7 STRATEGIES TO INCREASE BRAND VISIBILITY

Every brand out there is trying hard to get itself noticed and grab the attention of a potential customer by employing unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to get your brand right up there … in the front … on the face. And making it stand out from the clutter, doesn’t come easy. In the B2B space, brands have to be more impactful in spelling out the reason for its existence. Some of the most important points to remember while charting out a marketing and promotional plan for your brand’s increased visibility are listed below.

Spotlight

ThreatConnect, Inc.

ThreatConnect, Inc. provides industry-leading advanced threat intelligence software and services including ThreatConnect®, the most comprehensive Threat Intelligence Platform (TIP) on the market. ThreatConnect delivers a single platform in the cloud and on-premises to effectively aggregate, analyze, and act to counter sophisticated cyber-attacks. Leveraging advanced analytics capabilities, ThreatConnect offers a superior understanding of relevant cyber threats to business operations. To register for a free ThreatConnect account, or to learn more about our products and services, visit: www.threatconnect.com.

OTHER ARTICLES
Virtual Desktop Tools

Evaluating the Impact of Application Virtualization

Article | August 12, 2022

The emergence of the notion of virtualization in today's digital world has turned the tables. It has assisted the sector in increasing production and making every activity easy and effective. One of the most remarkable innovations is the virtualization of applications, which allows users to access and utilize applications even if they are not installed on the system on which they are working. As a result, the cost of obtaining software and installing it on specific devices is reduced. Application virtualization is a technique that separates an application from the operating system on which it runs. It provides access to a program without requiring it to be installed on the target device. The program functions and interacts with the user as if it were native to the device. The program window can be resized, moved, or minimized, and the user can utilize normal keyboard and mouse movements. There might be minor differences from time to time, but the user gets a seamless experience. Let’s have a look at the ways in which application virtualization helps businesses. The Impact of Application Virtualization • Remote-Safe Approach Application virtualization enables remote access to essential programs from any end device in a safe and secure manner. With remote work culture developing as an increasingly successful global work paradigm, the majority of businesses have adapted to remote work-from-home practice. This state-of-the-art technology is the best option for remote working environments because it combines security and convenience of access. • Expenditure Limitations If you have a large end-user base that is always growing, acquiring and operating separate expensive devices for each individual user would definitely exhaust your budget. In such situations, virtualization will undoubtedly come in handy because it has the potential to offer all necessary applications to any target device. • Rolling Out Cloud Applications Application virtualization can aid in the development and execution of a sophisticated and controlled strategy to manage and assure a seamless cloud transition of an application that is presently used as an on-premise version in portions of the same enterprise. In such cases, it is vital to guarantee that the application continues to work properly while being rolled out to cloud locations. You can assure maximum continuity and little impact on your end customers by adopting a cutting-edge virtualization platform. These platforms will help to ensure that both the on-premise and cloud versions of the application are delivered smoothly to diverse groups sitting inside the same workspace. • Implementation of In-House Applications Another prominent case in which virtualization might be beneficial is the deployment and execution of in-house applications. Developers often update such programs on a regular basis. Application virtualization enables extensive remote updates, installation, and distribution of critical software. As a result, this technology is crucial for enterprises that build and employ in-house applications. Closing Lines There is no doubt about the efficiency and advantages of application virtualization. You do not need to be concerned with installing the programs on your system. Moreover, you do not need to maintain the minimum requirements for running such programs since they will operate on the hosted server, giving you the impression that the application is operating on your system. There will be no performance concerns when the program runs. There will not be any overload on your system, and you will not encounter any compatibility issues as a result of your system's underlying operating system.

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Virtual Desktop Tools, Server Hypervisors

Discovering SCVMM and Its Features

Article | June 8, 2023

System Center Virtual Machine Manager (SCVMM) is a management tool for Microsoft’s Hyper-V virtualization platform. It is part of Microsoft’s System Center product suite, which also includes Configuration Manager and Operations Manager, among other tools. SCVMM provides a single pane of glass for managing your on-premises and cloud-based Hyper-V infrastructures, and it’s a more capable alternative to Windows Server tools built for the same purpose.

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Virtual Desktop Strategies

VMware NSX 3.2 Delivers New, Advanced Security Capabilities

Article | July 26, 2022

It’s an impactful release focused on significant NSX Security enhancements Putting a hard shell around a soft core is not a recipe for success in security, but somehow legacy security architectures for application protection have often looked exactly like that: a hard perimeter firewall layer for an application infrastructure that was fundamentally not built with security as a primary concern. VMware NSX Distributed Firewall pioneered the micro-segmentation concept for granular access controls for cloud applications with the initial launch of the product in 2013. The promise of Zero Trust security for applications, the simplicity of deployment of the solution, and the ease of achieving internal security objectives made NSX an instant success for security-sensitive customers. Our newest release — NSX-T 3.2 — establishes a new marker for securing application infrastructure by introducing significant new features to identify and respond to malware and ransomware attacks in the network, to enhance user identification and L7 application identification capabilities, and, at the same time, to simplify deployment of the product for our customers. Modern day security teams need to secure mission-critical infrastructure from both external and internal attacks. By providing unprecedented threat visibility leveraging IDS, NTA, and Network Detection and Response (NDR) capabilities along with granular controls leveraging L4-L7 Firewall, IPS, and Malware Prevention capabilities, NSX 3.2 delivers an incredible security solution for our customers“ Umesh Mahajan, SVP, GM (Networking and Security Business Unit) Distributed Advanced Threat Prevention (ATP) Attackers often use multiple sophisticated techniques to penetrate the network, move laterally within the network in a stealthy manner, and exfiltrate critical data at an appropriate time. Micro-segmentation solutions focused solely on access control can reduce the attack surface — but cannot provide the detection and prevention technologies needed to thwart modern attacks. NSX-T 3.2 introduces several new capabilities focused on detection and prevention of attacks inside the network. Of critical note is that these advanced security solutions do not need network taps, separate monitoring networks, or agents inside each and every workload. Distributed Malware Prevention Lastline’s highly reputed dynamic malware technology is now integrated with NSX Distributed Firewall to deliver an industry-first Distributed Malware Prevention solution. Leveraging the integration with Lastline, a Distributed Firewall embedded within the hypervisor kernel can now identify both “known malicious” as well as “zero day” malware Distributed Behavioral IDS Whereas earlier versions of NSX Distributed IDPS (Intrusion Detection and Prevention System) delivered primarily signature-based detection of intrusions, NSX 3.2 introduces “behavioral” intrusion detection capabilities as well. Even if specific IDS signatures are not triggered, this capability helps customers know whether a workload is seeing any behavioral anomalies, like DNS tunneling or beaconing, for example, that could be a cause for concern. Network Traffic Analysis (NTA) For customers interested in baselining network-wide behavior and identifying anomalous behavior at the aggregated network level, NSX-T 3.2 introduces Distributed Network Traffic Analysis (NTA). Network-wide anomalies like lateral movement, suspicious RDP traffic, and malicious interactions with the Active Directory server, for example, can alert security teams about attacks underway and help them take quick remediation actions. Network Detection and Response (NDR) Alert overload, and resulting fatigue, is a real challenge among security teams. Leveraging advanced AI/ML techniques, the NSX-T 3.2 Network Detection and Response solution consolidates security IOCs from different detection systems like IDS, NTA, malware detection. etc., to provide a ”campaign view” that shows specific attacks in play at that point in time. MITRE ATT&CK visualization helps customers see the specific stage in the kill chain of individual attacks, and the ”time sequence” view helps understand the sequence of events that contributed to the attack on the network. Key Firewall Enhancements While delivering new Advanced Threat Prevention capabilities is one key emphasis for the NSX-T 3.2 release, providing meaningful enhancements for core firewalling capabilities is an equally critical area of innovation. Distributed Firewall for VDS Switchports While NSX-T has thus far supported workloads connected to both overlay-based N-VDS switchports as well as VLAN-based switchports, customers had to move the VLAN switchports from VDS to N-VDS before a Distributed Firewall could be enforced. With NSX-T 3.2, native VLAN DVPGs are supported as-is, without having to move to N-VDS. Effectively, Distributed Security can be achieved in a completely seamless manner without having to modify any networking constructs. Distributed Firewall workflows in vCenter With NSX-T 3.2, we are introducing the ability to create and modify Distributed Firewall rules natively within vCenter. For small- to medium-sized VMware customers, this feature simplifies the user experience by eliminating the need to leverage a separate NSX Manager interface. Advanced User Identification for Distributed and Gateway Firewalls NSX supported user identity-based access control in earlier releases. With NSX-T 3.2, we’re introducing the ability to directly connect to Microsoft Active Directory to support user identity mapping. In addition, for customers who do not use Active Directory for user authentication, NSX also supports VMware vRealize LogInsight as an additional method to carry out user identity mapping. This feature enhancement is applicable for both NSX Distributed Firewall as well as NSX Gateway Firewall. Enhanced L7 Application Identification for Distributed and Gateway Firewalls NSX supported Layer-7 application identification-based access control in earlier releases. With NSX-T 3.2, we are enhancing the signature set to about 750 applications. While several perimeter firewall vendors claim a larger set of Layer-7 application signatures, they focus mostly on internet application identification (like Facebook, for example). Our focus with NSX at this time is on internal applications hosted by enterprises. This feature enhancement is applicable for both NSX Distributed Firewall as well as Gateway Firewalls. NSX Intelligence NSX Intelligence is geared towards delivering unprecedented visibility for all application traffic inside the network and enabling customers to create micro-segmentation policies to reduce the attack surface. It has a processing pipeline that de-dups, aggregates, and correlates East-West traffic to deliver in-depth visibility. Scalability enhancements for NSX Intelligence As application infrastructure grows rapidly, it is vital that one’s security analytics platform can grow with it. With the new release, we have rearchitected the application platform upon which NSX Intelligence runs — moving from a stand-alone appliance to a containerized micro-service architecture powered by Kubernetes. This architectural change future-proofs the Intelligence data lake and allows us to eventually scale out our solution to n-node Kubernetes clusters. Large Enterprise customers that need visibility for application traffic can confidently deploy NSX Intelligence and leverage the enhanced scale it supports. NSX Gateway Firewall While NSX Distributed Firewall focuses on east-west controls within the network, NSX Gateway Firewall is used for securing ingress and egress traffic into and out of a zone. Gateway Firewall Malware Detection NSX Gateway Firewall in the 3.2 release received significant Advanced Threat Detection capabilities. Gateway Firewall can now identify both known as well as zero-day malware ingressing or egressing the network. This new capability is based on the Gateway Firewall integration with Lastline’s highly reputed dynamic network sandbox technology. Gateway Firewall URL Filtering Internal users and applications reaching out to malicious websites is a huge security risk that must be addressed. In addition, enterprises need to limit internet access to comply with corporate internet usage policies. NSX Gateway Firewall in 3.2 introduces the capability to restrict access to internet sites. Access can be limited based on either the category the URL belongs to, or the “reputation” of the URL. The URL to category and reputation mapping is constantly updated by VMware so customer intent is enforced automatically even after many changes in the internet sites themselves.

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VMware, Vsphere, Hyper-V

Top 15 Virtualization Events to Attend in 2023

Article | May 2, 2023

Virtualization has become integral to modern computing, enabling organizations to optimize their resources and increase efficiency. Following are the upcoming events taking place in France, China, USA, Netherlands, and Germany, from April 2023 to December 2023. Let's take a closer look at each of these events and know what attendees can expect to gain from them. The following events will provide insight into the growing impact of virtualization on upcoming as well as established organizations. The renowned speakers in the following events will give economic value to the concept of virtualization and how it can transform business operations. By attending these events, participants will gain a deeper understanding of the latest trends, technologies, and strategies in virtualization, as well as the potential benefits and challenges associated with its implementation. 1. 18th Workshop on Virtualization in High-Performance Cloud Computing May 25, 2023 | Hamburg (Germany) The VHPC workshop at the International Supercomputing Conference - High Performance 2023 invites researchers and industrial practitioners to submit original and high-quality papers on virtualization in HPC, containers, virtualization, and cloud computing. The workshop will cover a broad range of topics related to virtualization, including virtualization for scientific computing and big data analytics, virtualization for high-performance computing and data centers, and virtualization for edge, fog computing, and more. The workshop will provide a forum for researchers to present their latest research findings, share ideas, and collaborate on new research directions. 2. VMware Explore 2023 August 5-10, 2023 | Nevada (USA) The VMware Explore 2023 conference is a specialized event focusing on virtualization and cloud computing technologies for data centers and virtual workspace infrastructure. It will cover topics on cloud & edge infrastructure, networking & security, modern applications & cloud management, hybrid workforce, vision & innovation. VMware Explore 2023 will host a community of technology users and leaders involved in enterprise applications, cloud architecture, infrastructure, end users, networking, and security. 3. Data Center World May 8 - 11, 2023 | Texas (USA) This is the only global event that brings together the entire data center industry, making it the go-to resource for anybody looking to optimize their data center strategy. Data Center World is the premier event for digital infrastructure, that will cater to the needs of data center managers, IT executives, and the pioneers who will shape the future of the digital sector. The technologies and concepts for designing, managing, and optimizing data centers will be presented at the event, along with expert advice and guidance. 4. The Fourteenth International Conference on Cloud Computing, GRIDs, and Virtualization June 26 - 30, 2023 | Saint-Laurent-du-Var (France) The Fourteenth International Conference on Cloud Computing, GRIDs, and Virtualization is an upcoming conference that will provide a forum for researchers and practitioners to present and discuss the latest research, trends & practical applications in cloud computing, grids, and virtualization. The conference will cover various topics related to these fields, including cloud security and privacy, cloud storage, cloud economics, and more. The conference will provide a platform for attendees to discuss emerging trends, challenges, and opportunities in these fields, as well as present their research findings and insights. 5. Knowledge 2023 May 16 - 18, 2023 | Las Vegas (United States) The event is organized by ServiceNow, which provides cloud-based IT service management, IT operations management, and IT business management solutions. Chairman and Chief Executive Officer Bill McDermott will deliver the opening keynote address. The event will include a wide range of sessions: Hands-on Labs, Presentations from Experts, Art of the Possible HackZone Demo, Annual Hackathon, Community Meetups, challenges, and more. Attendees will be able to connect with visionaries worldwide and gain new ServiceNow skills and fresh insights into the power of digital transformation. 6. 2023 5TH INTERNATIONAL CONFERENCE ON HARDWARE SECURITY AND TRUST (ICHST 2023) July 8 - 10, 2023 | Wuxi (China) The 5th International Conference on Hardware Security and Trust (ICHST 2023) will serve as a workshop for ICSIP 2023 and is sponsored by Southeast University, China, with co-sponsorship from Southeast University Wuxi Campus and the School of Cyber Science and Engineering. ICHST is an annual symposium that will seek to promote the rapid growth of hardware-based security research and development. It will focus on presenting new findings in hardware and system security, covering topics such as secure hardware techniques, tools, design and test methods, architectures, circuits, and applications. 7. .NEXT May 9 - 10, 2023 | Chicago (USA) .NEXT conference is a series of annual events organized by Nutanix, a cloud computing and hyper-converged infrastructure company. It will cover fascinating insights about new work, global supply chains, utopian visions, the metaverse and Web3, smart technology, intelligence, and many more. The conference will typically feature keynote presentations, technical sessions, and hands-on labs focused on cloud computing, data center infrastructure, and digital transformation. Attendees will also be able to experience test-drive demos. 8. Wan Summit: Enterprise Networks Chicago September 28, 2023 | Chicago (USA) Connectivity infrastructure is the main topic of discussion at WAN Summit, an invitation-only conference for network and engineering professionals shaping the future of the workplace. In order to help businesses, provide a better experience for their customers, the WAN Summit will discuss the issues that persist in the networking department. The event will have sessions as network manager focus, enterprise case studies, exhibition and networking drinks reception, and so on. 9. Black Hat USA August 5 -10, 2023 | Nevada (USA) This year marks the 26th annual Black Hat USA conference, which will be held at the Mandalay Bay Convention Center in Las Vegas. Attendees of all experience levels can participate in four days of intensive cybersecurity training. More than a hundred carefully-chosen briefings, hundreds of open-source tool demonstrations in Arsenal, a robust business hall, networking and social events, and much more will fill the two days of the main conference. This year, Black Hat will also debut a live, in-person Certification program that will last for a whole day. 10. Gartner IT Symposium | Xpo October 16 -19, 2023 | Orlando (USA) The strategic concerns of enterprise CIOs and their executive teams are the focus of the Gartner IT Symposium/Xpo. At the Gartner IT Symposium, a worldwide network of experts and peers will talk about game-changing innovations. Chief Information Officers and other IT executives will discuss the latest developments in the fields of accelerating business transformation, cybersecurity, artificial intelligence, customer experience, data analytics, executive leadership, and many other topics that will shape the future of IT and business. 11. Container Days September 11 -13, 2023 | Hamburg (Germany) An amazing learning experience on Kubernetes, Cloud Native, Container Security, DevOps, GitOps, Edge Computing, and more is available at CDS, where the CDS family increases yearly. Global tycoons will gather in person and online to share insights, make connections, and do business. Opportunities to meet like-minded people and open discussion forums are favorites among open-source and cloud-native project fans. More in-depth technical presentations and engaging panel discussions will be live across five stages this year. 12. Big Data Expo September 12 - 13, 2023 | Utrecht (Netherlands) Supply and demand in the big data industry are finally brought together at Big Data Expo. This is the only conference in the Benelux region covering every data management facet. Exhibitors are prioritized who regularly engage in data aggregation, generation, analysis, optimization, and application across a variety of scales and contexts. The two-day conference will cover various topics, from cloud computing and data visualization to data security and machine learning/artificial intelligence. If you're interested in data, the Big Data Expo is the place to be. 13. Red Hat Summit May 23 - 25, 2023 | Massachusetts (USA) The seminars, workshops, demos, laboratories, and training opportunities at Red Hat Summit 2023 in Boston (Massachusetts), will be invaluable to the individuals and their teams. In addition, this year's event will be held in conjunction with AnsibleFest, adding automation to the diverse mix of offerings that are used to address a world of IT challenges, in addition to keynotes, customer and partner stories, topics, and tracks designed to help you make the most of hybrid cloud technology. Participants will be able to watch or rewatch major announcements and view dozens of new sessions and recorded sessions from Boston—at no cost to you. 14. TechNet Cyber 2023 May 2 -4, 2023 | Baltimore convention center, Maryland (USA) TechNet Cyber is the best chance to showcase products & services to the nation's top network security, operations, and defense decision-makers. The U.S. Defense Information Systems Agency is always on the lookout for fresh concepts to help standardize and streamline cyber operations throughout the Department of Defense and the armed forces' various components. To tackle global security concerns and successfully function in a digital world, AFCEA's TechNet Cyber acts as a focal point for a government-wide effort to consolidate the policy, strategic architecture, operations, and C2, as well as the combined capabilities necessary to do so. 15. IEEE International Conference On Smart Information Systems and Technologies May 4 - 6, 2023 | Scientific Society (Kazakhstan) The 2023 IEEE SIST International Conference, technically co-sponsored by the IEEE Ukraine Section, is an essential event in the scientific society of Kazakhstan. Professionals, researchers, scientists, specialists, and students from a unique opportunity for participants to expand their knowledge and various areas of the IT industry from around the globe will attend this conference. The conference will offer perspectives on specific topics, and contribute to finding solutions to current IT trends. Additionally, the conference will be covering several research areas, including technology and engineering management, governance, finance, economy, and more. Conclusion The events will help organizations capitalize on the opportunities presented by virtualization and remain ahead of the curve in today's rapidly evolving digital landscape. The purpose of the events is to facilitate collaboration, the exchange of knowledge, and the discussion of innovative solutions for virtualized computing systems of the future.

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Spotlight

ThreatConnect, Inc.

ThreatConnect, Inc. provides industry-leading advanced threat intelligence software and services including ThreatConnect®, the most comprehensive Threat Intelligence Platform (TIP) on the market. ThreatConnect delivers a single platform in the cloud and on-premises to effectively aggregate, analyze, and act to counter sophisticated cyber-attacks. Leveraging advanced analytics capabilities, ThreatConnect offers a superior understanding of relevant cyber threats to business operations. To register for a free ThreatConnect account, or to learn more about our products and services, visit: www.threatconnect.com.

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Events