5 Reasons Your Company Needs Account-Based Marketing

September 3, 2019 | 151 views

Every company can benefit from account-based marketing, no matter your size or target market. These are our top 5 reasons why your company would benefit from incorporating ABM tactics into your marketing strategy. If you go to any marketing conference or presentation, chances are you’ll hear about the struggles that organizations are having with aligning their marketing and sales teams. For many years, the situation looked like this: marketing reeled in leads and passed them to the sales team. The sales team established one-on-one relationships with the leads, hoping to eventually turn them into paying clients.

Spotlight

Vidder, Inc.

Vidder’s PrecisionAccess™ trusted access control solution helps organizations control security risk while reducing cost and complexity. It allows granular access based on trust without costly, complex infrastructure upgrades and with a transparent user experience.

OTHER ARTICLES
VIRTUAL DESKTOP TOOLS

Virtualization can transform your company’s IT infrastructure

Article | July 26, 2022

For many companies in today’s highly competitive, rapidly digitizing world, data center transformation is not merely a one-time project – it’s a constant challenge. No corporate IT leader should be content merely to revamp their data infrastructure once, then call it a day. Instead, they should always be looking for ways to make their approach to data more dynamic and easier to scale. Ideally, they’d do so in a way that maximizes resource utilization while minimizing costs. Luckily, that’s exactly the idea behind virtualization, which involves creating a new infrastructure that’s capable of rapidly scaling and facilitating workload development. IT leaders are quickly coming to realize that with virtualization in their toolbox, they’re able to make their operations more agile than ever, and without increasing costs. This is why over 80% of enterprise server workloads today are running on virtual machines, and the market for data center virtualization is expected to reach a total value of $10 billion by 2023.

Read More
VIRTUAL DESKTOP STRATEGIES

Best Practices for vSphere 6.7 Tagging

Article | June 7, 2022

vSphere Tags were introduced in version 5.1 as a way to organize inventory objects such as VMs, Hosts, Datastores, etc., a much-needed feature for helping search for or group objects within vSphere. A Tag is basically a label that can be applied to vSphere inventory objects. When an administrator creates a tag, it is then assigned to a tag category. Categories allow the grouping of related tags. When a Category is created, you can specify associations of object types (such as; VM or Datastore) as well as whether more than one tag in a category can be applied to an object (ex; One Tag or Many Tags).

Read More
VIRTUAL DESKTOP TOOLS

How to automate the creation multiple routable VLANs on single L2 network using VyOS

Article | August 12, 2022

My personal homelab has a very simple network topology, everything is connected to a single flat network. This has served me well over the years, but sometimes it can prevent me from deploying more complex scenarios. Most recently while working with NSX-T and Project Pacific, I had a need for additional VLANs which my home router does not support. There are a number of software solutions that can be used including the popular pfSense, which I have used before. Over the Winter break, a colleague introduced me to VyOS, which is another popular software firewall and router solution. I had not heard of VyOS before but later realized it was derived from Vyatta, which I had heard of, but development of that solution had stopped and VyOS is now the open source version of that software. Having never played with VyoS before, I thought this might be a good learning opopournity and started to dabble with VyOS over the holiday.

Read More

Hyperconverged Infrastructure for Remote/Branch Offices & Edge Computing

Article | February 10, 2020

Hyperconverged infrastructure (HCI) is playing a significant role in building an enterprise multi-cloud environment. The benefits are well documented – you can learn more about them in a new white paper developed in collaboration with ViON, Fujitsu, and Nutanix, “Simplifying Multi-Cloud and Securing Mission Progress.” In addition to driving a cloud foundation, hyperconverged infrastructure is driving other use cases. In our first blog, we examined the impact that HCI can have in a disaster recovery solution. In this installment, we’ll discuss how HCI is changing the dynamics for remote offices and edge computing.

Read More

Spotlight

Vidder, Inc.

Vidder’s PrecisionAccess™ trusted access control solution helps organizations control security risk while reducing cost and complexity. It allows granular access based on trust without costly, complex infrastructure upgrades and with a transparent user experience.

Related News

MADISON LOGIC UNVEILS NEW DATA CLOUD TO ACCELERATE ABM FOR B2B ORGANIZATIONS GLOBALLY

Madison Logic | May 06, 2019

Madison Logic, the leading global account-based marketing (ABM) platform, today announces the launch of the ML Data Cloud, powering cutting-edge ABM to accelerate your pipeline and convert your best accounts faster. With state-of-the-art architecture, rich data, and a robust data gateway, the ML Data Cloud leverages data from over 20 first- and third-party sources, enabling advanced hyper-targeting based on account engagement, cross-channel performance insights, and Journey Acceleration™ across the entire customer lifecycle. This new solution leverages advanced machine learning to provide continuous optimization and marketing insights.“The intelligent application of data at scale has become critical to driving marketing efficiency and accelerating growth. However, the complexity of analyzing and employing this data has grown as well,” said Ajay Sathyanath, Chief Technology Officer, Madison Logic. “The ML Data Cloud was designed to provide a scalable and powerful platform that helps B2B marketers harness intricate analytics with ease and apply them in a way to meet their ROI goals. Through the application of machine learning and AI, the ML Data Cloud transforms the way our clients think about their marketing and sales strategies.”

Read More

LEADING EUROPEAN ANALYST FIRM OVUM NAMES MADISON LOGIC A “LEADER” IN THEIR REPORT ON ACCOUNT BASED MARKETING

Madison Logic | June 05, 2019

Madison Logic, the leading global account-based marketing (ABM) platform, today announced that Ovum, a market-leading data, research and consulting business headquartered in the U.K., named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. Ovum recognized Madison Logic as one of the “only companies able to support the entire ABM lifecycle, combined with CRM, marketing automation and content management systems” — citing its ability to deliver integrated insights and support omnichannel engagement with full-funnel attribution. For years, leading companies have leveraged Madison Logic’s ActivateABM platform to measure ABM effectiveness, shorten sales cycles and accelerate growth. The Ovum report highlights Madison Logic’s ActivateABM as a “data gateway to enable the marketer to find opportunities for acquisition and further development using a wide variety of data sources provided in a unified manner.” Ovum commends Madison Logic’s blue-chip client roster, noting that the company serves some of the largest global technology and finance enterprises and has a presence in all regions of the world.

Read More

MARKETERS SHOULDN’T HAVE TO BE DATA SCIENTISTS

Madison Logic | August 20, 2019

Over the past decade, the rise of Data-Driven Marketing and Account-Based Marketing (ABM) have both followed steep trajectories, and that’s no coincidence. After all, the best ABM programs are the ones built on rich data and insights. However, the meteoric rise of data-fueled ABM has had an unintended side effect inside the marketing organization: Marketers now have to become data experts or hire them in droves. As the complexity of analyzing and employing data for ABM increased, marketers started to get lost in the numbers. While building B2B marketing teams with greater data-savvy and talent is a wise move, Marketing Executives must be careful not to overcorrect when it comes to rebalancing the skill sets within their organizations. Furthermore, they must ensure that the data talent they do have in-house is being effectively leveraged, rather than wasted on mundane data organization tasks. The simple fact is that data solutions exist within the market that can greatly simplify the process of combining sources, deriving insights and putting those insights to work in campaigns. B2B marketers should not have to become Data Scientists, and the Data Scientists they work with should be spending their time delivering real value to the bottom line. To do this, teams need to be armed with data tools that allow them to do what they do best: draw insights, build relationships and tell the right stories to the right people.

Read More

MADISON LOGIC UNVEILS NEW DATA CLOUD TO ACCELERATE ABM FOR B2B ORGANIZATIONS GLOBALLY

Madison Logic | May 06, 2019

Madison Logic, the leading global account-based marketing (ABM) platform, today announces the launch of the ML Data Cloud, powering cutting-edge ABM to accelerate your pipeline and convert your best accounts faster. With state-of-the-art architecture, rich data, and a robust data gateway, the ML Data Cloud leverages data from over 20 first- and third-party sources, enabling advanced hyper-targeting based on account engagement, cross-channel performance insights, and Journey Acceleration™ across the entire customer lifecycle. This new solution leverages advanced machine learning to provide continuous optimization and marketing insights.“The intelligent application of data at scale has become critical to driving marketing efficiency and accelerating growth. However, the complexity of analyzing and employing this data has grown as well,” said Ajay Sathyanath, Chief Technology Officer, Madison Logic. “The ML Data Cloud was designed to provide a scalable and powerful platform that helps B2B marketers harness intricate analytics with ease and apply them in a way to meet their ROI goals. Through the application of machine learning and AI, the ML Data Cloud transforms the way our clients think about their marketing and sales strategies.”

Read More

LEADING EUROPEAN ANALYST FIRM OVUM NAMES MADISON LOGIC A “LEADER” IN THEIR REPORT ON ACCOUNT BASED MARKETING

Madison Logic | June 05, 2019

Madison Logic, the leading global account-based marketing (ABM) platform, today announced that Ovum, a market-leading data, research and consulting business headquartered in the U.K., named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. Ovum recognized Madison Logic as one of the “only companies able to support the entire ABM lifecycle, combined with CRM, marketing automation and content management systems” — citing its ability to deliver integrated insights and support omnichannel engagement with full-funnel attribution. For years, leading companies have leveraged Madison Logic’s ActivateABM platform to measure ABM effectiveness, shorten sales cycles and accelerate growth. The Ovum report highlights Madison Logic’s ActivateABM as a “data gateway to enable the marketer to find opportunities for acquisition and further development using a wide variety of data sources provided in a unified manner.” Ovum commends Madison Logic’s blue-chip client roster, noting that the company serves some of the largest global technology and finance enterprises and has a presence in all regions of the world.

Read More

MARKETERS SHOULDN’T HAVE TO BE DATA SCIENTISTS

Madison Logic | August 20, 2019

Over the past decade, the rise of Data-Driven Marketing and Account-Based Marketing (ABM) have both followed steep trajectories, and that’s no coincidence. After all, the best ABM programs are the ones built on rich data and insights. However, the meteoric rise of data-fueled ABM has had an unintended side effect inside the marketing organization: Marketers now have to become data experts or hire them in droves. As the complexity of analyzing and employing data for ABM increased, marketers started to get lost in the numbers. While building B2B marketing teams with greater data-savvy and talent is a wise move, Marketing Executives must be careful not to overcorrect when it comes to rebalancing the skill sets within their organizations. Furthermore, they must ensure that the data talent they do have in-house is being effectively leveraged, rather than wasted on mundane data organization tasks. The simple fact is that data solutions exist within the market that can greatly simplify the process of combining sources, deriving insights and putting those insights to work in campaigns. B2B marketers should not have to become Data Scientists, and the Data Scientists they work with should be spending their time delivering real value to the bottom line. To do this, teams need to be armed with data tools that allow them to do what they do best: draw insights, build relationships and tell the right stories to the right people.

Read More

Events