Oracle's Ellison: No way a 'normal' person would move to AWS

Amazon may have turned off its Oracle data warehouse in favor of Amazon Web Services database technology, but no one else in their right mind would, Oracle's outspoken co-founder and CTO Larry Ellison said Monday."We have a huge technology leadership in database over Amazon," Ellison said on a conference call following the release of Oracle's second quarter financial results. "In terms of technology, there is no way that... any normal person would move from an Oracle database to an Amazon database."During last month's AWS re:Invent conference, AWS CTO Werner Vogels gave an in-the-weeds talk explaining why Amazon turned off its Oracle data warehouse. In a clear jab at Oracle, Vogels wrote off the "90's technology" behind most relational databases. Cloud native databases, he said, are the basis of innovation.

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OTHER ARTICLES
Virtual Desktop Tools

Discovering SCVMM and Its Features

Article | August 12, 2022

System Center Virtual Machine Manager (SCVMM) is a management tool for Microsoft’s Hyper-V virtualization platform. It is part of Microsoft’s System Center product suite, which also includes Configuration Manager and Operations Manager, among other tools. SCVMM provides a single pane of glass for managing your on-premises and cloud-based Hyper-V infrastructures, and it’s a more capable alternative to Windows Server tools built for the same purpose.

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VMware, Vsphere, Hyper-V

Researchers Explore Details of Critical VMware Vulnerability

Article | May 2, 2023

Researchers have published the details of an investigation into CVE-2020-3952, a major vulnerability in VMware's vCenter that was disclosed and patched on April 9. The flaw was given a CVSS score of 10. CVE-2020-3952 exists in VMware's Directory Service (vmdir), which is a part of VMware vCenter Server, a centralized management platform for virtualized hosts and virtual machines. Through vCenter Server, the company says, an administrator can manage hundreds of workloads. The platform uses single sign-on (SSO), which includes vmdir, Security Token Service, an administration server, and the vCenter Lookup Service. Vmdir is also used for certificate management for the workloads vCenter handles.

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Virtual Desktop Tools, Server Hypervisors

Efficient Management of Virtual Machines using Orchestration

Article | June 8, 2023

Contents 1. Introduction 2. What is Orchestration? 3. How Orchestrating Help Optimize VMs Efficiency? 3.1. Resource Optimization 3.2 Dynamic Scaling 3.3 Faster Deployment 3.4 Improved Security 3.5 Multi-Cloud Management 3.6 Improved Collaboration 4. Considerations while Orchestrating VMs 4.1. Together Hosting of Containers and VMs 4.2 Automated Backup and Restore for VMs 4.3 Ensure Replication for VMs 4.4 Setup Data Synchronization for VMs 5. Conclusion 1. Introduction Orchestration is a superset of automation. Cloud orchestration goes beyond automation, providing coordination between multiple automated activities. Cloud orchestration is increasingly essential due to the growth of containerization, which facilitates scaling applications across clouds, both public and private. The demand for both public cloud orchestration and hybrid cloud orchestration has increased as businesses increasingly adopt a hybrid cloud architecture. The quick adoption of containerized, micro-services-based apps that communicate over APIs has fueled the desire for automation in deploying and managing applications across the cloud. This increase in complexity has created a need for VM orchestration that can manage numerous dependencies across various clouds with policy-driven security and management capabilities. 2. What is Orchestration? Orchestration refers to the process of automating, coordinating, and managing complex systems, workflows, or processes. It typically entails the use of automation tools and platforms to streamline and coordinate the deployment, configuration, management of applications and services across different environments. This includes development, testing, staging, and production. Orchestration tools in cloud computing can be used to automate the deployment and administration of containerized applications across multiple servers or clusters. These tools can help automate tasks such as container provisioning, scaling, load balancing, and health monitoring, making it easier to manage complex application environments. Orchestration ensures organizations automate and streamline their workflows, reduce errors and downtime, and improve the efficacy and scalability of their operations. 3. How Orchestrating Help Optimize VMs Efficiency? Orchestration offers enhanced visibility into the resources and processes in use, which helps prevent VM sprawl and helps organizations trace resource usage by department, business unit, or individual user. Fig. Global Market for VNFO by Virtualization Methodology 2022-27($ million) (Source: Insight Research) The above figure shows, VMs have established a solid legacy that will continue to be relevant in the near to mid-term future. These are 6 ways, in which Orchestration helps vin efficient management of VMs: 3.1. Resource Optimization Orchestrating helps optimize resource utilization by automating the provisioning and de-provisioning of VMs, which allows for efficient use of computing resources. By using orchestration tools, IT teams can set up rules and policies for automatically scaling VMs based on criteria such as CPU utilization, memory usage, network traffic, and application performance metrics. Orchestration also enables advanced techniques such as predictive analytics, machine learning, and artificial intelligence to optimize resource utilization. These technologies can analyze historical data and identify patterns in workload demand, allowing the orchestration system to predict future resource needs and automatically provision or de-provision resources accordingly 3.2. Dynamic Scaling Orchestrating helps automate scaling of VMs, enabling organizations to quickly and easily adjust their computing resources based on demand. It enables IT teams to configure scaling policies and regulations for virtual machines based on resource utilization and network traffic along with performance metrics. When the workload demand exceeds a certain threshold, the orchestration system can autonomously provision additional virtual machines to accommodate the increased load. When workload demand decreases, the orchestration system can deprovision VMs to free up resources and reduce costs. 3.3. Faster Deployment Orchestrating can help automate VM deployment of VMs, reducing the time and effort required to provision new resources. By leveraging advanced technologies such as automation, scripting, and APIs, orchestration can further streamline the VM deployment process. It allows IT teams to define workflows and processes that can be automated using scripts, reducing the time and effort required to deploy new resources. In addition, orchestration can integrate with other IT management tools and platforms, such as cloud management platforms, configuration management tools, and monitoring systems. This enables IT teams to leverage various capabilities and services to streamline the VM deployment and improve efficiency. 3.4. Improved Security Orchestrating can help enhance the security of VMs by automating the deployment of security patches and updates. It also helps ensure VMs are deployed with the appropriate security configurations and settings, reducing the risk of misconfiguration and vulnerability. It enables IT teams to define standard security templates and configurations for VMs, which can be automatically applied during deployment. Furthermore, orchestration can integrate with other security tools and platforms, such as intrusion detection systems and firewalls, to provide a comprehensive security solution. It allows IT teams to automate the deployment of security policies and rules, ensuring that workloads remain protected against various security threats. 3.5. Multi-Cloud Management Orchestration helps provide a single pane of glass for VM management, enabling IT teams to monitor and manage VMs across multiple cloud environments from a single platform. This simplifies management and reduces complexity, enabling IT teams to respond more quickly and effectively to changing business requirements. In addition, orchestration also helps to ensure consistency and compliance across multiple cloud environments. Moreover, orchestration can also integrate with other multi-cloud management tools and platforms, such as cloud brokers and cloud management platforms, to provide a comprehensive solution for managing VMs across multiple clouds. 3.6. Improved Collaboration Orchestration helps streamline collaboration by providing a centralized repository for storing and sharing information related to VMs. Moreover, it also automates many of the routine tasks associated with VM management, reducing the workload for IT teams and freeing up time for more complex tasks. This can improve collaboration by enabling IT teams to focus on more strategic initiatives. In addition, orchestration provides advanced analytics and reporting capabilities, enabling IT teams to track performance, identify bottlenecks, and optimize resource utilization. This improves performance by providing a data-driven approach to VM management and allowing IT teams to work collaboratively to identify and address performance issues. 4. Considerations while Orchestrating VMs 4.1. Together Hosting of Containers and VMs Containers and virtual machines exist together within a single infrastructure and are managed by the same platform. This allows for hosting various projects using a unified management point and the ability to adapt gradually based on current needs and opportunities. This provides greater flexibility for teams to host and administer applications using cutting-edge technologies and established standards and methods. Moreover, as there is no need to invest in distinct physical servers for virtual machines (VMs) and containers, this approach can be a great way to maximize infrastructure utilization, resulting in lower TCO and higher ROI. In addition, unified management drastically simplifies processes, requiring fewer human resources and less time. 4.2. Automated Backup and Restore for VMs --Minimize downtime and reduce risk of data loss Organizations should set up automated backup and restore processes for virtual machines, ensuring critical data and applications are protected during a disaster. This involves scheduling regular backups of virtual machines to a secondary location or cloud storage and setting up automated restore processes to recover virtual machines during an outage or disaster quickly. 4.3. Ensure Replication for VMs --Ensure data and applications are available and accessible in the event of a disaster Organizations should set up replication processes for their VMs, allowing them to be automatically copied to a secondary location or cloud infrastructure. This ensures that critical applications and data are available even during a catastrophic failure at the primary site. 4.4. Setup Data Synchronization for VMs --Improve overall resilience and availability of the system VM orchestration tools should be used to set up data synchronization processes between virtual machines, ensuring that data is consistent and up-to-date across multiple locations. This is particularly important in scenarios where data needs to be accessed quickly from various locations, such as in distributed environments. 5. Conclusion Orchestration provides disaster recovery and business continuity, automatic scalability of distributed systems, and inter-service configuration. Cloud orchestration is becoming significant due to the advent of containerization, which permits scaling applications across clouds, both public and private. We expect continued growth and innovation in the field of VM orchestration, with new technologies and tools emerging to support more efficient and effective management of virtual machines in distributed environments. In addition, as organizations increasingly rely on cloud-based infrastructures and distributed systems, VM orchestration will continue to play a vital role in enabling businesses to operate smoothly and recover quickly from disruptions. VM orchestration will remain a critical component of disaster recovery and high availability strategies for years as organizations continue relying on virtualization technologies to power their operations and drive innovation.

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Virtualizing Broadband Networks: Q&A with Tom Cloonan and David Grubb

Article | June 11, 2020

The future of broadband networks is fast, pervasive, reliable, and increasingly, virtual. Dell’Oro predicts that virtual CMTS/CCAP revenue will grow from $90 million in 2019 to $418 million worldwide in 2024. While network virtualization is still in its earliest stages of deployment, many operators have begun building their strategy for virtualizing one or more components of their broadband networks.

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Kratos SecureInfo

Kratos SecureInfo is a dedicated business group of cybersecurity professionals providing comprehensive solutions. We help secure your IT environment with confidence. Kratos SecureInfo is a division of Kratos Defense & Security Solutions.

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Virtualized Environments

ARound and Immersal Team Up to Revolutionize Augmented Reality in Sports and Live Entertainment

PR Newswire | January 05, 2024

ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences. "This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world." The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement. "We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal. This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment. About ARound ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell, the challenger network built to transform marketing. About Immersal Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.

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Virtualized Environments

VeriSilicon Unveils the New VC9800 IP for Next Generation Data Centers

Business Wire | January 09, 2024

VeriSilicon today unveiled its latest VC9800 series Video Processor Unit (VPU) IP with enhanced video processing performance to strengthen its presence in the data center applications. The newly launched series IP caters to the advanced requirements of next generation data centers including video transcoding servers, AI servers, virtual cloud desktops, and cloud gaming. The VC9800 series of VPU IP boasts high performance, high throughput, and server-level multi-stream encoding and decoding capabilities. It can handle up to 256 streams and support all mainstream video formats, including the new advanced format VVC. Through Rapid Look Ahead encoding, the VC9800 series IP improves video quality significantly with low memory footprint and encoding latency. With capable of supporting 8K encoding and decoding, it offers enhanced video post-processing and multi-channel encoding at various resolutions, thus achieves an efficient transcoding solution. The VC9800 series of VPU IP can seamlessly interface with Neural Network Processor (NPU) IP, enabling a complete AI-video pipeline. When combined with VeriSilicon’s Graphics Processor Unit (GPU) IP, the subsystem solution is able to deliver enhanced gaming experiences. In addition, the hardware virtualization, super resolution image enhancement, and AI-enabled encoding functions of this series IP also offer effective solutions for virtual cloud desktops. “VeriSilicon’s advanced video transcoding technology continues leading in Data Center domain. We are working closely with global leading customers to develop comprehensive video processing subsystem solutions to meet the requirements of the latest Data Centers,” said Wei-Jin Dai, Executive VP and GM of IP Division of VeriSilicon. “For AI computing, our video post-processing capabilities have been extended to smoothly interact with NPUs, ensuring OpenCV-level accuracy. We’ve also introduced super resolution technology to the video processing subsystem, elevating image quality and ultimately enhancing user experiences for cloud computing and smart display.” About VeriSilicon VeriSilicon is committed to providing customers with platform-based, all-around, one-stop custom silicon services and semiconductor IP licensing services leveraging its in-house semiconductor IP.

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Virtualized Environments

Ludium Lab, Access, and XPENG present Europe's first cloud gaming platform for in-car entertainment

GlobeNewswire | January 05, 2024

ACCESS, Ludium Lab, and XPENG today announced they have collaborated to make cloud gaming for in-car displays a reality. This project combines ACCESS IVI (in-vehicle infotainment) technology with Ludium Lab's cloud gaming platform to enable XPENG customers can enjoy state-of-the-art cloud gaming. The project sees SoraStream white-labeled as XPLAY from Ludium Lab, and enabled through the Twine4Car app store platform from ACCESS provided in XPENG vehicles. XPLAY gives users access to a large catalog of PC, mobile, and console games, including major AAA games and games exclusive to Ludium Lab. “In-car entertainment is an increasingly important part of the car-buying decision, so offering an exciting portfolio of audio, games, and video entertainment through XPLAY is critical,” said Brian Gu, Vice Chairman and President of XPENG. “The collaboration with ACCESS and Ludium Labs ensures that easy and enjoyable journeys in an XPENG will be engaging for everyone thanks to the high-quality cloud gaming developed specifically for our extra-wide infotainment screens.” A stand-out feature of the gaming performance is the 60 FPS Full HD games that can be played on XPENG infotainment screens. Users do not need to download any games, and the service includes parental controls. The XPLAY service also uses a monthly subscription model. “Our Twine4Car Platform and App Store is a content aggregation platform that for the first time brings together the latest in IVI technology and premium content in a fully OEM-branded interface,” said Aono Masahiro, CEO of ACCESS Europe. “The addition of Sora Stream from Ludium Lab ensures that XPENG car users have access to a truly engaging mobility experience” “The collaboration between all three companies has been essential in enabling the launch of this disruptive and innovative in-car cloud-gaming service,” says Juan José Martín, CEO of Ludium Lab. “Our SoraStream solution offers a large video game catalog for all kinds of players, making this project an exciting opportunity for XPENG customers.” About Ludium Lab Ludium Lab is a technology company founded in Spain in 2012. Expert and leader in cloud services and solutions, the company works in more than 60 countries around the world. Its activity is currently focused on adapting its technology to cloud gaming platforms (SoraStream development), automotive (ICE), metaverse solution, SaaS and XR (Vr/Ar). The team is working to perfect its software virtualization technology and implementation in different solutions and products, with high quality and low costs. About ACCESS Since 1984, ACCESS CO., LTD. (Tokyo Stock Exchange Prime Market, Index, 4813) has been providing advanced IT solutions centred on mobile and network software technologies to telecom carriers, consumer electronics manufacturers, broadcasting and publishing companies, the automotive industry and energy infrastructure providers around the world. The company develops mobile software solutions that have been installed on over 1.5 billion devices, and network software solutions that have been used by hundreds of companies. Utilising its network virtualisation technology expertise and knowledge, the company is currently focusing on the development and commercialisation of Internet of Things (IoT) and media solutions that combine embedded and cloud technology. Headquartered in Tokyo, Japan, the company maintains subsidiaries and affiliates in Asia, Europe and the United States to support and expand its business globally. About XPENG XPENG is a global smart electric vehicle company founded in 2014 in Guangzhou, China, developing clean, intuitive, and creative mobility solutions. With industry-leading R&D facilities, XPENG is bringing vehicles with superior safety, electric efficiency, and on-road performance to markets across the globe. The company is constantly working to advance its core technology offering, including autonomous driving capabilities, SEPA 2.0, and captivating in-car infotainment systems. XPENG has headquarters in Guangzhou and Amsterdam, with additional offices in Beijing, Shanghai, and Silicon Valley. XPENG has started sales in Norway, Sweden, Denmark, and the Netherlands with its P7 sports sedan and ultra-fast charging G9 SUV in 2023.

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Virtualized Environments

ARound and Immersal Team Up to Revolutionize Augmented Reality in Sports and Live Entertainment

PR Newswire | January 05, 2024

ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences. "This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world." The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement. "We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal. This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment. About ARound ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell, the challenger network built to transform marketing. About Immersal Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.

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Virtualized Environments

VeriSilicon Unveils the New VC9800 IP for Next Generation Data Centers

Business Wire | January 09, 2024

VeriSilicon today unveiled its latest VC9800 series Video Processor Unit (VPU) IP with enhanced video processing performance to strengthen its presence in the data center applications. The newly launched series IP caters to the advanced requirements of next generation data centers including video transcoding servers, AI servers, virtual cloud desktops, and cloud gaming. The VC9800 series of VPU IP boasts high performance, high throughput, and server-level multi-stream encoding and decoding capabilities. It can handle up to 256 streams and support all mainstream video formats, including the new advanced format VVC. Through Rapid Look Ahead encoding, the VC9800 series IP improves video quality significantly with low memory footprint and encoding latency. With capable of supporting 8K encoding and decoding, it offers enhanced video post-processing and multi-channel encoding at various resolutions, thus achieves an efficient transcoding solution. The VC9800 series of VPU IP can seamlessly interface with Neural Network Processor (NPU) IP, enabling a complete AI-video pipeline. When combined with VeriSilicon’s Graphics Processor Unit (GPU) IP, the subsystem solution is able to deliver enhanced gaming experiences. In addition, the hardware virtualization, super resolution image enhancement, and AI-enabled encoding functions of this series IP also offer effective solutions for virtual cloud desktops. “VeriSilicon’s advanced video transcoding technology continues leading in Data Center domain. We are working closely with global leading customers to develop comprehensive video processing subsystem solutions to meet the requirements of the latest Data Centers,” said Wei-Jin Dai, Executive VP and GM of IP Division of VeriSilicon. “For AI computing, our video post-processing capabilities have been extended to smoothly interact with NPUs, ensuring OpenCV-level accuracy. We’ve also introduced super resolution technology to the video processing subsystem, elevating image quality and ultimately enhancing user experiences for cloud computing and smart display.” About VeriSilicon VeriSilicon is committed to providing customers with platform-based, all-around, one-stop custom silicon services and semiconductor IP licensing services leveraging its in-house semiconductor IP.

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Virtualized Environments

Ludium Lab, Access, and XPENG present Europe's first cloud gaming platform for in-car entertainment

GlobeNewswire | January 05, 2024

ACCESS, Ludium Lab, and XPENG today announced they have collaborated to make cloud gaming for in-car displays a reality. This project combines ACCESS IVI (in-vehicle infotainment) technology with Ludium Lab's cloud gaming platform to enable XPENG customers can enjoy state-of-the-art cloud gaming. The project sees SoraStream white-labeled as XPLAY from Ludium Lab, and enabled through the Twine4Car app store platform from ACCESS provided in XPENG vehicles. XPLAY gives users access to a large catalog of PC, mobile, and console games, including major AAA games and games exclusive to Ludium Lab. “In-car entertainment is an increasingly important part of the car-buying decision, so offering an exciting portfolio of audio, games, and video entertainment through XPLAY is critical,” said Brian Gu, Vice Chairman and President of XPENG. “The collaboration with ACCESS and Ludium Labs ensures that easy and enjoyable journeys in an XPENG will be engaging for everyone thanks to the high-quality cloud gaming developed specifically for our extra-wide infotainment screens.” A stand-out feature of the gaming performance is the 60 FPS Full HD games that can be played on XPENG infotainment screens. Users do not need to download any games, and the service includes parental controls. The XPLAY service also uses a monthly subscription model. “Our Twine4Car Platform and App Store is a content aggregation platform that for the first time brings together the latest in IVI technology and premium content in a fully OEM-branded interface,” said Aono Masahiro, CEO of ACCESS Europe. “The addition of Sora Stream from Ludium Lab ensures that XPENG car users have access to a truly engaging mobility experience” “The collaboration between all three companies has been essential in enabling the launch of this disruptive and innovative in-car cloud-gaming service,” says Juan José Martín, CEO of Ludium Lab. “Our SoraStream solution offers a large video game catalog for all kinds of players, making this project an exciting opportunity for XPENG customers.” About Ludium Lab Ludium Lab is a technology company founded in Spain in 2012. Expert and leader in cloud services and solutions, the company works in more than 60 countries around the world. Its activity is currently focused on adapting its technology to cloud gaming platforms (SoraStream development), automotive (ICE), metaverse solution, SaaS and XR (Vr/Ar). The team is working to perfect its software virtualization technology and implementation in different solutions and products, with high quality and low costs. About ACCESS Since 1984, ACCESS CO., LTD. (Tokyo Stock Exchange Prime Market, Index, 4813) has been providing advanced IT solutions centred on mobile and network software technologies to telecom carriers, consumer electronics manufacturers, broadcasting and publishing companies, the automotive industry and energy infrastructure providers around the world. The company develops mobile software solutions that have been installed on over 1.5 billion devices, and network software solutions that have been used by hundreds of companies. Utilising its network virtualisation technology expertise and knowledge, the company is currently focusing on the development and commercialisation of Internet of Things (IoT) and media solutions that combine embedded and cloud technology. Headquartered in Tokyo, Japan, the company maintains subsidiaries and affiliates in Asia, Europe and the United States to support and expand its business globally. About XPENG XPENG is a global smart electric vehicle company founded in 2014 in Guangzhou, China, developing clean, intuitive, and creative mobility solutions. With industry-leading R&D facilities, XPENG is bringing vehicles with superior safety, electric efficiency, and on-road performance to markets across the globe. The company is constantly working to advance its core technology offering, including autonomous driving capabilities, SEPA 2.0, and captivating in-car infotainment systems. XPENG has headquarters in Guangzhou and Amsterdam, with additional offices in Beijing, Shanghai, and Silicon Valley. XPENG has started sales in Norway, Sweden, Denmark, and the Netherlands with its P7 sports sedan and ultra-fast charging G9 SUV in 2023.

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