Network Virtualization: The Future of Businesses and Networks

Network Virtualization: The Future of Businesses and Networks
Network virtualization has emerged as the widely recommended solution for the networking paradigm's future. Virtualization has the potential to revolutionize networks in addition to providing a cost-effective, flexible, and secure means of communication.

Network virtualization isn't an all-or-nothing concept. It can help several organizations with differing requirements, or it can provide a bunch of new advantages for a single enterprise. It is the process of combining a network's physical hardware into a single, virtual network. This is often accomplished by running several virtual guest machines in software containers on a single physical host system.

Network virtualization is indeed the new gold standard for networking, and it is being embraced by enterprises of all kinds globally. By integrating their current network gear into a single virtual network, businesses can reduce operating expenses, automate network and security processes, and lay the groundwork for future growth.

Network virtualization also enables organizations to simulate traditional hardware like servers, storage devices, and network resources. The physical network performs basic tasks like packet forwarding, while virtual versions handle more complex activities like networking service management and deployment.


Addressing Network Virtualization Challenges

Surprisingly, IT teams might encounter network virtualization challenges that are both technical and non-technical in nature. Let's look at some common challenges and discuss how to overcome them.


Change in Network Architecture

Practically, the first big challenge is shifting from an architecture that depends heavily on routers, switches, and firewalls. Instead, these services are detached from conventional hardware and put on hypervisors that virtualize these operations. Virtualized network services are shared, scaled, and moved as required.

Migrating current LANs and data centers to a virtualized platform require careful planning. This migration involves the following tasks:
  • Determine how much CPU, computation, and storage resources will be required to run virtualized network services.
  • Determine the optimal approach for integrating network resilience and security services.
  • Determine how the virtualized network services will be implemented in stages to avoid disrupting business operations.

The key to a successful migration is meticulous preparation by architects who understand the business's network requirements. This involves a thorough examination of existing apps and services, as well as a clear knowledge of how data should move across the company most effectively.

Moreover, a progressive approach to relocation is often the best solution. In this instance, IT teams can make changes to the virtualization platform without disrupting the whole corporate network.


Network Visibility

Network virtualization has the potential to considerably expand the number of logical technology layers that must collaborate. As a result, traditional network and data center monitoring technologies no longer have insight into some of these abstracted levels. In other circumstances, visibility can be established, but the tools fail to show the information correctly so that network operators can understand it. In either case, deploying and managing modern network visibility technologies is typically the best choice. When an issue arises, NetOps personnel are notified of the specific service layer.


Automation and AI

The enhanced level of automation and self-service operations that can be built into a platform is a fundamental aspect of network virtualization. While these activities can considerably increase the pace of network upgrades while decreasing management overhead, they need the documentation and implementation of a new set of standards and practices. Understand that prior network architectures were planned and implemented utilizing actual hardware appliances on a hop-by-hop basis. A virtualized network, on the other hand, employs a centralized control plane to govern and push policies to all sections of the network. Changes may occur more quickly in this aspect, but various components must be coordinated to accomplish their roles in harmony.

As a result, network teams should move their attention away from network operations that are already automated. Rather, their new responsibility is to guarantee that the core automation processes and AI are in sync in order to fulfill those automated tasks.


Driving Competitive Edge with Network Virtualization

Virtualization in networking or virtual machines within an organization is not a new trend. Even small and medium businesses have realized the benefits of network virtualization, especially when combined with a hosted cloud service provider. Because of this, the demand for enterprise network virtualization is rising, driving higher end-user demands and the proliferation of devices and business tools. These network virtualization benefits can help boost business growth and gain a competitive edge.

Gaining a Competitive Edge: Network Virtualization Benefits
  • Cost-Savings on Hardware
  • Faster Desktop and Server Provisioning and Deployment
  • Improved Data Security and Disaster Recovery
  • Increasing IT Operational Efficiency
  • Small Footprint and Energy Saving


Network Virtualization: The Path to Digital Transformation

Business is at the center of digital transformation, but technology is needed to make it happen. Integrated clouds, highly modern data centers, digital workplaces, and increased data center security are all puzzle pieces, and putting them all together requires a variety of various products and services that are deployed cohesively.

The cloud revolution is still having an influence on IT, transforming how digital content is consumed and delivered. This should come as no surprise that such a shift has influenced how we feel about current networking. When it boils down to it, the purpose of digital transformation for every company, irrespective of industry, is the same: to boost the speed with which you can respond to market changes and evolving business needs; to enhance your ability to embrace and adapt to new technology, and to improve overall security. As businesses realize that the underlying benefit of cloud adoption and enhanced virtualization isn't simply about cost savings, digital strategies are evolving, becoming more intelligent and successful in the process.

Network virtualization is also a path toward the smooth digital transformation of any business.

How does virtualization help in accelerating digital transformation?
  • Combining public and private clouds, involving hardware-based computing, storage, and networking software definition. A hyper-converged infrastructure that integrates unified management with virtualized computing, storage, and networking could be included.
  • Creating a platform for greater productivity by providing the apps and services consumers require when and when they utilize them. This should include simplifying application access and administration as well as unifying endpoint management.
  • Improving network security and enhancing security flexibility to guarantee that quicker speed to market is matched by tighter security.
Virtualization will also help businesses to move more quickly and safely, bringing products—and profits—to market faster.


Enhancing Security with Network Virtualization

Security has evolved as an essential component of every network architecture. However, since various areas of the network are often segregated from one another, it might be challenging for network teams to design and enforce network virtualization security standards that apply to the whole network.

Zero trust can integrate such network parts and their accompanying virtualization activities. Throughout the network, the zero-trust architecture depends on the user and device authentication. If LAN users wish to access data center resources, they must first be authenticated.

The secure connection required for endpoints to interact safely is provided by a zero-trust environment paired with network virtualization. To facilitate these interactions, virtual networks can be ramped up and down while retaining the appropriate degree of traffic segmentation.

Access policies, which govern which devices can connect with one another, are a key part of this process. If a device is allowed to access a data center resource, the policy should be understood at both the WAN and campus levels.

Some of the core network virtualization security features are:
  • Isolation and multitenancy are critical features of network virtualization.
  • Segmentation is related to isolation; however it is utilized in a multitier virtual network.
  • A network virtualization platform's foundation includes firewalling technologies that enable segmentation inside virtual networks.
  • Network virtualization enables automatic provisioning and context-sharing across virtual and physical security systems.


Investigating the Role of Virtualization in Cloud Computing

Virtualization in the cloud computing domain refers to the development of virtual resources (such as a virtual server, virtual storage device, virtual network switch, or even a virtual operating system) from a single resource of its type that also shows up as several personal isolated resources or environments that users can use as a separate individual physical resource.

Virtualization enables the benefits of cloud computing, such as ease of scaling up, security, fluid or flexible resources, and so on. If another server is necessary, a virtual server will be immediately created, and a new server will be deployed. When we need more memory, we increase the virtual server configurations we currently have, and we now have the extra RAM we need. As a result, virtualization is the underlying technology of the cloud computing business model.

The Benefits of Virtualization in Cloud Computing:
  • Efficient hardware utilization
  • Virtualization improves availability
  • Disaster recovery is quick and simple
  • Energy is saved by virtualization
  • Setup is quick and simple
  • Cloud migration has become simple


Motivating Factors for the Adoption of Network Virtualization

Demand for enterprise networks continues to climb, owing to rising end-user demands and the proliferation of devices and business software. Thanks to network virtualization, IT companies are gaining the ability to respond to shifting demands and match their networking capabilities with their virtualized storage and computing resources. In fact, according to a recent SDxCentral report, 88% of respondents believe it is "important" or "mission critical" to implement a network virtualization software over the next two to five years.

Virtualization is also an excellent alternative for businesses that employ outsourced IT services, are planning mergers or acquisitions or must segregate IT teams owing to regulatory compliance.

Reasons to Adopt Network Virtualization:
  • A Business Needs Speed
  • Security Requirements Are Rising
  • Apps can Move Around
  • Micro-segmentation
  • IT Automation and Orchestration
  • Reduce Hardware Dependency and CapEx: Adopt Multi-Tenancy Cloud
  • Disaster Recovery
  • mproved Scalability


Wrapping-Up

Network virtualization and cloud computing are emerging technologies of the future. As CIOs get actively involved in organizational systems, these new concepts will be implemented in more businesses. As consumer demand for real-time services expands, businesses will be driven to explore network virtualization as the best way to take their networks to the next level. The networking future is here.


FAQ


Why is network virtualization important for business?

By integrating their current network gear into a single virtual network, businesses can reduce operating expenses, automate network and security processes, and set the stage for future growth.


Where is network virtualization used?

Network virtualization can be utilized in application development and testing to simulate hardware and system software realistically. Network virtualization in application performance engineering allows for the modeling of connections among applications, services, dependencies, and end users for software testing.


How does virtualization work in cloud computing?

Virtualization, in short, enables cloud providers to provide users alongside existing physical computer infrastructure. As a simple and direct process, it allows cloud customers to buy only the computing resources they require when they want them and to maintain those resources cost-effectively as the demand grows.

Spotlight

Mobifilia

Mobifilia is an offshore custom software development company developing iOS, Android and Hybrid Mobile Web products at best quality, on time and budget. Our team comprises of senior engineers that are united by a steady ardor for quality. We follow a methodical approach in software development which ensures quality, reliability, and maintainability of the developed applications.

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Metasploitable: A Platform for Ethical Hacking and Penetration Testing

Article | May 18, 2023

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The Metasploit framework eases the effort to exploit vulnerabilities in networks, operating systems, and applications and generates new exploits for new or unknown vulnerabilities. 3. Metasploit Penetration Test Reconnaissance: Integrate Metasploit with various reconnaissance tools to find the vulnerable spot in the system. Threat Modeling and Vulnerability Identification: Once a weakness is identified, choose an exploit and payload for penetration. Exploitation: The payload gets executed at the target if the exploit, a tool used to take advantage of system weakness, is successful, and the user gets a shell for interacting with the payload (a shellcode is a small piece of code used as the payload).The most popular payload, a set of malicious codes to attack Windows systems, is Meterpreter, an in-memory-only interactive shell. 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The future of Metasploitable looks bright as it continues to be a valuable tool for security professionals and enthusiasts. As the security landscape continues to evolve, it will be interesting to see how Metasploitable adapts to meet the community's changing needs.

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How to Start Small and Grow Big with Data Virtualization

Article | June 8, 2023

Why Should Companies Care about Data Virtualization? Data is everywhere. With each passing day, companies generate more data than ever before, and what exactly can they do with all this data? Is it just a matter of storing it? Or should they manage and integrate their data from the various sources? How can they store, manage, integrate and utilize their data to gain information that is of critical value to their business? As they say, knowledge is power, but knowledge without action is useless. This is where the Denodo Platform comes in. The Denodo Platform gives companies the flexibility to evolve their data strategies, migrate to the cloud, or logically unify their data warehouses and data lakes, without affecting business. This powerful platform offers a variety of subscription options that can benefit companies immensely. For example, companies often start out with individual projects using a Denodo Professional subscription, but in a short period of time they end up adding more and more data sources and move on to other Denodo subscriptions such as Denodo Enterprise or Denodo Enterprise Plus. The upgrade process is very easy to establish; in fact, it can be done in less than a day once the cloud marketplace is chosen (Amazon Web Services (AWS), Microsoft Azure, or Google Cloud Platform (GCP). In as little as six weeks companies can realize real business benefits from managing and utilizing their data effectively. A Bridging Layer Data virtualization has been around for quite some time now. Denodo’s founders, Angel Viña and Alberto Pan, have been involved in data virtualization from as far back as the 1990’s. If you’re not familiar with data virtualization, here is a quick summary. Data virtualization is the cornerstone to a logical data architecture, whether it be a logical data warehouse, logical data fabric, data mesh, or even a data hub. All of these architectures are best served by our principals Combine (bring together all your data sources), Connect (into a logical single view) and Consume (through standard connectors to your favorite BI/data science tools or through our easy-to-use robust API’s). Data virtualization is the bridge that joins multiple data sources to fuel analytics. It is also the logical data layer that effectively integrates data silos across disparate systems, manages unified data for centralized security, and delivers it to business users in real time. Economic Benefits in Less Than 6 weeks with Data Virtualization? In a short duration, how can companies benefit from choosing data virtualization as a data management solution? To answer this question, below are some very interesting KPI’s discussed in the recently released Forrester study on the Total Economic Impact of Data Virtualization. For example, companies that have implemented data virtualization have seen an 83% increase in business user productivity. Mainly this is due to the business-centric way a data virtualization platform is delivered. When you implement data virtualization, you provide business users with an easy to access democratized interface to their data needs. The second KPI to note is a 67% reduction in development resources. With data virtualization, you connect to the data, you do not copy it. This means once it is set up, there is a significant reduction in the need for data integration engineers, as data remains in the source location and is not copied around the enterprise. Finally, companies are reporting a 65% improvement in data access speeds above and beyond more traditional approaches such as extract, transform, and load (ETL) processes. A Modern Solution for an Age-Old Problem To understand how data virtualization can help elevate projects to an enterprise level, we can share a few use cases in which companies have leveraged data virtualization to solve their business problems across several different industries. For example, in finance and banking we often see use cases in which data virtualization can be used as a unifying platform to help improve compliance and reporting. In retail, we see use cases including predictive analytics in supply chains as well as next and best actions from a unified view of the customer. There are many uses for data virtualization in a wider variety of situations, such as in healthcare and government agencies. Companies use the Denodo Platform to help data scientists understand key trends and activities, both sociologically as well as economically. In a nutshell, if data exists in more than one source, then the Denodo Platform acts as the unifying platform that connects, combines and allows users to consume the data in a timely, cost-effective manner.

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Evaluating the Impact of Application Virtualization

Article | August 12, 2022

The emergence of the notion of virtualization in today's digital world has turned the tables. It has assisted the sector in increasing production and making every activity easy and effective. One of the most remarkable innovations is the virtualization of applications, which allows users to access and utilize applications even if they are not installed on the system on which they are working. As a result, the cost of obtaining software and installing it on specific devices is reduced. Application virtualization is a technique that separates an application from the operating system on which it runs. It provides access to a program without requiring it to be installed on the target device. The program functions and interacts with the user as if it were native to the device. The program window can be resized, moved, or minimized, and the user can utilize normal keyboard and mouse movements. There might be minor differences from time to time, but the user gets a seamless experience. Let’s have a look at the ways in which application virtualization helps businesses. The Impact of Application Virtualization • Remote-Safe Approach Application virtualization enables remote access to essential programs from any end device in a safe and secure manner. With remote work culture developing as an increasingly successful global work paradigm, the majority of businesses have adapted to remote work-from-home practice. This state-of-the-art technology is the best option for remote working environments because it combines security and convenience of access. • Expenditure Limitations If you have a large end-user base that is always growing, acquiring and operating separate expensive devices for each individual user would definitely exhaust your budget. In such situations, virtualization will undoubtedly come in handy because it has the potential to offer all necessary applications to any target device. • Rolling Out Cloud Applications Application virtualization can aid in the development and execution of a sophisticated and controlled strategy to manage and assure a seamless cloud transition of an application that is presently used as an on-premise version in portions of the same enterprise. In such cases, it is vital to guarantee that the application continues to work properly while being rolled out to cloud locations. You can assure maximum continuity and little impact on your end customers by adopting a cutting-edge virtualization platform. These platforms will help to ensure that both the on-premise and cloud versions of the application are delivered smoothly to diverse groups sitting inside the same workspace. • Implementation of In-House Applications Another prominent case in which virtualization might be beneficial is the deployment and execution of in-house applications. Developers often update such programs on a regular basis. Application virtualization enables extensive remote updates, installation, and distribution of critical software. As a result, this technology is crucial for enterprises that build and employ in-house applications. Closing Lines There is no doubt about the efficiency and advantages of application virtualization. You do not need to be concerned with installing the programs on your system. Moreover, you do not need to maintain the minimum requirements for running such programs since they will operate on the hosted server, giving you the impression that the application is operating on your system. There will be no performance concerns when the program runs. There will not be any overload on your system, and you will not encounter any compatibility issues as a result of your system's underlying operating system.

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Mobifilia is an offshore custom software development company developing iOS, Android and Hybrid Mobile Web products at best quality, on time and budget. Our team comprises of senior engineers that are united by a steady ardor for quality. We follow a methodical approach in software development which ensures quality, reliability, and maintainability of the developed applications.

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Business Wire | January 29, 2024

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PR Newswire | January 10, 2024

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PR Newswire | January 05, 2024

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Leostream Enhances Security and Management of vSphere Hybrid Cloud Deployments

Business Wire | January 29, 2024

Leostream Corporation, the world's leading Remote Desktop Access Platform provider, today announced features to enhance security, management, and end-user productivity in vSphere-based hybrid cloud environments. The Leostream platform strengthens end-user computing (EUC) capabilities for vSphere users, including secure access to both on-premises and cloud environments, heterogeneous support, and reduced cloud costs. With the Leostream platform as the single pane of glass managing EUC environments, any hosted desktop environment, including individual virtual desktops, multi-user sessions, hosted physical workstations or desktops, and hosted applications, becomes simpler to manage, more secure, more flexible, and more cost-effective. Significant ways the Leostream platform expands vSphere’s capabilities include: Security The Leostream platform ensures data remains locked in the corporate network, and works across on-premises and cloud environments, providing even disparate infrastructures with the same levels of security and command over authorization, control, and access tracking. The Leostream platform supports multi-factor authentication and allows organizations to enforce strict access control rules, creating an EUC environment modeled on a zero-trust architecture. Multivendor/protocol support The Leostream platform was developed from the ground up for heterogeneous infrastructures and as the connection management layer of the EUC environment, the Leostream platform allows organizations to leverage vSphere today and other hypervisors or hyperconvergence platforms in the future as their needs evolve. The Leostream platform supports the industry’s broadest array of remote display protocols, including specialized protocols for mission-critical tasks. Consistent EUC experience The Leostream platform enables IT to make changes to the underlying environment while ensuring the end user experience is constant, and to incorporate AWS, Azure, Google Cloud, or OpenStack private clouds into their environment without disruptions in end-user productivity. By integrating with corporate Identity Providers (IdPs) that employees are already familiar with, and providing employees with a single portal they use to sign in, the Leostream platform offers simplicity to users too. Connectivity The Leostream Gateway securely connects to on-prem and cloud resources without virtual private networks (VPNs), and eliminates the need to manage and maintain security groups. End users get the same seamless login and high-performance connection across hybrid environments including corporate resources located off the internet. Controlling cloud costs The Leostream Connection Broker implements automated rules that control capacity and power state in the cloud, allowing organizations to optimize their cloud usage and minimize costs, such as ensuring cloud instances aren’t left running when they are no longer needed. The Connection Broker also intelligently pools and shares resources across groups of users, so organizations can invest in fewer systems, reducing overall cost of ownership. “These features deliver a streamlined experience with vSphere and hybrid or multi-cloud resources so end users remain productive, and corporate data and applications remain secure,” said Leostream CEO Karen Gondoly. “At a time when there is uncertainty about the future of support for VMware’s end-user computing, it’s important to bring these options to the market to show that organizations can extend vSphere’s capabilities and simultaneously plan for the future without disruption to the workforce.” About Leostream Corporation Leostream Corporation, the global leader in Remote Desktop Access Platforms, offers comprehensive solutions that enable seamless work-from-anywhere environments for individuals across diverse industries, regardless of organization size or location. The core of the Leostream platform is its commitment to simplicity and insight. It is driven by a unified administrative console that streamlines the management of users, cloud desktops, and IT assets while providing real-time dashboards for informed decision-making. The company continually monitors the evolving remote desktop landscape, anticipating future trends and challenges. This purposeful, proactive approach keeps clients well-prepared for the dynamic changes in remote desktop technology.

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Virtualized Environments

Vuzix Introduces Z100 Smart Glasses to Seamlessly Connect Workers with AI Optimization Tools

PR Newswire | January 10, 2024

Vuzix Corporation, a leading supplier of smart glasses and augmented reality (AR) technology and products, today announced the unveiling of Vuzix Z100 smart glasses, which will initially be offered as a developer's edition. Built using the Vuzix Ultralite OEM PlatformSM, these safety glasses-certified smart glasses are sleek and made for all day wear. Using them, workers get a human-centered connection to AI and work process applications, receiving critical updates, convenient workflow and task confirmations, and notifications in real time, all while wearing a pair of glasses that workers will enjoy having on. Vuzix Z100 smart glasses pair seamlessly via Bluetooth with Android or iOS IOT devices. They represent the first attractive, functional bridge between AI platform tools, where situational guidance can streamline workflows, and human workers can reap the benefits of a truly connected workplace. In addition to a lightweight AI interface, Vuzix Z100 glasses can augment the data feed from finger scanners, sensors, controllers, and other equipment with minimal native UI, making that data available in a new and highly accessible format. Tasks with sub-standard user feedback due to device or process limitations can now have their workflows displayed in the user's heads up display, providing human-centered outputs and real-time updates. Running up to 48 hours on a single charge, Vuzix Z100 smart glasses pack industry-defining heads-up waveguide technology into a sleek, fashionable form factor that weighs in at just 35 grams – the weight of a standard pair of glasses. Advanced monocular waveguide optics, combined with Vuzix' custom micro display engine, create a crisp, transparent, monochrome image that can deliver all the important information on a user's Android or iOS device, hands-free right before their eyes. Wearers get heads-up access to important task information, from language translation and closed captioning, to directions, to health and workout status, to messaging, workflow outputs and much more. Best of all, Vuzix Z100 smart glasses provide a sleek, attractive form factor that frontline employees will want to wear. "The Z100 takes enterprise use of AR smart glasses to the next level, providing workers with a hands-free wearable that is indistinguishable from a pair a standard glasses," said Paul Travers, President and Chief Executive Officer at Vuzix. "This rollout is in overwhelming response to interest expressed by enterprise customers in an attractive and light weight pair of smart glasses that can augment current workflows with AI optimization software. There are customers across numerous market verticals and use cases that we believe will embrace this product as fashionable and affordable productivity device that workers will enjoy wearing all day every day." About Vuzix Corporation Vuzix is a leading designer, manufacturer and marketer of Smart Glasses and Augmented Reality (AR) technologies and products for the enterprise, medical, defense and consumer markets. The Company's products include head-mounted smart personal display and wearable computing devices that offer users a portable high-quality viewing experience, provide solutions for mobility, wearable displays and augmented reality, as well OEM waveguide optical components and display engines. Vuzix holds more than 350 patents and patents pending and numerous IP licenses in the fields of optics, head-mounted displays, and augmented reality Video Eyewear field. Moviynt, an SAP Certified ERP SaaS logistics solution provider, is a Vuzix wholly owned subsidiary. The Company has won Consumer Electronics Show (or CES) awards for innovation for the years 2005 to 2024 and several wireless technology innovation awards among others. Founded in 1997, Vuzix is a public company with offices in: Rochester, NY; Munich, Germany; and Kyoto and Tokyo, Japan.

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Virtualized Environments

ARound and Immersal Team Up to Revolutionize Augmented Reality in Sports and Live Entertainment

PR Newswire | January 05, 2024

ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences. "This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world." The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement. "We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal. This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment. About ARound ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell, the challenger network built to transform marketing. About Immersal Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.

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