ACCOUNT-BASED MARKETING TACTICS TO STAY AHEAD OF THE GAME

ABM -- one of the biggest buzzwords in the digital marketing world. A significant component in the marketing strategy, that took the pillars of marketing to its prime. And it still remains to be a continued success! 2018 was a fantastic year in terms of demand generation and ROI, companies that implemented ABM saw phenomenal results with more competition and larger growth goals. The result of advanced tech combined with brilliant minds turned out to be a huge success, which means that marketers are increasing their reliance on ABM.

Spotlight

Fortscale

Fortscale gives you real-time visibility into the actions of users and entities in your environment and uncovers insider threats by identifying unusual behaviors that pose a risk to your business. Combining predictive, big data analytics and advanced machine learning, the Fortscale User and Entity Behavioral Analytics (UEBA) engine can be deployed as a stand-alone solution optimized for security operations centers (SOCs) or natively embedded in security infrastructure solutions – SIEM, EDR, EPP, CASB, DLP, IAM – to improve risk analysis and decision-making. For more information, visit www.fortscale.com

OTHER ARTICLES
VMware, Vsphere, Hyper-V

VMware NSX 3.2 Delivers New, Advanced Security Capabilities

Article | May 2, 2023

It’s an impactful release focused on significant NSX Security enhancements Putting a hard shell around a soft core is not a recipe for success in security, but somehow legacy security architectures for application protection have often looked exactly like that: a hard perimeter firewall layer for an application infrastructure that was fundamentally not built with security as a primary concern. VMware NSX Distributed Firewall pioneered the micro-segmentation concept for granular access controls for cloud applications with the initial launch of the product in 2013. The promise of Zero Trust security for applications, the simplicity of deployment of the solution, and the ease of achieving internal security objectives made NSX an instant success for security-sensitive customers. Our newest release — NSX-T 3.2 — establishes a new marker for securing application infrastructure by introducing significant new features to identify and respond to malware and ransomware attacks in the network, to enhance user identification and L7 application identification capabilities, and, at the same time, to simplify deployment of the product for our customers. Modern day security teams need to secure mission-critical infrastructure from both external and internal attacks. By providing unprecedented threat visibility leveraging IDS, NTA, and Network Detection and Response (NDR) capabilities along with granular controls leveraging L4-L7 Firewall, IPS, and Malware Prevention capabilities, NSX 3.2 delivers an incredible security solution for our customers“ Umesh Mahajan, SVP, GM (Networking and Security Business Unit) Distributed Advanced Threat Prevention (ATP) Attackers often use multiple sophisticated techniques to penetrate the network, move laterally within the network in a stealthy manner, and exfiltrate critical data at an appropriate time. Micro-segmentation solutions focused solely on access control can reduce the attack surface — but cannot provide the detection and prevention technologies needed to thwart modern attacks. NSX-T 3.2 introduces several new capabilities focused on detection and prevention of attacks inside the network. Of critical note is that these advanced security solutions do not need network taps, separate monitoring networks, or agents inside each and every workload. Distributed Malware Prevention Lastline’s highly reputed dynamic malware technology is now integrated with NSX Distributed Firewall to deliver an industry-first Distributed Malware Prevention solution. Leveraging the integration with Lastline, a Distributed Firewall embedded within the hypervisor kernel can now identify both “known malicious” as well as “zero day” malware Distributed Behavioral IDS Whereas earlier versions of NSX Distributed IDPS (Intrusion Detection and Prevention System) delivered primarily signature-based detection of intrusions, NSX 3.2 introduces “behavioral” intrusion detection capabilities as well. Even if specific IDS signatures are not triggered, this capability helps customers know whether a workload is seeing any behavioral anomalies, like DNS tunneling or beaconing, for example, that could be a cause for concern. Network Traffic Analysis (NTA) For customers interested in baselining network-wide behavior and identifying anomalous behavior at the aggregated network level, NSX-T 3.2 introduces Distributed Network Traffic Analysis (NTA). Network-wide anomalies like lateral movement, suspicious RDP traffic, and malicious interactions with the Active Directory server, for example, can alert security teams about attacks underway and help them take quick remediation actions. Network Detection and Response (NDR) Alert overload, and resulting fatigue, is a real challenge among security teams. Leveraging advanced AI/ML techniques, the NSX-T 3.2 Network Detection and Response solution consolidates security IOCs from different detection systems like IDS, NTA, malware detection. etc., to provide a ”campaign view” that shows specific attacks in play at that point in time. MITRE ATT&CK visualization helps customers see the specific stage in the kill chain of individual attacks, and the ”time sequence” view helps understand the sequence of events that contributed to the attack on the network. Key Firewall Enhancements While delivering new Advanced Threat Prevention capabilities is one key emphasis for the NSX-T 3.2 release, providing meaningful enhancements for core firewalling capabilities is an equally critical area of innovation. Distributed Firewall for VDS Switchports While NSX-T has thus far supported workloads connected to both overlay-based N-VDS switchports as well as VLAN-based switchports, customers had to move the VLAN switchports from VDS to N-VDS before a Distributed Firewall could be enforced. With NSX-T 3.2, native VLAN DVPGs are supported as-is, without having to move to N-VDS. Effectively, Distributed Security can be achieved in a completely seamless manner without having to modify any networking constructs. Distributed Firewall workflows in vCenter With NSX-T 3.2, we are introducing the ability to create and modify Distributed Firewall rules natively within vCenter. For small- to medium-sized VMware customers, this feature simplifies the user experience by eliminating the need to leverage a separate NSX Manager interface. Advanced User Identification for Distributed and Gateway Firewalls NSX supported user identity-based access control in earlier releases. With NSX-T 3.2, we’re introducing the ability to directly connect to Microsoft Active Directory to support user identity mapping. In addition, for customers who do not use Active Directory for user authentication, NSX also supports VMware vRealize LogInsight as an additional method to carry out user identity mapping. This feature enhancement is applicable for both NSX Distributed Firewall as well as NSX Gateway Firewall. Enhanced L7 Application Identification for Distributed and Gateway Firewalls NSX supported Layer-7 application identification-based access control in earlier releases. With NSX-T 3.2, we are enhancing the signature set to about 750 applications. While several perimeter firewall vendors claim a larger set of Layer-7 application signatures, they focus mostly on internet application identification (like Facebook, for example). Our focus with NSX at this time is on internal applications hosted by enterprises. This feature enhancement is applicable for both NSX Distributed Firewall as well as Gateway Firewalls. NSX Intelligence NSX Intelligence is geared towards delivering unprecedented visibility for all application traffic inside the network and enabling customers to create micro-segmentation policies to reduce the attack surface. It has a processing pipeline that de-dups, aggregates, and correlates East-West traffic to deliver in-depth visibility. Scalability enhancements for NSX Intelligence As application infrastructure grows rapidly, it is vital that one’s security analytics platform can grow with it. With the new release, we have rearchitected the application platform upon which NSX Intelligence runs — moving from a stand-alone appliance to a containerized micro-service architecture powered by Kubernetes. This architectural change future-proofs the Intelligence data lake and allows us to eventually scale out our solution to n-node Kubernetes clusters. Large Enterprise customers that need visibility for application traffic can confidently deploy NSX Intelligence and leverage the enhanced scale it supports. NSX Gateway Firewall While NSX Distributed Firewall focuses on east-west controls within the network, NSX Gateway Firewall is used for securing ingress and egress traffic into and out of a zone. Gateway Firewall Malware Detection NSX Gateway Firewall in the 3.2 release received significant Advanced Threat Detection capabilities. Gateway Firewall can now identify both known as well as zero-day malware ingressing or egressing the network. This new capability is based on the Gateway Firewall integration with Lastline’s highly reputed dynamic network sandbox technology. Gateway Firewall URL Filtering Internal users and applications reaching out to malicious websites is a huge security risk that must be addressed. In addition, enterprises need to limit internet access to comply with corporate internet usage policies. NSX Gateway Firewall in 3.2 introduces the capability to restrict access to internet sites. Access can be limited based on either the category the URL belongs to, or the “reputation” of the URL. The URL to category and reputation mapping is constantly updated by VMware so customer intent is enforced automatically even after many changes in the internet sites themselves.

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Server Hypervisors

VM Applications for Software Development and Secure Testing

Article | May 18, 2023

Contents 1. Introduction 2. Software Development and Secure Testing 3. Using VMs in Software Development and Secure Testing 4. Conclusion 1. Introduction “Testing is an infinite process of comparing the invisible to the ambiguous in order to avoid the unthinkable happening to the anonymous.” —James Bach. Testing software is crucial for identifying and fixing security vulnerabilities. However, meeting quality standards for functionality and performance does not guarantee security. Thus, software testing nowadays is a must to identify and address application security vulnerabilities to maintain the following: Security of data history, databases, information, and servers Customers’ integrity and trust Web application protection from future attacks VMs provide a flexible and isolated environment for software development and security testing. They offer easy replication of complex configurations and testing scenarios, allowing efficient issue resolution. VMs also provide secure testing by isolating applications from the host system and enabling a reset to a previous state. In addition, they facilitate DevOps practices and streamline the development workflow. 2. Software Development and Secure Testing Software Secure Testing: The Approach The following approaches must be considered while preparing and planning for security tests: Architecture Study and Analysis: Understand whether the software meets the necessary requirements. Threat Classification: List all potential threats and risk factors that must be tested. Test Planning: Run the tests based on the identified threats, vulnerabilities, and security risks. Testing Tool Identification: For software security testing tools for web applications, the developer must identify the relevant security tools to test the software for specific use cases. Test-Case Execution: After performing a security test, the developer should fix it using any suitable open-source code or manually. Reports: Prepare a detailed test report of the security tests performed, containing a list of the vulnerabilities, threats, and issues resolved and the ones that are still pending. Ensuring the security of an application that handles essential functions is paramount. This may involve safeguarding databases against malicious attacks or implementing fraud detection mechanisms for incoming leads before integrating them into the platform. Maintaining security is crucial throughout the software development life cycle (SDLC) and must be at the forefront of developers' minds while executing the software's requirements. With consistent effort, the SDLC pipeline addresses security issues before deployment, reducing the risk of discovering application vulnerabilities while minimizing the damage they could cause. A secure SDLC makes developers responsible for critical security. Developers need to be aware of potential security concerns at each step of the process. This requires integrating security into the SDLC in ways that were not needed before. As anyone can potentially access source code, coding with potential vulnerabilities in mind is essential. As such, having a robust and secure SDLC process is critical to ensuring applications are not subject to attacks by hackers. 3. Using VMs in Software Development and Secure Testing: Snapshotting: Snapshotting allows developers to capture a VM's state at a specific point in time and restore it later. This feature is helpful for debugging and enables developers to roll back to a previous state when an error occurs. A virtual machine provides several operations for creating and managing snapshots and snapshot chains. These operations let users create snapshots, revert to any snapshots in the chain, and remove snapshots. In addition, extensive snapshot trees can be created to streamline the flow. Virtual Networking: It allows virtual machines to be connected to virtual networks that simulate complex network topologies, allowing developers to test their applications in different network environments. This allows expanding data centers to cover multiple physical locations, gaining access to a plethora of more efficient options. This empowers them to effortlessly modify the network as per changing requirements without any additional hardware. Moreover, providing the network for specific applications and needs offers greater flexibility. Additionally, it enables workloads to be moved seamlessly across the network infrastructure without compromising on service, security, or availability. Resource Allocation: VMs can be configured with specific resource allocations such as CPU, RAM, and storage, allowing developers to test their applications under different resource constraints. Maintaining a 1:1 ratio between the virtual machine processor and its host or core is highly recommended. It's crucial to refrain from over-subscribing virtual machine processors to a single core, as this could lead to stalled or delayed events, causing significant frustration and dissatisfaction among users. However, it is essential to acknowledge that IT administrators sometimes overallocate virtual machine processors. In such cases, a practical approach is to start with a 2:1 ratio and gradually move towards 4:1, 8:1, 12:1, and so on while bringing virtual allocation into IT infrastructure. This approach ensures a safe and seamless transition towards optimized virtual resource allocation. Containerization within VMs: Containerization within VMs provides an additional layer of isolation and security for applications. Enterprises are finding new use cases for VMs to utilize their in-house and cloud infrastructure to support heavy-duty application and networking workloads. This will also have a positive impact on the environment. DevOps teams use containerization with virtualization to improve software development flexibility. Containers allow multiple apps to run in one container with the necessary components, such as code, system tools, and libraries. For complex applications, both virtual machines and containers are used together. However, while containers are used for the front-end and middleware, VMs are used for the back-end. VM Templates: VM templates are pre-configured virtual machines that can be used as a base for creating new virtual machines, making it easier to set up development and testing environments. A VM template is an image of a virtual machine that serves as a master copy. It includes VM disks, virtual devices, and settings. By using a VM template, cloning a virtual machine multiple times can be achieved. When you clone a VM from a template, the clones are independent and not linked to the template. VM templates are handy when a large number of similar VMs need to be deployed. They preserve VM consistency. To edit a template, convert it to a VM, make the necessary changes, and then convert the edited VM back into a new template. Remote Access: VMs can be accessed remotely, allowing developers and testers to collaborate more effectively from anywhere worldwide. To manage a virtual machine, follow these steps: enable remote access, connect to the virtual machine, and then access the VNC or serial console. Once connected, full permission to manage the virtual machine is granted with the user's approval. Remote access provides a secure way to access VMs, as connections can be encrypted and authenticated to prevent unauthorized access. Additionally, remote access allows for easier management of VMs, as administrators can monitor and control virtual machines from a central location. DevOps Integration: DevOps is a collection of practices, principles, and tools that allow a team to release software quickly and efficiently. Virtualization is vital in DevOps when developing intricate cloud, API, and SOA systems. Virtual machines enable teams to simulate environments for creating, testing, and launching code, ultimately preserving computing resources. While commencing a bug search at the API layer, teams find that virtual machines are suitable for test-driven development (TDD). Virtualization providers handle updates, freeing up DevOps teams, to focus on other areas and increasing productivity by 50 –60%. In addition, VMs allow for simultaneous testing of multiple release and patch levels, improving product compatibility and interoperability. 4. Conclusion The outlook for virtual machine applications is highly promising in the development and testing fields. With the increasing complexity of development and testing processes, VMs can significantly simplify and streamline these operations. In the future, VMs are expected to become even more versatile and potent, providing developers and testers with a broader range of tools and capabilities to facilitate the development process. One potential future development is integrating machine learning and artificial intelligence into VMs. This would enable VMs to automate various tasks, optimize the allocation of resources, and generate recommendations based on performance data. Moreover, VMs may become more agile and lightweight, allowing developers and testers to spin up and spin down instances with greater efficiency. The future of VM applications for software development and security testing looks bright, with continued innovation and development expected to provide developers and testers with even more powerful and flexible tools to improve the software development process.

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Virtual Desktop Strategies

How virtualization helped Dell make a pandemic pivot

Article | July 26, 2022

Danny Cobb, fellow and vice president of engineering for Dell Technologies’ telco systems business, remembers his company cruising into early 2020: Kicking off a new fiscal year with its operating plan in place, supply chain nailed down and factories humming; people coming into the office each day to the usual routine of looking for parking spots and taking laptops down to the cafeteria. Then came March, and the first wave of the Covid-19 pandemic hit U.S. shores. In the course of one weekend, Dell pivoted to having more than 90% of its workforce working from home. That meant a dramatic shift in its network needs and operations – one that was only able to be accomplished so quickly because of virtualized infrastructure.

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Virtual Desktop Tools

Evaluating the Impact of Application Virtualization

Article | August 12, 2022

The emergence of the notion of virtualization in today's digital world has turned the tables. It has assisted the sector in increasing production and making every activity easy and effective. One of the most remarkable innovations is the virtualization of applications, which allows users to access and utilize applications even if they are not installed on the system on which they are working. As a result, the cost of obtaining software and installing it on specific devices is reduced. Application virtualization is a technique that separates an application from the operating system on which it runs. It provides access to a program without requiring it to be installed on the target device. The program functions and interacts with the user as if it were native to the device. The program window can be resized, moved, or minimized, and the user can utilize normal keyboard and mouse movements. There might be minor differences from time to time, but the user gets a seamless experience. Let’s have a look at the ways in which application virtualization helps businesses. The Impact of Application Virtualization • Remote-Safe Approach Application virtualization enables remote access to essential programs from any end device in a safe and secure manner. With remote work culture developing as an increasingly successful global work paradigm, the majority of businesses have adapted to remote work-from-home practice. This state-of-the-art technology is the best option for remote working environments because it combines security and convenience of access. • Expenditure Limitations If you have a large end-user base that is always growing, acquiring and operating separate expensive devices for each individual user would definitely exhaust your budget. In such situations, virtualization will undoubtedly come in handy because it has the potential to offer all necessary applications to any target device. • Rolling Out Cloud Applications Application virtualization can aid in the development and execution of a sophisticated and controlled strategy to manage and assure a seamless cloud transition of an application that is presently used as an on-premise version in portions of the same enterprise. In such cases, it is vital to guarantee that the application continues to work properly while being rolled out to cloud locations. You can assure maximum continuity and little impact on your end customers by adopting a cutting-edge virtualization platform. These platforms will help to ensure that both the on-premise and cloud versions of the application are delivered smoothly to diverse groups sitting inside the same workspace. • Implementation of In-House Applications Another prominent case in which virtualization might be beneficial is the deployment and execution of in-house applications. Developers often update such programs on a regular basis. Application virtualization enables extensive remote updates, installation, and distribution of critical software. As a result, this technology is crucial for enterprises that build and employ in-house applications. Closing Lines There is no doubt about the efficiency and advantages of application virtualization. You do not need to be concerned with installing the programs on your system. Moreover, you do not need to maintain the minimum requirements for running such programs since they will operate on the hosted server, giving you the impression that the application is operating on your system. There will be no performance concerns when the program runs. There will not be any overload on your system, and you will not encounter any compatibility issues as a result of your system's underlying operating system.

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Spotlight

Fortscale

Fortscale gives you real-time visibility into the actions of users and entities in your environment and uncovers insider threats by identifying unusual behaviors that pose a risk to your business. Combining predictive, big data analytics and advanced machine learning, the Fortscale User and Entity Behavioral Analytics (UEBA) engine can be deployed as a stand-alone solution optimized for security operations centers (SOCs) or natively embedded in security infrastructure solutions – SIEM, EDR, EPP, CASB, DLP, IAM – to improve risk analysis and decision-making. For more information, visit www.fortscale.com

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