosting, Colocation, Content Delivery Network, Cyber Security Services, and Dedicated Servers supported by exceptional customer service and technical support. With more than 80,000 servers under management, we have provided infrastructure for mission-critical websites, Internet applications, e-mail servers, security, and storage services since 1997. We have a global footprint of 20+ data centers across Europe, Asia, Australia, and North America, all of which are backed by a superior global network with a total capacity of more than 10 Tbps.

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ARound and Immersal Team Up to Revolutionize Augmented Reality in Sports and Live Entertainment

PR Newswire | January 05, 2024

ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences. "This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world." The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement. "We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal. This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment. About ARound ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell, the challenger network built to transform marketing. About Immersal Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.

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Virtual Desktop Tools, Virtual Desktop Strategies

Leostream Enhances Security and Management of vSphere Hybrid Cloud Deployments

Business Wire | January 29, 2024

Leostream Corporation, the world's leading Remote Desktop Access Platform provider, today announced features to enhance security, management, and end-user productivity in vSphere-based hybrid cloud environments. The Leostream platform strengthens end-user computing (EUC) capabilities for vSphere users, including secure access to both on-premises and cloud environments, heterogeneous support, and reduced cloud costs. With the Leostream platform as the single pane of glass managing EUC environments, any hosted desktop environment, including individual virtual desktops, multi-user sessions, hosted physical workstations or desktops, and hosted applications, becomes simpler to manage, more secure, more flexible, and more cost-effective. Significant ways the Leostream platform expands vSphere’s capabilities include: Security The Leostream platform ensures data remains locked in the corporate network, and works across on-premises and cloud environments, providing even disparate infrastructures with the same levels of security and command over authorization, control, and access tracking. The Leostream platform supports multi-factor authentication and allows organizations to enforce strict access control rules, creating an EUC environment modeled on a zero-trust architecture. Multivendor/protocol support The Leostream platform was developed from the ground up for heterogeneous infrastructures and as the connection management layer of the EUC environment, the Leostream platform allows organizations to leverage vSphere today and other hypervisors or hyperconvergence platforms in the future as their needs evolve. The Leostream platform supports the industry’s broadest array of remote display protocols, including specialized protocols for mission-critical tasks. Consistent EUC experience The Leostream platform enables IT to make changes to the underlying environment while ensuring the end user experience is constant, and to incorporate AWS, Azure, Google Cloud, or OpenStack private clouds into their environment without disruptions in end-user productivity. By integrating with corporate Identity Providers (IdPs) that employees are already familiar with, and providing employees with a single portal they use to sign in, the Leostream platform offers simplicity to users too. Connectivity The Leostream Gateway securely connects to on-prem and cloud resources without virtual private networks (VPNs), and eliminates the need to manage and maintain security groups. End users get the same seamless login and high-performance connection across hybrid environments including corporate resources located off the internet. Controlling cloud costs The Leostream Connection Broker implements automated rules that control capacity and power state in the cloud, allowing organizations to optimize their cloud usage and minimize costs, such as ensuring cloud instances aren’t left running when they are no longer needed. The Connection Broker also intelligently pools and shares resources across groups of users, so organizations can invest in fewer systems, reducing overall cost of ownership. “These features deliver a streamlined experience with vSphere and hybrid or multi-cloud resources so end users remain productive, and corporate data and applications remain secure,” said Leostream CEO Karen Gondoly. “At a time when there is uncertainty about the future of support for VMware’s end-user computing, it’s important to bring these options to the market to show that organizations can extend vSphere’s capabilities and simultaneously plan for the future without disruption to the workforce.” About Leostream Corporation Leostream Corporation, the global leader in Remote Desktop Access Platforms, offers comprehensive solutions that enable seamless work-from-anywhere environments for individuals across diverse industries, regardless of organization size or location. The core of the Leostream platform is its commitment to simplicity and insight. It is driven by a unified administrative console that streamlines the management of users, cloud desktops, and IT assets while providing real-time dashboards for informed decision-making. The company continually monitors the evolving remote desktop landscape, anticipating future trends and challenges. This purposeful, proactive approach keeps clients well-prepared for the dynamic changes in remote desktop technology.

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Virtualized Environments

Vuzix Introduces Z100 Smart Glasses to Seamlessly Connect Workers with AI Optimization Tools

PR Newswire | January 10, 2024

Vuzix Corporation, a leading supplier of smart glasses and augmented reality (AR) technology and products, today announced the unveiling of Vuzix Z100 smart glasses, which will initially be offered as a developer's edition. Built using the Vuzix Ultralite OEM PlatformSM, these safety glasses-certified smart glasses are sleek and made for all day wear. Using them, workers get a human-centered connection to AI and work process applications, receiving critical updates, convenient workflow and task confirmations, and notifications in real time, all while wearing a pair of glasses that workers will enjoy having on. Vuzix Z100 smart glasses pair seamlessly via Bluetooth with Android or iOS IOT devices. They represent the first attractive, functional bridge between AI platform tools, where situational guidance can streamline workflows, and human workers can reap the benefits of a truly connected workplace. In addition to a lightweight AI interface, Vuzix Z100 glasses can augment the data feed from finger scanners, sensors, controllers, and other equipment with minimal native UI, making that data available in a new and highly accessible format. Tasks with sub-standard user feedback due to device or process limitations can now have their workflows displayed in the user's heads up display, providing human-centered outputs and real-time updates. Running up to 48 hours on a single charge, Vuzix Z100 smart glasses pack industry-defining heads-up waveguide technology into a sleek, fashionable form factor that weighs in at just 35 grams – the weight of a standard pair of glasses. Advanced monocular waveguide optics, combined with Vuzix' custom micro display engine, create a crisp, transparent, monochrome image that can deliver all the important information on a user's Android or iOS device, hands-free right before their eyes. Wearers get heads-up access to important task information, from language translation and closed captioning, to directions, to health and workout status, to messaging, workflow outputs and much more. Best of all, Vuzix Z100 smart glasses provide a sleek, attractive form factor that frontline employees will want to wear. "The Z100 takes enterprise use of AR smart glasses to the next level, providing workers with a hands-free wearable that is indistinguishable from a pair a standard glasses," said Paul Travers, President and Chief Executive Officer at Vuzix. "This rollout is in overwhelming response to interest expressed by enterprise customers in an attractive and light weight pair of smart glasses that can augment current workflows with AI optimization software. There are customers across numerous market verticals and use cases that we believe will embrace this product as fashionable and affordable productivity device that workers will enjoy wearing all day every day." About Vuzix Corporation Vuzix is a leading designer, manufacturer and marketer of Smart Glasses and Augmented Reality (AR) technologies and products for the enterprise, medical, defense and consumer markets. The Company's products include head-mounted smart personal display and wearable computing devices that offer users a portable high-quality viewing experience, provide solutions for mobility, wearable displays and augmented reality, as well OEM waveguide optical components and display engines. Vuzix holds more than 350 patents and patents pending and numerous IP licenses in the fields of optics, head-mounted displays, and augmented reality Video Eyewear field. Moviynt, an SAP Certified ERP SaaS logistics solution provider, is a Vuzix wholly owned subsidiary. The Company has won Consumer Electronics Show (or CES) awards for innovation for the years 2005 to 2024 and several wireless technology innovation awards among others. Founded in 1997, Vuzix is a public company with offices in: Rochester, NY; Munich, Germany; and Kyoto and Tokyo, Japan.

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Virtualized Environments

ARound and Immersal Team Up to Revolutionize Augmented Reality in Sports and Live Entertainment

PR Newswire | January 05, 2024

ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences. "This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world." The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement. "We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal. This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment. About ARound ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell, the challenger network built to transform marketing. About Immersal Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.

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Events