Cloud platform for targeted television advertising

TAUNI CREFELD | November 12, 2018

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For years, broadcasting advertisers have struggled to reach more targeted demographics. It’s been increasingly difficult to find narrower audiences—for which broadcasters can charge a premium price—and then move that entire process across multiple media companies. Sure, advertisers had a sense of how to reach, say, women between the ages of 40 and 60, but that could include everyone from Sarah Palin to Madonna. Not quite targeted enough.So, media giants Turner, Viacom and Fox—who, together, reach 93 percent of TV viewers in the US—devised a plan to create a cloud-based platform that could streamline the purchasing of targeted broadcast television advertising—in effect, an advertising marketplace between the agencies and the broadcasters. The platform would enable advertisers to use standard data sets when determining how and where to reach a desired consumer target.

Spotlight

Datometry

Datometry (www.datometry.com) is empowering global enterprises to gain competitive advantage by up-leveling their data management to become cloud-native quickly and effectively. With the company’s suite of SaaS solutions, enterprises can replatform existing data warehouses to the cloud at up to 80% savings of replatforming time, cost, and risk, and without application rewrite.

Spotlight

Datometry

Datometry (www.datometry.com) is empowering global enterprises to gain competitive advantage by up-leveling their data management to become cloud-native quickly and effectively. With the company’s suite of SaaS solutions, enterprises can replatform existing data warehouses to the cloud at up to 80% savings of replatforming time, cost, and risk, and without application rewrite.

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