10 Must-have Marketing Technology Stack for Your B2B Tech

Still think your current martech stack doesn't need an upgrade? Think again. 2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re a marketer who’s part of a technology-dominated industry, you know well that it’s no longer a bonus to be technologically savvy in this day and age. To ensure customers don’t just drop out of your funnel you need to test drive every efficient alternative to get the job done.

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Zumasys

Zumasys helps companies of every size achieve performance and reliability for their business-critical applications with enterprise-class IT infrastructure, a robust cloud platform and innovative software solutions. We are on a mission to be the most trusted and respected partners in the communities we serve.

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Server Hypervisors

How to Start Small and Grow Big with Data Virtualization

Article | September 9, 2022

Why Should Companies Care about Data Virtualization? Data is everywhere. With each passing day, companies generate more data than ever before, and what exactly can they do with all this data? Is it just a matter of storing it? Or should they manage and integrate their data from the various sources? How can they store, manage, integrate and utilize their data to gain information that is of critical value to their business? As they say, knowledge is power, but knowledge without action is useless. This is where the Denodo Platform comes in. The Denodo Platform gives companies the flexibility to evolve their data strategies, migrate to the cloud, or logically unify their data warehouses and data lakes, without affecting business. This powerful platform offers a variety of subscription options that can benefit companies immensely. For example, companies often start out with individual projects using a Denodo Professional subscription, but in a short period of time they end up adding more and more data sources and move on to other Denodo subscriptions such as Denodo Enterprise or Denodo Enterprise Plus. The upgrade process is very easy to establish; in fact, it can be done in less than a day once the cloud marketplace is chosen (Amazon Web Services (AWS), Microsoft Azure, or Google Cloud Platform (GCP). In as little as six weeks companies can realize real business benefits from managing and utilizing their data effectively. A Bridging Layer Data virtualization has been around for quite some time now. Denodo’s founders, Angel Viña and Alberto Pan, have been involved in data virtualization from as far back as the 1990’s. If you’re not familiar with data virtualization, here is a quick summary. Data virtualization is the cornerstone to a logical data architecture, whether it be a logical data warehouse, logical data fabric, data mesh, or even a data hub. All of these architectures are best served by our principals Combine (bring together all your data sources), Connect (into a logical single view) and Consume (through standard connectors to your favorite BI/data science tools or through our easy-to-use robust API’s). Data virtualization is the bridge that joins multiple data sources to fuel analytics. It is also the logical data layer that effectively integrates data silos across disparate systems, manages unified data for centralized security, and delivers it to business users in real time. Economic Benefits in Less Than 6 weeks with Data Virtualization? In a short duration, how can companies benefit from choosing data virtualization as a data management solution? To answer this question, below are some very interesting KPI’s discussed in the recently released Forrester study on the Total Economic Impact of Data Virtualization. For example, companies that have implemented data virtualization have seen an 83% increase in business user productivity. Mainly this is due to the business-centric way a data virtualization platform is delivered. When you implement data virtualization, you provide business users with an easy to access democratized interface to their data needs. The second KPI to note is a 67% reduction in development resources. With data virtualization, you connect to the data, you do not copy it. This means once it is set up, there is a significant reduction in the need for data integration engineers, as data remains in the source location and is not copied around the enterprise. Finally, companies are reporting a 65% improvement in data access speeds above and beyond more traditional approaches such as extract, transform, and load (ETL) processes. A Modern Solution for an Age-Old Problem To understand how data virtualization can help elevate projects to an enterprise level, we can share a few use cases in which companies have leveraged data virtualization to solve their business problems across several different industries. For example, in finance and banking we often see use cases in which data virtualization can be used as a unifying platform to help improve compliance and reporting. In retail, we see use cases including predictive analytics in supply chains as well as next and best actions from a unified view of the customer. There are many uses for data virtualization in a wider variety of situations, such as in healthcare and government agencies. Companies use the Denodo Platform to help data scientists understand key trends and activities, both sociologically as well as economically. In a nutshell, if data exists in more than one source, then the Denodo Platform acts as the unifying platform that connects, combines and allows users to consume the data in a timely, cost-effective manner.

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Virtual Desktop Tools, Server Hypervisors

Researchers Explore Details of Critical VMware Vulnerability

Article | April 28, 2023

Researchers have published the details of an investigation into CVE-2020-3952, a major vulnerability in VMware's vCenter that was disclosed and patched on April 9. The flaw was given a CVSS score of 10. CVE-2020-3952 exists in VMware's Directory Service (vmdir), which is a part of VMware vCenter Server, a centralized management platform for virtualized hosts and virtual machines. Through vCenter Server, the company says, an administrator can manage hundreds of workloads. The platform uses single sign-on (SSO), which includes vmdir, Security Token Service, an administration server, and the vCenter Lookup Service. Vmdir is also used for certificate management for the workloads vCenter handles.

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Virtual Desktop Tools, Virtual Desktop Strategies

Discovering SCVMM and Its Features

Article | June 8, 2023

System Center Virtual Machine Manager (SCVMM) is a management tool for Microsoft’s Hyper-V virtualization platform. It is part of Microsoft’s System Center product suite, which also includes Configuration Manager and Operations Manager, among other tools. SCVMM provides a single pane of glass for managing your on-premises and cloud-based Hyper-V infrastructures, and it’s a more capable alternative to Windows Server tools built for the same purpose.

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Virtual Desktop Tools, Server Hypervisors

Virtual Machine Security Risks and Mitigation in Cloud Computing

Article | April 28, 2023

Analyzing risks and implementing advanced mitigation strategies: Safeguard critical data, fortify defenses, and stay ahead of emerging threats in the dynamic realm of virtual machines in cloud. Contents 1. Introduction 2. 10 Security Risks Associated with Virtual Machines in Cloud Computing 3. Best Practices to Avoid Security Compromise 4. Conclusion 1. Introduction Cloud computing has revolutionized the way businesses operate by providing flexible, scalable, and cost-effective infrastructure for running applications and services. Virtual machines (VMs) are a key component of cloud computing, allowing multiple virtual machines to run on a single physical machine. However, the use of virtual machines in cloud computing introduces new security risks that need to be addressed to ensure the confidentiality, integrity, and availability of data and services. Effective VM security in the cloud requires a comprehensive approach that involves cloud providers and users working together to identify and address potential virtual machine security threats. By implementing these best practices and maintaining a focus on security, cloud computing can provide a secure and reliable platform for businesses to run their applications and services. 2. 10 Security Risks Associated with Virtual Machines in Cloud Computing Denial of Service (DoS) attacks: These are attacks that aim to disrupt the availability of a VM or the entire cloud infrastructure by overwhelming the system with traffic or resource requests. Insecure APIs: Cloud providers often expose APIs that allow users to manage their VMs. If these APIs are not properly secured, attackers can exploit them to gain unauthorized access to VMs or manipulate their configurations. Data leakage: Virtual machines can store sensitive data such as customer information or intellectual property. If not secured, this data can be exposed to unauthorized access or leakage. Shared resources: VMs in cloud environments often share physical resources such as memory, CPU, and network interfaces. If these resources are not isolated, a compromised VM can potentially affect the security and performance of other VMs running on the same physical host. Lack of visibility: Virtual machines in cloud environments can be more difficult to monitor than physical machines. This can make it harder to detect security incidents or anomalous behavior. Insufficient logging and auditing: If cloud providers do not implement appropriate logging and auditing mechanisms, it can be difficult to determine the cause and scope of a security incident. VM escape: This is when an attacker gains access to the hypervisor layer and then escapes into the host operating system or other VMs running on the same physical host. Side-channel attacks: This is when an attacker exploits the physical characteristics of the hardware to gain unauthorized access to a VM. Examples of side-channel attacks include timing attacks, power analysis attacks, and electromagnetic attacks. Malware attacks: VMs can be infected with malware, just like physical machines. Malware can be used to steal data, launch attacks on other VMs or systems, or disrupt the functioning of the VM. Insider threats: Malicious insiders can exploit their access to VMs to steal data, modify configurations, or launch attacks. 3. Best Practices to Avoid Security Compromise To mitigate these risks, there are several virtual machine security guidelines that cloud service providers and users can follow: Keep software up-to-date: Regularly updating software and security patches for virtual machines is crucial in preventing known vulnerabilities from being exploited by hackers. Software updates fix bugs and security flaws that could allow unauthorized access, data breaches, or malware attacks. According to a study, 60% of data breaches are caused by vulnerabilities that were not patched or updated in a timely manner.(Source: Ponemon Institute) Use secure hypervisors: A hypervisor is a software layer that enables multiple virtual machines to run on a single physical server. Secure hypervisors are designed to prevent unauthorized access to virtual machines and protect them from potential security threats. When choosing a hypervisor, it is important to select one that has undergone rigorous testing and meets industry standards for security. In 2018, a group of researchers discovered a new type of attack called "Foreshadow" (also known as L1 Terminal Fault). The attack exploits vulnerabilities in Intel processors and can be used to steal sensitive data from virtual machines running on the same physical host. Secure hypervisors that have implemented hardware-based security features can provide protection against Foreshadow and similar attacks. (Source: Foreshadow) Implement strong access controls: Access control is the practice of restricting access to virtual machines to authorized users. Multi-factor authentication adds an extra layer of security by requiring users to provide more than one type of authentication method before accessing VMs. Strong access controls limit the risk of unauthorized access and can help prevent data breaches. According to a survey, organizations that implemented multi-factor authentication saw a 98% reduction in the risk of phishing-related account breaches. (Source: Duo Security) Monitor VMs for anomalous behavior: Monitoring virtual machines for unusual or unexpected behavior is an essential security practice. This includes monitoring network traffic, processes running on the VM, and other metrics that can help detect potential security incidents. By monitoring VMs, security teams can detect and respond to security threats before they can cause damage. A study found that 90% of organizations that implemented a virtualized environment experienced security benefits, such as improved visibility into security threats and faster incident response times. (Source: VMware) Use Encryption: Encryption is the process of encoding information in such a way that only authorized parties can access it. Encrypting data both in transit and at rest protects it from interception or theft by hackers. This can be achieved using industry-standard encryption protocols and technologies. According to a report by, the average cost of a data breach in 2020 was $3.86 million. The report also found that organizations that implemented encryption had a lower average cost of a data breach compared to those that did not (Source: IBM) Segregate VMs: Segregating virtual machines is the practice of keeping sensitive VMs separate from less sensitive ones. This reduces the risk of lateral movement, which is when a hacker gains access to one VM and uses it as a stepping stone to gain access to other VMs in the same environment. Segregating VMs helps to minimize the risk of data breaches and limit the potential impact of a security incident. A study found that organizations that implemented a virtualized environment without adequate segregation and access controls were more vulnerable to VM security breaches and data loss. (Source: Ponemon Institute) Regularly Back-up VMs: Regularly backing up virtual machines is a critical security practice that can help mitigate the impact of malware attacks, system failures, or other security incidents. Backups should be stored securely and tested regularly to ensure that they can be restored quickly in the event of a security incident. A survey conducted found that 42% of organizations experienced a data loss event in 2020 with the most common cause being accidental deletion by an employee (29%). (Source: Veeam) 4. Conclusion The complexity of cloud environments and the shared responsibility model for security require organizations to adopt a comprehensive security approach that spans multiple infrastructure layers, from the physical to the application layer. The future of virtual machine security concern in cloud computing will require continued innovation and adaptation to new threats and vulnerabilities. As a result, organizations must remain vigilant and proactive in their security efforts, leveraging the latest technologies and best practices to protect their virtual machines, the sensitive data and resources they contain.

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Spotlight

Zumasys

Zumasys helps companies of every size achieve performance and reliability for their business-critical applications with enterprise-class IT infrastructure, a robust cloud platform and innovative software solutions. We are on a mission to be the most trusted and respected partners in the communities we serve.

Related News

DHS Makes Plans for Large-Scale Cloud Migration

FedTech | March 27, 2019

The Department of Homeland Security is gearing up for a major migration to the cloud, and has sought industry input on how to best make what will be a massive shift in how it manages its IT. Last month, DHS released a request for information on the topic and noted that its internal Cloud Steering Group is managing the implementation of “a federated, enterprise-wide strategy for accelerating the modernization and migration of our IT applications and infrastructure” to the cloud, and is optimizing the agency’s data centers for the cloud. DHS says it is “committed to a hybrid IT, multi-cloud, federated and vendor neutral approach.”Time is of the essence, since DHS’ Data Center 2 contract expires in June 2020. DHS headquarters and components like Customs and Border Protection, the Transportation Security Administration and the Federal Emergency Management Agency are all planning to be part of the migration, the RFI notes.

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Facebook Spaces & the risky virtualization of retail

marketingland | April 26, 2017

Facebook Spaces is an attempt by Facebook to create social spaces that are built entirely within virtual reality. Visit places with your friends, virtually. Talk in exotic settings. Organize the next family reunion on the top of Mount Everest. This is one of the ways the social network is trying to leverage the $2 billion purchase of virtual reality company Oculus Rift.Right now, while you can create an avatar and travel into the world of Facebook Spaces, there is only limited functionality. You can use a virtual selfie stick to take a virtual photo with your virtual friends. You can sketch objects. You can take a tour of different environments. Other than that, it’s pretty much a chat room.

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HARMAN, VMware Partner to Accelerate IoT Adoption for Enterprises

mobilemarketingwatch | March 06, 2017

Although the news largely went under the radar last week at MWC 2017 in Barcelona, it certainly caught our attention. At Mobile World Congress 2017, HARMAN — a connected technologies company for the automotive, consumer and enterprise markets — and VMware, a global leader in...

Read More

DHS Makes Plans for Large-Scale Cloud Migration

FedTech | March 27, 2019

The Department of Homeland Security is gearing up for a major migration to the cloud, and has sought industry input on how to best make what will be a massive shift in how it manages its IT. Last month, DHS released a request for information on the topic and noted that its internal Cloud Steering Group is managing the implementation of “a federated, enterprise-wide strategy for accelerating the modernization and migration of our IT applications and infrastructure” to the cloud, and is optimizing the agency’s data centers for the cloud. DHS says it is “committed to a hybrid IT, multi-cloud, federated and vendor neutral approach.”Time is of the essence, since DHS’ Data Center 2 contract expires in June 2020. DHS headquarters and components like Customs and Border Protection, the Transportation Security Administration and the Federal Emergency Management Agency are all planning to be part of the migration, the RFI notes.

Read More

Facebook Spaces & the risky virtualization of retail

marketingland | April 26, 2017

Facebook Spaces is an attempt by Facebook to create social spaces that are built entirely within virtual reality. Visit places with your friends, virtually. Talk in exotic settings. Organize the next family reunion on the top of Mount Everest. This is one of the ways the social network is trying to leverage the $2 billion purchase of virtual reality company Oculus Rift.Right now, while you can create an avatar and travel into the world of Facebook Spaces, there is only limited functionality. You can use a virtual selfie stick to take a virtual photo with your virtual friends. You can sketch objects. You can take a tour of different environments. Other than that, it’s pretty much a chat room.

Read More

HARMAN, VMware Partner to Accelerate IoT Adoption for Enterprises

mobilemarketingwatch | March 06, 2017

Although the news largely went under the radar last week at MWC 2017 in Barcelona, it certainly caught our attention. At Mobile World Congress 2017, HARMAN — a connected technologies company for the automotive, consumer and enterprise markets — and VMware, a global leader in...

Read More

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