How to Optimize Your Conversion Funnel, from ToFu to BoFu

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online. Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for.

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Most businesses have tons of critical documents packed away in boxes or filing cabinets. Good luck trying to find one of them when you need it. At CloudDocx, we can help lighten the burden of managing all of those documents. We provide you with secure, permission-based, compliant electronic document storage.

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Virtual Desktop Tools, Virtual Desktop Strategies

Network Virtualization: Gaining a Competitive Edge

Article | June 8, 2023

Network virtualization (NV) is the act of combining a network's physical hardware into a single virtual network. This is often accomplished by running several virtual guest computers in software containers on a single physical host system. Network virtualization is the gold standard for networking, and it is being adopted by enterprises of all kinds globally. By integrating their existing network gear into a single virtual network, enterprises can save operating expenses, automate network and security processes, and set the stage for future growth. Businesses can use virtualization to imitate many types of traditional hardware, including servers, storage devices, and network resources. Three Forces Driving Network Virtualization Demand for enterprise networks keeps rising, driven by higher end-user demands and the proliferation of devices and business software. Through network virtualization, IT businesses are gaining the ability to respond to evolving needs and match their networking capabilities with their virtualized storage and computing resources. According to a recent SDxCentral survey, 88% of respondents believe that adopting a network virtualization solution is "mission critical" and that it is necessary to assist IT in addressing the immediate requirements of flexibility, scalability, and cost savings (both OpEx and CapEx) in the data center. Speed Today, consider any business as an example. Everything depends on IT's capacity to assist business operations. When a company wants to 'surprise' its clients with a new app, launch a competitive offer, or pursue a fresh route to market, it requires immediate IT assistance. That implies IT must move considerably more swiftly, and networks must evolve at the rapid speed of a digitally enabled organization. Security According to a PricewaterhouseCoopers survey, the average organization experiences two successful cyberattacks every week. Perimeter security is just insufficient to stem the flood, and network experts are called upon to provide a better solution. The new data center security approach will: Be software-based Use the micro-segmentation principle Adopt a Zero Trust (ZT) paradigm In an ideal world, there would be no difference between trustworthy and untrusted networks or sectors, but a ZT model necessitates a network virtualization technology that allows micro-segmentation. Flexibility Thanks to the emergence of server virtualization, applications are no longer linked to a specific physical server in a single location. Applications can now be replicated to eliminate a data center for disaster recovery, moved through one corporate data center to another, or slipped into a hybrid cloud environment. The problem is that network setup is hardware-dependent, and hardwired networking connections restrict them. Because networking services vary significantly from one data center to the next, as an in-house data center differs from a cloud, you must perform extensive personalization to make your applications work in different network environments—a significant barrier to app mobility and another compelling reason to utilize network virtualization. Closing Lines Network virtualization is indeed the future technology. These network virtualization platform characteristics benefit more companies as CIOs get more involved in organizational processes. As consumer demand for real-time solutions develops, businesses will be forced to explore network virtualization as the best way to take their networks to another level.

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Server Hypervisors

Network Virtualization: The Future of Businesses and Networks

Article | May 18, 2023

Network virtualization has emerged as the widely recommended solution for the networking paradigm's future. Virtualization has the potential to revolutionize networks in addition to providing a cost-effective, flexible, and secure means of communication. Network virtualization isn't an all-or-nothing concept. It can help several organizations with differing requirements, or it can provide a bunch of new advantages for a single enterprise. It is the process of combining a network's physical hardware into a single, virtual network. This is often accomplished by running several virtual guest machines in software containers on a single physical host system. Network virtualization is indeed the new gold standard for networking, and it is being embraced by enterprises of all kinds globally. By integrating their current network gear into a single virtual network, businesses can reduce operating expenses, automate network and security processes, and lay the groundwork for future growth. Network virtualization also enables organizations to simulate traditional hardware like servers, storage devices, and network resources. The physical network performs basic tasks like packet forwarding, while virtual versions handle more complex activities like networking service management and deployment. Addressing Network Virtualization Challenges Surprisingly, IT teams might encounter network virtualization challenges that are both technical and non-technical in nature. Let's look at some common challenges and discuss how to overcome them. Change in Network Architecture Practically, the first big challenge is shifting from an architecture that depends heavily on routers, switches, and firewalls. Instead, these services are detached from conventional hardware and put on hypervisors that virtualize these operations. Virtualized network services are shared, scaled, and moved as required. Migrating current LANs and data centers to a virtualized platform require careful planning. This migration involves the following tasks: Determine how much CPU, computation, and storage resources will be required to run virtualized network services. Determine the optimal approach for integrating network resilience and security services. Determine how the virtualized network services will be implemented in stages to avoid disrupting business operations. The key to a successful migration is meticulous preparation by architects who understand the business's network requirements. This involves a thorough examination of existing apps and services, as well as a clear knowledge of how data should move across the company most effectively. Moreover, a progressive approach to relocation is often the best solution. In this instance, IT teams can make changes to the virtualization platform without disrupting the whole corporate network. Network Visibility Network virtualization has the potential to considerably expand the number of logical technology layers that must collaborate. As a result, traditional network and data center monitoring technologies no longer have insight into some of these abstracted levels. In other circumstances, visibility can be established, but the tools fail to show the information correctly so that network operators can understand it. In either case, deploying and managing modern network visibility technologies is typically the best choice. When an issue arises, NetOps personnel are notified of the specific service layer. Automation and AI The enhanced level of automation and self-service operations that can be built into a platform is a fundamental aspect of network virtualization. While these activities can considerably increase the pace of network upgrades while decreasing management overhead, they need the documentation and implementation of a new set of standards and practices. Understand that prior network architectures were planned and implemented utilizing actual hardware appliances on a hop-by-hop basis. A virtualized network, on the other hand, employs a centralized control plane to govern and push policies to all sections of the network. Changes may occur more quickly in this aspect, but various components must be coordinated to accomplish their roles in harmony. As a result, network teams should move their attention away from network operations that are already automated. Rather, their new responsibility is to guarantee that the core automation processes and AI are in sync in order to fulfill those automated tasks. Driving Competitive Edge with Network Virtualization Virtualization in networking or virtual machines within an organization is not a new trend. Even small and medium businesses have realized the benefits of network virtualization, especially when combined with a hosted cloud service provider. Because of this, the demand for enterprise network virtualization is rising, driving higher end-user demands and the proliferation of devices and business tools. These network virtualization benefits can help boost business growth and gain a competitive edge. Gaining a Competitive Edge: Network Virtualization Benefits Cost-Savings on Hardware Faster Desktop and Server Provisioning and Deployment Improved Data Security and Disaster Recovery Increasing IT Operational Efficiency Small Footprint and Energy Saving Network Virtualization: The Path to Digital Transformation Business is at the center of digital transformation, but technology is needed to make it happen. Integrated clouds, highly modern data centers, digital workplaces, and increased data center security are all puzzle pieces, and putting them all together requires a variety of various products and services that are deployed cohesively. The cloud revolution is still having an influence on IT, transforming how digital content is consumed and delivered. This should come as no surprise that such a shift has influenced how we feel about current networking. When it boils down to it, the purpose of digital transformation for every company, irrespective of industry, is the same: to boost the speed with which you can respond to market changes and evolving business needs; to enhance your ability to embrace and adapt to new technology, and to improve overall security. As businesses realize that the underlying benefit of cloud adoption and enhanced virtualization isn't simply about cost savings, digital strategies are evolving, becoming more intelligent and successful in the process. Network virtualization is also a path toward the smooth digital transformation of any business. How does virtualization help in accelerating digital transformation? Combining public and private clouds, involving hardware-based computing, storage, and networking software definition. A hyper-converged infrastructure that integrates unified management with virtualized computing, storage, and networking could be included. Creating a platform for greater productivity by providing the apps and services consumers require when and when they utilize them. This should include simplifying application access and administration as well as unifying endpoint management. Improving network security and enhancing security flexibility to guarantee that quicker speed to market is matched by tighter security. Virtualization will also help businesses to move more quickly and safely, bringing products—and profits—to market faster. Enhancing Security with Network Virtualization Security has evolved as an essential component of every network architecture. However, since various areas of the network are often segregated from one another, it might be challenging for network teams to design and enforce network virtualization security standards that apply to the whole network. Zero trust can integrate such network parts and their accompanying virtualization activities. Throughout the network, the zero-trust architecture depends on the user and device authentication. If LAN users wish to access data center resources, they must first be authenticated. The secure connection required for endpoints to interact safely is provided by a zero-trust environment paired with network virtualization. To facilitate these interactions, virtual networks can be ramped up and down while retaining the appropriate degree of traffic segmentation. Access policies, which govern which devices can connect with one another, are a key part of this process. If a device is allowed to access a data center resource, the policy should be understood at both the WAN and campus levels. Some of the core network virtualization security features are: Isolation and multitenancy are critical features of network virtualization. Segmentation is related to isolation; however it is utilized in a multitier virtual network. A network virtualization platform's foundation includes firewalling technologies that enable segmentation inside virtual networks. Network virtualization enables automatic provisioning and context-sharing across virtual and physical security systems. Investigating the Role of Virtualization in Cloud Computing Virtualization in the cloud computing domain refers to the development of virtual resources (such as a virtual server, virtual storage device, virtual network switch, or even a virtual operating system) from a single resource of its type that also shows up as several personal isolated resources or environments that users can use as a separate individual physical resource. Virtualization enables the benefits of cloud computing, such as ease of scaling up, security, fluid or flexible resources, and so on. If another server is necessary, a virtual server will be immediately created, and a new server will be deployed. When we need more memory, we increase the virtual server configurations we currently have, and we now have the extra RAM we need. As a result, virtualization is the underlying technology of the cloud computing business model. The Benefits of Virtualization in Cloud Computing: Efficient hardware utilization Virtualization improves availability Disaster recovery is quick and simple Energy is saved by virtualization Setup is quick and simple Cloud migration has become simple Motivating Factors for the Adoption of Network Virtualization Demand for enterprise networks continues to climb, owing to rising end-user demands and the proliferation of devices and business software. Thanks to network virtualization, IT companies are gaining the ability to respond to shifting demands and match their networking capabilities with their virtualized storage and computing resources. In fact, according to a recent SDxCentral report, 88% of respondents believe it is "important" or "mission critical" to implement a network virtualization software over the next two to five years. Virtualization is also an excellent alternative for businesses that employ outsourced IT services, are planning mergers or acquisitions or must segregate IT teams owing to regulatory compliance. Reasons to Adopt Network Virtualization: A Business Needs Speed Security Requirements Are Rising Apps can Move Around Micro-segmentation IT Automation and Orchestration Reduce Hardware Dependency and CapEx: Adopt Multi-Tenancy Cloud Disaster Recovery mproved Scalability Wrapping-Up Network virtualization and cloud computing are emerging technologies of the future. As CIOs get actively involved in organizational systems, these new concepts will be implemented in more businesses. As consumer demand for real-time services expands, businesses will be driven to explore network virtualization as the best way to take their networks to the next level. The networking future is here. FAQ Why is network virtualization important for business? By integrating their current network gear into a single virtual network, businesses can reduce operating expenses, automate network and security processes, and set the stage for future growth. Where is network virtualization used? Network virtualization can be utilized in application development and testing to simulate hardware and system software realistically. Network virtualization in application performance engineering allows for the modeling of connections among applications, services, dependencies, and end users for software testing. How does virtualization work in cloud computing? Virtualization, in short, enables cloud providers to provide users alongside existing physical computer infrastructure. As a simple and direct process, it allows cloud customers to buy only the computing resources they require when they want them and to maintain those resources cost-effectively as the demand grows.

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Server Hypervisors

Rising Importance of Network Virtualization

Article | September 9, 2022

Network virtualization combines network resources to integrate several physical networks, segment a network, or construct software networks among VMs. IT teams can construct numerous separate virtual networks using network virtualization. Virtual networks can be added and scaled without changing hardware. Teams can start up logical networks more rapidly in response to business needs using network virtualization. This adaptability improves service delivery, efficiency, and control. Importance of Network Virtualisation Network virtualization entails developing new rules for the delivery of network services. This involves software-defined data centers (SDDC), cloud computing, and edge computing. Virtualization assists in the transformation of networks from rigid, wasteful, and static to optimized, agile, and dynamic. To ensure agility and speed, modern virtual networks must keep up with the needs of cloud-hosted, decentralized applications while addressing cyberthreats. You can deploy and upgrade programs in minutes thanks to network virtualization. This eliminates the need to spend time setting up the infrastructure to accommodate the new applications. What is the Process of Network Virtualization? Several network functions that were previously done manually on hardware are now automated through network virtualisation. Network managers can construct, maintain, and provide networks programmatically in software while employing the hardware as a packet-forwarding backplane. Physical network resources, such as virtual private networks (VPNs), load balancing, firewalling, routing, and switching, are pooled and supplied in software. To do this, you merely require Internet Protocol (IP) packet forwarding from the hardware or physical network. Individual workloads, such as virtual machines, can access network services that have been distributed to a virtual layer. There are several kinds of virtual machines accessible. The finest virtual machines enable network administrators to access all parts of a network from a single point of access. Closing Lines Network virtualization will remain a critical component in both business and carrier network architectures. Network virtualization projects in the future will inevitably incorporate zero trust, automation, and edge and cloud computing.

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Virtual Desktop Tools, Virtual Desktop Strategies

VM Applications for Software Development and Secure Testing

Article | June 8, 2023

Contents 1. Introduction 2. Software Development and Secure Testing 3. Using VMs in Software Development and Secure Testing 4. Conclusion 1. Introduction “Testing is an infinite process of comparing the invisible to the ambiguous in order to avoid the unthinkable happening to the anonymous.” —James Bach. Testing software is crucial for identifying and fixing security vulnerabilities. However, meeting quality standards for functionality and performance does not guarantee security. Thus, software testing nowadays is a must to identify and address application security vulnerabilities to maintain the following: Security of data history, databases, information, and servers Customers’ integrity and trust Web application protection from future attacks VMs provide a flexible and isolated environment for software development and security testing. They offer easy replication of complex configurations and testing scenarios, allowing efficient issue resolution. VMs also provide secure testing by isolating applications from the host system and enabling a reset to a previous state. In addition, they facilitate DevOps practices and streamline the development workflow. 2. Software Development and Secure Testing Software Secure Testing: The Approach The following approaches must be considered while preparing and planning for security tests: Architecture Study and Analysis: Understand whether the software meets the necessary requirements. Threat Classification: List all potential threats and risk factors that must be tested. Test Planning: Run the tests based on the identified threats, vulnerabilities, and security risks. Testing Tool Identification: For software security testing tools for web applications, the developer must identify the relevant security tools to test the software for specific use cases. Test-Case Execution: After performing a security test, the developer should fix it using any suitable open-source code or manually. Reports: Prepare a detailed test report of the security tests performed, containing a list of the vulnerabilities, threats, and issues resolved and the ones that are still pending. Ensuring the security of an application that handles essential functions is paramount. This may involve safeguarding databases against malicious attacks or implementing fraud detection mechanisms for incoming leads before integrating them into the platform. Maintaining security is crucial throughout the software development life cycle (SDLC) and must be at the forefront of developers' minds while executing the software's requirements. With consistent effort, the SDLC pipeline addresses security issues before deployment, reducing the risk of discovering application vulnerabilities while minimizing the damage they could cause. A secure SDLC makes developers responsible for critical security. Developers need to be aware of potential security concerns at each step of the process. This requires integrating security into the SDLC in ways that were not needed before. As anyone can potentially access source code, coding with potential vulnerabilities in mind is essential. As such, having a robust and secure SDLC process is critical to ensuring applications are not subject to attacks by hackers. 3. Using VMs in Software Development and Secure Testing: Snapshotting: Snapshotting allows developers to capture a VM's state at a specific point in time and restore it later. This feature is helpful for debugging and enables developers to roll back to a previous state when an error occurs. A virtual machine provides several operations for creating and managing snapshots and snapshot chains. These operations let users create snapshots, revert to any snapshots in the chain, and remove snapshots. In addition, extensive snapshot trees can be created to streamline the flow. Virtual Networking: It allows virtual machines to be connected to virtual networks that simulate complex network topologies, allowing developers to test their applications in different network environments. This allows expanding data centers to cover multiple physical locations, gaining access to a plethora of more efficient options. This empowers them to effortlessly modify the network as per changing requirements without any additional hardware. Moreover, providing the network for specific applications and needs offers greater flexibility. Additionally, it enables workloads to be moved seamlessly across the network infrastructure without compromising on service, security, or availability. Resource Allocation: VMs can be configured with specific resource allocations such as CPU, RAM, and storage, allowing developers to test their applications under different resource constraints. Maintaining a 1:1 ratio between the virtual machine processor and its host or core is highly recommended. It's crucial to refrain from over-subscribing virtual machine processors to a single core, as this could lead to stalled or delayed events, causing significant frustration and dissatisfaction among users. However, it is essential to acknowledge that IT administrators sometimes overallocate virtual machine processors. In such cases, a practical approach is to start with a 2:1 ratio and gradually move towards 4:1, 8:1, 12:1, and so on while bringing virtual allocation into IT infrastructure. This approach ensures a safe and seamless transition towards optimized virtual resource allocation. Containerization within VMs: Containerization within VMs provides an additional layer of isolation and security for applications. Enterprises are finding new use cases for VMs to utilize their in-house and cloud infrastructure to support heavy-duty application and networking workloads. This will also have a positive impact on the environment. DevOps teams use containerization with virtualization to improve software development flexibility. Containers allow multiple apps to run in one container with the necessary components, such as code, system tools, and libraries. For complex applications, both virtual machines and containers are used together. However, while containers are used for the front-end and middleware, VMs are used for the back-end. VM Templates: VM templates are pre-configured virtual machines that can be used as a base for creating new virtual machines, making it easier to set up development and testing environments. A VM template is an image of a virtual machine that serves as a master copy. It includes VM disks, virtual devices, and settings. By using a VM template, cloning a virtual machine multiple times can be achieved. When you clone a VM from a template, the clones are independent and not linked to the template. VM templates are handy when a large number of similar VMs need to be deployed. They preserve VM consistency. To edit a template, convert it to a VM, make the necessary changes, and then convert the edited VM back into a new template. Remote Access: VMs can be accessed remotely, allowing developers and testers to collaborate more effectively from anywhere worldwide. To manage a virtual machine, follow these steps: enable remote access, connect to the virtual machine, and then access the VNC or serial console. Once connected, full permission to manage the virtual machine is granted with the user's approval. Remote access provides a secure way to access VMs, as connections can be encrypted and authenticated to prevent unauthorized access. Additionally, remote access allows for easier management of VMs, as administrators can monitor and control virtual machines from a central location. DevOps Integration: DevOps is a collection of practices, principles, and tools that allow a team to release software quickly and efficiently. Virtualization is vital in DevOps when developing intricate cloud, API, and SOA systems. Virtual machines enable teams to simulate environments for creating, testing, and launching code, ultimately preserving computing resources. While commencing a bug search at the API layer, teams find that virtual machines are suitable for test-driven development (TDD). Virtualization providers handle updates, freeing up DevOps teams, to focus on other areas and increasing productivity by 50 –60%. In addition, VMs allow for simultaneous testing of multiple release and patch levels, improving product compatibility and interoperability. 4. Conclusion The outlook for virtual machine applications is highly promising in the development and testing fields. With the increasing complexity of development and testing processes, VMs can significantly simplify and streamline these operations. In the future, VMs are expected to become even more versatile and potent, providing developers and testers with a broader range of tools and capabilities to facilitate the development process. One potential future development is integrating machine learning and artificial intelligence into VMs. This would enable VMs to automate various tasks, optimize the allocation of resources, and generate recommendations based on performance data. Moreover, VMs may become more agile and lightweight, allowing developers and testers to spin up and spin down instances with greater efficiency. The future of VM applications for software development and security testing looks bright, with continued innovation and development expected to provide developers and testers with even more powerful and flexible tools to improve the software development process.

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Spotlight

CloudDOCX

Most businesses have tons of critical documents packed away in boxes or filing cabinets. Good luck trying to find one of them when you need it. At CloudDocx, we can help lighten the burden of managing all of those documents. We provide you with secure, permission-based, compliant electronic document storage.

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Global Search Marketing Agency, Directive, Announces Complete Rebranding

Directive Consulting | December 05, 2018

Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B2B and enterprise companies since 2014 with a portfolio comprised of 90% in the B2B space. With their extensive rebranding efforts, the company continues to offer premier SEO, PPC, CRO, content marketing and paid social services that B2B and enterprises need to scale their business. Additionally, Directive continues to invest further in employee well-being, marketing technologies and superior support for clients. “Our rebranding does not impact our services, operations or our market, as we have been working with leaders in the B2B space for some time; however, our identity now reflects and matches that,” stated Hannah Mans, Directive’s director of marketing. “This milestone is the first of many as we work towards our vision to be the largest global B2B search agency by the end of 2020.” The rebranding includes a top-to-bottom redesign of the company’s website and logo to better resonate with current and potential clients.

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Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive Consulting | March 06, 2019

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Recently, Clutch has announced over 260 B2B companies that embody industry leadership in Los Angeles based on their market presence, respective expertise, verified client feedback, and their past and current clientele. Directive was awarded the leading spot on the advertising and marketing list. “We are thrilled for this opportunity to be recognized as the go-to service provider for B2B marketing,” said CEO and Co-founder Garrett Mehrguth. “This is a testament to our team’s dedication and unwavering focus on excellence and to deliver premier services to our clients.” Since its establishment in 2014, Mehrguth has led Directive in its expansion of five global offices including Orange County, California; Austin, Texas; Los Angeles; New York City; and London. Directive has increased by a year-over-year growth rate of 300 percent, and now is celebrating as the number one B2B marketing and advertising service provider in Los Angeles.

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27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

Directive Consulting | May 29, 2019

Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, "5 Data-Validated Tactics to Increase the Experienced Marketer's Qualified Lead Volume (...and 3 Tactics That Are Guaranteed to Fail)" with their audiences across the nation. Mehrguth will continue to discuss how B2B and enterprise marketers can advance their digital "discoverability" and take control of their residency on search engine results pages. This approach has catalyzed Directive's growth by 300 percent year-over-year. It also is the foundation that the firm's strategies are built on, which is utilized across their portfolio of over 75 clients. "I've had the pleasure of working with Garrett over the past year, as he has proven to be a stand-out speaker in our Digital Summit Series," said Leah Harris, content and product strategist for Digital Summit. "We curate 20 marketing conferences with over 1,000 speakers in total, and Garrett consistently engages the crowd with his expertise and surveys in the top 20 percent of speakers."

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Global Search Marketing Agency, Directive, Announces Complete Rebranding

Directive Consulting | December 05, 2018

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Directive Consulting | March 06, 2019

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Recently, Clutch has announced over 260 B2B companies that embody industry leadership in Los Angeles based on their market presence, respective expertise, verified client feedback, and their past and current clientele. Directive was awarded the leading spot on the advertising and marketing list. “We are thrilled for this opportunity to be recognized as the go-to service provider for B2B marketing,” said CEO and Co-founder Garrett Mehrguth. “This is a testament to our team’s dedication and unwavering focus on excellence and to deliver premier services to our clients.” Since its establishment in 2014, Mehrguth has led Directive in its expansion of five global offices including Orange County, California; Austin, Texas; Los Angeles; New York City; and London. Directive has increased by a year-over-year growth rate of 300 percent, and now is celebrating as the number one B2B marketing and advertising service provider in Los Angeles.

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27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

Directive Consulting | May 29, 2019

Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, "5 Data-Validated Tactics to Increase the Experienced Marketer's Qualified Lead Volume (...and 3 Tactics That Are Guaranteed to Fail)" with their audiences across the nation. Mehrguth will continue to discuss how B2B and enterprise marketers can advance their digital "discoverability" and take control of their residency on search engine results pages. This approach has catalyzed Directive's growth by 300 percent year-over-year. It also is the foundation that the firm's strategies are built on, which is utilized across their portfolio of over 75 clients. "I've had the pleasure of working with Garrett over the past year, as he has proven to be a stand-out speaker in our Digital Summit Series," said Leah Harris, content and product strategist for Digital Summit. "We curate 20 marketing conferences with over 1,000 speakers in total, and Garrett consistently engages the crowd with his expertise and surveys in the top 20 percent of speakers."

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