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How to Start Small and Grow Big with Data Virtualization

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Why Should Companies Care about Data Virtualization?

Data is everywhere. With each passing day, companies generate more data than ever before, and what exactly can they do with all this data? Is it just a matter of storing it? Or should they manage and integrate their data from the various sources? How can they store, manage, integrate and utilize their data to gain information that is of critical value to their business?

As they say, knowledge is power, but knowledge without action is useless. This is where the Denodo Platform comes in. The Denodo Platform gives companies the flexibility to evolve their data strategies, migrate to the cloud, or logically unify their data warehouses and data lakes, without affecting business. This powerful platform offers a variety of subscription options that can benefit companies immensely.

For example, companies often start out with individual projects using a Denodo Professional subscription, but in a short period of time they end up adding more and more data sources and move on to other Denodo subscriptions such as Denodo Enterprise or Denodo Enterprise Plus. The upgrade process is very easy to establish; in fact, it can be done in less than a day once the cloud marketplace is chosen (Amazon Web Services (AWS), Microsoft Azure, or Google Cloud Platform (GCP). In as little as six weeks companies can realize real business benefits from managing and utilizing their data effectively.


A Bridging Layer

Data virtualization has been around for quite some time now. Denodo’s founders, Angel Viña and Alberto Pan, have been involved in data virtualization from as far back as the 1990’s. If you’re not familiar with data virtualization, here is a quick summary.

Data virtualization is the cornerstone to a logical data architecture, whether it be a logical data warehouse, logical data fabric, data mesh, or even a data hub. All of these architectures are best served by our principals Combine (bring together all your data sources), Connect (into a logical single view) and Consume (through standard connectors to your favorite BI/data science tools or through our easy-to-use robust API’s).

Data virtualization is the bridge that joins multiple data sources to fuel analytics. It is also the logical data layer that effectively integrates data silos across disparate systems, manages unified data for centralized security, and delivers it to business users in real time.


Economic Benefits in Less Than 6 weeks with Data Virtualization? 

In a short duration, how can companies benefit from choosing data virtualization as a data management solution?

To answer this question, below are some very interesting KPI’s discussed in the recently released Forrester study on the Total Economic Impact of Data Virtualization. For example, companies that have implemented data virtualization have seen an 83% increase in business user productivity.

Mainly this is due to the business-centric way a data virtualization platform is delivered. When you implement data virtualization, you provide business users with an easy to access democratized interface to their data needs.

The second KPI to note is a 67% reduction in development resources. With data virtualization, you connect to the data, you do not copy it. This means once it is set up, there is a significant reduction in the need for data integration engineers, as data remains in the source location and is not copied around the enterprise.

Finally, companies are reporting a 65% improvement in data access speeds above and beyond more traditional approaches such as extract, transform, and load (ETL) processes.


A Modern Solution for an Age-Old Problem

To understand how data virtualization can help elevate projects to an enterprise level, we can share a few use cases in which companies have leveraged data virtualization to solve their business problems across several different industries.

For example, in finance and banking we often see use cases in which data virtualization can be used as a unifying platform to help improve compliance and reporting. In retail, we see use cases including predictive analytics in supply chains as well as next and best actions from a unified view of the customer. There are many uses for data virtualization in a wider variety of situations, such as in healthcare and government agencies. Companies use the Denodo Platform to help data scientists understand key trends and activities, both sociologically as well as economically.

In a nutshell, if data exists in more than one source, then the Denodo Platform acts as the unifying platform that connects, combines and allows users to consume the data in a timely, cost-effective manner.

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Server Virtualization

Virtual Machine Security Risks and Mitigation in Cloud Computing

Article | May 17, 2023

Analyzing risks and implementing advanced mitigation strategies: Safeguard critical data, fortify defenses, and stay ahead of emerging threats in the dynamic realm of virtual machines in cloud. Contents 1. Introduction 2. 10 Security Risks Associated with Virtual Machines in Cloud Computing 3. Best Practices to Avoid Security Compromise 4. Conclusion 1. Introduction Cloud computing has revolutionized the way businesses operate by providing flexible, scalable, and cost-effective infrastructure for running applications and services. Virtual machines (VMs) are a key component of cloud computing, allowing multiple virtual machines to run on a single physical machine. However, the use of virtual machines in cloud computing introduces new security risks that need to be addressed to ensure the confidentiality, integrity, and availability of data and services. Effective VM security in the cloud requires a comprehensive approach that involves cloud providers and users working together to identify and address potential virtual machine security threats. By implementing these best practices and maintaining a focus on security, cloud computing can provide a secure and reliable platform for businesses to run their applications and services. 2. 10 Security Risks Associated with Virtual Machines in Cloud Computing Denial of Service (DoS) attacks: These are attacks that aim to disrupt the availability of a VM or the entire cloud infrastructure by overwhelming the system with traffic or resource requests. Insecure APIs: Cloud providers often expose APIs that allow users to manage their VMs. If these APIs are not properly secured, attackers can exploit them to gain unauthorized access to VMs or manipulate their configurations. Data leakage: Virtual machines can store sensitive data such as customer information or intellectual property. If not secured, this data can be exposed to unauthorized access or leakage. Shared resources: VMs in cloud environments often share physical resources such as memory, CPU, and network interfaces. If these resources are not isolated, a compromised VM can potentially affect the security and performance of other VMs running on the same physical host. Lack of visibility: Virtual machines in cloud environments can be more difficult to monitor than physical machines. This can make it harder to detect security incidents or anomalous behavior. Insufficient logging and auditing: If cloud providers do not implement appropriate logging and auditing mechanisms, it can be difficult to determine the cause and scope of a security incident. VM escape: This is when an attacker gains access to the hypervisor layer and then escapes into the host operating system or other VMs running on the same physical host. Side-channel attacks: This is when an attacker exploits the physical characteristics of the hardware to gain unauthorized access to a VM. Examples of side-channel attacks include timing attacks, power analysis attacks, and electromagnetic attacks. Malware attacks: VMs can be infected with malware, just like physical machines. Malware can be used to steal data, launch attacks on other VMs or systems, or disrupt the functioning of the VM. Insider threats: Malicious insiders can exploit their access to VMs to steal data, modify configurations, or launch attacks. 3. Best Practices to Avoid Security Compromise To mitigate these risks, there are several virtual machine security guidelines that cloud service providers and users can follow: Keep software up-to-date: Regularly updating software and security patches for virtual machines is crucial in preventing known vulnerabilities from being exploited by hackers. Software updates fix bugs and security flaws that could allow unauthorized access, data breaches, or malware attacks. According to a study, 60% of data breaches are caused by vulnerabilities that were not patched or updated in a timely manner.(Source: Ponemon Institute) Use secure hypervisors: A hypervisor is a software layer that enables multiple virtual machines to run on a single physical server. Secure hypervisors are designed to prevent unauthorized access to virtual machines and protect them from potential security threats. When choosing a hypervisor, it is important to select one that has undergone rigorous testing and meets industry standards for security. In 2018, a group of researchers discovered a new type of attack called "Foreshadow" (also known as L1 Terminal Fault). The attack exploits vulnerabilities in Intel processors and can be used to steal sensitive data from virtual machines running on the same physical host. Secure hypervisors that have implemented hardware-based security features can provide protection against Foreshadow and similar attacks. (Source: Foreshadow) Implement strong access controls: Access control is the practice of restricting access to virtual machines to authorized users. Multi-factor authentication adds an extra layer of security by requiring users to provide more than one type of authentication method before accessing VMs. Strong access controls limit the risk of unauthorized access and can help prevent data breaches. According to a survey, organizations that implemented multi-factor authentication saw a 98% reduction in the risk of phishing-related account breaches. (Source: Duo Security) Monitor VMs for anomalous behavior: Monitoring virtual machines for unusual or unexpected behavior is an essential security practice. This includes monitoring network traffic, processes running on the VM, and other metrics that can help detect potential security incidents. By monitoring VMs, security teams can detect and respond to security threats before they can cause damage. A study found that 90% of organizations that implemented a virtualized environment experienced security benefits, such as improved visibility into security threats and faster incident response times. (Source: VMware) Use Encryption: Encryption is the process of encoding information in such a way that only authorized parties can access it. Encrypting data both in transit and at rest protects it from interception or theft by hackers. This can be achieved using industry-standard encryption protocols and technologies. According to a report by, the average cost of a data breach in 2020 was $3.86 million. The report also found that organizations that implemented encryption had a lower average cost of a data breach compared to those that did not (Source: IBM) Segregate VMs: Segregating virtual machines is the practice of keeping sensitive VMs separate from less sensitive ones. This reduces the risk of lateral movement, which is when a hacker gains access to one VM and uses it as a stepping stone to gain access to other VMs in the same environment. Segregating VMs helps to minimize the risk of data breaches and limit the potential impact of a security incident. A study found that organizations that implemented a virtualized environment without adequate segregation and access controls were more vulnerable to VM security breaches and data loss. (Source: Ponemon Institute) Regularly Back-up VMs: Regularly backing up virtual machines is a critical security practice that can help mitigate the impact of malware attacks, system failures, or other security incidents. Backups should be stored securely and tested regularly to ensure that they can be restored quickly in the event of a security incident. A survey conducted found that 42% of organizations experienced a data loss event in 2020 with the most common cause being accidental deletion by an employee (29%). (Source: Veeam) 4. Conclusion The complexity of cloud environments and the shared responsibility model for security require organizations to adopt a comprehensive security approach that spans multiple infrastructure layers, from the physical to the application layer. The future of virtual machine security concern in cloud computing will require continued innovation and adaptation to new threats and vulnerabilities. As a result, organizations must remain vigilant and proactive in their security efforts, leveraging the latest technologies and best practices to protect their virtual machines, the sensitive data and resources they contain.

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VMware, Vsphere, Hyper-V

Researchers Explore Details of Critical VMware Vulnerability

Article | May 2, 2023

Researchers have published the details of an investigation into CVE-2020-3952, a major vulnerability in VMware's vCenter that was disclosed and patched on April 9. The flaw was given a CVSS score of 10. CVE-2020-3952 exists in VMware's Directory Service (vmdir), which is a part of VMware vCenter Server, a centralized management platform for virtualized hosts and virtual machines. Through vCenter Server, the company says, an administrator can manage hundreds of workloads. The platform uses single sign-on (SSO), which includes vmdir, Security Token Service, an administration server, and the vCenter Lookup Service. Vmdir is also used for certificate management for the workloads vCenter handles.

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Virtual Desktop Tools, Server Hypervisors

VM Applications for Software Development and Secure Testing

Article | June 8, 2023

Contents 1. Introduction 2. Software Development and Secure Testing 3. Using VMs in Software Development and Secure Testing 4. Conclusion 1. Introduction “Testing is an infinite process of comparing the invisible to the ambiguous in order to avoid the unthinkable happening to the anonymous.” —James Bach. Testing software is crucial for identifying and fixing security vulnerabilities. However, meeting quality standards for functionality and performance does not guarantee security. Thus, software testing nowadays is a must to identify and address application security vulnerabilities to maintain the following: Security of data history, databases, information, and servers Customers’ integrity and trust Web application protection from future attacks VMs provide a flexible and isolated environment for software development and security testing. They offer easy replication of complex configurations and testing scenarios, allowing efficient issue resolution. VMs also provide secure testing by isolating applications from the host system and enabling a reset to a previous state. In addition, they facilitate DevOps practices and streamline the development workflow. 2. Software Development and Secure Testing Software Secure Testing: The Approach The following approaches must be considered while preparing and planning for security tests: Architecture Study and Analysis: Understand whether the software meets the necessary requirements. Threat Classification: List all potential threats and risk factors that must be tested. Test Planning: Run the tests based on the identified threats, vulnerabilities, and security risks. Testing Tool Identification: For software security testing tools for web applications, the developer must identify the relevant security tools to test the software for specific use cases. Test-Case Execution: After performing a security test, the developer should fix it using any suitable open-source code or manually. Reports: Prepare a detailed test report of the security tests performed, containing a list of the vulnerabilities, threats, and issues resolved and the ones that are still pending. Ensuring the security of an application that handles essential functions is paramount. This may involve safeguarding databases against malicious attacks or implementing fraud detection mechanisms for incoming leads before integrating them into the platform. Maintaining security is crucial throughout the software development life cycle (SDLC) and must be at the forefront of developers' minds while executing the software's requirements. With consistent effort, the SDLC pipeline addresses security issues before deployment, reducing the risk of discovering application vulnerabilities while minimizing the damage they could cause. A secure SDLC makes developers responsible for critical security. Developers need to be aware of potential security concerns at each step of the process. This requires integrating security into the SDLC in ways that were not needed before. As anyone can potentially access source code, coding with potential vulnerabilities in mind is essential. As such, having a robust and secure SDLC process is critical to ensuring applications are not subject to attacks by hackers. 3. Using VMs in Software Development and Secure Testing: Snapshotting: Snapshotting allows developers to capture a VM's state at a specific point in time and restore it later. This feature is helpful for debugging and enables developers to roll back to a previous state when an error occurs. A virtual machine provides several operations for creating and managing snapshots and snapshot chains. These operations let users create snapshots, revert to any snapshots in the chain, and remove snapshots. In addition, extensive snapshot trees can be created to streamline the flow. Virtual Networking: It allows virtual machines to be connected to virtual networks that simulate complex network topologies, allowing developers to test their applications in different network environments. This allows expanding data centers to cover multiple physical locations, gaining access to a plethora of more efficient options. This empowers them to effortlessly modify the network as per changing requirements without any additional hardware. Moreover, providing the network for specific applications and needs offers greater flexibility. Additionally, it enables workloads to be moved seamlessly across the network infrastructure without compromising on service, security, or availability. Resource Allocation: VMs can be configured with specific resource allocations such as CPU, RAM, and storage, allowing developers to test their applications under different resource constraints. Maintaining a 1:1 ratio between the virtual machine processor and its host or core is highly recommended. It's crucial to refrain from over-subscribing virtual machine processors to a single core, as this could lead to stalled or delayed events, causing significant frustration and dissatisfaction among users. However, it is essential to acknowledge that IT administrators sometimes overallocate virtual machine processors. In such cases, a practical approach is to start with a 2:1 ratio and gradually move towards 4:1, 8:1, 12:1, and so on while bringing virtual allocation into IT infrastructure. This approach ensures a safe and seamless transition towards optimized virtual resource allocation. Containerization within VMs: Containerization within VMs provides an additional layer of isolation and security for applications. Enterprises are finding new use cases for VMs to utilize their in-house and cloud infrastructure to support heavy-duty application and networking workloads. This will also have a positive impact on the environment. DevOps teams use containerization with virtualization to improve software development flexibility. Containers allow multiple apps to run in one container with the necessary components, such as code, system tools, and libraries. For complex applications, both virtual machines and containers are used together. However, while containers are used for the front-end and middleware, VMs are used for the back-end. VM Templates: VM templates are pre-configured virtual machines that can be used as a base for creating new virtual machines, making it easier to set up development and testing environments. A VM template is an image of a virtual machine that serves as a master copy. It includes VM disks, virtual devices, and settings. By using a VM template, cloning a virtual machine multiple times can be achieved. When you clone a VM from a template, the clones are independent and not linked to the template. VM templates are handy when a large number of similar VMs need to be deployed. They preserve VM consistency. To edit a template, convert it to a VM, make the necessary changes, and then convert the edited VM back into a new template. Remote Access: VMs can be accessed remotely, allowing developers and testers to collaborate more effectively from anywhere worldwide. To manage a virtual machine, follow these steps: enable remote access, connect to the virtual machine, and then access the VNC or serial console. Once connected, full permission to manage the virtual machine is granted with the user's approval. Remote access provides a secure way to access VMs, as connections can be encrypted and authenticated to prevent unauthorized access. Additionally, remote access allows for easier management of VMs, as administrators can monitor and control virtual machines from a central location. DevOps Integration: DevOps is a collection of practices, principles, and tools that allow a team to release software quickly and efficiently. Virtualization is vital in DevOps when developing intricate cloud, API, and SOA systems. Virtual machines enable teams to simulate environments for creating, testing, and launching code, ultimately preserving computing resources. While commencing a bug search at the API layer, teams find that virtual machines are suitable for test-driven development (TDD). Virtualization providers handle updates, freeing up DevOps teams, to focus on other areas and increasing productivity by 50 –60%. In addition, VMs allow for simultaneous testing of multiple release and patch levels, improving product compatibility and interoperability. 4. Conclusion The outlook for virtual machine applications is highly promising in the development and testing fields. With the increasing complexity of development and testing processes, VMs can significantly simplify and streamline these operations. In the future, VMs are expected to become even more versatile and potent, providing developers and testers with a broader range of tools and capabilities to facilitate the development process. One potential future development is integrating machine learning and artificial intelligence into VMs. This would enable VMs to automate various tasks, optimize the allocation of resources, and generate recommendations based on performance data. Moreover, VMs may become more agile and lightweight, allowing developers and testers to spin up and spin down instances with greater efficiency. The future of VM applications for software development and security testing looks bright, with continued innovation and development expected to provide developers and testers with even more powerful and flexible tools to improve the software development process.

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Virtualization Can Help Substantially Reduce Computing Costs

Article | August 9, 2021

Businesses use a lot of technology to keep themselves competitive and Businesses use a lot of technology to keep themselves competitive and operationally efficient. One way that organizations use to make their technology infrastructure more accessible is through the use of virtualization. Let’s discuss what virtualization is, how it benefits businesses, and some examples of how you might consider leveraging virtualization to your company’s benefit. Virtualization for Hardware and Software Virtualization in its most basic sense is taking something and making it virtual. In regards to hardware and software, it involves taking these parts of your technology infrastructure and making them available in a virtual environment. Virtual applications and hardware solutions can be deployed to the cloud so that they can be accessed by any online device. Some examples of virtualization might include creating virtual machines, like workstations and server units, that are hosted in a virtual environment for as-needed access

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Server Virtualization

Boosting Productivity with Kubernetes and Docker

Article | May 17, 2023

Analyzing risks and implementing advanced mitigation strategies: Safeguard critical data, fortify defenses, and stay ahead of emerging threats in the dynamic realm of virtual machines in cloud. Contents 1. Introduction 2. 10 Security Risks Associated with Virtual Machines in Cloud Computing 3. Best Practices to Avoid Security Compromise 4. Conclusion 1. Introduction Cloud computing has revolutionized the way businesses operate by providing flexible, scalable, and cost-effective infrastructure for running applications and services. Virtual machines (VMs) are a key component of cloud computing, allowing multiple virtual machines to run on a single physical machine. However, the use of virtual machines in cloud computing introduces new security risks that need to be addressed to ensure the confidentiality, integrity, and availability of data and services. Effective VM security in the cloud requires a comprehensive approach that involves cloud providers and users working together to identify and address potential virtual machine security threats. By implementing these best practices and maintaining a focus on security, cloud computing can provide a secure and reliable platform for businesses to run their applications and services. 2. 10 Security Risks Associated with Virtual Machines in Cloud Computing Denial of Service (DoS) attacks: These are attacks that aim to disrupt the availability of a VM or the entire cloud infrastructure by overwhelming the system with traffic or resource requests. Insecure APIs: Cloud providers often expose APIs that allow users to manage their VMs. If these APIs are not properly secured, attackers can exploit them to gain unauthorized access to VMs or manipulate their configurations. Data leakage: Virtual machines can store sensitive data such as customer information or intellectual property. If not secured, this data can be exposed to unauthorized access or leakage. Shared resources: VMs in cloud environments often share physical resources such as memory, CPU, and network interfaces. If these resources are not isolated, a compromised VM can potentially affect the security and performance of other VMs running on the same physical host. Lack of visibility: Virtual machines in cloud environments can be more difficult to monitor than physical machines. This can make it harder to detect security incidents or anomalous behavior. Insufficient logging and auditing: If cloud providers do not implement appropriate logging and auditing mechanisms, it can be difficult to determine the cause and scope of a security incident. VM escape: This is when an attacker gains access to the hypervisor layer and then escapes into the host operating system or other VMs running on the same physical host. Side-channel attacks: This is when an attacker exploits the physical characteristics of the hardware to gain unauthorized access to a VM. Examples of side-channel attacks include timing attacks, power analysis attacks, and electromagnetic attacks. Malware attacks: VMs can be infected with malware, just like physical machines. Malware can be used to steal data, launch attacks on other VMs or systems, or disrupt the functioning of the VM. Insider threats: Malicious insiders can exploit their access to VMs to steal data, modify configurations, or launch attacks. 3. Best Practices to Avoid Security Compromise To mitigate these risks, there are several virtual machine security guidelines that cloud service providers and users can follow: Keep software up-to-date: Regularly updating software and security patches for virtual machines is crucial in preventing known vulnerabilities from being exploited by hackers. Software updates fix bugs and security flaws that could allow unauthorized access, data breaches, or malware attacks. According to a study, 60% of data breaches are caused by vulnerabilities that were not patched or updated in a timely manner.(Source: Ponemon Institute) Use secure hypervisors: A hypervisor is a software layer that enables multiple virtual machines to run on a single physical server. Secure hypervisors are designed to prevent unauthorized access to virtual machines and protect them from potential security threats. When choosing a hypervisor, it is important to select one that has undergone rigorous testing and meets industry standards for security. In 2018, a group of researchers discovered a new type of attack called "Foreshadow" (also known as L1 Terminal Fault). The attack exploits vulnerabilities in Intel processors and can be used to steal sensitive data from virtual machines running on the same physical host. Secure hypervisors that have implemented hardware-based security features can provide protection against Foreshadow and similar attacks. (Source: Foreshadow) Implement strong access controls: Access control is the practice of restricting access to virtual machines to authorized users. Multi-factor authentication adds an extra layer of security by requiring users to provide more than one type of authentication method before accessing VMs. Strong access controls limit the risk of unauthorized access and can help prevent data breaches. According to a survey, organizations that implemented multi-factor authentication saw a 98% reduction in the risk of phishing-related account breaches. (Source: Duo Security) Monitor VMs for anomalous behavior: Monitoring virtual machines for unusual or unexpected behavior is an essential security practice. This includes monitoring network traffic, processes running on the VM, and other metrics that can help detect potential security incidents. By monitoring VMs, security teams can detect and respond to security threats before they can cause damage. A study found that 90% of organizations that implemented a virtualized environment experienced security benefits, such as improved visibility into security threats and faster incident response times. (Source: VMware) Use Encryption: Encryption is the process of encoding information in such a way that only authorized parties can access it. Encrypting data both in transit and at rest protects it from interception or theft by hackers. This can be achieved using industry-standard encryption protocols and technologies. According to a report by, the average cost of a data breach in 2020 was $3.86 million. The report also found that organizations that implemented encryption had a lower average cost of a data breach compared to those that did not (Source: IBM) Segregate VMs: Segregating virtual machines is the practice of keeping sensitive VMs separate from less sensitive ones. This reduces the risk of lateral movement, which is when a hacker gains access to one VM and uses it as a stepping stone to gain access to other VMs in the same environment. Segregating VMs helps to minimize the risk of data breaches and limit the potential impact of a security incident. A study found that organizations that implemented a virtualized environment without adequate segregation and access controls were more vulnerable to VM security breaches and data loss. (Source: Ponemon Institute) Regularly Back-up VMs: Regularly backing up virtual machines is a critical security practice that can help mitigate the impact of malware attacks, system failures, or other security incidents. Backups should be stored securely and tested regularly to ensure that they can be restored quickly in the event of a security incident. A survey conducted found that 42% of organizations experienced a data loss event in 2020 with the most common cause being accidental deletion by an employee (29%). (Source: Veeam) 4. Conclusion The complexity of cloud environments and the shared responsibility model for security require organizations to adopt a comprehensive security approach that spans multiple infrastructure layers, from the physical to the application layer. The future of virtual machine security concern in cloud computing will require continued innovation and adaptation to new threats and vulnerabilities. As a result, organizations must remain vigilant and proactive in their security efforts, leveraging the latest technologies and best practices to protect their virtual machines, the sensitive data and resources they contain.

Read More
VMware, Vsphere, Hyper-V

Top 15 Virtualization Events to Attend in 2023

Article | May 2, 2023

Researchers have published the details of an investigation into CVE-2020-3952, a major vulnerability in VMware's vCenter that was disclosed and patched on April 9. The flaw was given a CVSS score of 10. CVE-2020-3952 exists in VMware's Directory Service (vmdir), which is a part of VMware vCenter Server, a centralized management platform for virtualized hosts and virtual machines. Through vCenter Server, the company says, an administrator can manage hundreds of workloads. The platform uses single sign-on (SSO), which includes vmdir, Security Token Service, an administration server, and the vCenter Lookup Service. Vmdir is also used for certificate management for the workloads vCenter handles.

Read More
Virtual Desktop Tools, Server Hypervisors

Metasploitable: A Platform for Ethical Hacking and Penetration Testing

Article | June 8, 2023

Contents 1. Introduction 2. Software Development and Secure Testing 3. Using VMs in Software Development and Secure Testing 4. Conclusion 1. Introduction “Testing is an infinite process of comparing the invisible to the ambiguous in order to avoid the unthinkable happening to the anonymous.” —James Bach. Testing software is crucial for identifying and fixing security vulnerabilities. However, meeting quality standards for functionality and performance does not guarantee security. Thus, software testing nowadays is a must to identify and address application security vulnerabilities to maintain the following: Security of data history, databases, information, and servers Customers’ integrity and trust Web application protection from future attacks VMs provide a flexible and isolated environment for software development and security testing. They offer easy replication of complex configurations and testing scenarios, allowing efficient issue resolution. VMs also provide secure testing by isolating applications from the host system and enabling a reset to a previous state. In addition, they facilitate DevOps practices and streamline the development workflow. 2. Software Development and Secure Testing Software Secure Testing: The Approach The following approaches must be considered while preparing and planning for security tests: Architecture Study and Analysis: Understand whether the software meets the necessary requirements. Threat Classification: List all potential threats and risk factors that must be tested. Test Planning: Run the tests based on the identified threats, vulnerabilities, and security risks. Testing Tool Identification: For software security testing tools for web applications, the developer must identify the relevant security tools to test the software for specific use cases. Test-Case Execution: After performing a security test, the developer should fix it using any suitable open-source code or manually. Reports: Prepare a detailed test report of the security tests performed, containing a list of the vulnerabilities, threats, and issues resolved and the ones that are still pending. Ensuring the security of an application that handles essential functions is paramount. This may involve safeguarding databases against malicious attacks or implementing fraud detection mechanisms for incoming leads before integrating them into the platform. Maintaining security is crucial throughout the software development life cycle (SDLC) and must be at the forefront of developers' minds while executing the software's requirements. With consistent effort, the SDLC pipeline addresses security issues before deployment, reducing the risk of discovering application vulnerabilities while minimizing the damage they could cause. A secure SDLC makes developers responsible for critical security. Developers need to be aware of potential security concerns at each step of the process. This requires integrating security into the SDLC in ways that were not needed before. As anyone can potentially access source code, coding with potential vulnerabilities in mind is essential. As such, having a robust and secure SDLC process is critical to ensuring applications are not subject to attacks by hackers. 3. Using VMs in Software Development and Secure Testing: Snapshotting: Snapshotting allows developers to capture a VM's state at a specific point in time and restore it later. This feature is helpful for debugging and enables developers to roll back to a previous state when an error occurs. A virtual machine provides several operations for creating and managing snapshots and snapshot chains. These operations let users create snapshots, revert to any snapshots in the chain, and remove snapshots. In addition, extensive snapshot trees can be created to streamline the flow. Virtual Networking: It allows virtual machines to be connected to virtual networks that simulate complex network topologies, allowing developers to test their applications in different network environments. This allows expanding data centers to cover multiple physical locations, gaining access to a plethora of more efficient options. This empowers them to effortlessly modify the network as per changing requirements without any additional hardware. Moreover, providing the network for specific applications and needs offers greater flexibility. Additionally, it enables workloads to be moved seamlessly across the network infrastructure without compromising on service, security, or availability. Resource Allocation: VMs can be configured with specific resource allocations such as CPU, RAM, and storage, allowing developers to test their applications under different resource constraints. Maintaining a 1:1 ratio between the virtual machine processor and its host or core is highly recommended. It's crucial to refrain from over-subscribing virtual machine processors to a single core, as this could lead to stalled or delayed events, causing significant frustration and dissatisfaction among users. However, it is essential to acknowledge that IT administrators sometimes overallocate virtual machine processors. In such cases, a practical approach is to start with a 2:1 ratio and gradually move towards 4:1, 8:1, 12:1, and so on while bringing virtual allocation into IT infrastructure. This approach ensures a safe and seamless transition towards optimized virtual resource allocation. Containerization within VMs: Containerization within VMs provides an additional layer of isolation and security for applications. Enterprises are finding new use cases for VMs to utilize their in-house and cloud infrastructure to support heavy-duty application and networking workloads. This will also have a positive impact on the environment. DevOps teams use containerization with virtualization to improve software development flexibility. Containers allow multiple apps to run in one container with the necessary components, such as code, system tools, and libraries. For complex applications, both virtual machines and containers are used together. However, while containers are used for the front-end and middleware, VMs are used for the back-end. VM Templates: VM templates are pre-configured virtual machines that can be used as a base for creating new virtual machines, making it easier to set up development and testing environments. A VM template is an image of a virtual machine that serves as a master copy. It includes VM disks, virtual devices, and settings. By using a VM template, cloning a virtual machine multiple times can be achieved. When you clone a VM from a template, the clones are independent and not linked to the template. VM templates are handy when a large number of similar VMs need to be deployed. They preserve VM consistency. To edit a template, convert it to a VM, make the necessary changes, and then convert the edited VM back into a new template. Remote Access: VMs can be accessed remotely, allowing developers and testers to collaborate more effectively from anywhere worldwide. To manage a virtual machine, follow these steps: enable remote access, connect to the virtual machine, and then access the VNC or serial console. Once connected, full permission to manage the virtual machine is granted with the user's approval. Remote access provides a secure way to access VMs, as connections can be encrypted and authenticated to prevent unauthorized access. Additionally, remote access allows for easier management of VMs, as administrators can monitor and control virtual machines from a central location. DevOps Integration: DevOps is a collection of practices, principles, and tools that allow a team to release software quickly and efficiently. Virtualization is vital in DevOps when developing intricate cloud, API, and SOA systems. Virtual machines enable teams to simulate environments for creating, testing, and launching code, ultimately preserving computing resources. While commencing a bug search at the API layer, teams find that virtual machines are suitable for test-driven development (TDD). Virtualization providers handle updates, freeing up DevOps teams, to focus on other areas and increasing productivity by 50 –60%. In addition, VMs allow for simultaneous testing of multiple release and patch levels, improving product compatibility and interoperability. 4. Conclusion The outlook for virtual machine applications is highly promising in the development and testing fields. With the increasing complexity of development and testing processes, VMs can significantly simplify and streamline these operations. In the future, VMs are expected to become even more versatile and potent, providing developers and testers with a broader range of tools and capabilities to facilitate the development process. One potential future development is integrating machine learning and artificial intelligence into VMs. This would enable VMs to automate various tasks, optimize the allocation of resources, and generate recommendations based on performance data. Moreover, VMs may become more agile and lightweight, allowing developers and testers to spin up and spin down instances with greater efficiency. The future of VM applications for software development and security testing looks bright, with continued innovation and development expected to provide developers and testers with even more powerful and flexible tools to improve the software development process.

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Virtualization Can Help Substantially Reduce Computing Costs

Article | August 9, 2021

Businesses use a lot of technology to keep themselves competitive and Businesses use a lot of technology to keep themselves competitive and operationally efficient. One way that organizations use to make their technology infrastructure more accessible is through the use of virtualization. Let’s discuss what virtualization is, how it benefits businesses, and some examples of how you might consider leveraging virtualization to your company’s benefit. Virtualization for Hardware and Software Virtualization in its most basic sense is taking something and making it virtual. In regards to hardware and software, it involves taking these parts of your technology infrastructure and making them available in a virtual environment. Virtual applications and hardware solutions can be deployed to the cloud so that they can be accessed by any online device. Some examples of virtualization might include creating virtual machines, like workstations and server units, that are hosted in a virtual environment for as-needed access

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Virtual Desktop Tools, Virtual Desktop Strategies

Leostream Enhances Security and Management of vSphere Hybrid Cloud Deployments

Business Wire | January 29, 2024

Leostream Corporation, the world's leading Remote Desktop Access Platform provider, today announced features to enhance security, management, and end-user productivity in vSphere-based hybrid cloud environments. The Leostream platform strengthens end-user computing (EUC) capabilities for vSphere users, including secure access to both on-premises and cloud environments, heterogeneous support, and reduced cloud costs. With the Leostream platform as the single pane of glass managing EUC environments, any hosted desktop environment, including individual virtual desktops, multi-user sessions, hosted physical workstations or desktops, and hosted applications, becomes simpler to manage, more secure, more flexible, and more cost-effective. Significant ways the Leostream platform expands vSphere’s capabilities include: Security The Leostream platform ensures data remains locked in the corporate network, and works across on-premises and cloud environments, providing even disparate infrastructures with the same levels of security and command over authorization, control, and access tracking. The Leostream platform supports multi-factor authentication and allows organizations to enforce strict access control rules, creating an EUC environment modeled on a zero-trust architecture. Multivendor/protocol support The Leostream platform was developed from the ground up for heterogeneous infrastructures and as the connection management layer of the EUC environment, the Leostream platform allows organizations to leverage vSphere today and other hypervisors or hyperconvergence platforms in the future as their needs evolve. The Leostream platform supports the industry’s broadest array of remote display protocols, including specialized protocols for mission-critical tasks. Consistent EUC experience The Leostream platform enables IT to make changes to the underlying environment while ensuring the end user experience is constant, and to incorporate AWS, Azure, Google Cloud, or OpenStack private clouds into their environment without disruptions in end-user productivity. By integrating with corporate Identity Providers (IdPs) that employees are already familiar with, and providing employees with a single portal they use to sign in, the Leostream platform offers simplicity to users too. Connectivity The Leostream Gateway securely connects to on-prem and cloud resources without virtual private networks (VPNs), and eliminates the need to manage and maintain security groups. End users get the same seamless login and high-performance connection across hybrid environments including corporate resources located off the internet. Controlling cloud costs The Leostream Connection Broker implements automated rules that control capacity and power state in the cloud, allowing organizations to optimize their cloud usage and minimize costs, such as ensuring cloud instances aren’t left running when they are no longer needed. The Connection Broker also intelligently pools and shares resources across groups of users, so organizations can invest in fewer systems, reducing overall cost of ownership. “These features deliver a streamlined experience with vSphere and hybrid or multi-cloud resources so end users remain productive, and corporate data and applications remain secure,” said Leostream CEO Karen Gondoly. “At a time when there is uncertainty about the future of support for VMware’s end-user computing, it’s important to bring these options to the market to show that organizations can extend vSphere’s capabilities and simultaneously plan for the future without disruption to the workforce.” About Leostream Corporation Leostream Corporation, the global leader in Remote Desktop Access Platforms, offers comprehensive solutions that enable seamless work-from-anywhere environments for individuals across diverse industries, regardless of organization size or location. The core of the Leostream platform is its commitment to simplicity and insight. It is driven by a unified administrative console that streamlines the management of users, cloud desktops, and IT assets while providing real-time dashboards for informed decision-making. The company continually monitors the evolving remote desktop landscape, anticipating future trends and challenges. This purposeful, proactive approach keeps clients well-prepared for the dynamic changes in remote desktop technology.

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Virtualized Environments

Vuzix Introduces Z100 Smart Glasses to Seamlessly Connect Workers with AI Optimization Tools

PR Newswire | January 10, 2024

Vuzix Corporation, a leading supplier of smart glasses and augmented reality (AR) technology and products, today announced the unveiling of Vuzix Z100 smart glasses, which will initially be offered as a developer's edition. Built using the Vuzix Ultralite OEM PlatformSM, these safety glasses-certified smart glasses are sleek and made for all day wear. Using them, workers get a human-centered connection to AI and work process applications, receiving critical updates, convenient workflow and task confirmations, and notifications in real time, all while wearing a pair of glasses that workers will enjoy having on. Vuzix Z100 smart glasses pair seamlessly via Bluetooth with Android or iOS IOT devices. They represent the first attractive, functional bridge between AI platform tools, where situational guidance can streamline workflows, and human workers can reap the benefits of a truly connected workplace. In addition to a lightweight AI interface, Vuzix Z100 glasses can augment the data feed from finger scanners, sensors, controllers, and other equipment with minimal native UI, making that data available in a new and highly accessible format. Tasks with sub-standard user feedback due to device or process limitations can now have their workflows displayed in the user's heads up display, providing human-centered outputs and real-time updates. Running up to 48 hours on a single charge, Vuzix Z100 smart glasses pack industry-defining heads-up waveguide technology into a sleek, fashionable form factor that weighs in at just 35 grams – the weight of a standard pair of glasses. Advanced monocular waveguide optics, combined with Vuzix' custom micro display engine, create a crisp, transparent, monochrome image that can deliver all the important information on a user's Android or iOS device, hands-free right before their eyes. Wearers get heads-up access to important task information, from language translation and closed captioning, to directions, to health and workout status, to messaging, workflow outputs and much more. Best of all, Vuzix Z100 smart glasses provide a sleek, attractive form factor that frontline employees will want to wear. "The Z100 takes enterprise use of AR smart glasses to the next level, providing workers with a hands-free wearable that is indistinguishable from a pair a standard glasses," said Paul Travers, President and Chief Executive Officer at Vuzix. "This rollout is in overwhelming response to interest expressed by enterprise customers in an attractive and light weight pair of smart glasses that can augment current workflows with AI optimization software. There are customers across numerous market verticals and use cases that we believe will embrace this product as fashionable and affordable productivity device that workers will enjoy wearing all day every day." About Vuzix Corporation Vuzix is a leading designer, manufacturer and marketer of Smart Glasses and Augmented Reality (AR) technologies and products for the enterprise, medical, defense and consumer markets. The Company's products include head-mounted smart personal display and wearable computing devices that offer users a portable high-quality viewing experience, provide solutions for mobility, wearable displays and augmented reality, as well OEM waveguide optical components and display engines. Vuzix holds more than 350 patents and patents pending and numerous IP licenses in the fields of optics, head-mounted displays, and augmented reality Video Eyewear field. Moviynt, an SAP Certified ERP SaaS logistics solution provider, is a Vuzix wholly owned subsidiary. The Company has won Consumer Electronics Show (or CES) awards for innovation for the years 2005 to 2024 and several wireless technology innovation awards among others. Founded in 1997, Vuzix is a public company with offices in: Rochester, NY; Munich, Germany; and Kyoto and Tokyo, Japan.

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Virtualized Environments

ARound and Immersal Team Up to Revolutionize Augmented Reality in Sports and Live Entertainment

PR Newswire | January 05, 2024

ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences. "This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world." The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement. "We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal. This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment. About ARound ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell, the challenger network built to transform marketing. About Immersal Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.

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Virtual Desktop Tools, Virtual Desktop Strategies

Leostream Enhances Security and Management of vSphere Hybrid Cloud Deployments

Business Wire | January 29, 2024

Leostream Corporation, the world's leading Remote Desktop Access Platform provider, today announced features to enhance security, management, and end-user productivity in vSphere-based hybrid cloud environments. The Leostream platform strengthens end-user computing (EUC) capabilities for vSphere users, including secure access to both on-premises and cloud environments, heterogeneous support, and reduced cloud costs. With the Leostream platform as the single pane of glass managing EUC environments, any hosted desktop environment, including individual virtual desktops, multi-user sessions, hosted physical workstations or desktops, and hosted applications, becomes simpler to manage, more secure, more flexible, and more cost-effective. Significant ways the Leostream platform expands vSphere’s capabilities include: Security The Leostream platform ensures data remains locked in the corporate network, and works across on-premises and cloud environments, providing even disparate infrastructures with the same levels of security and command over authorization, control, and access tracking. The Leostream platform supports multi-factor authentication and allows organizations to enforce strict access control rules, creating an EUC environment modeled on a zero-trust architecture. Multivendor/protocol support The Leostream platform was developed from the ground up for heterogeneous infrastructures and as the connection management layer of the EUC environment, the Leostream platform allows organizations to leverage vSphere today and other hypervisors or hyperconvergence platforms in the future as their needs evolve. The Leostream platform supports the industry’s broadest array of remote display protocols, including specialized protocols for mission-critical tasks. Consistent EUC experience The Leostream platform enables IT to make changes to the underlying environment while ensuring the end user experience is constant, and to incorporate AWS, Azure, Google Cloud, or OpenStack private clouds into their environment without disruptions in end-user productivity. By integrating with corporate Identity Providers (IdPs) that employees are already familiar with, and providing employees with a single portal they use to sign in, the Leostream platform offers simplicity to users too. Connectivity The Leostream Gateway securely connects to on-prem and cloud resources without virtual private networks (VPNs), and eliminates the need to manage and maintain security groups. End users get the same seamless login and high-performance connection across hybrid environments including corporate resources located off the internet. Controlling cloud costs The Leostream Connection Broker implements automated rules that control capacity and power state in the cloud, allowing organizations to optimize their cloud usage and minimize costs, such as ensuring cloud instances aren’t left running when they are no longer needed. The Connection Broker also intelligently pools and shares resources across groups of users, so organizations can invest in fewer systems, reducing overall cost of ownership. “These features deliver a streamlined experience with vSphere and hybrid or multi-cloud resources so end users remain productive, and corporate data and applications remain secure,” said Leostream CEO Karen Gondoly. “At a time when there is uncertainty about the future of support for VMware’s end-user computing, it’s important to bring these options to the market to show that organizations can extend vSphere’s capabilities and simultaneously plan for the future without disruption to the workforce.” About Leostream Corporation Leostream Corporation, the global leader in Remote Desktop Access Platforms, offers comprehensive solutions that enable seamless work-from-anywhere environments for individuals across diverse industries, regardless of organization size or location. The core of the Leostream platform is its commitment to simplicity and insight. It is driven by a unified administrative console that streamlines the management of users, cloud desktops, and IT assets while providing real-time dashboards for informed decision-making. The company continually monitors the evolving remote desktop landscape, anticipating future trends and challenges. This purposeful, proactive approach keeps clients well-prepared for the dynamic changes in remote desktop technology.

Read More

Virtualized Environments

Vuzix Introduces Z100 Smart Glasses to Seamlessly Connect Workers with AI Optimization Tools

PR Newswire | January 10, 2024

Vuzix Corporation, a leading supplier of smart glasses and augmented reality (AR) technology and products, today announced the unveiling of Vuzix Z100 smart glasses, which will initially be offered as a developer's edition. Built using the Vuzix Ultralite OEM PlatformSM, these safety glasses-certified smart glasses are sleek and made for all day wear. Using them, workers get a human-centered connection to AI and work process applications, receiving critical updates, convenient workflow and task confirmations, and notifications in real time, all while wearing a pair of glasses that workers will enjoy having on. Vuzix Z100 smart glasses pair seamlessly via Bluetooth with Android or iOS IOT devices. They represent the first attractive, functional bridge between AI platform tools, where situational guidance can streamline workflows, and human workers can reap the benefits of a truly connected workplace. In addition to a lightweight AI interface, Vuzix Z100 glasses can augment the data feed from finger scanners, sensors, controllers, and other equipment with minimal native UI, making that data available in a new and highly accessible format. Tasks with sub-standard user feedback due to device or process limitations can now have their workflows displayed in the user's heads up display, providing human-centered outputs and real-time updates. Running up to 48 hours on a single charge, Vuzix Z100 smart glasses pack industry-defining heads-up waveguide technology into a sleek, fashionable form factor that weighs in at just 35 grams – the weight of a standard pair of glasses. Advanced monocular waveguide optics, combined with Vuzix' custom micro display engine, create a crisp, transparent, monochrome image that can deliver all the important information on a user's Android or iOS device, hands-free right before their eyes. Wearers get heads-up access to important task information, from language translation and closed captioning, to directions, to health and workout status, to messaging, workflow outputs and much more. Best of all, Vuzix Z100 smart glasses provide a sleek, attractive form factor that frontline employees will want to wear. "The Z100 takes enterprise use of AR smart glasses to the next level, providing workers with a hands-free wearable that is indistinguishable from a pair a standard glasses," said Paul Travers, President and Chief Executive Officer at Vuzix. "This rollout is in overwhelming response to interest expressed by enterprise customers in an attractive and light weight pair of smart glasses that can augment current workflows with AI optimization software. There are customers across numerous market verticals and use cases that we believe will embrace this product as fashionable and affordable productivity device that workers will enjoy wearing all day every day." About Vuzix Corporation Vuzix is a leading designer, manufacturer and marketer of Smart Glasses and Augmented Reality (AR) technologies and products for the enterprise, medical, defense and consumer markets. The Company's products include head-mounted smart personal display and wearable computing devices that offer users a portable high-quality viewing experience, provide solutions for mobility, wearable displays and augmented reality, as well OEM waveguide optical components and display engines. Vuzix holds more than 350 patents and patents pending and numerous IP licenses in the fields of optics, head-mounted displays, and augmented reality Video Eyewear field. Moviynt, an SAP Certified ERP SaaS logistics solution provider, is a Vuzix wholly owned subsidiary. The Company has won Consumer Electronics Show (or CES) awards for innovation for the years 2005 to 2024 and several wireless technology innovation awards among others. Founded in 1997, Vuzix is a public company with offices in: Rochester, NY; Munich, Germany; and Kyoto and Tokyo, Japan.

Read More

Virtualized Environments

ARound and Immersal Team Up to Revolutionize Augmented Reality in Sports and Live Entertainment

PR Newswire | January 05, 2024

ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences. "This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world." The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement. "We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal. This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment. About ARound ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell, the challenger network built to transform marketing. About Immersal Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.

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