Top VMware NSX use cases go beyond microsegmentation

Microsegmentation has become a popular reason for organizations to adopt VMware NSX. Emerging use cases, including multisite and multi-cloud, could broaden the SDN platform's scope. VMware NSX owes much of its adoption to the popularity of its microsegmentation function, but other NSX use cases. are starting to get IT departments' attention. NSX use cases were initially few and far between, with network administrators citing cost and complexity as common roadblocks to adoption in midsize organizations. But the network virtualization platform saw consistent growth last year, with VMware reporting a 40% year-over-year increase in license bookings in its fiscal year 2018 second quarter earnings report.

Spotlight

Nexius

Nexius is unique in combining Technology Services, Software (big data analytics), and Network Engineering and Deployment to provide its clients with full network life cycle expertise. Through software automation and self-performance, Nexius is accelerating its clients’ network technology evolution. As a top-tier OCP member, founding member of TIP, and contributor to the open source IP ecosystem, Nexius is also accelerating the virtualization of networks through agile development, testing, and operational support of network functions.

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Virtual Desktop Tools, Virtual Desktop Strategies

Virtual Machine Security Risks and Mitigation in Cloud Computing

Article | June 8, 2023

Analyzing risks and implementing advanced mitigation strategies: Safeguard critical data, fortify defenses, and stay ahead of emerging threats in the dynamic realm of virtual machines in cloud. Contents 1. Introduction 2. 10 Security Risks Associated with Virtual Machines in Cloud Computing 3. Best Practices to Avoid Security Compromise 4. Conclusion 1. Introduction Cloud computing has revolutionized the way businesses operate by providing flexible, scalable, and cost-effective infrastructure for running applications and services. Virtual machines (VMs) are a key component of cloud computing, allowing multiple virtual machines to run on a single physical machine. However, the use of virtual machines in cloud computing introduces new security risks that need to be addressed to ensure the confidentiality, integrity, and availability of data and services. Effective VM security in the cloud requires a comprehensive approach that involves cloud providers and users working together to identify and address potential virtual machine security threats. By implementing these best practices and maintaining a focus on security, cloud computing can provide a secure and reliable platform for businesses to run their applications and services. 2. 10 Security Risks Associated with Virtual Machines in Cloud Computing Denial of Service (DoS) attacks: These are attacks that aim to disrupt the availability of a VM or the entire cloud infrastructure by overwhelming the system with traffic or resource requests. Insecure APIs: Cloud providers often expose APIs that allow users to manage their VMs. If these APIs are not properly secured, attackers can exploit them to gain unauthorized access to VMs or manipulate their configurations. Data leakage: Virtual machines can store sensitive data such as customer information or intellectual property. If not secured, this data can be exposed to unauthorized access or leakage. Shared resources: VMs in cloud environments often share physical resources such as memory, CPU, and network interfaces. If these resources are not isolated, a compromised VM can potentially affect the security and performance of other VMs running on the same physical host. Lack of visibility: Virtual machines in cloud environments can be more difficult to monitor than physical machines. This can make it harder to detect security incidents or anomalous behavior. Insufficient logging and auditing: If cloud providers do not implement appropriate logging and auditing mechanisms, it can be difficult to determine the cause and scope of a security incident. VM escape: This is when an attacker gains access to the hypervisor layer and then escapes into the host operating system or other VMs running on the same physical host. Side-channel attacks: This is when an attacker exploits the physical characteristics of the hardware to gain unauthorized access to a VM. Examples of side-channel attacks include timing attacks, power analysis attacks, and electromagnetic attacks. Malware attacks: VMs can be infected with malware, just like physical machines. Malware can be used to steal data, launch attacks on other VMs or systems, or disrupt the functioning of the VM. Insider threats: Malicious insiders can exploit their access to VMs to steal data, modify configurations, or launch attacks. 3. Best Practices to Avoid Security Compromise To mitigate these risks, there are several virtual machine security guidelines that cloud service providers and users can follow: Keep software up-to-date: Regularly updating software and security patches for virtual machines is crucial in preventing known vulnerabilities from being exploited by hackers. Software updates fix bugs and security flaws that could allow unauthorized access, data breaches, or malware attacks. According to a study, 60% of data breaches are caused by vulnerabilities that were not patched or updated in a timely manner.(Source: Ponemon Institute) Use secure hypervisors: A hypervisor is a software layer that enables multiple virtual machines to run on a single physical server. Secure hypervisors are designed to prevent unauthorized access to virtual machines and protect them from potential security threats. When choosing a hypervisor, it is important to select one that has undergone rigorous testing and meets industry standards for security. In 2018, a group of researchers discovered a new type of attack called "Foreshadow" (also known as L1 Terminal Fault). The attack exploits vulnerabilities in Intel processors and can be used to steal sensitive data from virtual machines running on the same physical host. Secure hypervisors that have implemented hardware-based security features can provide protection against Foreshadow and similar attacks. (Source: Foreshadow) Implement strong access controls: Access control is the practice of restricting access to virtual machines to authorized users. Multi-factor authentication adds an extra layer of security by requiring users to provide more than one type of authentication method before accessing VMs. Strong access controls limit the risk of unauthorized access and can help prevent data breaches. According to a survey, organizations that implemented multi-factor authentication saw a 98% reduction in the risk of phishing-related account breaches. (Source: Duo Security) Monitor VMs for anomalous behavior: Monitoring virtual machines for unusual or unexpected behavior is an essential security practice. This includes monitoring network traffic, processes running on the VM, and other metrics that can help detect potential security incidents. By monitoring VMs, security teams can detect and respond to security threats before they can cause damage. A study found that 90% of organizations that implemented a virtualized environment experienced security benefits, such as improved visibility into security threats and faster incident response times. (Source: VMware) Use Encryption: Encryption is the process of encoding information in such a way that only authorized parties can access it. Encrypting data both in transit and at rest protects it from interception or theft by hackers. This can be achieved using industry-standard encryption protocols and technologies. According to a report by, the average cost of a data breach in 2020 was $3.86 million. The report also found that organizations that implemented encryption had a lower average cost of a data breach compared to those that did not (Source: IBM) Segregate VMs: Segregating virtual machines is the practice of keeping sensitive VMs separate from less sensitive ones. This reduces the risk of lateral movement, which is when a hacker gains access to one VM and uses it as a stepping stone to gain access to other VMs in the same environment. Segregating VMs helps to minimize the risk of data breaches and limit the potential impact of a security incident. A study found that organizations that implemented a virtualized environment without adequate segregation and access controls were more vulnerable to VM security breaches and data loss. (Source: Ponemon Institute) Regularly Back-up VMs: Regularly backing up virtual machines is a critical security practice that can help mitigate the impact of malware attacks, system failures, or other security incidents. Backups should be stored securely and tested regularly to ensure that they can be restored quickly in the event of a security incident. A survey conducted found that 42% of organizations experienced a data loss event in 2020 with the most common cause being accidental deletion by an employee (29%). (Source: Veeam) 4. Conclusion The complexity of cloud environments and the shared responsibility model for security require organizations to adopt a comprehensive security approach that spans multiple infrastructure layers, from the physical to the application layer. The future of virtual machine security concern in cloud computing will require continued innovation and adaptation to new threats and vulnerabilities. As a result, organizations must remain vigilant and proactive in their security efforts, leveraging the latest technologies and best practices to protect their virtual machines, the sensitive data and resources they contain.

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Server Hypervisors

VMware NSX 3.2 Delivers New, Advanced Security Capabilities

Article | September 9, 2022

It’s an impactful release focused on significant NSX Security enhancements Putting a hard shell around a soft core is not a recipe for success in security, but somehow legacy security architectures for application protection have often looked exactly like that: a hard perimeter firewall layer for an application infrastructure that was fundamentally not built with security as a primary concern. VMware NSX Distributed Firewall pioneered the micro-segmentation concept for granular access controls for cloud applications with the initial launch of the product in 2013. The promise of Zero Trust security for applications, the simplicity of deployment of the solution, and the ease of achieving internal security objectives made NSX an instant success for security-sensitive customers. Our newest release — NSX-T 3.2 — establishes a new marker for securing application infrastructure by introducing significant new features to identify and respond to malware and ransomware attacks in the network, to enhance user identification and L7 application identification capabilities, and, at the same time, to simplify deployment of the product for our customers. Modern day security teams need to secure mission-critical infrastructure from both external and internal attacks. By providing unprecedented threat visibility leveraging IDS, NTA, and Network Detection and Response (NDR) capabilities along with granular controls leveraging L4-L7 Firewall, IPS, and Malware Prevention capabilities, NSX 3.2 delivers an incredible security solution for our customers“ Umesh Mahajan, SVP, GM (Networking and Security Business Unit) Distributed Advanced Threat Prevention (ATP) Attackers often use multiple sophisticated techniques to penetrate the network, move laterally within the network in a stealthy manner, and exfiltrate critical data at an appropriate time. Micro-segmentation solutions focused solely on access control can reduce the attack surface — but cannot provide the detection and prevention technologies needed to thwart modern attacks. NSX-T 3.2 introduces several new capabilities focused on detection and prevention of attacks inside the network. Of critical note is that these advanced security solutions do not need network taps, separate monitoring networks, or agents inside each and every workload. Distributed Malware Prevention Lastline’s highly reputed dynamic malware technology is now integrated with NSX Distributed Firewall to deliver an industry-first Distributed Malware Prevention solution. Leveraging the integration with Lastline, a Distributed Firewall embedded within the hypervisor kernel can now identify both “known malicious” as well as “zero day” malware Distributed Behavioral IDS Whereas earlier versions of NSX Distributed IDPS (Intrusion Detection and Prevention System) delivered primarily signature-based detection of intrusions, NSX 3.2 introduces “behavioral” intrusion detection capabilities as well. Even if specific IDS signatures are not triggered, this capability helps customers know whether a workload is seeing any behavioral anomalies, like DNS tunneling or beaconing, for example, that could be a cause for concern. Network Traffic Analysis (NTA) For customers interested in baselining network-wide behavior and identifying anomalous behavior at the aggregated network level, NSX-T 3.2 introduces Distributed Network Traffic Analysis (NTA). Network-wide anomalies like lateral movement, suspicious RDP traffic, and malicious interactions with the Active Directory server, for example, can alert security teams about attacks underway and help them take quick remediation actions. Network Detection and Response (NDR) Alert overload, and resulting fatigue, is a real challenge among security teams. Leveraging advanced AI/ML techniques, the NSX-T 3.2 Network Detection and Response solution consolidates security IOCs from different detection systems like IDS, NTA, malware detection. etc., to provide a ”campaign view” that shows specific attacks in play at that point in time. MITRE ATT&CK visualization helps customers see the specific stage in the kill chain of individual attacks, and the ”time sequence” view helps understand the sequence of events that contributed to the attack on the network. Key Firewall Enhancements While delivering new Advanced Threat Prevention capabilities is one key emphasis for the NSX-T 3.2 release, providing meaningful enhancements for core firewalling capabilities is an equally critical area of innovation. Distributed Firewall for VDS Switchports While NSX-T has thus far supported workloads connected to both overlay-based N-VDS switchports as well as VLAN-based switchports, customers had to move the VLAN switchports from VDS to N-VDS before a Distributed Firewall could be enforced. With NSX-T 3.2, native VLAN DVPGs are supported as-is, without having to move to N-VDS. Effectively, Distributed Security can be achieved in a completely seamless manner without having to modify any networking constructs. Distributed Firewall workflows in vCenter With NSX-T 3.2, we are introducing the ability to create and modify Distributed Firewall rules natively within vCenter. For small- to medium-sized VMware customers, this feature simplifies the user experience by eliminating the need to leverage a separate NSX Manager interface. Advanced User Identification for Distributed and Gateway Firewalls NSX supported user identity-based access control in earlier releases. With NSX-T 3.2, we’re introducing the ability to directly connect to Microsoft Active Directory to support user identity mapping. In addition, for customers who do not use Active Directory for user authentication, NSX also supports VMware vRealize LogInsight as an additional method to carry out user identity mapping. This feature enhancement is applicable for both NSX Distributed Firewall as well as NSX Gateway Firewall. Enhanced L7 Application Identification for Distributed and Gateway Firewalls NSX supported Layer-7 application identification-based access control in earlier releases. With NSX-T 3.2, we are enhancing the signature set to about 750 applications. While several perimeter firewall vendors claim a larger set of Layer-7 application signatures, they focus mostly on internet application identification (like Facebook, for example). Our focus with NSX at this time is on internal applications hosted by enterprises. This feature enhancement is applicable for both NSX Distributed Firewall as well as Gateway Firewalls. NSX Intelligence NSX Intelligence is geared towards delivering unprecedented visibility for all application traffic inside the network and enabling customers to create micro-segmentation policies to reduce the attack surface. It has a processing pipeline that de-dups, aggregates, and correlates East-West traffic to deliver in-depth visibility. Scalability enhancements for NSX Intelligence As application infrastructure grows rapidly, it is vital that one’s security analytics platform can grow with it. With the new release, we have rearchitected the application platform upon which NSX Intelligence runs — moving from a stand-alone appliance to a containerized micro-service architecture powered by Kubernetes. This architectural change future-proofs the Intelligence data lake and allows us to eventually scale out our solution to n-node Kubernetes clusters. Large Enterprise customers that need visibility for application traffic can confidently deploy NSX Intelligence and leverage the enhanced scale it supports. NSX Gateway Firewall While NSX Distributed Firewall focuses on east-west controls within the network, NSX Gateway Firewall is used for securing ingress and egress traffic into and out of a zone. Gateway Firewall Malware Detection NSX Gateway Firewall in the 3.2 release received significant Advanced Threat Detection capabilities. Gateway Firewall can now identify both known as well as zero-day malware ingressing or egressing the network. This new capability is based on the Gateway Firewall integration with Lastline’s highly reputed dynamic network sandbox technology. Gateway Firewall URL Filtering Internal users and applications reaching out to malicious websites is a huge security risk that must be addressed. In addition, enterprises need to limit internet access to comply with corporate internet usage policies. NSX Gateway Firewall in 3.2 introduces the capability to restrict access to internet sites. Access can be limited based on either the category the URL belongs to, or the “reputation” of the URL. The URL to category and reputation mapping is constantly updated by VMware so customer intent is enforced automatically even after many changes in the internet sites themselves.

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Virtual Desktop Strategies

Addressing Multi-Cloud Complexity with VMware Tanzu

Article | July 26, 2022

Introduction With cloud computing on the path to becoming the mother of all transformations, particularly in IT's ways of development and operations, we are once again confronted with the problem of conversion errors, this time a hundredfold higher than previous moves to dispersed computing and the web. While the issue is evident, the remedies are not so obvious. Cloud complexity is the outcome of the fast acceleration of cloud migration and net-new innovation without consideration of the complexity this introduces in operations. Almost all businesses are already working in a multi-cloud or hybrid-cloud environment. According to an IDC report, 93% of enterprises utilize multiple clouds. The decision could have stemmed from a desire to save money and avoid vendor lock-in, increase resilience, or businesses might have found themselves with several clouds as a result of the compounding activities of different teams. When it comes to strategic technology choices, relatively few businesses begin by asking, "How can we secure and control our technology?" Must-Follow Methods for Multi-Cloud and Hybrid Cloud Success Data Analysis at Any Size, from Any Source: To proactively recognize, warn, and guide investigations, teams should be able to utilize all data throughout the cloud and on-premises. Insights in Real-Time: Considering the temporary nature of containerized operations and functions as a service, businesses cannot wait minutes to determine whether they are experiencing infrastructure difficulties. Only a scalable streaming architecture can ingest, analyze, and alert rapidly enough to discover and investigate problems before they have a major impact on consumers. Analytics That Enables Teams to Act: Because multi-cloud and hybrid-cloud strategies do not belong in a single team, businesses must be able to evaluate data inside and across teams in order to make decisions and take action swiftly. How Can VMware Help in Solving Multi-Cloud and Hybrid-Cloud Complexity? VMware made several announcements indicating a new strategy focused on modern applications. Their approach focuses on two VMware products: vSphere with Kubernetes and Tanzu. Since then, much has been said about VMware's modern app approach, and several products have launched. Let's focus on VMware Tanzu. VMware Tanzu Tanzu is a product that enables organizations to upgrade both their apps and the infrastructure that supports them. In the same way that VMware wants vRealize to be known for cloud management and automation, Tanzu wants to be known for modern business applications. Tanzu uses Kubernetes to build and manage modern applications. In Tanzu, there is just one development environment and one deployment process. VMware Tanzu is compatible with both private and public cloud infrastructures. Closing Lines The important point is that the Tanzu portfolio offers a great deal of flexibility in terms of where applications operate and how they are controlled. We observe an increase in demand for operating an application on any cloud, and how VMware Tanzu assists us in streamlining the multi-cloud operation for MLOps pipeline. Apart from multi-cloud operation, it is critical to monitor and alarm each component throughout the MLOps lifecycle, from Kubernetes pods and inference services to data and model performance.

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Virtual Desktop Tools

Managing Multi-Cloud Complexities for a Seamless Experience

Article | July 7, 2022

Introduction The early 2000s were milestone moments for the cloud. Amazon Web Services (AWS) entered the market in 2006, while Google revealed its first cloud service in 2007. Fast forward to 2020, when the pandemic boosted digital transformation efforts by around seven years (according to McKinsey), and the cloud has become a commercial necessity today. It not only facilitated the swift transition to remote work, but it also remains critical in maintaining company sustainability and creativity. Many can argue that the large-scale transition to the cloud in the 2010s was necessary to enable the digital-first experiences that remote workers and decentralized businesses need today. Multi-cloud and hybrid cloud setups are now the norm. According to Gartner, most businesses today use a multi-cloud approach to reduce vendor lock-in or to take advantage of more flexible, best-of-breed solutions. However, managing multi-cloud systems increases cloud complexity, and IT concerns, frequently slowing rather than accelerating innovation. According to 2022 research done by IntelligentCIO, the average multi-cloud system includes five platforms, including AWS, Microsoft Azure, Google Cloud, and IBM Red Hat, among others. Managing Multi-Cloud Complexities Like a Pro Your multi-cloud strategy should satisfy your company's requirements while also laying the groundwork for managing various cloud deployments. Creating a proactive plan for managing multi-cloud setups is one of the finest features that can distinguish your company. The five strategies for handling multi-cloud complexity are outlined below. Managing Data with AI and ML AI and machine learning can help manage enormous quantities of data in multi-cloud environments. AI simulates human decision-making and performs tasks as well as humans or even better at times. Machine learning is a type of artificial intelligence that learns from data, recognizes patterns, and makes decisions with minimum human interaction. AI and ML to help discover the most important data, reducing big data and multi-cloud complexity. AI and machine learning enable more simplicity and better data control. Integrated Management Structure Keeping up with the growing number of cloud services from several providers requires a unified management structure. Multiple cloud management requires IT time, resources, and technology to juggle and correlate infrastructure alternatives. Routinely monitor your cloud resources and service settings. It's important to manage apps, clouds, and people globally. Ensure you have the technology and infrastructure to handle several clouds. Developing Security Strategy Operating multiple clouds requires a security strategy and seamless integration of security capabilities. There's no single right answer since vendors have varied policies and cybersecurity methods. Storing data on many cloud deployments prevents data loss. Handling backups and safety copies of your data are crucial. Regularly examine your multi-cloud network's security. The cyber threat environment will vary as infrastructure and software do. Multi-cloud strategies must safeguard data and applications. Skillset Management Multi-cloud complexity requires skilled operators. Do you have the appropriate IT personnel to handle multi-cloud? If not, can you use managed or cloud services? These individuals or people are in charge of teaching the organization about how each cloud deployment helps the company accomplish its goals. This specialist ensures all cloud entities work properly by utilizing cloud technologies. Closing Lines Traditional cloud monitoring solutions are incapable of dealing with dynamic multi-cloud setups, but automated intelligence is the best at getting to the heart of cloud performance and security concerns. To begin with, businesses require end-to-end observability in order to see the overall picture. Add automation and causal AI to this capacity, and teams can obtain the accurate answers they require to better optimize their environments, freeing them up to concentrate on increasing innovation and generating better business results.

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Spotlight

Nexius

Nexius is unique in combining Technology Services, Software (big data analytics), and Network Engineering and Deployment to provide its clients with full network life cycle expertise. Through software automation and self-performance, Nexius is accelerating its clients’ network technology evolution. As a top-tier OCP member, founding member of TIP, and contributor to the open source IP ecosystem, Nexius is also accelerating the virtualization of networks through agile development, testing, and operational support of network functions.

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Virtualized Environments

ARound and Immersal Team Up to Revolutionize Augmented Reality in Sports and Live Entertainment

PR Newswire | January 05, 2024

ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences. "This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world." The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement. "We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal. This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment. About ARound ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell, the challenger network built to transform marketing. About Immersal Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.

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Virtualized Environments

VeriSilicon Unveils the New VC9800 IP for Next Generation Data Centers

Business Wire | January 09, 2024

VeriSilicon today unveiled its latest VC9800 series Video Processor Unit (VPU) IP with enhanced video processing performance to strengthen its presence in the data center applications. The newly launched series IP caters to the advanced requirements of next generation data centers including video transcoding servers, AI servers, virtual cloud desktops, and cloud gaming. The VC9800 series of VPU IP boasts high performance, high throughput, and server-level multi-stream encoding and decoding capabilities. It can handle up to 256 streams and support all mainstream video formats, including the new advanced format VVC. Through Rapid Look Ahead encoding, the VC9800 series IP improves video quality significantly with low memory footprint and encoding latency. With capable of supporting 8K encoding and decoding, it offers enhanced video post-processing and multi-channel encoding at various resolutions, thus achieves an efficient transcoding solution. The VC9800 series of VPU IP can seamlessly interface with Neural Network Processor (NPU) IP, enabling a complete AI-video pipeline. When combined with VeriSilicon’s Graphics Processor Unit (GPU) IP, the subsystem solution is able to deliver enhanced gaming experiences. In addition, the hardware virtualization, super resolution image enhancement, and AI-enabled encoding functions of this series IP also offer effective solutions for virtual cloud desktops. “VeriSilicon’s advanced video transcoding technology continues leading in Data Center domain. We are working closely with global leading customers to develop comprehensive video processing subsystem solutions to meet the requirements of the latest Data Centers,” said Wei-Jin Dai, Executive VP and GM of IP Division of VeriSilicon. “For AI computing, our video post-processing capabilities have been extended to smoothly interact with NPUs, ensuring OpenCV-level accuracy. We’ve also introduced super resolution technology to the video processing subsystem, elevating image quality and ultimately enhancing user experiences for cloud computing and smart display.” About VeriSilicon VeriSilicon is committed to providing customers with platform-based, all-around, one-stop custom silicon services and semiconductor IP licensing services leveraging its in-house semiconductor IP.

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Virtualized Environments

Ludium Lab, Access, and XPENG present Europe's first cloud gaming platform for in-car entertainment

GlobeNewswire | January 05, 2024

ACCESS, Ludium Lab, and XPENG today announced they have collaborated to make cloud gaming for in-car displays a reality. This project combines ACCESS IVI (in-vehicle infotainment) technology with Ludium Lab's cloud gaming platform to enable XPENG customers can enjoy state-of-the-art cloud gaming. The project sees SoraStream white-labeled as XPLAY from Ludium Lab, and enabled through the Twine4Car app store platform from ACCESS provided in XPENG vehicles. XPLAY gives users access to a large catalog of PC, mobile, and console games, including major AAA games and games exclusive to Ludium Lab. “In-car entertainment is an increasingly important part of the car-buying decision, so offering an exciting portfolio of audio, games, and video entertainment through XPLAY is critical,” said Brian Gu, Vice Chairman and President of XPENG. “The collaboration with ACCESS and Ludium Labs ensures that easy and enjoyable journeys in an XPENG will be engaging for everyone thanks to the high-quality cloud gaming developed specifically for our extra-wide infotainment screens.” A stand-out feature of the gaming performance is the 60 FPS Full HD games that can be played on XPENG infotainment screens. Users do not need to download any games, and the service includes parental controls. The XPLAY service also uses a monthly subscription model. “Our Twine4Car Platform and App Store is a content aggregation platform that for the first time brings together the latest in IVI technology and premium content in a fully OEM-branded interface,” said Aono Masahiro, CEO of ACCESS Europe. “The addition of Sora Stream from Ludium Lab ensures that XPENG car users have access to a truly engaging mobility experience” “The collaboration between all three companies has been essential in enabling the launch of this disruptive and innovative in-car cloud-gaming service,” says Juan José Martín, CEO of Ludium Lab. “Our SoraStream solution offers a large video game catalog for all kinds of players, making this project an exciting opportunity for XPENG customers.” About Ludium Lab Ludium Lab is a technology company founded in Spain in 2012. Expert and leader in cloud services and solutions, the company works in more than 60 countries around the world. Its activity is currently focused on adapting its technology to cloud gaming platforms (SoraStream development), automotive (ICE), metaverse solution, SaaS and XR (Vr/Ar). The team is working to perfect its software virtualization technology and implementation in different solutions and products, with high quality and low costs. About ACCESS Since 1984, ACCESS CO., LTD. (Tokyo Stock Exchange Prime Market, Index, 4813) has been providing advanced IT solutions centred on mobile and network software technologies to telecom carriers, consumer electronics manufacturers, broadcasting and publishing companies, the automotive industry and energy infrastructure providers around the world. The company develops mobile software solutions that have been installed on over 1.5 billion devices, and network software solutions that have been used by hundreds of companies. Utilising its network virtualisation technology expertise and knowledge, the company is currently focusing on the development and commercialisation of Internet of Things (IoT) and media solutions that combine embedded and cloud technology. Headquartered in Tokyo, Japan, the company maintains subsidiaries and affiliates in Asia, Europe and the United States to support and expand its business globally. About XPENG XPENG is a global smart electric vehicle company founded in 2014 in Guangzhou, China, developing clean, intuitive, and creative mobility solutions. With industry-leading R&D facilities, XPENG is bringing vehicles with superior safety, electric efficiency, and on-road performance to markets across the globe. The company is constantly working to advance its core technology offering, including autonomous driving capabilities, SEPA 2.0, and captivating in-car infotainment systems. XPENG has headquarters in Guangzhou and Amsterdam, with additional offices in Beijing, Shanghai, and Silicon Valley. XPENG has started sales in Norway, Sweden, Denmark, and the Netherlands with its P7 sports sedan and ultra-fast charging G9 SUV in 2023.

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Virtualized Environments

ARound and Immersal Team Up to Revolutionize Augmented Reality in Sports and Live Entertainment

PR Newswire | January 05, 2024

ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences. "This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world." The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement. "We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal. This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment. About ARound ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell, the challenger network built to transform marketing. About Immersal Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.

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Virtualized Environments

VeriSilicon Unveils the New VC9800 IP for Next Generation Data Centers

Business Wire | January 09, 2024

VeriSilicon today unveiled its latest VC9800 series Video Processor Unit (VPU) IP with enhanced video processing performance to strengthen its presence in the data center applications. The newly launched series IP caters to the advanced requirements of next generation data centers including video transcoding servers, AI servers, virtual cloud desktops, and cloud gaming. The VC9800 series of VPU IP boasts high performance, high throughput, and server-level multi-stream encoding and decoding capabilities. It can handle up to 256 streams and support all mainstream video formats, including the new advanced format VVC. Through Rapid Look Ahead encoding, the VC9800 series IP improves video quality significantly with low memory footprint and encoding latency. With capable of supporting 8K encoding and decoding, it offers enhanced video post-processing and multi-channel encoding at various resolutions, thus achieves an efficient transcoding solution. The VC9800 series of VPU IP can seamlessly interface with Neural Network Processor (NPU) IP, enabling a complete AI-video pipeline. When combined with VeriSilicon’s Graphics Processor Unit (GPU) IP, the subsystem solution is able to deliver enhanced gaming experiences. In addition, the hardware virtualization, super resolution image enhancement, and AI-enabled encoding functions of this series IP also offer effective solutions for virtual cloud desktops. “VeriSilicon’s advanced video transcoding technology continues leading in Data Center domain. We are working closely with global leading customers to develop comprehensive video processing subsystem solutions to meet the requirements of the latest Data Centers,” said Wei-Jin Dai, Executive VP and GM of IP Division of VeriSilicon. “For AI computing, our video post-processing capabilities have been extended to smoothly interact with NPUs, ensuring OpenCV-level accuracy. We’ve also introduced super resolution technology to the video processing subsystem, elevating image quality and ultimately enhancing user experiences for cloud computing and smart display.” About VeriSilicon VeriSilicon is committed to providing customers with platform-based, all-around, one-stop custom silicon services and semiconductor IP licensing services leveraging its in-house semiconductor IP.

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Virtualized Environments

Ludium Lab, Access, and XPENG present Europe's first cloud gaming platform for in-car entertainment

GlobeNewswire | January 05, 2024

ACCESS, Ludium Lab, and XPENG today announced they have collaborated to make cloud gaming for in-car displays a reality. This project combines ACCESS IVI (in-vehicle infotainment) technology with Ludium Lab's cloud gaming platform to enable XPENG customers can enjoy state-of-the-art cloud gaming. The project sees SoraStream white-labeled as XPLAY from Ludium Lab, and enabled through the Twine4Car app store platform from ACCESS provided in XPENG vehicles. XPLAY gives users access to a large catalog of PC, mobile, and console games, including major AAA games and games exclusive to Ludium Lab. “In-car entertainment is an increasingly important part of the car-buying decision, so offering an exciting portfolio of audio, games, and video entertainment through XPLAY is critical,” said Brian Gu, Vice Chairman and President of XPENG. “The collaboration with ACCESS and Ludium Labs ensures that easy and enjoyable journeys in an XPENG will be engaging for everyone thanks to the high-quality cloud gaming developed specifically for our extra-wide infotainment screens.” A stand-out feature of the gaming performance is the 60 FPS Full HD games that can be played on XPENG infotainment screens. Users do not need to download any games, and the service includes parental controls. The XPLAY service also uses a monthly subscription model. “Our Twine4Car Platform and App Store is a content aggregation platform that for the first time brings together the latest in IVI technology and premium content in a fully OEM-branded interface,” said Aono Masahiro, CEO of ACCESS Europe. “The addition of Sora Stream from Ludium Lab ensures that XPENG car users have access to a truly engaging mobility experience” “The collaboration between all three companies has been essential in enabling the launch of this disruptive and innovative in-car cloud-gaming service,” says Juan José Martín, CEO of Ludium Lab. “Our SoraStream solution offers a large video game catalog for all kinds of players, making this project an exciting opportunity for XPENG customers.” About Ludium Lab Ludium Lab is a technology company founded in Spain in 2012. Expert and leader in cloud services and solutions, the company works in more than 60 countries around the world. Its activity is currently focused on adapting its technology to cloud gaming platforms (SoraStream development), automotive (ICE), metaverse solution, SaaS and XR (Vr/Ar). The team is working to perfect its software virtualization technology and implementation in different solutions and products, with high quality and low costs. About ACCESS Since 1984, ACCESS CO., LTD. (Tokyo Stock Exchange Prime Market, Index, 4813) has been providing advanced IT solutions centred on mobile and network software technologies to telecom carriers, consumer electronics manufacturers, broadcasting and publishing companies, the automotive industry and energy infrastructure providers around the world. The company develops mobile software solutions that have been installed on over 1.5 billion devices, and network software solutions that have been used by hundreds of companies. Utilising its network virtualisation technology expertise and knowledge, the company is currently focusing on the development and commercialisation of Internet of Things (IoT) and media solutions that combine embedded and cloud technology. Headquartered in Tokyo, Japan, the company maintains subsidiaries and affiliates in Asia, Europe and the United States to support and expand its business globally. About XPENG XPENG is a global smart electric vehicle company founded in 2014 in Guangzhou, China, developing clean, intuitive, and creative mobility solutions. With industry-leading R&D facilities, XPENG is bringing vehicles with superior safety, electric efficiency, and on-road performance to markets across the globe. The company is constantly working to advance its core technology offering, including autonomous driving capabilities, SEPA 2.0, and captivating in-car infotainment systems. XPENG has headquarters in Guangzhou and Amsterdam, with additional offices in Beijing, Shanghai, and Silicon Valley. XPENG has started sales in Norway, Sweden, Denmark, and the Netherlands with its P7 sports sedan and ultra-fast charging G9 SUV in 2023.

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Events