Creating Content That Improves CX: A Q&A with Lionbridge & Aprimo

Today’s brands face numerous challenges. They need to create a customized, excellent experience for each and every customer worldwide. To do that, they need to create high-quality, on-target content. They need to create that content quickly, effectively, and for audiences who speak multiple languages. How can brands overcome some of these challenges? In this Q&A, we’re teaming up with our friends from Aprimo to dive into that topic. Arnie Koh is the Senior Director of Global Offerings at Lionbridge. He works closely with the company’s channel partners to help them achieve their global objectives.

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Linux Plus Information Systems

Linux-Plus a leading and integrated technology solutions provider in the Middle East region. As a strategic partner to several major industry players in Open Source Software, server hardware, storage, virtualization, and data protection, we are committed to providing customers with valuable integration and customization services that few others have the collective expertise to provide.

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Server Hypervisors

Digital Marketplace: The Future of E-commerce

Article | May 18, 2023

It is no surprise that e-commerce has grown dramatically in recent years. I don't want to be boring, but certainly the pandemic and a few other market factors have had a role. From ancient times, marketplaces of all shapes and sizes have served as the foundation for all types of business. As the world transforms and becomes more digital, the rise of digital marketplaces, e-commerce, and other types of online business is exploding. E-commerce marketplace platforms are rapidly expanding in the digital environment and are expected to acquire momentum as the future of e-commerce. This increase is because of the fact that online marketplaces combine user demand and provide customers with a broader selection of products. Digital Marketplaces Are the Way to the Future of E-Commerce Without a doubt, online marketplaces will dominate the e-commerce business in the coming years. According to Coresight Research, marketplace platform revenue will more than double, reaching around $40 billion in 2022. This means that by 2022, online marketplaces will account for 67% of worldwide e-Commerce revenues (Forrester). Today, the issue is not whether you sell online but how far you can reach. E-commerce offers limitless opportunities, and all you need to do is keep pace with the trends. What are you doing right now? How far can you go? Have you already made the transition from local to global? Digital marketplaces are indeed the way of the future of e-commerce. The earlier you realize this and integrate it into your sales and marketing approach, the better. I really mean it. The world is changing, and your competitors are not sleeping. You cannot overlook this trend if you really want to stay ahead. It's all about the people in business, as it has always been. Understanding who you're pitching to is critical to your success. You should be aware. Everything you do in business should get you closer to your target audience. Closing Lines: Digital marketplaces are indeed the future of commerce. People will inevitably start shopping online even more in the future. That implies methods and means will be developed to make such transactions easier for the common individual. Explore how your business might profit from these markets and trends that suggest the future of physical and online shopping.

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Virtual Desktop Tools, Server Hypervisors

Evaluating the Impact of Application Virtualization

Article | June 8, 2023

The emergence of the notion of virtualization in today's digital world has turned the tables. It has assisted the sector in increasing production and making every activity easy and effective. One of the most remarkable innovations is the virtualization of applications, which allows users to access and utilize applications even if they are not installed on the system on which they are working. As a result, the cost of obtaining software and installing it on specific devices is reduced. Application virtualization is a technique that separates an application from the operating system on which it runs. It provides access to a program without requiring it to be installed on the target device. The program functions and interacts with the user as if it were native to the device. The program window can be resized, moved, or minimized, and the user can utilize normal keyboard and mouse movements. There might be minor differences from time to time, but the user gets a seamless experience. Let’s have a look at the ways in which application virtualization helps businesses. The Impact of Application Virtualization • Remote-Safe Approach Application virtualization enables remote access to essential programs from any end device in a safe and secure manner. With remote work culture developing as an increasingly successful global work paradigm, the majority of businesses have adapted to remote work-from-home practice. This state-of-the-art technology is the best option for remote working environments because it combines security and convenience of access. • Expenditure Limitations If you have a large end-user base that is always growing, acquiring and operating separate expensive devices for each individual user would definitely exhaust your budget. In such situations, virtualization will undoubtedly come in handy because it has the potential to offer all necessary applications to any target device. • Rolling Out Cloud Applications Application virtualization can aid in the development and execution of a sophisticated and controlled strategy to manage and assure a seamless cloud transition of an application that is presently used as an on-premise version in portions of the same enterprise. In such cases, it is vital to guarantee that the application continues to work properly while being rolled out to cloud locations. You can assure maximum continuity and little impact on your end customers by adopting a cutting-edge virtualization platform. These platforms will help to ensure that both the on-premise and cloud versions of the application are delivered smoothly to diverse groups sitting inside the same workspace. • Implementation of In-House Applications Another prominent case in which virtualization might be beneficial is the deployment and execution of in-house applications. Developers often update such programs on a regular basis. Application virtualization enables extensive remote updates, installation, and distribution of critical software. As a result, this technology is crucial for enterprises that build and employ in-house applications. Closing Lines There is no doubt about the efficiency and advantages of application virtualization. You do not need to be concerned with installing the programs on your system. Moreover, you do not need to maintain the minimum requirements for running such programs since they will operate on the hosted server, giving you the impression that the application is operating on your system. There will be no performance concerns when the program runs. There will not be any overload on your system, and you will not encounter any compatibility issues as a result of your system's underlying operating system.

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Virtual Desktop Tools, Server Hypervisors

How virtualization helped Dell make a pandemic pivot

Article | April 28, 2023

Danny Cobb, fellow and vice president of engineering for Dell Technologies’ telco systems business, remembers his company cruising into early 2020: Kicking off a new fiscal year with its operating plan in place, supply chain nailed down and factories humming; people coming into the office each day to the usual routine of looking for parking spots and taking laptops down to the cafeteria. Then came March, and the first wave of the Covid-19 pandemic hit U.S. shores. In the course of one weekend, Dell pivoted to having more than 90% of its workforce working from home. That meant a dramatic shift in its network needs and operations – one that was only able to be accomplished so quickly because of virtualized infrastructure.

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Virtual Desktop Tools

Managing Multi-Cloud Complexities for a Seamless Experience

Article | July 7, 2022

Introduction The early 2000s were milestone moments for the cloud. Amazon Web Services (AWS) entered the market in 2006, while Google revealed its first cloud service in 2007. Fast forward to 2020, when the pandemic boosted digital transformation efforts by around seven years (according to McKinsey), and the cloud has become a commercial necessity today. It not only facilitated the swift transition to remote work, but it also remains critical in maintaining company sustainability and creativity. Many can argue that the large-scale transition to the cloud in the 2010s was necessary to enable the digital-first experiences that remote workers and decentralized businesses need today. Multi-cloud and hybrid cloud setups are now the norm. According to Gartner, most businesses today use a multi-cloud approach to reduce vendor lock-in or to take advantage of more flexible, best-of-breed solutions. However, managing multi-cloud systems increases cloud complexity, and IT concerns, frequently slowing rather than accelerating innovation. According to 2022 research done by IntelligentCIO, the average multi-cloud system includes five platforms, including AWS, Microsoft Azure, Google Cloud, and IBM Red Hat, among others. Managing Multi-Cloud Complexities Like a Pro Your multi-cloud strategy should satisfy your company's requirements while also laying the groundwork for managing various cloud deployments. Creating a proactive plan for managing multi-cloud setups is one of the finest features that can distinguish your company. The five strategies for handling multi-cloud complexity are outlined below. Managing Data with AI and ML AI and machine learning can help manage enormous quantities of data in multi-cloud environments. AI simulates human decision-making and performs tasks as well as humans or even better at times. Machine learning is a type of artificial intelligence that learns from data, recognizes patterns, and makes decisions with minimum human interaction. AI and ML to help discover the most important data, reducing big data and multi-cloud complexity. AI and machine learning enable more simplicity and better data control. Integrated Management Structure Keeping up with the growing number of cloud services from several providers requires a unified management structure. Multiple cloud management requires IT time, resources, and technology to juggle and correlate infrastructure alternatives. Routinely monitor your cloud resources and service settings. It's important to manage apps, clouds, and people globally. Ensure you have the technology and infrastructure to handle several clouds. Developing Security Strategy Operating multiple clouds requires a security strategy and seamless integration of security capabilities. There's no single right answer since vendors have varied policies and cybersecurity methods. Storing data on many cloud deployments prevents data loss. Handling backups and safety copies of your data are crucial. Regularly examine your multi-cloud network's security. The cyber threat environment will vary as infrastructure and software do. Multi-cloud strategies must safeguard data and applications. Skillset Management Multi-cloud complexity requires skilled operators. Do you have the appropriate IT personnel to handle multi-cloud? If not, can you use managed or cloud services? These individuals or people are in charge of teaching the organization about how each cloud deployment helps the company accomplish its goals. This specialist ensures all cloud entities work properly by utilizing cloud technologies. Closing Lines Traditional cloud monitoring solutions are incapable of dealing with dynamic multi-cloud setups, but automated intelligence is the best at getting to the heart of cloud performance and security concerns. To begin with, businesses require end-to-end observability in order to see the overall picture. Add automation and causal AI to this capacity, and teams can obtain the accurate answers they require to better optimize their environments, freeing them up to concentrate on increasing innovation and generating better business results.

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Spotlight

Linux Plus Information Systems

Linux-Plus a leading and integrated technology solutions provider in the Middle East region. As a strategic partner to several major industry players in Open Source Software, server hardware, storage, virtualization, and data protection, we are committed to providing customers with valuable integration and customization services that few others have the collective expertise to provide.

Related News

Lionbridge Augments Artificial Intelligence Offering Through Acquisition of Gengo and Gengo.ai

Lionbridge | January 16, 2019

Today, Lionbridge, one of the world’s most trusted global communications platforms, announced its acquisition of Gengo, a Tokyo-based, leading edge technology company providing crowdsourcing, machine learning and localization services to global customers. Lionbridge has a 20-year history of leveraging its 500,000 linguistic experts to help the world’s largest companies expand their businesses on the global stage by providing machine learning data to make their platforms and products smarter and create content for a variety of industries. The acquisition of Gengo will strengthen Lionbridge’s position in the machine learning and content relevance markets. This purchase includes Gengo.ai, the company’s platform that provides AI training-data services delivered by a fast and efficient crowdsourced network of highly specialized contributors. “Gengo is a key acquisition for us that immediately complements our core strategic initiatives,” said John Fennelly, Lionbridge CEO. “It will accelerate our ability to penetrate new markets in the artificial intelligence space; it bolsters our human capital pool by bringing an extremely talented team assembled by Matthew Romaine into our company; and Gengo’s advanced technology platform will become a key part of our localization delivery system. In addition to those very tangible benefits, we’ll add to our already formidable capabilities in Asia, and this will give us a deeper set of technology tools to increase our market share in the local games and life sciences markets.”

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Lionbridge Wins Employee Engagement Award from The Conference Board

Lionbridge | July 10, 2019

Lionbridge, the world's most trusted global communications platform, is pleased to announce that it has won the Technology division award for Employee Engagement in the Conference Board's Excellence in Marketing & Communications Awards Program. This prestigious program honors organizations for their innovative use of communications technologies. Last year, Lionbridge developed a new intranet known as The Bridge to help its more than 6,000 employees around the world live out its mission to break barriers and build bridges. The Bridge has supported the change management and transformation of Lionbridge by reenergizing and reengaging the global "Pride." It has created a direct feedback loop between senior management and a global workforce and improved communication and collaboration across departments and countries. "Each year, we highlight how organizations across different industries have achieved their goals through their integration of innovative technologies into their communications and marketing strategies," said Jen McClure, Principal Distinguished Fellow at The Conference Board's Marketing & Communications Center, and Chair of the Center's awards program. "We are very pleased to honor and showcase the pioneering work of Lionbridge as part of this year's awards program."

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Lionbridge Again Named One of America's Best Employers by Forbes

Lionbridge | April 17, 2019

Lionbridge Technologies is proud to announce it has again been named one of America's Best Employers by Forbes, which also recognized Lionbridge as a Best Employer for Women in 2018. The 2019 list recognizes organizations across a variety of industries that employ more than 1,000 people in the U.S. Working with Statista, Forbes deployed an independent survey to a representative sample of the US workforce and reached more than 50,000 employees overall. The rankings were mainly assessed based on the likelihood that an employee would recommend their employer to friends and family versus recommend a different employer. Other questions included inquiries about company culture, career development, gender equality, and compensation. "Our foundational priorities are our people and customers," said John Fennelly, CEO of Lionbridge. "We're very proud of the progress we've made in creating an environment that allows our talent to expand their skillsets and interests. This has also helped us accelerate our innovation efforts." Ann Lazarus-Barnes, Lionbridge's Chief People Officer, said the award is a testament to the company's dedication to its employees. "Our community's strength is an immeasurably important part of our success and we are always on the lookout for the best and brightest to join us," she said.

Read More

Lionbridge Augments Artificial Intelligence Offering Through Acquisition of Gengo and Gengo.ai

Lionbridge | January 16, 2019

Today, Lionbridge, one of the world’s most trusted global communications platforms, announced its acquisition of Gengo, a Tokyo-based, leading edge technology company providing crowdsourcing, machine learning and localization services to global customers. Lionbridge has a 20-year history of leveraging its 500,000 linguistic experts to help the world’s largest companies expand their businesses on the global stage by providing machine learning data to make their platforms and products smarter and create content for a variety of industries. The acquisition of Gengo will strengthen Lionbridge’s position in the machine learning and content relevance markets. This purchase includes Gengo.ai, the company’s platform that provides AI training-data services delivered by a fast and efficient crowdsourced network of highly specialized contributors. “Gengo is a key acquisition for us that immediately complements our core strategic initiatives,” said John Fennelly, Lionbridge CEO. “It will accelerate our ability to penetrate new markets in the artificial intelligence space; it bolsters our human capital pool by bringing an extremely talented team assembled by Matthew Romaine into our company; and Gengo’s advanced technology platform will become a key part of our localization delivery system. In addition to those very tangible benefits, we’ll add to our already formidable capabilities in Asia, and this will give us a deeper set of technology tools to increase our market share in the local games and life sciences markets.”

Read More

Lionbridge Wins Employee Engagement Award from The Conference Board

Lionbridge | July 10, 2019

Lionbridge, the world's most trusted global communications platform, is pleased to announce that it has won the Technology division award for Employee Engagement in the Conference Board's Excellence in Marketing & Communications Awards Program. This prestigious program honors organizations for their innovative use of communications technologies. Last year, Lionbridge developed a new intranet known as The Bridge to help its more than 6,000 employees around the world live out its mission to break barriers and build bridges. The Bridge has supported the change management and transformation of Lionbridge by reenergizing and reengaging the global "Pride." It has created a direct feedback loop between senior management and a global workforce and improved communication and collaboration across departments and countries. "Each year, we highlight how organizations across different industries have achieved their goals through their integration of innovative technologies into their communications and marketing strategies," said Jen McClure, Principal Distinguished Fellow at The Conference Board's Marketing & Communications Center, and Chair of the Center's awards program. "We are very pleased to honor and showcase the pioneering work of Lionbridge as part of this year's awards program."

Read More

Lionbridge Again Named One of America's Best Employers by Forbes

Lionbridge | April 17, 2019

Lionbridge Technologies is proud to announce it has again been named one of America's Best Employers by Forbes, which also recognized Lionbridge as a Best Employer for Women in 2018. The 2019 list recognizes organizations across a variety of industries that employ more than 1,000 people in the U.S. Working with Statista, Forbes deployed an independent survey to a representative sample of the US workforce and reached more than 50,000 employees overall. The rankings were mainly assessed based on the likelihood that an employee would recommend their employer to friends and family versus recommend a different employer. Other questions included inquiries about company culture, career development, gender equality, and compensation. "Our foundational priorities are our people and customers," said John Fennelly, CEO of Lionbridge. "We're very proud of the progress we've made in creating an environment that allows our talent to expand their skillsets and interests. This has also helped us accelerate our innovation efforts." Ann Lazarus-Barnes, Lionbridge's Chief People Officer, said the award is a testament to the company's dedication to its employees. "Our community's strength is an immeasurably important part of our success and we are always on the lookout for the best and brightest to join us," she said.

Read More

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