PowerNSX: PowerShell cmdlets to automate NSX

PowerNSX is a PowerShell module that abstracts the VMware NSX for vSphere API to a set of easily used PowerShell functions. It aims to focus on exposing New, Update, Remove and Get operations for all key NSX functions as well as adding additional functionality to extend the capabilities of NSX for vSphere management beyond the native UI or API. PowerNSX works closely with VMware PowerCLI, and PowerCLI users will feel quickly at home using PowerNSX. Together these tools provide a comprehensive command line environment to manage your VMware NSX for vSphere environments.

Spotlight

Wombat Security Technologies

At Wombat Security, our mission is to deliver software-based cyber security awareness and training solutions that help your employees understand the risks associated with poor cyber hygiene and subsequently change their behaviors to strengthen your organization’s security posture. Our Continuous Training Methodology takes a 360-degree approach to security education, and customers who have implemented our programs have reduced successful phishing attacks and malware infections by up to 90%.

OTHER ARTICLES
Virtual Desktop Strategies, Server Hypervisors

The Business Benefits of Embracing Virtualization on Virtual Machines

Article | April 27, 2023

Neglecting virtualization on VMs hampers productivity of firms. Operations become complex and resource usage is suboptimal. Leverage virtualization to empower with enhanced efficiency and scalability. Contents 1. Introduction 2. Types of Virtualization on VMs 2.1 Server virtualization 2.2 Storage virtualization 2.3 Network virtualization 2.3.1 Software-defined networking 2.3.2 Network function virtualization 2.4 Data virtualization 2.5 Application virtualization 2.6 Desktop virtualization 3. Impact of Virtualized VMs on Business Enterprises 3.1 Virtualization as a Game-Changer for Business Models 3.2 Evaluating IT Infrastructure Reformation 3.3 Virtualization Impact on Business Agility 4. How can Businesses Scale ROI with Adoption of Virtualization in Virtual Machines? 5. Risks and Challenges of Virtual Machines in the Cloud 5.1 Resource Distribution: 5.2 VM Sprawl: 5.3 Backward Compatibility 5.4 Conditional Network Monitoring 5.5 Interoperability: 6. Overcoming Roadblocks: Best Practices for Successful Execution of VMs 6.1 Unlocking the Power of Resource Distribution: 6.2 Effective techniques for Avoiding VM Sprawl: 6.3 Backward Compatibility: A Comprehensive Solution: 6.4 Performance Metrics: 6.5 Solutions for Interoperability in a Connected World: 7. Five Leading Providers for Virtualization of VMs Parallels Aryaka Aryaka Liquidware Azul 8. Conclusion 1. Introduction Virtualization on virtual machines (VMs) is a technology that enables multiple operating systems and applications to run on a single physical server or host. It has become essential to modern IT infrastructures, allowing businesses to optimize resource utilization, increase flexibility, and reduce costs. Embracing virtualization on VMs offers many business benefits, including improved disaster recovery, increased efficiency, enhanced security, and better scalability. In this digital age, where businesses rely heavily on technology to operate and compete, virtualization on VMs has become a crucial strategy for staying competitive and achieving business success. Organizations need to be agile and responsive to changing customer demands and market trends. Rather than focusing on consolidating resources, the emphasis now lies on streamlining operations, maximizing productivity, and optimizing convenience. 2. Types of Virtualization on VMs 2.1 Server virtualization The server virtualization process involves dividing a physical server into several virtual servers. This allows organizations to consolidate multiple physical servers onto a single physical server, which leads to cost savings, improved efficiency, and easier management. Server virtualization is one of the most common types of virtualization used on VMs. Consistent stability/reliability is the most critical product attributes IT decision-makers look for when evaluating server virtualization solutions. Other important factors include robust disaster recovery capabilities and advanced security features. Server Virtualization Market was valued at USD 5.7 Billion in 2018 and is projected to reach USD 9.04 Billion by 2026, growing at a CAGR of 5.9% from 2019 to 2026. (Source: Verified Market Research) 2.2 Storage virtualization Combining multiple network storage devices into an integrated virtual storage device, storage virtualization facilitates a cohesive and efficient approach to data management within a data center. IT administrators can allocate and manage the virtual storage unit with the help of management software, which facilitates streamlined storage tasks like backup, archiving, and recovery. There are three types of storage virtualization: file-level, block-level, and object-level. File-level consolidates multiple file systems into one virtualized system for easier management. Block-level abstracts physical storage into logical volumes allocated to VMs. Object-level creates a logical storage pool for more flexible and scalable storage services to VMs. The storage virtualization segment held an industry share of more than 10.5% in 2021 and is likely to observe considerable expansion through 2030 (Source: Global Market Insights) 2.3 Network virtualization Any computer network has hardware elements such as switches, routers, load balancers and firewalls. With network virtualization, virtual machines can communicate with each other across virtual networks, even if they are on different physical hosts. Network virtualization can also enable the creation of isolated virtual networks, which can be helpful for security purposes or for creating test environments. The following are two approaches to network virtualization: 2.3.1 Software-defined networking Software-defined networking (SDN) controls traffic routing by taking over routing management from data routing in the physical environment. For example, programming the system to prioritize video call traffic over application traffic to ensure consistent call quality in all online meetings. 2.3.2 Network function virtualization Network function virtualization technology combines the functions of network appliances, such as firewalls, load balancers, and traffic analyzers, that work together to improve network performance. The global Network function virtualization market size was valued at USD 12.9 billion in 2019 and is projected to reach USD 36.3 billion by 2024, at a CAGR of 22.9%, during the forecast period(2019-2024). (Source: MarketsandMarkets) 2.4 Data virtualization Data virtualization is the process of abstracting, organizing, and presenting data in a unified view that applications and users can access without regard to the data's physical location or format. Using virtualization techniques, data virtualization platforms can create a logical data layer that provides a single access point to multiple data sources, whether on-premises or in the cloud. This logical data layer is then presented to users as a single, virtual database, making it easier for applications and users to access and work with data from multiple sources and support cross-functional data analysis. Data Virtualization Market size was valued at USD 2.37 Billion in 2021 and is projected to reach USD 13.53 Billion by 2030, growing at a CAGR of 20.2% from 2023 to 2030. (Source: Verified Market Research) 2.5 Application virtualization In this approach, the applications are separated from the underlying hardware and operating system and encapsulated in a virtual environment, which can run on any compatible hardware and operating system. With application virtualization, the application is installed and configured on a virtual machine, which can then be replicated and distributed to multiple end-users. For example, users can run a Microsoft Windows application on a Linux machine without changing the machine configuration. According to a report, the global application virtualization market size is predicted to grow from USD 2.2 billion in 2020 to USD 4.4 billion by 2025, at a CAGR of 14.7% during the period of 2020-2025. (Source: MarketsandMarkets) 2.6 Desktop virtualization In desktop virtualization, a single physical machine can host multiple virtual machines, each with its own operating system and desktop environment. Users can access these virtual desktops remotely through a network connection, allowing them to work from anywhere and on any device. Desktop virtualization is commonly used in enterprise settings to provide employees with a secure and flexible way to access their work environment. The desktop virtualization market is anticipated to register a CAGR of 10.6% over the forecast period (2018-28). (Source: Mordor Intelligence) 3. Impact of Virtualized VMs on Business Enterprises Virtualization can increase the adaptability of business processes. The servers can support different operating systems (OS) and applications as the software is decoupled from the hardware. Business processes can be run on virtual computers, with each virtual machine running its own OS, applications, softwares and set of programs. 3.1 Virtualization as a Game-Changer for Business Models The one server, one application model can be abolished using virtualization, which was inefficient because most servers were underutilized. Instead, one server can become many virtual machines using virtualization software, each running on a different operating system such as Windows, Linux, or Apache. Virtualization has made it possible for companies to fit more virtual servers onto fewer physical devices, saving them space, power, and time spent managing them. The adoption of virtualization services is significantly increased by industrial automation systems. Industrial automation suppliers offer new-generation devices to virtualize VMs and software-driven industrial automation operations. This will solve problems with important automation equipment like Programmable Logic Controller (PLCs) and Distributed Control Systems (DCS), leading to more virtualized goods and services in industrial automation processes. 3.2 Evaluating IT Infrastructure Reformation IT infrastructure evaluation for virtualization needs to look at existing systems and processes along with finding opportunities and shortcomings. Cloud computing, mobile workforces, and app compatibility cause this growth. Over the last decade, these areas have shifted from conventional to virtual infrastructure. • Capacity on Demand: It is a concept that refers to the ability to quickly and easily deploy virtual servers, either on-premise or through a hosting provider. This is made possible through the use of virtualization technologies. These technologies allow businesses to create multiple virtual instances of servers that can be easily scaled up or down as per the requirement, providing businesses with access to IT capacity on demand. • Disaster Recovery (DR): DR is a critical consideration in evaluating IT infrastructure reformation for virtualization. Virtualization technology enables businesses to create virtual instances of servers that run multiple applications, which eliminates the need for robust DR solutions that can be expensive and time-consuming to implement. As a result, businesses can save costs by leveraging the virtual infrastructure for DR purposes. • Consumerization of IT: The consumerization of IT refers to the increasing trend of employees using personal devices and applications in their work environments. This has resulted in a need for businesses to ensure that their IT infrastructure can support a diverse range of devices and applications. Virtual machines enable businesses to create virtual desktop environments that can be accessed from any device with an internet connection, thereby providing employees with a consistent and secure work environment regardless of their device. 3.3 Virtualization Impact on Business Agility Virtualization has emerged as a valuable tool for enhancing business agility by allowing firms to respond quickly, efficiently, and cost-effectively to market changes. By enabling rapid installation and migration of applications and services across systems, the migration to the virtualized systems has allowed companies to achieve significant operational flexibility, responsiveness, and scalability gains. According to a poll conducted by Tech Target, 66% of the firms have reported an increase in agility due to virtualization adoption. This trend is expected to rise, driven by growing demand for cost-effective and efficient IT solutions across various industries. In line with this, a comprehensive analysis has projected that the market for virtualization software was estimated to be worth USD 45.51 billion in 2021. It is anticipated to grow to USD 223.35 billion by 2029, with a CAGR of 22.00% predicted for the forecast period of 2022–2029, including application, network, and hardware virtualization. (Source: Data Bridge) This is primarily attributed to the growing need for businesses to improve their agility and competitiveness by leveraging advanced virtualization technologies and solutions for applications and servers. 4. How can Businesses Scale ROI with Adoption of Virtualization in Virtual Machines? Businesses looking to boost their ROI have gradually shifted to Virtualizing VMs, in the past years. According to a recent study, VM virtualization helps businesses reduce their hardware and maintenance costs by up to 50%, significantly impacting their bottom line. Server consolidation helps reduce hardware costs and improve resource utilization, as businesses allocate resources, operating systems, and applications dynamically based on workload demand. Utilizing application virtualization, in particular, can assist businesses in optimizing resource utilization by as much as 80%. Software-defined Networking (SDN) allows new devices, some with previously unsupported operating systems, to be more easily incorporated into an enterprise’s IT environment. The telecom industry can greatly benefit from the emergence of Network Functions Virtualization (NFV), SDN, and Network Virtualization, as these technologies provide significant advantages. The NFV idea virtualizes and effectively joins service provider network elements on multi-tenant industry-standard servers, switches, and storage. To leverage the benefits of NFV, telecom service providers have heavily invested in NFV services. By deploying NFV and application virtualization together, organizations can create a more flexible and scalable IT infrastructure that responds to changing business needs more effectively. 5. Risks and Challenges of Virtual Machines in the Cloud 5.1 Resource Distribution: Resource availability is crucial when running applications in a virtual machine, as it leads to increased resource consumption. The resource distribution in VMs is typically managed by a hypervisor or virtual machine manager responsible for allocating resources to the VMs based on their specific requirements. A study found that poor resource management can lead to overprovisioning, increasing cloud costs by up to 70%. (Source: Gartner) 5.2 VM Sprawl: 82% of companies experienced VM sprawl, with the average organization having 115% more VMs than they need, as per a survey. (Source: Veeam) VM sprawl can occur in virtualization when an excessive proliferation of virtual machines is not effectively managed or utilized, leading to many underutilized or inactive VMs. This can lead to increased resource consumption, higher costs, and reduced performance. 5.3 Backward Compatibility: Backward compatibility can be particularly challenging in virtualized systems, where applications may run on multiple operating systems than they were designed for. A recent study showed that 87% of enterprises have encountered software compatibility issues during their migration to the cloud for app virtualization. (Source: Flexera) 5.4 Conditional Network Monitoring: A study found that misconfigurations, hardware problems, and human error account for over 60% of network outages. (Source: SolarWinds) Network monitoring tools can help organizations monitor virtual network traffic and identify potential network issues affecting application performance in VMs. These tools also provide visibility into network traffic patterns, enabling IT teams to identify areas for optimization and improvement. 5.5 Interoperability: Interoperability issues are common when implementing cloud-based virtualization when integrating the virtualized environment with other on-premises or cloud-based systems. According to a report, around 50% of virtualization projects encounter interoperability issues that require extensive troubleshooting and debugging. (Source: Gartner) 6. Overcoming Roadblocks: Best Practices for Successful Execution of VMs 6.1 Unlocking the Power of Resource Distribution: By breaking up large, monolithic applications into smaller, more manageable components, virtualizing allows organizations to distribute resources effectively, enabling its users with varying needs to utilize the resources with optimum efficiency. With prioritizing resource distribution, resources such as CPU, memory, and storage can be dynamically allocated to virtual machines as needed. Businesses must frequently monitor and evaluate resource utilization data to better resource allocation and management. 6.2 Effective techniques for Avoiding VM Sprawl: VM sprawl can be addressed through a variety of techniques, including VM lifecycle management, automated provisioning, and regular audits of virtual machine usage. Tools such as virtualization management software, cloud management platforms, and monitoring tools can help organizations gain better visibility and control over their virtual infrastructure. Monitoring applications and workload requirements as well as establishing policies and procedures for virtual machine provisioning & decommissioning are crucial for businesses to avoid VM sprawl. 6.3 Backward Compatibility: A Comprehensive Solution: One of the solutions to backward compatibility challenges is to use virtualization technologies, such as containers or hypervisors, that allow older applications to run on newer hardware and software. Another solution is to use compatibility testing tools that can identify potential compatibility issues before they become problems. To ensure that virtual machines can run on different hypervisors or cloud platforms, businesses can implement standardized virtualization architectures that support a wide range of hardware and software configurations. 6.4 Performance Metrics: Businesses employing cloud-based virtualization must have reliable network monitoring in order to guarantee the best possible performance of their virtual workloads and to promptly detect and resolve any problems that may affect the performance. Businesses can improve their customers' experience in VMs by implementing a network monitoring solution that helps them locate slow spots, boost speed, and avoid interruptions. 6.5 Solutions for Interoperability in a Connected World: Standardized communication protocols and APIs help cloud-based virtualization setups to interoperate. Integrating middleware like enterprise service buses (ESBs) can consolidate system and application management. In addition, businesses can use cloud-native tools and services like Kubernetes for container orchestration or cloud-native databases for interoperability in virtual machines. 7. Five Leading Providers for Virtualization of VMs Aryaka Aryaka is a pioneer of a cloud-first architecture for the delivery of SD-WAN and, more recently, SASE. Using their proprietary, integrated technology and services, they ensure safe connectivity for businesses. They are named a Gartner ‘Voice of the Customer leader’ for simplifying the adoption of network and network security solutions with organization standards for shifting from legacy IT infrastructure to various modern deployments. Gigamon Gigamon provides a comprehensive network observability solution that enhances observability tools' capabilities. The solution helps IT organizations ensure security and compliance governance, accelerate the root-cause analysis of performance issues, and reduce the operational overhead of managing complex hybrid and multi-cloud IT infrastructures. Gigamon's solution offers a deep observability pipeline that harnesses actionable network-level intelligence to amplify the power of observability tools. Liquidware Liquidware is a software company that offers desktop and application virtualization solutions. Their services include user environment management, application layering, desktop virtualization, monitoring and analytics, and migration services. Using these services, businesses can improve user productivity, reduce complexity in managing applications, lower hardware costs, troubleshoot issues quickly, and migrate to virtualized environments efficiently. Azul Azul offers businesses Java runtime solutions. Azul Platform Prime is a cloud-based Java runtime platform that provides enhanced performance, scalability, and security. Azul provides 24/7 technical support and upgrades for Java applications. Their services improve Java application performance, dependability, and security for enterprises. Azul also provides Java application development and deployment training and consultancy. 8. Conclusion Virtualization of VMs in businesses boosts their ROI significantly. The integration of virtualization with DevOps practices could allow for more streamlined application delivery and deployment, with greater automation and continuous integration, thus achieving greater success in current competitive business landscape. We expect to see more advancements in developing new hypervisors and management tools in the coming years. Additionally, there will likely be an increased focus on security and data protection in virtualized environments, as well as greater integration with other emerging technologies like containerization and edge computing. Virtualization is set to transform the business landscape in future by facilitating the effective and safe deployment and management of applications as technology advances and new trends emerge. The future of virtualization looks promising as it continues to adapt to and revolutionize the changing needs of organizations, streamlining their operations, reducing carbon footprint, and improving overall sustainability. As such, virtualization will continue to be a crucial technology for businesses seeking to thrive in the digital age.

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Server Hypervisors

Metasploitable: A Platform for Ethical Hacking and Penetration Testing

Article | September 9, 2022

Contents 1. Overview 2. Ethical Hacking and Penetration Testing 3. Metasploit Penetration Test 4. Why Choose Metasploit Framework for your Business? 5. Closing remarks 1. Overview Metasploitable refers to an intentionally vulnerable virtual machine that enables the learning and practice of Metasploit. Metasploit is one of the best penetration testing frameworks that helps businesses discover and shore up their systems' vulnerabilities before hackers exploit them. Security engineers use Metasploit as a penetration testing system and a development platform that allows the creation of security tools and exploits. Metasploit's various user interfaces, libraries, tools, and modules allow users to configure an exploit module, pair it with a payload, point it at a target, and launch it at the target system. In addition, Metasploit's extensive database houses hundreds of exploits and several payload options. 2. Ethical Hacking and Penetration Testing An ethical hacker is one who works within a security framework and checks for bugs that a malicious hacker might use to exploit networks. They use their experience and skills to render the cyber environment. To protect the infrastructure from the threat that hackers pose, ethical hacking is essential. The main purpose of an ethical hacking service is to report and assess the safety of the targeted systems and networks for the owner. Ethical hacking is performed with penetration test techniques to evaluate security loopholes. There are many techniques used to hack information, such as – Information gathering Vulnerability scanning Exploitation Test analysis Ethical hacking involves automatic methods. The hacking process without automated software is inefficient and time-consuming. There are several tools and methods that can be used for ethical hacking and penetration testing. The Metasploit framework eases the effort to exploit vulnerabilities in networks, operating systems, and applications and generates new exploits for new or unknown vulnerabilities. 3. Metasploit Penetration Test Reconnaissance: Integrate Metasploit with various reconnaissance tools to find the vulnerable spot in the system. Threat Modeling and Vulnerability Identification: Once a weakness is identified, choose an exploit and payload for penetration. Exploitation: The payload gets executed at the target if the exploit, a tool used to take advantage of system weakness, is successful, and the user gets a shell for interacting with the payload (a shellcode is a small piece of code used as the payload).The most popular payload, a set of malicious codes to attack Windows systems, is Meterpreter, an in-memory-only interactive shell. (Meterpreter is a Metasploit attack payload that provides an interactive shell for the attacker to explore the target machine and execute code.)Other payloads are: Static payloads (it enables port forwarding and communications between networks) Dynamic payloads (to evade antivirus software, it allows testers to generate unique payloads) Command shell payloads (enables users to run scripts or commands against a host) Post-Exploitation: Metasploit offers various exploitation tools for privilege escalation, packet sniffing, keyloggers, screen capture, and pivoting tools once on the target machine. Resolution and Re-Testing: Users set up a persistent backdoor if the target machine gets rebooted. These available features in Metasploit make it easy to configure as per the user's requirements. 4. Why Choose Metasploit Framework for your Business? Significant advantages of the Metasploit Framework are discussed below: Open-source: Metasploit Framework is actively developed as open-source software, so most companies prefer this to grow their businesses. Easy usage: It is very easy to use, defining an easy-naming conversation with the commands. This also facilitates the building of an extensive penetration test of the network. GUI Environment: It mainly provides third-party instances that are friendly. These interfaces ease the penetration testing projects by providing the facilities with services such as button clicks, over-the-fly vulnerability management, and easy-to-shift workspaces, among others. Cleaner Exits: Metasploit can cleanly exit without detection, even if the target system does not restart after a penetration test. Additionally, it offers various options for maintaining persistent access to the target system. Easy Switching Between Payloads: Metasploit allows testers to change payloads with the 'setpayload' command easily. It offers flexibility for system penetration through shell-based access or meterpreter. 5. Closing remarks From DevSecOps experts to hackers, everyone uses the Ruby-based open-source framework Metasploit, which allows testing via command-line alterations or GUI. Metasploitable is a vulnerable virtual machine ideally used for ethical hacking and penetration testing, in VM security. One trend likely to impact the future of Metasploitable is the increasing use of cloud-based environments for testing and production. It is possible that Metasploitable could be adapted to work in cloud environments or that new tools will be developed specifically for cloud-based penetration testing. Another trend that may impact the future of Metasploitable is the growing importance of automation in security testing. Thus, Metasploitable could be adapted to include more automation features. The future of Metasploitable looks bright as it continues to be a valuable tool for security professionals and enthusiasts. As the security landscape continues to evolve, it will be interesting to see how Metasploitable adapts to meet the community's changing needs.

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Virtual Desktop Strategies

Evaluating the Impact of Application Virtualization

Article | July 26, 2022

The emergence of the notion of virtualization in today's digital world has turned the tables. It has assisted the sector in increasing production and making every activity easy and effective. One of the most remarkable innovations is the virtualization of applications, which allows users to access and utilize applications even if they are not installed on the system on which they are working. As a result, the cost of obtaining software and installing it on specific devices is reduced. Application virtualization is a technique that separates an application from the operating system on which it runs. It provides access to a program without requiring it to be installed on the target device. The program functions and interacts with the user as if it were native to the device. The program window can be resized, moved, or minimized, and the user can utilize normal keyboard and mouse movements. There might be minor differences from time to time, but the user gets a seamless experience. Let’s have a look at the ways in which application virtualization helps businesses. The Impact of Application Virtualization • Remote-Safe Approach Application virtualization enables remote access to essential programs from any end device in a safe and secure manner. With remote work culture developing as an increasingly successful global work paradigm, the majority of businesses have adapted to remote work-from-home practice. This state-of-the-art technology is the best option for remote working environments because it combines security and convenience of access. • Expenditure Limitations If you have a large end-user base that is always growing, acquiring and operating separate expensive devices for each individual user would definitely exhaust your budget. In such situations, virtualization will undoubtedly come in handy because it has the potential to offer all necessary applications to any target device. • Rolling Out Cloud Applications Application virtualization can aid in the development and execution of a sophisticated and controlled strategy to manage and assure a seamless cloud transition of an application that is presently used as an on-premise version in portions of the same enterprise. In such cases, it is vital to guarantee that the application continues to work properly while being rolled out to cloud locations. You can assure maximum continuity and little impact on your end customers by adopting a cutting-edge virtualization platform. These platforms will help to ensure that both the on-premise and cloud versions of the application are delivered smoothly to diverse groups sitting inside the same workspace. • Implementation of In-House Applications Another prominent case in which virtualization might be beneficial is the deployment and execution of in-house applications. Developers often update such programs on a regular basis. Application virtualization enables extensive remote updates, installation, and distribution of critical software. As a result, this technology is crucial for enterprises that build and employ in-house applications. Closing Lines There is no doubt about the efficiency and advantages of application virtualization. You do not need to be concerned with installing the programs on your system. Moreover, you do not need to maintain the minimum requirements for running such programs since they will operate on the hosted server, giving you the impression that the application is operating on your system. There will be no performance concerns when the program runs. There will not be any overload on your system, and you will not encounter any compatibility issues as a result of your system's underlying operating system.

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Virtual Desktop Tools, Server Hypervisors

Virtual Machine Security Risks and Mitigation in Cloud Computing

Article | April 28, 2023

Analyzing risks and implementing advanced mitigation strategies: Safeguard critical data, fortify defenses, and stay ahead of emerging threats in the dynamic realm of virtual machines in cloud. Contents 1. Introduction 2. 10 Security Risks Associated with Virtual Machines in Cloud Computing 3. Best Practices to Avoid Security Compromise 4. Conclusion 1. Introduction Cloud computing has revolutionized the way businesses operate by providing flexible, scalable, and cost-effective infrastructure for running applications and services. Virtual machines (VMs) are a key component of cloud computing, allowing multiple virtual machines to run on a single physical machine. However, the use of virtual machines in cloud computing introduces new security risks that need to be addressed to ensure the confidentiality, integrity, and availability of data and services. Effective VM security in the cloud requires a comprehensive approach that involves cloud providers and users working together to identify and address potential virtual machine security threats. By implementing these best practices and maintaining a focus on security, cloud computing can provide a secure and reliable platform for businesses to run their applications and services. 2. 10 Security Risks Associated with Virtual Machines in Cloud Computing Denial of Service (DoS) attacks: These are attacks that aim to disrupt the availability of a VM or the entire cloud infrastructure by overwhelming the system with traffic or resource requests. Insecure APIs: Cloud providers often expose APIs that allow users to manage their VMs. If these APIs are not properly secured, attackers can exploit them to gain unauthorized access to VMs or manipulate their configurations. Data leakage: Virtual machines can store sensitive data such as customer information or intellectual property. If not secured, this data can be exposed to unauthorized access or leakage. Shared resources: VMs in cloud environments often share physical resources such as memory, CPU, and network interfaces. If these resources are not isolated, a compromised VM can potentially affect the security and performance of other VMs running on the same physical host. Lack of visibility: Virtual machines in cloud environments can be more difficult to monitor than physical machines. This can make it harder to detect security incidents or anomalous behavior. Insufficient logging and auditing: If cloud providers do not implement appropriate logging and auditing mechanisms, it can be difficult to determine the cause and scope of a security incident. VM escape: This is when an attacker gains access to the hypervisor layer and then escapes into the host operating system or other VMs running on the same physical host. Side-channel attacks: This is when an attacker exploits the physical characteristics of the hardware to gain unauthorized access to a VM. Examples of side-channel attacks include timing attacks, power analysis attacks, and electromagnetic attacks. Malware attacks: VMs can be infected with malware, just like physical machines. Malware can be used to steal data, launch attacks on other VMs or systems, or disrupt the functioning of the VM. Insider threats: Malicious insiders can exploit their access to VMs to steal data, modify configurations, or launch attacks. 3. Best Practices to Avoid Security Compromise To mitigate these risks, there are several virtual machine security guidelines that cloud service providers and users can follow: Keep software up-to-date: Regularly updating software and security patches for virtual machines is crucial in preventing known vulnerabilities from being exploited by hackers. Software updates fix bugs and security flaws that could allow unauthorized access, data breaches, or malware attacks. According to a study, 60% of data breaches are caused by vulnerabilities that were not patched or updated in a timely manner.(Source: Ponemon Institute) Use secure hypervisors: A hypervisor is a software layer that enables multiple virtual machines to run on a single physical server. Secure hypervisors are designed to prevent unauthorized access to virtual machines and protect them from potential security threats. When choosing a hypervisor, it is important to select one that has undergone rigorous testing and meets industry standards for security. In 2018, a group of researchers discovered a new type of attack called "Foreshadow" (also known as L1 Terminal Fault). The attack exploits vulnerabilities in Intel processors and can be used to steal sensitive data from virtual machines running on the same physical host. Secure hypervisors that have implemented hardware-based security features can provide protection against Foreshadow and similar attacks. (Source: Foreshadow) Implement strong access controls: Access control is the practice of restricting access to virtual machines to authorized users. Multi-factor authentication adds an extra layer of security by requiring users to provide more than one type of authentication method before accessing VMs. Strong access controls limit the risk of unauthorized access and can help prevent data breaches. According to a survey, organizations that implemented multi-factor authentication saw a 98% reduction in the risk of phishing-related account breaches. (Source: Duo Security) Monitor VMs for anomalous behavior: Monitoring virtual machines for unusual or unexpected behavior is an essential security practice. This includes monitoring network traffic, processes running on the VM, and other metrics that can help detect potential security incidents. By monitoring VMs, security teams can detect and respond to security threats before they can cause damage. A study found that 90% of organizations that implemented a virtualized environment experienced security benefits, such as improved visibility into security threats and faster incident response times. (Source: VMware) Use Encryption: Encryption is the process of encoding information in such a way that only authorized parties can access it. Encrypting data both in transit and at rest protects it from interception or theft by hackers. This can be achieved using industry-standard encryption protocols and technologies. According to a report by, the average cost of a data breach in 2020 was $3.86 million. The report also found that organizations that implemented encryption had a lower average cost of a data breach compared to those that did not (Source: IBM) Segregate VMs: Segregating virtual machines is the practice of keeping sensitive VMs separate from less sensitive ones. This reduces the risk of lateral movement, which is when a hacker gains access to one VM and uses it as a stepping stone to gain access to other VMs in the same environment. Segregating VMs helps to minimize the risk of data breaches and limit the potential impact of a security incident. A study found that organizations that implemented a virtualized environment without adequate segregation and access controls were more vulnerable to VM security breaches and data loss. (Source: Ponemon Institute) Regularly Back-up VMs: Regularly backing up virtual machines is a critical security practice that can help mitigate the impact of malware attacks, system failures, or other security incidents. Backups should be stored securely and tested regularly to ensure that they can be restored quickly in the event of a security incident. A survey conducted found that 42% of organizations experienced a data loss event in 2020 with the most common cause being accidental deletion by an employee (29%). (Source: Veeam) 4. Conclusion The complexity of cloud environments and the shared responsibility model for security require organizations to adopt a comprehensive security approach that spans multiple infrastructure layers, from the physical to the application layer. The future of virtual machine security concern in cloud computing will require continued innovation and adaptation to new threats and vulnerabilities. As a result, organizations must remain vigilant and proactive in their security efforts, leveraging the latest technologies and best practices to protect their virtual machines, the sensitive data and resources they contain.

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Spotlight

Wombat Security Technologies

At Wombat Security, our mission is to deliver software-based cyber security awareness and training solutions that help your employees understand the risks associated with poor cyber hygiene and subsequently change their behaviors to strengthen your organization’s security posture. Our Continuous Training Methodology takes a 360-degree approach to security education, and customers who have implemented our programs have reduced successful phishing attacks and malware infections by up to 90%.

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Virtual Desktop Tools, Virtual Desktop Strategies

Leostream Enhances Security and Management of vSphere Hybrid Cloud Deployments

Business Wire | January 29, 2024

Leostream Corporation, the world's leading Remote Desktop Access Platform provider, today announced features to enhance security, management, and end-user productivity in vSphere-based hybrid cloud environments. The Leostream platform strengthens end-user computing (EUC) capabilities for vSphere users, including secure access to both on-premises and cloud environments, heterogeneous support, and reduced cloud costs. With the Leostream platform as the single pane of glass managing EUC environments, any hosted desktop environment, including individual virtual desktops, multi-user sessions, hosted physical workstations or desktops, and hosted applications, becomes simpler to manage, more secure, more flexible, and more cost-effective. Significant ways the Leostream platform expands vSphere’s capabilities include: Security The Leostream platform ensures data remains locked in the corporate network, and works across on-premises and cloud environments, providing even disparate infrastructures with the same levels of security and command over authorization, control, and access tracking. The Leostream platform supports multi-factor authentication and allows organizations to enforce strict access control rules, creating an EUC environment modeled on a zero-trust architecture. Multivendor/protocol support The Leostream platform was developed from the ground up for heterogeneous infrastructures and as the connection management layer of the EUC environment, the Leostream platform allows organizations to leverage vSphere today and other hypervisors or hyperconvergence platforms in the future as their needs evolve. The Leostream platform supports the industry’s broadest array of remote display protocols, including specialized protocols for mission-critical tasks. Consistent EUC experience The Leostream platform enables IT to make changes to the underlying environment while ensuring the end user experience is constant, and to incorporate AWS, Azure, Google Cloud, or OpenStack private clouds into their environment without disruptions in end-user productivity. By integrating with corporate Identity Providers (IdPs) that employees are already familiar with, and providing employees with a single portal they use to sign in, the Leostream platform offers simplicity to users too. Connectivity The Leostream Gateway securely connects to on-prem and cloud resources without virtual private networks (VPNs), and eliminates the need to manage and maintain security groups. End users get the same seamless login and high-performance connection across hybrid environments including corporate resources located off the internet. Controlling cloud costs The Leostream Connection Broker implements automated rules that control capacity and power state in the cloud, allowing organizations to optimize their cloud usage and minimize costs, such as ensuring cloud instances aren’t left running when they are no longer needed. The Connection Broker also intelligently pools and shares resources across groups of users, so organizations can invest in fewer systems, reducing overall cost of ownership. “These features deliver a streamlined experience with vSphere and hybrid or multi-cloud resources so end users remain productive, and corporate data and applications remain secure,” said Leostream CEO Karen Gondoly. “At a time when there is uncertainty about the future of support for VMware’s end-user computing, it’s important to bring these options to the market to show that organizations can extend vSphere’s capabilities and simultaneously plan for the future without disruption to the workforce.” About Leostream Corporation Leostream Corporation, the global leader in Remote Desktop Access Platforms, offers comprehensive solutions that enable seamless work-from-anywhere environments for individuals across diverse industries, regardless of organization size or location. The core of the Leostream platform is its commitment to simplicity and insight. It is driven by a unified administrative console that streamlines the management of users, cloud desktops, and IT assets while providing real-time dashboards for informed decision-making. The company continually monitors the evolving remote desktop landscape, anticipating future trends and challenges. This purposeful, proactive approach keeps clients well-prepared for the dynamic changes in remote desktop technology.

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Virtualized Environments

Vuzix Introduces Z100 Smart Glasses to Seamlessly Connect Workers with AI Optimization Tools

PR Newswire | January 10, 2024

Vuzix Corporation, a leading supplier of smart glasses and augmented reality (AR) technology and products, today announced the unveiling of Vuzix Z100 smart glasses, which will initially be offered as a developer's edition. Built using the Vuzix Ultralite OEM PlatformSM, these safety glasses-certified smart glasses are sleek and made for all day wear. Using them, workers get a human-centered connection to AI and work process applications, receiving critical updates, convenient workflow and task confirmations, and notifications in real time, all while wearing a pair of glasses that workers will enjoy having on. Vuzix Z100 smart glasses pair seamlessly via Bluetooth with Android or iOS IOT devices. They represent the first attractive, functional bridge between AI platform tools, where situational guidance can streamline workflows, and human workers can reap the benefits of a truly connected workplace. In addition to a lightweight AI interface, Vuzix Z100 glasses can augment the data feed from finger scanners, sensors, controllers, and other equipment with minimal native UI, making that data available in a new and highly accessible format. Tasks with sub-standard user feedback due to device or process limitations can now have their workflows displayed in the user's heads up display, providing human-centered outputs and real-time updates. Running up to 48 hours on a single charge, Vuzix Z100 smart glasses pack industry-defining heads-up waveguide technology into a sleek, fashionable form factor that weighs in at just 35 grams – the weight of a standard pair of glasses. Advanced monocular waveguide optics, combined with Vuzix' custom micro display engine, create a crisp, transparent, monochrome image that can deliver all the important information on a user's Android or iOS device, hands-free right before their eyes. Wearers get heads-up access to important task information, from language translation and closed captioning, to directions, to health and workout status, to messaging, workflow outputs and much more. Best of all, Vuzix Z100 smart glasses provide a sleek, attractive form factor that frontline employees will want to wear. "The Z100 takes enterprise use of AR smart glasses to the next level, providing workers with a hands-free wearable that is indistinguishable from a pair a standard glasses," said Paul Travers, President and Chief Executive Officer at Vuzix. "This rollout is in overwhelming response to interest expressed by enterprise customers in an attractive and light weight pair of smart glasses that can augment current workflows with AI optimization software. There are customers across numerous market verticals and use cases that we believe will embrace this product as fashionable and affordable productivity device that workers will enjoy wearing all day every day." About Vuzix Corporation Vuzix is a leading designer, manufacturer and marketer of Smart Glasses and Augmented Reality (AR) technologies and products for the enterprise, medical, defense and consumer markets. The Company's products include head-mounted smart personal display and wearable computing devices that offer users a portable high-quality viewing experience, provide solutions for mobility, wearable displays and augmented reality, as well OEM waveguide optical components and display engines. Vuzix holds more than 350 patents and patents pending and numerous IP licenses in the fields of optics, head-mounted displays, and augmented reality Video Eyewear field. Moviynt, an SAP Certified ERP SaaS logistics solution provider, is a Vuzix wholly owned subsidiary. The Company has won Consumer Electronics Show (or CES) awards for innovation for the years 2005 to 2024 and several wireless technology innovation awards among others. Founded in 1997, Vuzix is a public company with offices in: Rochester, NY; Munich, Germany; and Kyoto and Tokyo, Japan.

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Virtualized Environments

ARound and Immersal Team Up to Revolutionize Augmented Reality in Sports and Live Entertainment

PR Newswire | January 05, 2024

ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences. "This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world." The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement. "We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal. This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment. About ARound ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell, the challenger network built to transform marketing. About Immersal Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.

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Virtual Desktop Tools, Virtual Desktop Strategies

Leostream Enhances Security and Management of vSphere Hybrid Cloud Deployments

Business Wire | January 29, 2024

Leostream Corporation, the world's leading Remote Desktop Access Platform provider, today announced features to enhance security, management, and end-user productivity in vSphere-based hybrid cloud environments. The Leostream platform strengthens end-user computing (EUC) capabilities for vSphere users, including secure access to both on-premises and cloud environments, heterogeneous support, and reduced cloud costs. With the Leostream platform as the single pane of glass managing EUC environments, any hosted desktop environment, including individual virtual desktops, multi-user sessions, hosted physical workstations or desktops, and hosted applications, becomes simpler to manage, more secure, more flexible, and more cost-effective. Significant ways the Leostream platform expands vSphere’s capabilities include: Security The Leostream platform ensures data remains locked in the corporate network, and works across on-premises and cloud environments, providing even disparate infrastructures with the same levels of security and command over authorization, control, and access tracking. The Leostream platform supports multi-factor authentication and allows organizations to enforce strict access control rules, creating an EUC environment modeled on a zero-trust architecture. Multivendor/protocol support The Leostream platform was developed from the ground up for heterogeneous infrastructures and as the connection management layer of the EUC environment, the Leostream platform allows organizations to leverage vSphere today and other hypervisors or hyperconvergence platforms in the future as their needs evolve. The Leostream platform supports the industry’s broadest array of remote display protocols, including specialized protocols for mission-critical tasks. Consistent EUC experience The Leostream platform enables IT to make changes to the underlying environment while ensuring the end user experience is constant, and to incorporate AWS, Azure, Google Cloud, or OpenStack private clouds into their environment without disruptions in end-user productivity. By integrating with corporate Identity Providers (IdPs) that employees are already familiar with, and providing employees with a single portal they use to sign in, the Leostream platform offers simplicity to users too. Connectivity The Leostream Gateway securely connects to on-prem and cloud resources without virtual private networks (VPNs), and eliminates the need to manage and maintain security groups. End users get the same seamless login and high-performance connection across hybrid environments including corporate resources located off the internet. Controlling cloud costs The Leostream Connection Broker implements automated rules that control capacity and power state in the cloud, allowing organizations to optimize their cloud usage and minimize costs, such as ensuring cloud instances aren’t left running when they are no longer needed. The Connection Broker also intelligently pools and shares resources across groups of users, so organizations can invest in fewer systems, reducing overall cost of ownership. “These features deliver a streamlined experience with vSphere and hybrid or multi-cloud resources so end users remain productive, and corporate data and applications remain secure,” said Leostream CEO Karen Gondoly. “At a time when there is uncertainty about the future of support for VMware’s end-user computing, it’s important to bring these options to the market to show that organizations can extend vSphere’s capabilities and simultaneously plan for the future without disruption to the workforce.” About Leostream Corporation Leostream Corporation, the global leader in Remote Desktop Access Platforms, offers comprehensive solutions that enable seamless work-from-anywhere environments for individuals across diverse industries, regardless of organization size or location. The core of the Leostream platform is its commitment to simplicity and insight. It is driven by a unified administrative console that streamlines the management of users, cloud desktops, and IT assets while providing real-time dashboards for informed decision-making. The company continually monitors the evolving remote desktop landscape, anticipating future trends and challenges. This purposeful, proactive approach keeps clients well-prepared for the dynamic changes in remote desktop technology.

Read More

Virtualized Environments

Vuzix Introduces Z100 Smart Glasses to Seamlessly Connect Workers with AI Optimization Tools

PR Newswire | January 10, 2024

Vuzix Corporation, a leading supplier of smart glasses and augmented reality (AR) technology and products, today announced the unveiling of Vuzix Z100 smart glasses, which will initially be offered as a developer's edition. Built using the Vuzix Ultralite OEM PlatformSM, these safety glasses-certified smart glasses are sleek and made for all day wear. Using them, workers get a human-centered connection to AI and work process applications, receiving critical updates, convenient workflow and task confirmations, and notifications in real time, all while wearing a pair of glasses that workers will enjoy having on. Vuzix Z100 smart glasses pair seamlessly via Bluetooth with Android or iOS IOT devices. They represent the first attractive, functional bridge between AI platform tools, where situational guidance can streamline workflows, and human workers can reap the benefits of a truly connected workplace. In addition to a lightweight AI interface, Vuzix Z100 glasses can augment the data feed from finger scanners, sensors, controllers, and other equipment with minimal native UI, making that data available in a new and highly accessible format. Tasks with sub-standard user feedback due to device or process limitations can now have their workflows displayed in the user's heads up display, providing human-centered outputs and real-time updates. Running up to 48 hours on a single charge, Vuzix Z100 smart glasses pack industry-defining heads-up waveguide technology into a sleek, fashionable form factor that weighs in at just 35 grams – the weight of a standard pair of glasses. Advanced monocular waveguide optics, combined with Vuzix' custom micro display engine, create a crisp, transparent, monochrome image that can deliver all the important information on a user's Android or iOS device, hands-free right before their eyes. Wearers get heads-up access to important task information, from language translation and closed captioning, to directions, to health and workout status, to messaging, workflow outputs and much more. Best of all, Vuzix Z100 smart glasses provide a sleek, attractive form factor that frontline employees will want to wear. "The Z100 takes enterprise use of AR smart glasses to the next level, providing workers with a hands-free wearable that is indistinguishable from a pair a standard glasses," said Paul Travers, President and Chief Executive Officer at Vuzix. "This rollout is in overwhelming response to interest expressed by enterprise customers in an attractive and light weight pair of smart glasses that can augment current workflows with AI optimization software. There are customers across numerous market verticals and use cases that we believe will embrace this product as fashionable and affordable productivity device that workers will enjoy wearing all day every day." About Vuzix Corporation Vuzix is a leading designer, manufacturer and marketer of Smart Glasses and Augmented Reality (AR) technologies and products for the enterprise, medical, defense and consumer markets. The Company's products include head-mounted smart personal display and wearable computing devices that offer users a portable high-quality viewing experience, provide solutions for mobility, wearable displays and augmented reality, as well OEM waveguide optical components and display engines. Vuzix holds more than 350 patents and patents pending and numerous IP licenses in the fields of optics, head-mounted displays, and augmented reality Video Eyewear field. Moviynt, an SAP Certified ERP SaaS logistics solution provider, is a Vuzix wholly owned subsidiary. The Company has won Consumer Electronics Show (or CES) awards for innovation for the years 2005 to 2024 and several wireless technology innovation awards among others. Founded in 1997, Vuzix is a public company with offices in: Rochester, NY; Munich, Germany; and Kyoto and Tokyo, Japan.

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Virtualized Environments

ARound and Immersal Team Up to Revolutionize Augmented Reality in Sports and Live Entertainment

PR Newswire | January 05, 2024

ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences. "This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world." The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement. "We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal. This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment. About ARound ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell, the challenger network built to transform marketing. About Immersal Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.

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Events