Efficient Management of Virtual Machines using Orchestration

efficient-management-of-virtual
Contents

1. Introduction
2. What is Orchestration?
3. How Orchestrating Help Optimize VMs Efficiency?
4. Considerations while Orchestrating VMs 5. Conclusion


1. Introduction

Orchestration is a superset of automation. Cloud orchestration goes beyond automation, providing coordination between multiple automated activities. Cloud orchestration is increasingly essential due to the growth of containerization, which facilitates scaling applications across clouds, both public and private.

The demand for both public cloud orchestration and hybrid cloud orchestration has increased as businesses increasingly adopt a hybrid cloud architecture. The quick adoption of containerized, micro-services-based apps that communicate over APIs has fueled the desire for automation in deploying and managing applications across the cloud. This increase in complexity has created a need for VM orchestration that can manage numerous dependencies across various clouds with policy-driven security and management capabilities.


2. What is Orchestration?

Orchestration refers to the process of automating, coordinating, and managing complex systems, workflows, or processes. It typically entails the use of automation tools and platforms to streamline and coordinate the deployment, configuration, management of applications and services across different environments. This includes development, testing, staging, and production.

Orchestration tools in cloud computing can be used to automate the deployment and administration of containerized applications across multiple servers or clusters. These tools can help automate tasks such as container provisioning, scaling, load balancing, and health monitoring, making it easier to manage complex application environments. Orchestration ensures organizations automate and streamline their workflows, reduce errors and downtime, and improve the efficacy and scalability of their operations.
 

3. How Orchestrating Help Optimize VMs Efficiency?

Orchestration offers enhanced visibility into the resources and processes in use, which helps prevent VM sprawl and helps organizations trace resource usage by department, business unit, or individual user.

Fig. Global Market for VNFO by Virtualization Methodology 2022-27($ million)
(Source: Insight Research)

The above figure shows, VMs have established a solid legacy that will continue to be relevant in the near to mid-term future.

These are 6 ways, in which Orchestration helps vin efficient management of VMs:


3.1. Resource Optimization

Orchestrating helps optimize resource utilization by automating the provisioning and de-provisioning of VMs, which allows for efficient use of computing resources. By using orchestration tools, IT teams can set up rules and policies for automatically scaling VMs based on criteria such as CPU utilization, memory usage, network traffic, and application performance metrics. Orchestration also enables advanced techniques such as predictive analytics, machine learning, and artificial intelligence to optimize resource utilization. These technologies can analyze historical data and identify patterns in workload demand, allowing the orchestration system to predict future resource needs and automatically provision or de-provision resources accordingly


3.2.  Dynamic Scaling

Orchestrating helps automate scaling of VMs, enabling organizations to quickly and easily adjust their computing resources based on demand. It enables IT teams to configure scaling policies and regulations for virtual machines based on resource utilization and network traffic along with performance metrics. When the workload demand exceeds a certain threshold, the orchestration system can autonomously provision additional virtual machines to accommodate the increased load. When workload demand decreases, the orchestration system can deprovision VMs to free up resources and reduce costs.


3.3.  Faster Deployment

Orchestrating can help automate VM deployment of VMs, reducing the time and effort required to provision new resources. By leveraging advanced technologies such as automation, scripting, and APIs, orchestration can further streamline the VM deployment process. It allows IT teams to define workflows and processes that can be automated using scripts, reducing the time and effort required to deploy new resources. In addition, orchestration can integrate with other IT management tools and platforms, such as cloud management platforms, configuration management tools, and monitoring systems. This enables IT teams to leverage various capabilities and services to streamline the VM deployment and improve efficiency.


3.4.  Improved Security

Orchestrating can help enhance the security of VMs by automating the deployment of security patches and updates. It also helps ensure VMs are deployed with the appropriate security configurations and settings, reducing the risk of misconfiguration and vulnerability. It enables IT teams to define standard security templates and configurations for VMs, which can be automatically applied during deployment. Furthermore, orchestration can integrate with other security tools and platforms, such as intrusion detection systems and firewalls, to provide a comprehensive security solution. It allows IT teams to automate the deployment of security policies and rules, ensuring that workloads remain protected against various security threats.


3.5.  Multi-Cloud Management

Orchestration helps provide a single pane of glass for VM management, enabling IT teams to monitor and manage VMs across multiple cloud environments from a single platform. This simplifies management and reduces complexity, enabling IT teams to respond more quickly and effectively to changing business requirements. In addition, orchestration also helps to ensure consistency and compliance across multiple cloud environments. Moreover, orchestration can also integrate with other multi-cloud management tools and platforms, such as cloud brokers and cloud management platforms, to provide a comprehensive solution for managing VMs across multiple clouds.


3.6. Improved Collaboration

Orchestration helps streamline collaboration by providing a centralized repository for storing and sharing information related to VMs. Moreover, it also automates many of the routine tasks associated with VM management, reducing the workload for IT teams and freeing up time for more complex tasks. This can improve collaboration by enabling IT teams to focus on more strategic initiatives. In addition, orchestration provides advanced analytics and reporting capabilities, enabling IT teams to track performance, identify bottlenecks, and optimize resource utilization. This improves performance by providing a data-driven approach to VM management and allowing IT teams to work collaboratively to identify and address performance issues.


4. Considerations while Orchestrating VMs


4.1.  Together Hosting of Containers and VMs

Containers and virtual machines exist together within a single infrastructure and are managed by the same platform. This allows for hosting various projects using a unified management point and the ability to adapt gradually based on current needs and opportunities. This provides greater flexibility for teams to host and administer applications using cutting-edge technologies and established standards and methods.

Moreover, as there is no need to invest in distinct physical servers for virtual machines (VMs) and containers, this approach can be a great way to maximize infrastructure utilization, resulting in lower TCO and higher ROI. In addition, unified management drastically simplifies processes, requiring fewer human resources and less time.


4.2. Automated Backup and Restore for VMs

--Minimize downtime and reduce risk of data loss

Organizations should set up automated backup and restore processes for virtual machines, ensuring critical data and applications are protected during a disaster. This involves scheduling regular backups of virtual machines to a secondary location or cloud storage and setting up automated restore processes to recover virtual machines during an outage or disaster quickly.


4.3. Ensure Replication for VMs

--Ensure data and applications are available and accessible in the event of a disaster

Organizations should set up replication processes for their VMs, allowing them to be automatically copied to a secondary location or cloud infrastructure. This ensures that critical applications and data are available even during a catastrophic failure at the primary site.


4.4. Setup Data Synchronization for VMs

--Improve overall resilience and availability of the system

VM orchestration tools should be used to set up data synchronization processes between virtual machines, ensuring that data is consistent and up-to-date across multiple locations. This is particularly important in scenarios where data needs to be accessed quickly from various locations, such as in distributed environments.


5. Conclusion

Orchestration provides disaster recovery and business continuity, automatic scalability of distributed systems, and inter-service configuration. Cloud orchestration is becoming significant due to the advent of containerization, which permits scaling applications across clouds, both public and private.

We expect continued growth and innovation in the field of VM orchestration, with new technologies and tools emerging to support more efficient and effective management of virtual machines in distributed environments. In addition, as organizations increasingly rely on cloud-based infrastructures and distributed systems, VM orchestration will continue to play a vital role in enabling businesses to operate smoothly and recover quickly from disruptions.

VM orchestration will remain a critical component of disaster recovery and high availability strategies for years as organizations continue relying on virtualization technologies to power their operations and drive innovation.

Spotlight

Sensory, Inc

Sensory, Inc. is a privately held company focusing on improving the user experience of consumer electronics through machine learning technologies. Sensory sells chips and embedded software solutions to consumer electronics companies, enabling a simpler and safer experience.

OTHER ARTICLES
Virtual Desktop Tools, Server Hypervisors

Boosting Productivity with Kubernetes and Docker

Article | June 8, 2023

Learn setting up a Docker and Kubernetes environment with the right considerations and choose the best-suited software from ten leading tools, softwares and platforms for your business needs. Contents The blog discusses how Kubernetes and Docker can boost software development and deployment productivity. In addition, it covers the benefits of the role of Kubernetes in orchestrating containerized applications and best practices for implementing these technologies to improve efficiency and streamline workflows. Docker and Kubernetes are both essential containerization ecosystem utilities. Kubernetes, an excellent DevOps solution, manages and automates containers' deployment and scaling, along with operating across clusters of hosts, whereas Docker is used for creating and operating containers. The blog covers tips to consider while choosing tools/platforms. It further enlists ten platforms providing Kubernetes and Docker, featuring their offerings. 1. Considerations While Setting Up a Development Environment with Kubernetes and Docker 1.1 Fluid app delivery A platform for application development must provide development teams with high velocity. Two factors contribute to high velocity: rapid application delivery and brief development cycles. Application platforms must support build processes that start with source code. The platforms must also facilitate the repetitive deployment of applications on any remote staging instance. 1.2 Polyglot support Consistency is the defining characteristic of an application platform. On-demand, repetitive, and reproducible builds must be supported by the platform. Extending a consistent experience across all languages and frameworks elevates the platform experience. The platform must support a native build process and the ability to develop and customize this build process. 1.3 Baked-in security Containerized environments are secured in a significantly different manner than conventional applications. A fundamental best practice is to utilize binaries compiled with all necessary dependencies. The build procedure should also include a directive to eliminate unnecessary components for the application's operation. Setting up a zero-trust architecture between platform components that orchestrate deployments significantly improves the workloads' security posture. 1.4 Adjustable abstractions A platform with paved paths and the flexibility to accommodate the requirements of software engineering teams has a greater chance of success. Open-source platforms score highly in this regard, particularly those with modular architectures that allow the team to swap out parts as they adjust. 2.Top Tips to Consider While Choosing Tools and Platforms for Kubernetes and Docker 2.1 Production-Readiness Configuring Kubernetes or Docker can be complex and resource-intensive. A production-ready platform will ensure having the necessary fully automated features without the need for configuration. Security is an essential aspect of production readiness. Additionally, automation is critical, as production readiness requires that the solution manage all cluster management duties. Automated backup, recovery, and restore capabilities must be considered. Also, ensure the high availability, scalability, and self-healing of the cluster's platform. 2.2 Future-Readiness As the cloud and software evolve, a system's hosting location may affect its efficacy. The current trend is a multi-cloud strategy. Ensure that the platform can support abstracting from cloud or data center providers and building a shared infrastructure across clouds, cloud regions, and data centers, as well as assist in configuring them if required. According to a recent study, nearly one-third of organizations are already collaborating with four or more cloud service providers. (Source: Microsoft and 451 Research) 2.3 Ease of Administration Managing a Docker or Kubernetes cluster is complex and requires various skill sets. Kubernetes generates a lot of unprocessed data, which must be interpreted to comprehend what's happening with the cluster. Early detection and intervention are crucial to disaster prevention. Identifying a platform that eliminates the issue of analyzing raw data is essential. By incorporating automated intelligent monitoring and alerts, such solutions can provide critical status, error, event, and warning data to take appropriate action. 2.4 Assistance and Training As the organization begins to acquire Kubernetesor Docker skills, it is essential to have a vendor that can provide 24/7 support and training to ensure a seamless transition. Incorrect implementation will add a layer of complexity to infrastructure management. Leverage automation tools that offer the support needed to use Kubernetes and Docker without the management burden. 3. 10 Tools and Platforms Providing Kubernetes and Docker 3.1 Aqua Cloud Native Security Platform: Aqua Security provides the Aqua Cloud Native Security Platform, a comprehensive security solution designed to protect cloud-native applications and microservices. Aqua offers end-to-end security for applications operating on Docker Enterprise Edition (Community Edition), protecting the DevOps pipeline and production workloads with complete visibility and control. It provides end-to-end security across the entire application lifecycle, from development to production, for both containerized and serverless workloads. In addition, it automates prevention, detection, and response across the whole application lifecycle to secure the build, cloud infrastructure, and operating workloads, regardless of where they are deployed. 3.2 Weave Gitops Enterprise Weave GitOps Enterprise, a full-stack, developer-centric operating model for Kubernetes, creates and contributes to several open-source projects. Its products and services enable teams to design, build, and operate their Kubernetes platform at scale. Built by the creators of Flux and Flagger, Weave GitOps allows users to deploy and manage Kubernetes clusters and applications in the public or private cloud or their own data center. Weave GitOps Enterprise helps simplify Kubernetes with fully automated continuous delivery pipelines that roll out changes from development to staging and production. Weaveworks has used Kubernetes in production for over eight years and has developed that expertise into Weave GitOps Enterprise. 3.3 Mirantis Kubernetes Engine Mirantis provides the Mirantis Kubernetes Engine, a platform designed to help organizations deploy, manage, and scale their Kubernetes clusters. It includes features such as container orchestration, automated deployment, monitoring, and high availability, all designed to help organizations build and run their applications at scale. Mirantis Kubernetes Engine also includes a set of tools for managing the lifecycle of Kubernetes clusters, including cluster deployment, upgrades, and patching. It also has security scanning and policy enforcement features, as well as integration with other enterprise IT systems such as Active Directory and LDAP. 3.4 Portworx by Pure Storage Portworx's deep integration into Docker gives Portworx container data services benefits directly through the Docker Swarm scheduler. Swarm service creation brings the management capability of Portworx to the Docker persistent storage layer to avoid complex tasks such as increasing the storage pool without container downtime and problems like stuck EBS drives. Portworx is also a multi-cloud-ready Kubernetes storage and administration platform designed to simplify and streamline data management in Kubernetes. The platform abstracts the complexity of data storage in Kubernetes. Additionally, it serves as a software-defined layer that aggregates Kubernetes nodes' data storage into a virtual reservoir. 3.5 Platform9 Platform9 provides a powerful IDE for developers for simplified in-context views of pods, logs, events, and more. Both development and operations teams can access the information they need in an instant, secured through SSO and Kubernetes RBAC. The industry’s first SaaS-managed approach combined with a best-in-class support and customer success organization with a 99.9% consistent CSAT rating delivers production-ready K8s to organizations of any size. It provides services to deploy a cluster instantly, achieve GitOps faster, and take care of every aspect of cluster management, including remote monitoring, self-healing, automatic troubleshooting, and proactive issue resolution, around the clock. 3.6 Kubernetes Network Security Sysdig provides Kubernetes Network Security, a solution that offers cloud security from source to run. The product provides network security for Kubernetes environments by monitoring and blocking suspicious traffic in real time. It helps organizations protect their Kubernetes clusters against advanced threats and attacks. The product and Sysdig Secure offer Kubernetes Network Monitoring to investigate suspicious traffic and connection attempts, Kubernetes-Native Microsegmentation to enable microsegmentation without breaking the application, and Automated Network Policies to save time by automating Kubernetes network policies. 3.7 Kubernetes Operations Platform for Edge Rafay delivers a production-ready Kubernetes Operations Platform for Edge, streamlining ongoing operations for edge applications. It provides centralized multi-cluster management to deploy, manage, and upgrade all Kubernetes clusters from a single console across all edge nodes. In addition, it offers comprehensive lifecycle management, with which users can quickly and easily provision Kubernetes clusters at the edge, where cluster updates and upgrades are seamless with no downtime. Furthermore, the KMC for Edge quickly integrates with enterprise-class SSO solutions such as Okta, Ping One, and Azure AD, among others. Other features include standardized clusters and workflows, integration and automation, and centralized logging and monitoring. 3.8 Opcito Technologies Opcito provides simplified container management with efficient provisioning, deployment, scaling, and networking. Its application containerization expertise helps containerize existing and new applications and dependencies. Opcito is well-versed in leading container orchestration platforms like Docker Swarm and Kubernetes. While it helps choose the container platform that best suits specific application needs, it also helps with the end-to-end management of containers so clients can release applications faster and focus on innovation and business. The container management and orchestration services include: building secured microservices, Enterprise-scale Container Management and Orchestration, Orchestration, and Container Monitoring. 3.9 D2iQ Kubernetes Platform (DKP) D2iQ (DKP) enables enterprises to take advantage of all the benefits of cloud-native Kubernetes while laying the groundwork for intelligent cloud-native innovation by simplifying Kubernetes deployment and maintenance. It simplifies and automates the most difficult parts of an enterprise Kubernetes deployment across all infrastructures. DKP helps enterprises easily overcome operational barriers and set them up in minutes and hours rather than weeks and months. In addition, DKP simplifies Kubernetes management through automation using GitOps workflow, observability, application catalog, real-time cost management, and more. 3.10 Spektra Spektra, by Diamanti, a multi-cluster management solution for DevOps and production teams, provides centralized multi-cluster management, a single control plane to deliver everything needed to provision and manage the lifecycle of multiple clusters. Spektra is built to cater to business needs, from air-gapped on-prem deployments to hybrid and multi-cloud infrastructures. It also enables stretching resources across different clusters within the tenant. Furthermore, it allows you to move workloads and their associated data from one cluster to another directly from its dashboard. Spektra integrates with lightweight directory access protocols (LDAP) and Active Directory (AD) to enable user authentication and streamline resource access. In addition, it offers application migration, data mobility, and reporting. 4. Conclusion It is evident that Kubernetes and Docker can significantly boost software development and deployment productivity. By adopting appropriate containerization platforms and leveraging Kubernetes for orchestration, organizations can streamline workflows, improve efficiency, and enhance the reliability of their applications. Furthermore, following the tips to choose the tools or platform carefully can further improve productivity.

Read More
VMware, Vsphere, Hyper-V

Digital Marketplace: The Future of E-commerce

Article | May 2, 2023

It is no surprise that e-commerce has grown dramatically in recent years. I don't want to be boring, but certainly the pandemic and a few other market factors have had a role. From ancient times, marketplaces of all shapes and sizes have served as the foundation for all types of business. As the world transforms and becomes more digital, the rise of digital marketplaces, e-commerce, and other types of online business is exploding. E-commerce marketplace platforms are rapidly expanding in the digital environment and are expected to acquire momentum as the future of e-commerce. This increase is because of the fact that online marketplaces combine user demand and provide customers with a broader selection of products. Digital Marketplaces Are the Way to the Future of E-Commerce Without a doubt, online marketplaces will dominate the e-commerce business in the coming years. According to Coresight Research, marketplace platform revenue will more than double, reaching around $40 billion in 2022. This means that by 2022, online marketplaces will account for 67% of worldwide e-Commerce revenues (Forrester). Today, the issue is not whether you sell online but how far you can reach. E-commerce offers limitless opportunities, and all you need to do is keep pace with the trends. What are you doing right now? How far can you go? Have you already made the transition from local to global? Digital marketplaces are indeed the way of the future of e-commerce. The earlier you realize this and integrate it into your sales and marketing approach, the better. I really mean it. The world is changing, and your competitors are not sleeping. You cannot overlook this trend if you really want to stay ahead. It's all about the people in business, as it has always been. Understanding who you're pitching to is critical to your success. You should be aware. Everything you do in business should get you closer to your target audience. Closing Lines: Digital marketplaces are indeed the future of commerce. People will inevitably start shopping online even more in the future. That implies methods and means will be developed to make such transactions easier for the common individual. Explore how your business might profit from these markets and trends that suggest the future of physical and online shopping.

Read More
Virtual Desktop Tools, Server Hypervisors

VMware NSX 3.2 Delivers New, Advanced Security Capabilities

Article | April 28, 2023

It’s an impactful release focused on significant NSX Security enhancements Putting a hard shell around a soft core is not a recipe for success in security, but somehow legacy security architectures for application protection have often looked exactly like that: a hard perimeter firewall layer for an application infrastructure that was fundamentally not built with security as a primary concern. VMware NSX Distributed Firewall pioneered the micro-segmentation concept for granular access controls for cloud applications with the initial launch of the product in 2013. The promise of Zero Trust security for applications, the simplicity of deployment of the solution, and the ease of achieving internal security objectives made NSX an instant success for security-sensitive customers. Our newest release — NSX-T 3.2 — establishes a new marker for securing application infrastructure by introducing significant new features to identify and respond to malware and ransomware attacks in the network, to enhance user identification and L7 application identification capabilities, and, at the same time, to simplify deployment of the product for our customers. Modern day security teams need to secure mission-critical infrastructure from both external and internal attacks. By providing unprecedented threat visibility leveraging IDS, NTA, and Network Detection and Response (NDR) capabilities along with granular controls leveraging L4-L7 Firewall, IPS, and Malware Prevention capabilities, NSX 3.2 delivers an incredible security solution for our customers“ Umesh Mahajan, SVP, GM (Networking and Security Business Unit) Distributed Advanced Threat Prevention (ATP) Attackers often use multiple sophisticated techniques to penetrate the network, move laterally within the network in a stealthy manner, and exfiltrate critical data at an appropriate time. Micro-segmentation solutions focused solely on access control can reduce the attack surface — but cannot provide the detection and prevention technologies needed to thwart modern attacks. NSX-T 3.2 introduces several new capabilities focused on detection and prevention of attacks inside the network. Of critical note is that these advanced security solutions do not need network taps, separate monitoring networks, or agents inside each and every workload. Distributed Malware Prevention Lastline’s highly reputed dynamic malware technology is now integrated with NSX Distributed Firewall to deliver an industry-first Distributed Malware Prevention solution. Leveraging the integration with Lastline, a Distributed Firewall embedded within the hypervisor kernel can now identify both “known malicious” as well as “zero day” malware Distributed Behavioral IDS Whereas earlier versions of NSX Distributed IDPS (Intrusion Detection and Prevention System) delivered primarily signature-based detection of intrusions, NSX 3.2 introduces “behavioral” intrusion detection capabilities as well. Even if specific IDS signatures are not triggered, this capability helps customers know whether a workload is seeing any behavioral anomalies, like DNS tunneling or beaconing, for example, that could be a cause for concern. Network Traffic Analysis (NTA) For customers interested in baselining network-wide behavior and identifying anomalous behavior at the aggregated network level, NSX-T 3.2 introduces Distributed Network Traffic Analysis (NTA). Network-wide anomalies like lateral movement, suspicious RDP traffic, and malicious interactions with the Active Directory server, for example, can alert security teams about attacks underway and help them take quick remediation actions. Network Detection and Response (NDR) Alert overload, and resulting fatigue, is a real challenge among security teams. Leveraging advanced AI/ML techniques, the NSX-T 3.2 Network Detection and Response solution consolidates security IOCs from different detection systems like IDS, NTA, malware detection. etc., to provide a ”campaign view” that shows specific attacks in play at that point in time. MITRE ATT&CK visualization helps customers see the specific stage in the kill chain of individual attacks, and the ”time sequence” view helps understand the sequence of events that contributed to the attack on the network. Key Firewall Enhancements While delivering new Advanced Threat Prevention capabilities is one key emphasis for the NSX-T 3.2 release, providing meaningful enhancements for core firewalling capabilities is an equally critical area of innovation. Distributed Firewall for VDS Switchports While NSX-T has thus far supported workloads connected to both overlay-based N-VDS switchports as well as VLAN-based switchports, customers had to move the VLAN switchports from VDS to N-VDS before a Distributed Firewall could be enforced. With NSX-T 3.2, native VLAN DVPGs are supported as-is, without having to move to N-VDS. Effectively, Distributed Security can be achieved in a completely seamless manner without having to modify any networking constructs. Distributed Firewall workflows in vCenter With NSX-T 3.2, we are introducing the ability to create and modify Distributed Firewall rules natively within vCenter. For small- to medium-sized VMware customers, this feature simplifies the user experience by eliminating the need to leverage a separate NSX Manager interface. Advanced User Identification for Distributed and Gateway Firewalls NSX supported user identity-based access control in earlier releases. With NSX-T 3.2, we’re introducing the ability to directly connect to Microsoft Active Directory to support user identity mapping. In addition, for customers who do not use Active Directory for user authentication, NSX also supports VMware vRealize LogInsight as an additional method to carry out user identity mapping. This feature enhancement is applicable for both NSX Distributed Firewall as well as NSX Gateway Firewall. Enhanced L7 Application Identification for Distributed and Gateway Firewalls NSX supported Layer-7 application identification-based access control in earlier releases. With NSX-T 3.2, we are enhancing the signature set to about 750 applications. While several perimeter firewall vendors claim a larger set of Layer-7 application signatures, they focus mostly on internet application identification (like Facebook, for example). Our focus with NSX at this time is on internal applications hosted by enterprises. This feature enhancement is applicable for both NSX Distributed Firewall as well as Gateway Firewalls. NSX Intelligence NSX Intelligence is geared towards delivering unprecedented visibility for all application traffic inside the network and enabling customers to create micro-segmentation policies to reduce the attack surface. It has a processing pipeline that de-dups, aggregates, and correlates East-West traffic to deliver in-depth visibility. Scalability enhancements for NSX Intelligence As application infrastructure grows rapidly, it is vital that one’s security analytics platform can grow with it. With the new release, we have rearchitected the application platform upon which NSX Intelligence runs — moving from a stand-alone appliance to a containerized micro-service architecture powered by Kubernetes. This architectural change future-proofs the Intelligence data lake and allows us to eventually scale out our solution to n-node Kubernetes clusters. Large Enterprise customers that need visibility for application traffic can confidently deploy NSX Intelligence and leverage the enhanced scale it supports. NSX Gateway Firewall While NSX Distributed Firewall focuses on east-west controls within the network, NSX Gateway Firewall is used for securing ingress and egress traffic into and out of a zone. Gateway Firewall Malware Detection NSX Gateway Firewall in the 3.2 release received significant Advanced Threat Detection capabilities. Gateway Firewall can now identify both known as well as zero-day malware ingressing or egressing the network. This new capability is based on the Gateway Firewall integration with Lastline’s highly reputed dynamic network sandbox technology. Gateway Firewall URL Filtering Internal users and applications reaching out to malicious websites is a huge security risk that must be addressed. In addition, enterprises need to limit internet access to comply with corporate internet usage policies. NSX Gateway Firewall in 3.2 introduces the capability to restrict access to internet sites. Access can be limited based on either the category the URL belongs to, or the “reputation” of the URL. The URL to category and reputation mapping is constantly updated by VMware so customer intent is enforced automatically even after many changes in the internet sites themselves.

Read More
Virtual Desktop Tools, Virtual Desktop Strategies

VM Applications for Software Development and Secure Testing

Article | June 8, 2023

Contents 1. Introduction 2. Software Development and Secure Testing 3. Using VMs in Software Development and Secure Testing 4. Conclusion 1. Introduction “Testing is an infinite process of comparing the invisible to the ambiguous in order to avoid the unthinkable happening to the anonymous.” —James Bach. Testing software is crucial for identifying and fixing security vulnerabilities. However, meeting quality standards for functionality and performance does not guarantee security. Thus, software testing nowadays is a must to identify and address application security vulnerabilities to maintain the following: Security of data history, databases, information, and servers Customers’ integrity and trust Web application protection from future attacks VMs provide a flexible and isolated environment for software development and security testing. They offer easy replication of complex configurations and testing scenarios, allowing efficient issue resolution. VMs also provide secure testing by isolating applications from the host system and enabling a reset to a previous state. In addition, they facilitate DevOps practices and streamline the development workflow. 2. Software Development and Secure Testing Software Secure Testing: The Approach The following approaches must be considered while preparing and planning for security tests: Architecture Study and Analysis: Understand whether the software meets the necessary requirements. Threat Classification: List all potential threats and risk factors that must be tested. Test Planning: Run the tests based on the identified threats, vulnerabilities, and security risks. Testing Tool Identification: For software security testing tools for web applications, the developer must identify the relevant security tools to test the software for specific use cases. Test-Case Execution: After performing a security test, the developer should fix it using any suitable open-source code or manually. Reports: Prepare a detailed test report of the security tests performed, containing a list of the vulnerabilities, threats, and issues resolved and the ones that are still pending. Ensuring the security of an application that handles essential functions is paramount. This may involve safeguarding databases against malicious attacks or implementing fraud detection mechanisms for incoming leads before integrating them into the platform. Maintaining security is crucial throughout the software development life cycle (SDLC) and must be at the forefront of developers' minds while executing the software's requirements. With consistent effort, the SDLC pipeline addresses security issues before deployment, reducing the risk of discovering application vulnerabilities while minimizing the damage they could cause. A secure SDLC makes developers responsible for critical security. Developers need to be aware of potential security concerns at each step of the process. This requires integrating security into the SDLC in ways that were not needed before. As anyone can potentially access source code, coding with potential vulnerabilities in mind is essential. As such, having a robust and secure SDLC process is critical to ensuring applications are not subject to attacks by hackers. 3. Using VMs in Software Development and Secure Testing: Snapshotting: Snapshotting allows developers to capture a VM's state at a specific point in time and restore it later. This feature is helpful for debugging and enables developers to roll back to a previous state when an error occurs. A virtual machine provides several operations for creating and managing snapshots and snapshot chains. These operations let users create snapshots, revert to any snapshots in the chain, and remove snapshots. In addition, extensive snapshot trees can be created to streamline the flow. Virtual Networking: It allows virtual machines to be connected to virtual networks that simulate complex network topologies, allowing developers to test their applications in different network environments. This allows expanding data centers to cover multiple physical locations, gaining access to a plethora of more efficient options. This empowers them to effortlessly modify the network as per changing requirements without any additional hardware. Moreover, providing the network for specific applications and needs offers greater flexibility. Additionally, it enables workloads to be moved seamlessly across the network infrastructure without compromising on service, security, or availability. Resource Allocation: VMs can be configured with specific resource allocations such as CPU, RAM, and storage, allowing developers to test their applications under different resource constraints. Maintaining a 1:1 ratio between the virtual machine processor and its host or core is highly recommended. It's crucial to refrain from over-subscribing virtual machine processors to a single core, as this could lead to stalled or delayed events, causing significant frustration and dissatisfaction among users. However, it is essential to acknowledge that IT administrators sometimes overallocate virtual machine processors. In such cases, a practical approach is to start with a 2:1 ratio and gradually move towards 4:1, 8:1, 12:1, and so on while bringing virtual allocation into IT infrastructure. This approach ensures a safe and seamless transition towards optimized virtual resource allocation. Containerization within VMs: Containerization within VMs provides an additional layer of isolation and security for applications. Enterprises are finding new use cases for VMs to utilize their in-house and cloud infrastructure to support heavy-duty application and networking workloads. This will also have a positive impact on the environment. DevOps teams use containerization with virtualization to improve software development flexibility. Containers allow multiple apps to run in one container with the necessary components, such as code, system tools, and libraries. For complex applications, both virtual machines and containers are used together. However, while containers are used for the front-end and middleware, VMs are used for the back-end. VM Templates: VM templates are pre-configured virtual machines that can be used as a base for creating new virtual machines, making it easier to set up development and testing environments. A VM template is an image of a virtual machine that serves as a master copy. It includes VM disks, virtual devices, and settings. By using a VM template, cloning a virtual machine multiple times can be achieved. When you clone a VM from a template, the clones are independent and not linked to the template. VM templates are handy when a large number of similar VMs need to be deployed. They preserve VM consistency. To edit a template, convert it to a VM, make the necessary changes, and then convert the edited VM back into a new template. Remote Access: VMs can be accessed remotely, allowing developers and testers to collaborate more effectively from anywhere worldwide. To manage a virtual machine, follow these steps: enable remote access, connect to the virtual machine, and then access the VNC or serial console. Once connected, full permission to manage the virtual machine is granted with the user's approval. Remote access provides a secure way to access VMs, as connections can be encrypted and authenticated to prevent unauthorized access. Additionally, remote access allows for easier management of VMs, as administrators can monitor and control virtual machines from a central location. DevOps Integration: DevOps is a collection of practices, principles, and tools that allow a team to release software quickly and efficiently. Virtualization is vital in DevOps when developing intricate cloud, API, and SOA systems. Virtual machines enable teams to simulate environments for creating, testing, and launching code, ultimately preserving computing resources. While commencing a bug search at the API layer, teams find that virtual machines are suitable for test-driven development (TDD). Virtualization providers handle updates, freeing up DevOps teams, to focus on other areas and increasing productivity by 50 –60%. In addition, VMs allow for simultaneous testing of multiple release and patch levels, improving product compatibility and interoperability. 4. Conclusion The outlook for virtual machine applications is highly promising in the development and testing fields. With the increasing complexity of development and testing processes, VMs can significantly simplify and streamline these operations. In the future, VMs are expected to become even more versatile and potent, providing developers and testers with a broader range of tools and capabilities to facilitate the development process. One potential future development is integrating machine learning and artificial intelligence into VMs. This would enable VMs to automate various tasks, optimize the allocation of resources, and generate recommendations based on performance data. Moreover, VMs may become more agile and lightweight, allowing developers and testers to spin up and spin down instances with greater efficiency. The future of VM applications for software development and security testing looks bright, with continued innovation and development expected to provide developers and testers with even more powerful and flexible tools to improve the software development process.

Read More

Spotlight

Sensory, Inc

Sensory, Inc. is a privately held company focusing on improving the user experience of consumer electronics through machine learning technologies. Sensory sells chips and embedded software solutions to consumer electronics companies, enabling a simpler and safer experience.

Related News

Virtual Desktop Tools, Virtual Desktop Strategies

Leostream Enhances Security and Management of vSphere Hybrid Cloud Deployments

Business Wire | January 29, 2024

Leostream Corporation, the world's leading Remote Desktop Access Platform provider, today announced features to enhance security, management, and end-user productivity in vSphere-based hybrid cloud environments. The Leostream platform strengthens end-user computing (EUC) capabilities for vSphere users, including secure access to both on-premises and cloud environments, heterogeneous support, and reduced cloud costs. With the Leostream platform as the single pane of glass managing EUC environments, any hosted desktop environment, including individual virtual desktops, multi-user sessions, hosted physical workstations or desktops, and hosted applications, becomes simpler to manage, more secure, more flexible, and more cost-effective. Significant ways the Leostream platform expands vSphere’s capabilities include: Security The Leostream platform ensures data remains locked in the corporate network, and works across on-premises and cloud environments, providing even disparate infrastructures with the same levels of security and command over authorization, control, and access tracking. The Leostream platform supports multi-factor authentication and allows organizations to enforce strict access control rules, creating an EUC environment modeled on a zero-trust architecture. Multivendor/protocol support The Leostream platform was developed from the ground up for heterogeneous infrastructures and as the connection management layer of the EUC environment, the Leostream platform allows organizations to leverage vSphere today and other hypervisors or hyperconvergence platforms in the future as their needs evolve. The Leostream platform supports the industry’s broadest array of remote display protocols, including specialized protocols for mission-critical tasks. Consistent EUC experience The Leostream platform enables IT to make changes to the underlying environment while ensuring the end user experience is constant, and to incorporate AWS, Azure, Google Cloud, or OpenStack private clouds into their environment without disruptions in end-user productivity. By integrating with corporate Identity Providers (IdPs) that employees are already familiar with, and providing employees with a single portal they use to sign in, the Leostream platform offers simplicity to users too. Connectivity The Leostream Gateway securely connects to on-prem and cloud resources without virtual private networks (VPNs), and eliminates the need to manage and maintain security groups. End users get the same seamless login and high-performance connection across hybrid environments including corporate resources located off the internet. Controlling cloud costs The Leostream Connection Broker implements automated rules that control capacity and power state in the cloud, allowing organizations to optimize their cloud usage and minimize costs, such as ensuring cloud instances aren’t left running when they are no longer needed. The Connection Broker also intelligently pools and shares resources across groups of users, so organizations can invest in fewer systems, reducing overall cost of ownership. “These features deliver a streamlined experience with vSphere and hybrid or multi-cloud resources so end users remain productive, and corporate data and applications remain secure,” said Leostream CEO Karen Gondoly. “At a time when there is uncertainty about the future of support for VMware’s end-user computing, it’s important to bring these options to the market to show that organizations can extend vSphere’s capabilities and simultaneously plan for the future without disruption to the workforce.” About Leostream Corporation Leostream Corporation, the global leader in Remote Desktop Access Platforms, offers comprehensive solutions that enable seamless work-from-anywhere environments for individuals across diverse industries, regardless of organization size or location. The core of the Leostream platform is its commitment to simplicity and insight. It is driven by a unified administrative console that streamlines the management of users, cloud desktops, and IT assets while providing real-time dashboards for informed decision-making. The company continually monitors the evolving remote desktop landscape, anticipating future trends and challenges. This purposeful, proactive approach keeps clients well-prepared for the dynamic changes in remote desktop technology.

Read More

Virtualized Environments

Vuzix Introduces Z100 Smart Glasses to Seamlessly Connect Workers with AI Optimization Tools

PR Newswire | January 10, 2024

Vuzix Corporation, a leading supplier of smart glasses and augmented reality (AR) technology and products, today announced the unveiling of Vuzix Z100 smart glasses, which will initially be offered as a developer's edition. Built using the Vuzix Ultralite OEM PlatformSM, these safety glasses-certified smart glasses are sleek and made for all day wear. Using them, workers get a human-centered connection to AI and work process applications, receiving critical updates, convenient workflow and task confirmations, and notifications in real time, all while wearing a pair of glasses that workers will enjoy having on. Vuzix Z100 smart glasses pair seamlessly via Bluetooth with Android or iOS IOT devices. They represent the first attractive, functional bridge between AI platform tools, where situational guidance can streamline workflows, and human workers can reap the benefits of a truly connected workplace. In addition to a lightweight AI interface, Vuzix Z100 glasses can augment the data feed from finger scanners, sensors, controllers, and other equipment with minimal native UI, making that data available in a new and highly accessible format. Tasks with sub-standard user feedback due to device or process limitations can now have their workflows displayed in the user's heads up display, providing human-centered outputs and real-time updates. Running up to 48 hours on a single charge, Vuzix Z100 smart glasses pack industry-defining heads-up waveguide technology into a sleek, fashionable form factor that weighs in at just 35 grams – the weight of a standard pair of glasses. Advanced monocular waveguide optics, combined with Vuzix' custom micro display engine, create a crisp, transparent, monochrome image that can deliver all the important information on a user's Android or iOS device, hands-free right before their eyes. Wearers get heads-up access to important task information, from language translation and closed captioning, to directions, to health and workout status, to messaging, workflow outputs and much more. Best of all, Vuzix Z100 smart glasses provide a sleek, attractive form factor that frontline employees will want to wear. "The Z100 takes enterprise use of AR smart glasses to the next level, providing workers with a hands-free wearable that is indistinguishable from a pair a standard glasses," said Paul Travers, President and Chief Executive Officer at Vuzix. "This rollout is in overwhelming response to interest expressed by enterprise customers in an attractive and light weight pair of smart glasses that can augment current workflows with AI optimization software. There are customers across numerous market verticals and use cases that we believe will embrace this product as fashionable and affordable productivity device that workers will enjoy wearing all day every day." About Vuzix Corporation Vuzix is a leading designer, manufacturer and marketer of Smart Glasses and Augmented Reality (AR) technologies and products for the enterprise, medical, defense and consumer markets. The Company's products include head-mounted smart personal display and wearable computing devices that offer users a portable high-quality viewing experience, provide solutions for mobility, wearable displays and augmented reality, as well OEM waveguide optical components and display engines. Vuzix holds more than 350 patents and patents pending and numerous IP licenses in the fields of optics, head-mounted displays, and augmented reality Video Eyewear field. Moviynt, an SAP Certified ERP SaaS logistics solution provider, is a Vuzix wholly owned subsidiary. The Company has won Consumer Electronics Show (or CES) awards for innovation for the years 2005 to 2024 and several wireless technology innovation awards among others. Founded in 1997, Vuzix is a public company with offices in: Rochester, NY; Munich, Germany; and Kyoto and Tokyo, Japan.

Read More

Virtualized Environments

ARound and Immersal Team Up to Revolutionize Augmented Reality in Sports and Live Entertainment

PR Newswire | January 05, 2024

ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences. "This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world." The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement. "We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal. This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment. About ARound ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell, the challenger network built to transform marketing. About Immersal Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.

Read More

Virtual Desktop Tools, Virtual Desktop Strategies

Leostream Enhances Security and Management of vSphere Hybrid Cloud Deployments

Business Wire | January 29, 2024

Leostream Corporation, the world's leading Remote Desktop Access Platform provider, today announced features to enhance security, management, and end-user productivity in vSphere-based hybrid cloud environments. The Leostream platform strengthens end-user computing (EUC) capabilities for vSphere users, including secure access to both on-premises and cloud environments, heterogeneous support, and reduced cloud costs. With the Leostream platform as the single pane of glass managing EUC environments, any hosted desktop environment, including individual virtual desktops, multi-user sessions, hosted physical workstations or desktops, and hosted applications, becomes simpler to manage, more secure, more flexible, and more cost-effective. Significant ways the Leostream platform expands vSphere’s capabilities include: Security The Leostream platform ensures data remains locked in the corporate network, and works across on-premises and cloud environments, providing even disparate infrastructures with the same levels of security and command over authorization, control, and access tracking. The Leostream platform supports multi-factor authentication and allows organizations to enforce strict access control rules, creating an EUC environment modeled on a zero-trust architecture. Multivendor/protocol support The Leostream platform was developed from the ground up for heterogeneous infrastructures and as the connection management layer of the EUC environment, the Leostream platform allows organizations to leverage vSphere today and other hypervisors or hyperconvergence platforms in the future as their needs evolve. The Leostream platform supports the industry’s broadest array of remote display protocols, including specialized protocols for mission-critical tasks. Consistent EUC experience The Leostream platform enables IT to make changes to the underlying environment while ensuring the end user experience is constant, and to incorporate AWS, Azure, Google Cloud, or OpenStack private clouds into their environment without disruptions in end-user productivity. By integrating with corporate Identity Providers (IdPs) that employees are already familiar with, and providing employees with a single portal they use to sign in, the Leostream platform offers simplicity to users too. Connectivity The Leostream Gateway securely connects to on-prem and cloud resources without virtual private networks (VPNs), and eliminates the need to manage and maintain security groups. End users get the same seamless login and high-performance connection across hybrid environments including corporate resources located off the internet. Controlling cloud costs The Leostream Connection Broker implements automated rules that control capacity and power state in the cloud, allowing organizations to optimize their cloud usage and minimize costs, such as ensuring cloud instances aren’t left running when they are no longer needed. The Connection Broker also intelligently pools and shares resources across groups of users, so organizations can invest in fewer systems, reducing overall cost of ownership. “These features deliver a streamlined experience with vSphere and hybrid or multi-cloud resources so end users remain productive, and corporate data and applications remain secure,” said Leostream CEO Karen Gondoly. “At a time when there is uncertainty about the future of support for VMware’s end-user computing, it’s important to bring these options to the market to show that organizations can extend vSphere’s capabilities and simultaneously plan for the future without disruption to the workforce.” About Leostream Corporation Leostream Corporation, the global leader in Remote Desktop Access Platforms, offers comprehensive solutions that enable seamless work-from-anywhere environments for individuals across diverse industries, regardless of organization size or location. The core of the Leostream platform is its commitment to simplicity and insight. It is driven by a unified administrative console that streamlines the management of users, cloud desktops, and IT assets while providing real-time dashboards for informed decision-making. The company continually monitors the evolving remote desktop landscape, anticipating future trends and challenges. This purposeful, proactive approach keeps clients well-prepared for the dynamic changes in remote desktop technology.

Read More

Virtualized Environments

Vuzix Introduces Z100 Smart Glasses to Seamlessly Connect Workers with AI Optimization Tools

PR Newswire | January 10, 2024

Vuzix Corporation, a leading supplier of smart glasses and augmented reality (AR) technology and products, today announced the unveiling of Vuzix Z100 smart glasses, which will initially be offered as a developer's edition. Built using the Vuzix Ultralite OEM PlatformSM, these safety glasses-certified smart glasses are sleek and made for all day wear. Using them, workers get a human-centered connection to AI and work process applications, receiving critical updates, convenient workflow and task confirmations, and notifications in real time, all while wearing a pair of glasses that workers will enjoy having on. Vuzix Z100 smart glasses pair seamlessly via Bluetooth with Android or iOS IOT devices. They represent the first attractive, functional bridge between AI platform tools, where situational guidance can streamline workflows, and human workers can reap the benefits of a truly connected workplace. In addition to a lightweight AI interface, Vuzix Z100 glasses can augment the data feed from finger scanners, sensors, controllers, and other equipment with minimal native UI, making that data available in a new and highly accessible format. Tasks with sub-standard user feedback due to device or process limitations can now have their workflows displayed in the user's heads up display, providing human-centered outputs and real-time updates. Running up to 48 hours on a single charge, Vuzix Z100 smart glasses pack industry-defining heads-up waveguide technology into a sleek, fashionable form factor that weighs in at just 35 grams – the weight of a standard pair of glasses. Advanced monocular waveguide optics, combined with Vuzix' custom micro display engine, create a crisp, transparent, monochrome image that can deliver all the important information on a user's Android or iOS device, hands-free right before their eyes. Wearers get heads-up access to important task information, from language translation and closed captioning, to directions, to health and workout status, to messaging, workflow outputs and much more. Best of all, Vuzix Z100 smart glasses provide a sleek, attractive form factor that frontline employees will want to wear. "The Z100 takes enterprise use of AR smart glasses to the next level, providing workers with a hands-free wearable that is indistinguishable from a pair a standard glasses," said Paul Travers, President and Chief Executive Officer at Vuzix. "This rollout is in overwhelming response to interest expressed by enterprise customers in an attractive and light weight pair of smart glasses that can augment current workflows with AI optimization software. There are customers across numerous market verticals and use cases that we believe will embrace this product as fashionable and affordable productivity device that workers will enjoy wearing all day every day." About Vuzix Corporation Vuzix is a leading designer, manufacturer and marketer of Smart Glasses and Augmented Reality (AR) technologies and products for the enterprise, medical, defense and consumer markets. The Company's products include head-mounted smart personal display and wearable computing devices that offer users a portable high-quality viewing experience, provide solutions for mobility, wearable displays and augmented reality, as well OEM waveguide optical components and display engines. Vuzix holds more than 350 patents and patents pending and numerous IP licenses in the fields of optics, head-mounted displays, and augmented reality Video Eyewear field. Moviynt, an SAP Certified ERP SaaS logistics solution provider, is a Vuzix wholly owned subsidiary. The Company has won Consumer Electronics Show (or CES) awards for innovation for the years 2005 to 2024 and several wireless technology innovation awards among others. Founded in 1997, Vuzix is a public company with offices in: Rochester, NY; Munich, Germany; and Kyoto and Tokyo, Japan.

Read More

Virtualized Environments

ARound and Immersal Team Up to Revolutionize Augmented Reality in Sports and Live Entertainment

PR Newswire | January 05, 2024

ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences. "This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world." The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement. "We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal. This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment. About ARound ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell, the challenger network built to transform marketing. About Immersal Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.

Read More

Events