5 Marketing Technology Trends for 2020

While selling is an art, it solely depends on the fact how much marketing efforts you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern technology to attain these marketing goals as ‘modern marketing requires modern solutions.’ These technologies when utilized effectively work wonders in terms of brand awareness and sales conversion.

Spotlight

Unisys

Unisys is a global information technology company that builds high-performance, security-centric solutions for the most demanding businesses and governments on Earth. Unisys offerings include security software and services; digital transformation and workplace services; industry applications and services; and innovative software operating environments for high-intensity enterprise computing.

OTHER ARTICLES
Virtual Desktop Strategies, Server Hypervisors

Network Virtualization: Gaining a Competitive Edge

Article | April 27, 2023

Network virtualization (NV) is the act of combining a network's physical hardware into a single virtual network. This is often accomplished by running several virtual guest computers in software containers on a single physical host system. Network virtualization is the gold standard for networking, and it is being adopted by enterprises of all kinds globally. By integrating their existing network gear into a single virtual network, enterprises can save operating expenses, automate network and security processes, and set the stage for future growth. Businesses can use virtualization to imitate many types of traditional hardware, including servers, storage devices, and network resources. Three Forces Driving Network Virtualization Demand for enterprise networks keeps rising, driven by higher end-user demands and the proliferation of devices and business software. Through network virtualization, IT businesses are gaining the ability to respond to evolving needs and match their networking capabilities with their virtualized storage and computing resources. According to a recent SDxCentral survey, 88% of respondents believe that adopting a network virtualization solution is "mission critical" and that it is necessary to assist IT in addressing the immediate requirements of flexibility, scalability, and cost savings (both OpEx and CapEx) in the data center. Speed Today, consider any business as an example. Everything depends on IT's capacity to assist business operations. When a company wants to 'surprise' its clients with a new app, launch a competitive offer, or pursue a fresh route to market, it requires immediate IT assistance. That implies IT must move considerably more swiftly, and networks must evolve at the rapid speed of a digitally enabled organization. Security According to a PricewaterhouseCoopers survey, the average organization experiences two successful cyberattacks every week. Perimeter security is just insufficient to stem the flood, and network experts are called upon to provide a better solution. The new data center security approach will: Be software-based Use the micro-segmentation principle Adopt a Zero Trust (ZT) paradigm In an ideal world, there would be no difference between trustworthy and untrusted networks or sectors, but a ZT model necessitates a network virtualization technology that allows micro-segmentation. Flexibility Thanks to the emergence of server virtualization, applications are no longer linked to a specific physical server in a single location. Applications can now be replicated to eliminate a data center for disaster recovery, moved through one corporate data center to another, or slipped into a hybrid cloud environment. The problem is that network setup is hardware-dependent, and hardwired networking connections restrict them. Because networking services vary significantly from one data center to the next, as an in-house data center differs from a cloud, you must perform extensive personalization to make your applications work in different network environments—a significant barrier to app mobility and another compelling reason to utilize network virtualization. Closing Lines Network virtualization is indeed the future technology. These network virtualization platform characteristics benefit more companies as CIOs get more involved in organizational processes. As consumer demand for real-time solutions develops, businesses will be forced to explore network virtualization as the best way to take their networks to another level.

Read More
Virtual Desktop Tools

Researchers Explore Details of Critical VMware Vulnerability

Article | August 12, 2022

Researchers have published the details of an investigation into CVE-2020-3952, a major vulnerability in VMware's vCenter that was disclosed and patched on April 9. The flaw was given a CVSS score of 10. CVE-2020-3952 exists in VMware's Directory Service (vmdir), which is a part of VMware vCenter Server, a centralized management platform for virtualized hosts and virtual machines. Through vCenter Server, the company says, an administrator can manage hundreds of workloads. The platform uses single sign-on (SSO), which includes vmdir, Security Token Service, an administration server, and the vCenter Lookup Service. Vmdir is also used for certificate management for the workloads vCenter handles.

Read More
Virtual Desktop Strategies

Discovering SCVMM and Its Features

Article | July 26, 2022

System Center Virtual Machine Manager (SCVMM) is a management tool for Microsoft’s Hyper-V virtualization platform. It is part of Microsoft’s System Center product suite, which also includes Configuration Manager and Operations Manager, among other tools. SCVMM provides a single pane of glass for managing your on-premises and cloud-based Hyper-V infrastructures, and it’s a more capable alternative to Windows Server tools built for the same purpose.

Read More
Server Hypervisors

Network Virtualization: The Future of Businesses and Networks

Article | September 9, 2022

Network virtualization has emerged as the widely recommended solution for the networking paradigm's future. Virtualization has the potential to revolutionize networks in addition to providing a cost-effective, flexible, and secure means of communication. Network virtualization isn't an all-or-nothing concept. It can help several organizations with differing requirements, or it can provide a bunch of new advantages for a single enterprise. It is the process of combining a network's physical hardware into a single, virtual network. This is often accomplished by running several virtual guest machines in software containers on a single physical host system. Network virtualization is indeed the new gold standard for networking, and it is being embraced by enterprises of all kinds globally. By integrating their current network gear into a single virtual network, businesses can reduce operating expenses, automate network and security processes, and lay the groundwork for future growth. Network virtualization also enables organizations to simulate traditional hardware like servers, storage devices, and network resources. The physical network performs basic tasks like packet forwarding, while virtual versions handle more complex activities like networking service management and deployment. Addressing Network Virtualization Challenges Surprisingly, IT teams might encounter network virtualization challenges that are both technical and non-technical in nature. Let's look at some common challenges and discuss how to overcome them. Change in Network Architecture Practically, the first big challenge is shifting from an architecture that depends heavily on routers, switches, and firewalls. Instead, these services are detached from conventional hardware and put on hypervisors that virtualize these operations. Virtualized network services are shared, scaled, and moved as required. Migrating current LANs and data centers to a virtualized platform require careful planning. This migration involves the following tasks: Determine how much CPU, computation, and storage resources will be required to run virtualized network services. Determine the optimal approach for integrating network resilience and security services. Determine how the virtualized network services will be implemented in stages to avoid disrupting business operations. The key to a successful migration is meticulous preparation by architects who understand the business's network requirements. This involves a thorough examination of existing apps and services, as well as a clear knowledge of how data should move across the company most effectively. Moreover, a progressive approach to relocation is often the best solution. In this instance, IT teams can make changes to the virtualization platform without disrupting the whole corporate network. Network Visibility Network virtualization has the potential to considerably expand the number of logical technology layers that must collaborate. As a result, traditional network and data center monitoring technologies no longer have insight into some of these abstracted levels. In other circumstances, visibility can be established, but the tools fail to show the information correctly so that network operators can understand it. In either case, deploying and managing modern network visibility technologies is typically the best choice. When an issue arises, NetOps personnel are notified of the specific service layer. Automation and AI The enhanced level of automation and self-service operations that can be built into a platform is a fundamental aspect of network virtualization. While these activities can considerably increase the pace of network upgrades while decreasing management overhead, they need the documentation and implementation of a new set of standards and practices. Understand that prior network architectures were planned and implemented utilizing actual hardware appliances on a hop-by-hop basis. A virtualized network, on the other hand, employs a centralized control plane to govern and push policies to all sections of the network. Changes may occur more quickly in this aspect, but various components must be coordinated to accomplish their roles in harmony. As a result, network teams should move their attention away from network operations that are already automated. Rather, their new responsibility is to guarantee that the core automation processes and AI are in sync in order to fulfill those automated tasks. Driving Competitive Edge with Network Virtualization Virtualization in networking or virtual machines within an organization is not a new trend. Even small and medium businesses have realized the benefits of network virtualization, especially when combined with a hosted cloud service provider. Because of this, the demand for enterprise network virtualization is rising, driving higher end-user demands and the proliferation of devices and business tools. These network virtualization benefits can help boost business growth and gain a competitive edge. Gaining a Competitive Edge: Network Virtualization Benefits Cost-Savings on Hardware Faster Desktop and Server Provisioning and Deployment Improved Data Security and Disaster Recovery Increasing IT Operational Efficiency Small Footprint and Energy Saving Network Virtualization: The Path to Digital Transformation Business is at the center of digital transformation, but technology is needed to make it happen. Integrated clouds, highly modern data centers, digital workplaces, and increased data center security are all puzzle pieces, and putting them all together requires a variety of various products and services that are deployed cohesively. The cloud revolution is still having an influence on IT, transforming how digital content is consumed and delivered. This should come as no surprise that such a shift has influenced how we feel about current networking. When it boils down to it, the purpose of digital transformation for every company, irrespective of industry, is the same: to boost the speed with which you can respond to market changes and evolving business needs; to enhance your ability to embrace and adapt to new technology, and to improve overall security. As businesses realize that the underlying benefit of cloud adoption and enhanced virtualization isn't simply about cost savings, digital strategies are evolving, becoming more intelligent and successful in the process. Network virtualization is also a path toward the smooth digital transformation of any business. How does virtualization help in accelerating digital transformation? Combining public and private clouds, involving hardware-based computing, storage, and networking software definition. A hyper-converged infrastructure that integrates unified management with virtualized computing, storage, and networking could be included. Creating a platform for greater productivity by providing the apps and services consumers require when and when they utilize them. This should include simplifying application access and administration as well as unifying endpoint management. Improving network security and enhancing security flexibility to guarantee that quicker speed to market is matched by tighter security. Virtualization will also help businesses to move more quickly and safely, bringing products—and profits—to market faster. Enhancing Security with Network Virtualization Security has evolved as an essential component of every network architecture. However, since various areas of the network are often segregated from one another, it might be challenging for network teams to design and enforce network virtualization security standards that apply to the whole network. Zero trust can integrate such network parts and their accompanying virtualization activities. Throughout the network, the zero-trust architecture depends on the user and device authentication. If LAN users wish to access data center resources, they must first be authenticated. The secure connection required for endpoints to interact safely is provided by a zero-trust environment paired with network virtualization. To facilitate these interactions, virtual networks can be ramped up and down while retaining the appropriate degree of traffic segmentation. Access policies, which govern which devices can connect with one another, are a key part of this process. If a device is allowed to access a data center resource, the policy should be understood at both the WAN and campus levels. Some of the core network virtualization security features are: Isolation and multitenancy are critical features of network virtualization. Segmentation is related to isolation; however it is utilized in a multitier virtual network. A network virtualization platform's foundation includes firewalling technologies that enable segmentation inside virtual networks. Network virtualization enables automatic provisioning and context-sharing across virtual and physical security systems. Investigating the Role of Virtualization in Cloud Computing Virtualization in the cloud computing domain refers to the development of virtual resources (such as a virtual server, virtual storage device, virtual network switch, or even a virtual operating system) from a single resource of its type that also shows up as several personal isolated resources or environments that users can use as a separate individual physical resource. Virtualization enables the benefits of cloud computing, such as ease of scaling up, security, fluid or flexible resources, and so on. If another server is necessary, a virtual server will be immediately created, and a new server will be deployed. When we need more memory, we increase the virtual server configurations we currently have, and we now have the extra RAM we need. As a result, virtualization is the underlying technology of the cloud computing business model. The Benefits of Virtualization in Cloud Computing: Efficient hardware utilization Virtualization improves availability Disaster recovery is quick and simple Energy is saved by virtualization Setup is quick and simple Cloud migration has become simple Motivating Factors for the Adoption of Network Virtualization Demand for enterprise networks continues to climb, owing to rising end-user demands and the proliferation of devices and business software. Thanks to network virtualization, IT companies are gaining the ability to respond to shifting demands and match their networking capabilities with their virtualized storage and computing resources. In fact, according to a recent SDxCentral report, 88% of respondents believe it is "important" or "mission critical" to implement a network virtualization software over the next two to five years. Virtualization is also an excellent alternative for businesses that employ outsourced IT services, are planning mergers or acquisitions or must segregate IT teams owing to regulatory compliance. Reasons to Adopt Network Virtualization: A Business Needs Speed Security Requirements Are Rising Apps can Move Around Micro-segmentation IT Automation and Orchestration Reduce Hardware Dependency and CapEx: Adopt Multi-Tenancy Cloud Disaster Recovery mproved Scalability Wrapping-Up Network virtualization and cloud computing are emerging technologies of the future. As CIOs get actively involved in organizational systems, these new concepts will be implemented in more businesses. As consumer demand for real-time services expands, businesses will be driven to explore network virtualization as the best way to take their networks to the next level. The networking future is here. FAQ Why is network virtualization important for business? By integrating their current network gear into a single virtual network, businesses can reduce operating expenses, automate network and security processes, and set the stage for future growth. Where is network virtualization used? Network virtualization can be utilized in application development and testing to simulate hardware and system software realistically. Network virtualization in application performance engineering allows for the modeling of connections among applications, services, dependencies, and end users for software testing. How does virtualization work in cloud computing? Virtualization, in short, enables cloud providers to provide users alongside existing physical computer infrastructure. As a simple and direct process, it allows cloud customers to buy only the computing resources they require when they want them and to maintain those resources cost-effectively as the demand grows.

Read More

Spotlight

Unisys

Unisys is a global information technology company that builds high-performance, security-centric solutions for the most demanding businesses and governments on Earth. Unisys offerings include security software and services; digital transformation and workplace services; industry applications and services; and innovative software operating environments for high-intensity enterprise computing.

Related News

DHS Makes Plans for Large-Scale Cloud Migration

FedTech | March 27, 2019

The Department of Homeland Security is gearing up for a major migration to the cloud, and has sought industry input on how to best make what will be a massive shift in how it manages its IT. Last month, DHS released a request for information on the topic and noted that its internal Cloud Steering Group is managing the implementation of “a federated, enterprise-wide strategy for accelerating the modernization and migration of our IT applications and infrastructure” to the cloud, and is optimizing the agency’s data centers for the cloud. DHS says it is “committed to a hybrid IT, multi-cloud, federated and vendor neutral approach.”Time is of the essence, since DHS’ Data Center 2 contract expires in June 2020. DHS headquarters and components like Customs and Border Protection, the Transportation Security Administration and the Federal Emergency Management Agency are all planning to be part of the migration, the RFI notes.

Read More

Facebook Spaces & the risky virtualization of retail

marketingland | April 26, 2017

Facebook Spaces is an attempt by Facebook to create social spaces that are built entirely within virtual reality. Visit places with your friends, virtually. Talk in exotic settings. Organize the next family reunion on the top of Mount Everest. This is one of the ways the social network is trying to leverage the $2 billion purchase of virtual reality company Oculus Rift.Right now, while you can create an avatar and travel into the world of Facebook Spaces, there is only limited functionality. You can use a virtual selfie stick to take a virtual photo with your virtual friends. You can sketch objects. You can take a tour of different environments. Other than that, it’s pretty much a chat room.

Read More

HARMAN, VMware Partner to Accelerate IoT Adoption for Enterprises

mobilemarketingwatch | March 06, 2017

Although the news largely went under the radar last week at MWC 2017 in Barcelona, it certainly caught our attention. At Mobile World Congress 2017, HARMAN — a connected technologies company for the automotive, consumer and enterprise markets — and VMware, a global leader in...

Read More

DHS Makes Plans for Large-Scale Cloud Migration

FedTech | March 27, 2019

The Department of Homeland Security is gearing up for a major migration to the cloud, and has sought industry input on how to best make what will be a massive shift in how it manages its IT. Last month, DHS released a request for information on the topic and noted that its internal Cloud Steering Group is managing the implementation of “a federated, enterprise-wide strategy for accelerating the modernization and migration of our IT applications and infrastructure” to the cloud, and is optimizing the agency’s data centers for the cloud. DHS says it is “committed to a hybrid IT, multi-cloud, federated and vendor neutral approach.”Time is of the essence, since DHS’ Data Center 2 contract expires in June 2020. DHS headquarters and components like Customs and Border Protection, the Transportation Security Administration and the Federal Emergency Management Agency are all planning to be part of the migration, the RFI notes.

Read More

Facebook Spaces & the risky virtualization of retail

marketingland | April 26, 2017

Facebook Spaces is an attempt by Facebook to create social spaces that are built entirely within virtual reality. Visit places with your friends, virtually. Talk in exotic settings. Organize the next family reunion on the top of Mount Everest. This is one of the ways the social network is trying to leverage the $2 billion purchase of virtual reality company Oculus Rift.Right now, while you can create an avatar and travel into the world of Facebook Spaces, there is only limited functionality. You can use a virtual selfie stick to take a virtual photo with your virtual friends. You can sketch objects. You can take a tour of different environments. Other than that, it’s pretty much a chat room.

Read More

HARMAN, VMware Partner to Accelerate IoT Adoption for Enterprises

mobilemarketingwatch | March 06, 2017

Although the news largely went under the radar last week at MWC 2017 in Barcelona, it certainly caught our attention. At Mobile World Congress 2017, HARMAN — a connected technologies company for the automotive, consumer and enterprise markets — and VMware, a global leader in...

Read More

Events