7 STRATEGIES TO INCREASE BRAND VISIBILITY

Every brand out there is trying hard to get itself noticed and grab the attention of a potential customer by employing unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to get your brand right up there … in the front … on the face. And making it stand out from the clutter, doesn’t come easy. In the B2B space, brands have to be more impactful in spelling out the reason for its existence. Some of the most important points to remember while charting out a marketing and promotional plan for your brand’s increased visibility are listed below.

Spotlight

CERT Division at the Software Engineering Institute

We were there for the first internet security incident and we’re still here 25 years later. Only now, we’ve expanded our expertise from incident response to a comprehensive, proactive approach to securing networked systems. The CERT Division is part of the Software Engineering Institute, which is based at Carnegie Mellon University. We are the world’s leading trusted authority dedicated to improving the security and resilience of computer systems and networks and are a national asset in the field of cybersecurity.

OTHER ARTICLES
Virtual Desktop Tools, Server Hypervisors

Network Virtualization: The Future of Businesses and Networks

Article | April 28, 2023

Network virtualization has emerged as the widely recommended solution for the networking paradigm's future. Virtualization has the potential to revolutionize networks in addition to providing a cost-effective, flexible, and secure means of communication. Network virtualization isn't an all-or-nothing concept. It can help several organizations with differing requirements, or it can provide a bunch of new advantages for a single enterprise. It is the process of combining a network's physical hardware into a single, virtual network. This is often accomplished by running several virtual guest machines in software containers on a single physical host system. Network virtualization is indeed the new gold standard for networking, and it is being embraced by enterprises of all kinds globally. By integrating their current network gear into a single virtual network, businesses can reduce operating expenses, automate network and security processes, and lay the groundwork for future growth. Network virtualization also enables organizations to simulate traditional hardware like servers, storage devices, and network resources. The physical network performs basic tasks like packet forwarding, while virtual versions handle more complex activities like networking service management and deployment. Addressing Network Virtualization Challenges Surprisingly, IT teams might encounter network virtualization challenges that are both technical and non-technical in nature. Let's look at some common challenges and discuss how to overcome them. Change in Network Architecture Practically, the first big challenge is shifting from an architecture that depends heavily on routers, switches, and firewalls. Instead, these services are detached from conventional hardware and put on hypervisors that virtualize these operations. Virtualized network services are shared, scaled, and moved as required. Migrating current LANs and data centers to a virtualized platform require careful planning. This migration involves the following tasks: Determine how much CPU, computation, and storage resources will be required to run virtualized network services. Determine the optimal approach for integrating network resilience and security services. Determine how the virtualized network services will be implemented in stages to avoid disrupting business operations. The key to a successful migration is meticulous preparation by architects who understand the business's network requirements. This involves a thorough examination of existing apps and services, as well as a clear knowledge of how data should move across the company most effectively. Moreover, a progressive approach to relocation is often the best solution. In this instance, IT teams can make changes to the virtualization platform without disrupting the whole corporate network. Network Visibility Network virtualization has the potential to considerably expand the number of logical technology layers that must collaborate. As a result, traditional network and data center monitoring technologies no longer have insight into some of these abstracted levels. In other circumstances, visibility can be established, but the tools fail to show the information correctly so that network operators can understand it. In either case, deploying and managing modern network visibility technologies is typically the best choice. When an issue arises, NetOps personnel are notified of the specific service layer. Automation and AI The enhanced level of automation and self-service operations that can be built into a platform is a fundamental aspect of network virtualization. While these activities can considerably increase the pace of network upgrades while decreasing management overhead, they need the documentation and implementation of a new set of standards and practices. Understand that prior network architectures were planned and implemented utilizing actual hardware appliances on a hop-by-hop basis. A virtualized network, on the other hand, employs a centralized control plane to govern and push policies to all sections of the network. Changes may occur more quickly in this aspect, but various components must be coordinated to accomplish their roles in harmony. As a result, network teams should move their attention away from network operations that are already automated. Rather, their new responsibility is to guarantee that the core automation processes and AI are in sync in order to fulfill those automated tasks. Driving Competitive Edge with Network Virtualization Virtualization in networking or virtual machines within an organization is not a new trend. Even small and medium businesses have realized the benefits of network virtualization, especially when combined with a hosted cloud service provider. Because of this, the demand for enterprise network virtualization is rising, driving higher end-user demands and the proliferation of devices and business tools. These network virtualization benefits can help boost business growth and gain a competitive edge. Gaining a Competitive Edge: Network Virtualization Benefits Cost-Savings on Hardware Faster Desktop and Server Provisioning and Deployment Improved Data Security and Disaster Recovery Increasing IT Operational Efficiency Small Footprint and Energy Saving Network Virtualization: The Path to Digital Transformation Business is at the center of digital transformation, but technology is needed to make it happen. Integrated clouds, highly modern data centers, digital workplaces, and increased data center security are all puzzle pieces, and putting them all together requires a variety of various products and services that are deployed cohesively. The cloud revolution is still having an influence on IT, transforming how digital content is consumed and delivered. This should come as no surprise that such a shift has influenced how we feel about current networking. When it boils down to it, the purpose of digital transformation for every company, irrespective of industry, is the same: to boost the speed with which you can respond to market changes and evolving business needs; to enhance your ability to embrace and adapt to new technology, and to improve overall security. As businesses realize that the underlying benefit of cloud adoption and enhanced virtualization isn't simply about cost savings, digital strategies are evolving, becoming more intelligent and successful in the process. Network virtualization is also a path toward the smooth digital transformation of any business. How does virtualization help in accelerating digital transformation? Combining public and private clouds, involving hardware-based computing, storage, and networking software definition. A hyper-converged infrastructure that integrates unified management with virtualized computing, storage, and networking could be included. Creating a platform for greater productivity by providing the apps and services consumers require when and when they utilize them. This should include simplifying application access and administration as well as unifying endpoint management. Improving network security and enhancing security flexibility to guarantee that quicker speed to market is matched by tighter security. Virtualization will also help businesses to move more quickly and safely, bringing products—and profits—to market faster. Enhancing Security with Network Virtualization Security has evolved as an essential component of every network architecture. However, since various areas of the network are often segregated from one another, it might be challenging for network teams to design and enforce network virtualization security standards that apply to the whole network. Zero trust can integrate such network parts and their accompanying virtualization activities. Throughout the network, the zero-trust architecture depends on the user and device authentication. If LAN users wish to access data center resources, they must first be authenticated. The secure connection required for endpoints to interact safely is provided by a zero-trust environment paired with network virtualization. To facilitate these interactions, virtual networks can be ramped up and down while retaining the appropriate degree of traffic segmentation. Access policies, which govern which devices can connect with one another, are a key part of this process. If a device is allowed to access a data center resource, the policy should be understood at both the WAN and campus levels. Some of the core network virtualization security features are: Isolation and multitenancy are critical features of network virtualization. Segmentation is related to isolation; however it is utilized in a multitier virtual network. A network virtualization platform's foundation includes firewalling technologies that enable segmentation inside virtual networks. Network virtualization enables automatic provisioning and context-sharing across virtual and physical security systems. Investigating the Role of Virtualization in Cloud Computing Virtualization in the cloud computing domain refers to the development of virtual resources (such as a virtual server, virtual storage device, virtual network switch, or even a virtual operating system) from a single resource of its type that also shows up as several personal isolated resources or environments that users can use as a separate individual physical resource. Virtualization enables the benefits of cloud computing, such as ease of scaling up, security, fluid or flexible resources, and so on. If another server is necessary, a virtual server will be immediately created, and a new server will be deployed. When we need more memory, we increase the virtual server configurations we currently have, and we now have the extra RAM we need. As a result, virtualization is the underlying technology of the cloud computing business model. The Benefits of Virtualization in Cloud Computing: Efficient hardware utilization Virtualization improves availability Disaster recovery is quick and simple Energy is saved by virtualization Setup is quick and simple Cloud migration has become simple Motivating Factors for the Adoption of Network Virtualization Demand for enterprise networks continues to climb, owing to rising end-user demands and the proliferation of devices and business software. Thanks to network virtualization, IT companies are gaining the ability to respond to shifting demands and match their networking capabilities with their virtualized storage and computing resources. In fact, according to a recent SDxCentral report, 88% of respondents believe it is "important" or "mission critical" to implement a network virtualization software over the next two to five years. Virtualization is also an excellent alternative for businesses that employ outsourced IT services, are planning mergers or acquisitions or must segregate IT teams owing to regulatory compliance. Reasons to Adopt Network Virtualization: A Business Needs Speed Security Requirements Are Rising Apps can Move Around Micro-segmentation IT Automation and Orchestration Reduce Hardware Dependency and CapEx: Adopt Multi-Tenancy Cloud Disaster Recovery mproved Scalability Wrapping-Up Network virtualization and cloud computing are emerging technologies of the future. As CIOs get actively involved in organizational systems, these new concepts will be implemented in more businesses. As consumer demand for real-time services expands, businesses will be driven to explore network virtualization as the best way to take their networks to the next level. The networking future is here. FAQ Why is network virtualization important for business? By integrating their current network gear into a single virtual network, businesses can reduce operating expenses, automate network and security processes, and set the stage for future growth. Where is network virtualization used? Network virtualization can be utilized in application development and testing to simulate hardware and system software realistically. Network virtualization in application performance engineering allows for the modeling of connections among applications, services, dependencies, and end users for software testing. How does virtualization work in cloud computing? Virtualization, in short, enables cloud providers to provide users alongside existing physical computer infrastructure. As a simple and direct process, it allows cloud customers to buy only the computing resources they require when they want them and to maintain those resources cost-effectively as the demand grows.

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Server Virtualization

Virtualizing Broadband Networks: Q&A with Tom Cloonan and David Grubb

Article | May 17, 2023

The future of broadband networks is fast, pervasive, reliable, and increasingly, virtual. Dell’Oro predicts that virtual CMTS/CCAP revenue will grow from $90 million in 2019 to $418 million worldwide in 2024. While network virtualization is still in its earliest stages of deployment, many operators have begun building their strategy for virtualizing one or more components of their broadband networks.

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Virtual Desktop Strategies, Server Hypervisors

Managing Multi-Cloud Complexities for a Seamless Experience

Article | April 27, 2023

Introduction The early 2000s were milestone moments for the cloud. Amazon Web Services (AWS) entered the market in 2006, while Google revealed its first cloud service in 2007. Fast forward to 2020, when the pandemic boosted digital transformation efforts by around seven years (according to McKinsey), and the cloud has become a commercial necessity today. It not only facilitated the swift transition to remote work, but it also remains critical in maintaining company sustainability and creativity. Many can argue that the large-scale transition to the cloud in the 2010s was necessary to enable the digital-first experiences that remote workers and decentralized businesses need today. Multi-cloud and hybrid cloud setups are now the norm. According to Gartner, most businesses today use a multi-cloud approach to reduce vendor lock-in or to take advantage of more flexible, best-of-breed solutions. However, managing multi-cloud systems increases cloud complexity, and IT concerns, frequently slowing rather than accelerating innovation. According to 2022 research done by IntelligentCIO, the average multi-cloud system includes five platforms, including AWS, Microsoft Azure, Google Cloud, and IBM Red Hat, among others. Managing Multi-Cloud Complexities Like a Pro Your multi-cloud strategy should satisfy your company's requirements while also laying the groundwork for managing various cloud deployments. Creating a proactive plan for managing multi-cloud setups is one of the finest features that can distinguish your company. The five strategies for handling multi-cloud complexity are outlined below. Managing Data with AI and ML AI and machine learning can help manage enormous quantities of data in multi-cloud environments. AI simulates human decision-making and performs tasks as well as humans or even better at times. Machine learning is a type of artificial intelligence that learns from data, recognizes patterns, and makes decisions with minimum human interaction. AI and ML to help discover the most important data, reducing big data and multi-cloud complexity. AI and machine learning enable more simplicity and better data control. Integrated Management Structure Keeping up with the growing number of cloud services from several providers requires a unified management structure. Multiple cloud management requires IT time, resources, and technology to juggle and correlate infrastructure alternatives. Routinely monitor your cloud resources and service settings. It's important to manage apps, clouds, and people globally. Ensure you have the technology and infrastructure to handle several clouds. Developing Security Strategy Operating multiple clouds requires a security strategy and seamless integration of security capabilities. There's no single right answer since vendors have varied policies and cybersecurity methods. Storing data on many cloud deployments prevents data loss. Handling backups and safety copies of your data are crucial. Regularly examine your multi-cloud network's security. The cyber threat environment will vary as infrastructure and software do. Multi-cloud strategies must safeguard data and applications. Skillset Management Multi-cloud complexity requires skilled operators. Do you have the appropriate IT personnel to handle multi-cloud? If not, can you use managed or cloud services? These individuals or people are in charge of teaching the organization about how each cloud deployment helps the company accomplish its goals. This specialist ensures all cloud entities work properly by utilizing cloud technologies. Closing Lines Traditional cloud monitoring solutions are incapable of dealing with dynamic multi-cloud setups, but automated intelligence is the best at getting to the heart of cloud performance and security concerns. To begin with, businesses require end-to-end observability in order to see the overall picture. Add automation and causal AI to this capacity, and teams can obtain the accurate answers they require to better optimize their environments, freeing them up to concentrate on increasing innovation and generating better business results.

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How virtualization helped Dell make a pandemic pivot

Article | April 14, 2021

Danny Cobb, fellow and vice president of engineering for Dell Technologies’ telco systems business, remembers his company cruising into early 2020: Kicking off a new fiscal year with its operating plan in place, supply chain nailed down and factories humming; people coming into the office each day to the usual routine of looking for parking spots and taking laptops down to the cafeteria. Then came March, and the first wave of the Covid-19 pandemic hit U.S. shores. In the course of one weekend, Dell pivoted to having more than 90% of its workforce working from home. That meant a dramatic shift in its network needs and operations – one that was only able to be accomplished so quickly because of virtualized infrastructure.

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Spotlight

CERT Division at the Software Engineering Institute

We were there for the first internet security incident and we’re still here 25 years later. Only now, we’ve expanded our expertise from incident response to a comprehensive, proactive approach to securing networked systems. The CERT Division is part of the Software Engineering Institute, which is based at Carnegie Mellon University. We are the world’s leading trusted authority dedicated to improving the security and resilience of computer systems and networks and are a national asset in the field of cybersecurity.

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