7 STRATEGIES TO INCREASE BRAND VISIBILITY

MAREEN | May 6, 2019 | 38 views

Every brand out there is trying hard to get itself noticed and grab the attention of a potential customer by employing unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to get your brand right up there … in the front … on the face. And making it stand out from the clutter, doesn’t come easy. In the B2B space, brands have to be more impactful in spelling out the reason for its existence. Some of the most important points to remember while charting out a marketing and promotional plan for your brand’s increased visibility are listed below.

Spotlight

Planit Testing

At Planit, we specialise in digital quality. We enable clients to accelerate the delivery of quality software with our comprehensive offering of testing services and digital solutions. Recognised in Gartner's Magic Quadrant for Application Testing Services, Planit are world leaders in testing. Over the past 20 years we have built a strong client-base through thought leadership, unique cloud-based offerings, responsiveness, excellent customer service, guarantee of testing efficiencies and proven track-record of delivering quality outcomes.

OTHER ARTICLES

Why Are Businesses Tilting Towards VDI for Remote Employees?

Article | May 28, 2021

Although remote working or working from home became popular during the COVID era, did you know that the technology that gives the best user experience (UX) for remote work was developed more than three decades ago? Citrix was founded in 1989 as one of the first software businesses to provide the ability to execute any program on any device over any connection. In 2006, VMware coined the term "virtual desktop infrastructure (VDI)" to designate their virtualization products. Many organizations created remote work arrangements in response to the COVID-19 pandemic, and the phenomenon will continue even in 2022. Organizations have used a variety of methods to facilitate remote work over the years. For businesses, VDI has been one of the most effective, allowing businesses to centralize their IT resources and give users remote access to a consolidated pool of computing capacity. Reasons Why Businesses Should Use VDI for their Remote Employees? Companies can find it difficult to scale their operations and grow while operating remotely. VDI, on the other hand, can assist in enhancing these efforts by eliminating some of the downsides of remote work. Device Agnostic As long as employees have sufficient internet connectivity, virtual desktops can accompany them across the world. They can use a tablet, phone, laptop, client side, or Mac to access the virtual desktop. Reduced Support Costs Since VDI setups can often be handled by a smaller IT workforce than traditional PC settings, support expenses automatically go down. Enhanced Security Data security is raised since data never leaves the datacenter. There's no need to be concerned about every hard disk in every computer containing sensitive data. Nothing is stored on the end machine while using the VDI workspace. It also safeguards intellectual property while dealing with contractors, partners, or a worldwide workforce. Comply with Regulations With virtual desktops, organizational data never leaves the data center. Remote employees that have regulatory duties to preserve client/patient data like function because there is no risk of data leaking out from a lost or stolen laptop or retired PC. Enhanced User Experience With a solid user experience (UX), employees can work from anywhere. They can connect to all of their business applications and tools from anywhere they want to call your workplace, exactly like sitting at their office desk, and even answer the phone if they really want to. Closing Lines One of COVID-19's lessons has been to be prepared for almost anything. IT leaders were probably not planning their investments with a pandemic in mind. Irrespective of how the pandemic plays out in the future, the rise of remote work is here to stay. If VDI at scale is to become a permanent feature of business IT strategies, now is the moment to assess where, when, and how your organization can implement the appropriate solutions. Moreover, businesses that use VDI could find that the added flexibility extends their computing refresh cycles.

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How to Start Small and Grow Big with Data Virtualization

Article | September 13, 2019

Why Should Companies Care about Data Virtualization? Data is everywhere. With each passing day, companies generate more data than ever before, and what exactly can they do with all this data? Is it just a matter of storing it? Or should they manage and integrate their data from the various sources? How can they store, manage, integrate and utilize their data to gain information that is of critical value to their business? As they say, knowledge is power, but knowledge without action is useless. This is where the Denodo Platform comes in. The Denodo Platform gives companies the flexibility to evolve their data strategies, migrate to the cloud, or logically unify their data warehouses and data lakes, without affecting business. This powerful platform offers a variety of subscription options that can benefit companies immensely. For example, companies often start out with individual projects using a Denodo Professional subscription, but in a short period of time they end up adding more and more data sources and move on to other Denodo subscriptions such as Denodo Enterprise or Denodo Enterprise Plus. The upgrade process is very easy to establish; in fact, it can be done in less than a day once the cloud marketplace is chosen (Amazon Web Services (AWS), Microsoft Azure, or Google Cloud Platform (GCP). In as little as six weeks companies can realize real business benefits from managing and utilizing their data effectively. A Bridging Layer Data virtualization has been around for quite some time now. Denodo’s founders, Angel Viña and Alberto Pan, have been involved in data virtualization from as far back as the 1990’s. If you’re not familiar with data virtualization, here is a quick summary. Data virtualization is the cornerstone to a logical data architecture, whether it be a logical data warehouse, logical data fabric, data mesh, or even a data hub. All of these architectures are best served by our principals Combine (bring together all your data sources), Connect (into a logical single view) and Consume (through standard connectors to your favorite BI/data science tools or through our easy-to-use robust API’s). Data virtualization is the bridge that joins multiple data sources to fuel analytics. It is also the logical data layer that effectively integrates data silos across disparate systems, manages unified data for centralized security, and delivers it to business users in real time. Economic Benefits in Less Than 6 weeks with Data Virtualization? In a short duration, how can companies benefit from choosing data virtualization as a data management solution? To answer this question, below are some very interesting KPI’s discussed in the recently released Forrester study on the Total Economic Impact of Data Virtualization. For example, companies that have implemented data virtualization have seen an 83% increase in business user productivity. Mainly this is due to the business-centric way a data virtualization platform is delivered. When you implement data virtualization, you provide business users with an easy to access democratized interface to their data needs. The second KPI to note is a 67% reduction in development resources. With data virtualization, you connect to the data, you do not copy it. This means once it is set up, there is a significant reduction in the need for data integration engineers, as data remains in the source location and is not copied around the enterprise. Finally, companies are reporting a 65% improvement in data access speeds above and beyond more traditional approaches such as extract, transform, and load (ETL) processes. A Modern Solution for an Age-Old Problem To understand how data virtualization can help elevate projects to an enterprise level, we can share a few use cases in which companies have leveraged data virtualization to solve their business problems across several different industries. For example, in finance and banking we often see use cases in which data virtualization can be used as a unifying platform to help improve compliance and reporting. In retail, we see use cases including predictive analytics in supply chains as well as next and best actions from a unified view of the customer. There are many uses for data virtualization in a wider variety of situations, such as in healthcare and government agencies. Companies use the Denodo Platform to help data scientists understand key trends and activities, both sociologically as well as economically. In a nutshell, if data exists in more than one source, then the Denodo Platform acts as the unifying platform that connects, combines and allows users to consume the data in a timely, cost-effective manner.

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Addressing Multi-Cloud Complexity with VMware Tanzu

Article | April 14, 2021

Introduction With cloud computing on the path to becoming the mother of all transformations, particularly in IT's ways of development and operations, we are once again confronted with the problem of conversion errors, this time a hundredfold higher than previous moves to dispersed computing and the web. While the issue is evident, the remedies are not so obvious. Cloud complexity is the outcome of the fast acceleration of cloud migration and net-new innovation without consideration of the complexity this introduces in operations. Almost all businesses are already working in a multi-cloud or hybrid-cloud environment. According to an IDC report, 93% of enterprises utilize multiple clouds. The decision could have stemmed from a desire to save money and avoid vendor lock-in, increase resilience, or businesses might have found themselves with several clouds as a result of the compounding activities of different teams. When it comes to strategic technology choices, relatively few businesses begin by asking, "How can we secure and control our technology?" Must-Follow Methods for Multi-Cloud and Hybrid Cloud Success Data Analysis at Any Size, from Any Source: To proactively recognize, warn, and guide investigations, teams should be able to utilize all data throughout the cloud and on-premises. Insights in Real-Time: Considering the temporary nature of containerized operations and functions as a service, businesses cannot wait minutes to determine whether they are experiencing infrastructure difficulties. Only a scalable streaming architecture can ingest, analyze, and alert rapidly enough to discover and investigate problems before they have a major impact on consumers. Analytics That Enables Teams to Act: Because multi-cloud and hybrid-cloud strategies do not belong in a single team, businesses must be able to evaluate data inside and across teams in order to make decisions and take action swiftly. How Can VMware Help in Solving Multi-Cloud and Hybrid-Cloud Complexity? VMware made several announcements indicating a new strategy focused on modern applications. Their approach focuses on two VMware products: vSphere with Kubernetes and Tanzu. Since then, much has been said about VMware's modern app approach, and several products have launched. Let's focus on VMware Tanzu. VMware Tanzu Tanzu is a product that enables organizations to upgrade both their apps and the infrastructure that supports them. In the same way that VMware wants vRealize to be known for cloud management and automation, Tanzu wants to be known for modern business applications. Tanzu uses Kubernetes to build and manage modern applications. In Tanzu, there is just one development environment and one deployment process. VMware Tanzu is compatible with both private and public cloud infrastructures. Closing Lines The important point is that the Tanzu portfolio offers a great deal of flexibility in terms of where applications operate and how they are controlled. We observe an increase in demand for operating an application on any cloud, and how VMware Tanzu assists us in streamlining the multi-cloud operation for MLOps pipeline. Apart from multi-cloud operation, it is critical to monitor and alarm each component throughout the MLOps lifecycle, from Kubernetes pods and inference services to data and model performance.

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Virtualization can transform your company’s IT infrastructure

Article | February 18, 2020

For many companies in today’s highly competitive, rapidly digitizing world, data center transformation is not merely a one-time project – it’s a constant challenge. No corporate IT leader should be content merely to revamp their data infrastructure once, then call it a day. Instead, they should always be looking for ways to make their approach to data more dynamic and easier to scale. Ideally, they’d do so in a way that maximizes resource utilization while minimizing costs. Luckily, that’s exactly the idea behind virtualization, which involves creating a new infrastructure that’s capable of rapidly scaling and facilitating workload development. IT leaders are quickly coming to realize that with virtualization in their toolbox, they’re able to make their operations more agile than ever, and without increasing costs. This is why over 80% of enterprise server workloads today are running on virtual machines, and the market for data center virtualization is expected to reach a total value of $10 billion by 2023.

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Spotlight

Planit Testing

At Planit, we specialise in digital quality. We enable clients to accelerate the delivery of quality software with our comprehensive offering of testing services and digital solutions. Recognised in Gartner's Magic Quadrant for Application Testing Services, Planit are world leaders in testing. Over the past 20 years we have built a strong client-base through thought leadership, unique cloud-based offerings, responsiveness, excellent customer service, guarantee of testing efficiencies and proven track-record of delivering quality outcomes.

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