Virtual Machine Security Risks and Mitigation in Cloud Computing

virtual-machine-security-risks

Analyzing risks and implementing advanced mitigation strategies: Safeguard critical data, fortify defenses, and stay ahead of emerging threats in the dynamic realm of virtual machines in cloud.

Contents
1. Introduction
2. 10 Security Risks Associated with Virtual Machines in Cloud Computing
3. Best Practices to Avoid Security Compromise
4. Conclusion

1. Introduction

Cloud computing has revolutionized the way businesses operate by providing flexible, scalable, and cost-effective infrastructure for running applications and services. Virtual machines (VMs) are a key component of cloud computing, allowing multiple virtual machines to run on a single physical machine. However, the use of virtual machines in cloud computing introduces new security risks that need to be addressed to ensure the confidentiality, integrity, and availability of data and services.
Effective VM security in the cloud requires a comprehensive approach that involves cloud providers and users working together to identify and address potential virtual machine security threats. By implementing these best practices and maintaining a focus on security, cloud computing can provide a secure and reliable platform for businesses to run their applications and services.

2. 10 Security Risks Associated with Virtual Machines in Cloud Computing


  1. Denial of Service (DoS) attacks: These are attacks that aim to disrupt the availability of a VM or the entire cloud infrastructure by overwhelming the system with traffic or resource requests.
  2. Insecure APIs: Cloud providers often expose APIs that allow users to manage their VMs. If these APIs are not properly secured, attackers can exploit them to gain unauthorized access to VMs or manipulate their configurations.
  3. Data leakage: Virtual machines can store sensitive data such as customer information or intellectual property. If not secured, this data can be exposed to unauthorized access or leakage.
  4. Shared resources: VMs in cloud environments often share physical resources such as memory, CPU, and network interfaces. If these resources are not isolated, a compromised VM can potentially affect the security and performance of other VMs running on the same physical host.
  5. Lack of visibility: Virtual machines in cloud environments can be more difficult to monitor than physical machines. This can make it harder to detect security incidents or anomalous behavior.
  6. Insufficient logging and auditing: If cloud providers do not implement appropriate logging and auditing mechanisms, it can be difficult to determine the cause and scope of a security incident.
  7. VM escape: This is when an attacker gains access to the hypervisor layer and then escapes into the host operating system or other VMs running on the same physical host.
  8. Side-channel attacks: This is when an attacker exploits the physical characteristics of the hardware to gain unauthorized access to a VM. Examples of side-channel attacks include timing attacks, power analysis attacks, and electromagnetic attacks.
  9. Malware attacks: VMs can be infected with malware, just like physical machines. Malware can be used to steal data, launch attacks on other VMs or systems, or disrupt the functioning of the VM.
  10. Insider threats: Malicious insiders can exploit their access to VMs to steal data, modify configurations, or launch attacks.

3. Best Practices to Avoid Security Compromise


To mitigate these risks, there are several virtual machine security guidelines that cloud service providers and users can follow:

  1. Keep software up-to-date: Regularly updating software and security patches for virtual machines is crucial in preventing known vulnerabilities from being exploited by hackers. Software updates fix bugs and security flaws that could allow unauthorized access, data breaches, or malware attacks.
    According to a study, 60% of data breaches are caused by vulnerabilities that were not patched or updated in a timely manner.(Source: Ponemon Institute)
  2. Use secure hypervisors: A hypervisor is a software layer that enables multiple virtual machines to run on a single physical server. Secure hypervisors are designed to prevent unauthorized access to virtual machines and protect them from potential security threats. When choosing a hypervisor, it is important to select one that has undergone rigorous testing and meets industry standards for security.
    In 2018, a group of researchers discovered a new type of attack called "Foreshadow" (also known as L1 Terminal Fault). The attack exploits vulnerabilities in Intel processors and can be used to steal sensitive data from virtual machines running on the same physical host. Secure hypervisors that have implemented hardware-based security features can provide protection against Foreshadow and similar attacks.
    (Source: Foreshadow)
  3. Implement strong access controls: Access control is the practice of restricting access to virtual machines to authorized users. Multi-factor authentication adds an extra layer of security by requiring users to provide more than one type of authentication method before accessing VMs. Strong access controls limit the risk of unauthorized access and can help prevent data breaches.
    According to a survey, organizations that implemented multi-factor authentication saw a 98% reduction in the risk of phishing-related account breaches.
    (Source: Duo Security)
  4. Monitor VMs for anomalous behavior: Monitoring virtual machines for unusual or unexpected behavior is an essential security practice. This includes monitoring network traffic, processes running on the VM, and other metrics that can help detect potential security incidents. By monitoring VMs, security teams can detect and respond to security threats before they can cause damage.
    A study found that 90% of organizations that implemented a virtualized environment experienced security benefits, such as improved visibility into security threats and faster incident response times.
    (Source: VMware)
  5. Use Encryption: Encryption is the process of encoding information in such a way that only authorized parties can access it. Encrypting data both in transit and at rest protects it from interception or theft by hackers. This can be achieved using industry-standard encryption protocols and technologies.
    According to a report by, the average cost of a data breach in 2020 was $3.86 million. The report also found that organizations that implemented encryption had a lower average cost of a data breach compared to those that did not
    (Source: IBM)
  6. Segregate VMs: Segregating virtual machines is the practice of keeping sensitive VMs separate from less sensitive ones. This reduces the risk of lateral movement, which is when a hacker gains access to one VM and uses it as a stepping stone to gain access to other VMs in the same environment. Segregating VMs helps to minimize the risk of data breaches and limit the potential impact of a security incident.
    A study found that organizations that implemented a virtualized environment without adequate segregation and access controls were more vulnerable to VM security breaches and data loss.
    (Source: Ponemon Institute)
  7. Regularly Back-up VMs: Regularly backing up virtual machines is a critical security practice that can help mitigate the impact of malware attacks, system failures, or other security incidents. Backups should be stored securely and tested regularly to ensure that they can be restored quickly in the event of a security incident.
    A survey conducted found that 42% of organizations experienced a data loss event in 2020 with the most common cause being accidental deletion by an employee (29%).
    (Source: Veeam)

4. Conclusion

The complexity of cloud environments and the shared responsibility model for security require organizations to adopt a comprehensive security approach that spans multiple infrastructure layers, from the physical to the application layer.

The future of virtual machine security concern in cloud computing will require continued innovation and adaptation to new threats and vulnerabilities. As a result, organizations must remain vigilant and proactive in their security efforts, leveraging the latest technologies and best practices to protect their virtual machines, the sensitive data and resources they contain.

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DynTek provides cloud solutions from the data center to the device. DynTek provides professional technology solutions across the three core areas of your technical environment: Infrastructure/Data Center, Application Platforms and End Point Computing.

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In this digital age, where businesses rely heavily on technology to operate and compete, virtualization on VMs has become a crucial strategy for staying competitive and achieving business success. Organizations need to be agile and responsive to changing customer demands and market trends. Rather than focusing on consolidating resources, the emphasis now lies on streamlining operations, maximizing productivity, and optimizing convenience. 2. Types of Virtualization on VMs 2.1 Server virtualization The server virtualization process involves dividing a physical server into several virtual servers. This allows organizations to consolidate multiple physical servers onto a single physical server, which leads to cost savings, improved efficiency, and easier management. Server virtualization is one of the most common types of virtualization used on VMs. Consistent stability/reliability is the most critical product attributes IT decision-makers look for when evaluating server virtualization solutions. Other important factors include robust disaster recovery capabilities and advanced security features. Server Virtualization Market was valued at USD 5.7 Billion in 2018 and is projected to reach USD 9.04 Billion by 2026, growing at a CAGR of 5.9% from 2019 to 2026. (Source: Verified Market Research) 2.2 Storage virtualization Combining multiple network storage devices into an integrated virtual storage device, storage virtualization facilitates a cohesive and efficient approach to data management within a data center. IT administrators can allocate and manage the virtual storage unit with the help of management software, which facilitates streamlined storage tasks like backup, archiving, and recovery. 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(Source: Verified Market Research) 2.5 Application virtualization In this approach, the applications are separated from the underlying hardware and operating system and encapsulated in a virtual environment, which can run on any compatible hardware and operating system. With application virtualization, the application is installed and configured on a virtual machine, which can then be replicated and distributed to multiple end-users. For example, users can run a Microsoft Windows application on a Linux machine without changing the machine configuration. According to a report, the global application virtualization market size is predicted to grow from USD 2.2 billion in 2020 to USD 4.4 billion by 2025, at a CAGR of 14.7% during the period of 2020-2025. (Source: MarketsandMarkets) 2.6 Desktop virtualization In desktop virtualization, a single physical machine can host multiple virtual machines, each with its own operating system and desktop environment. 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These technologies allow businesses to create multiple virtual instances of servers that can be easily scaled up or down as per the requirement, providing businesses with access to IT capacity on demand. • Disaster Recovery (DR): DR is a critical consideration in evaluating IT infrastructure reformation for virtualization. Virtualization technology enables businesses to create virtual instances of servers that run multiple applications, which eliminates the need for robust DR solutions that can be expensive and time-consuming to implement. As a result, businesses can save costs by leveraging the virtual infrastructure for DR purposes. • Consumerization of IT: The consumerization of IT refers to the increasing trend of employees using personal devices and applications in their work environments. This has resulted in a need for businesses to ensure that their IT infrastructure can support a diverse range of devices and applications. 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By deploying NFV and application virtualization together, organizations can create a more flexible and scalable IT infrastructure that responds to changing business needs more effectively. 5. Risks and Challenges of Virtual Machines in the Cloud 5.1 Resource Distribution: Resource availability is crucial when running applications in a virtual machine, as it leads to increased resource consumption. The resource distribution in VMs is typically managed by a hypervisor or virtual machine manager responsible for allocating resources to the VMs based on their specific requirements. A study found that poor resource management can lead to overprovisioning, increasing cloud costs by up to 70%. (Source: Gartner) 5.2 VM Sprawl: 82% of companies experienced VM sprawl, with the average organization having 115% more VMs than they need, as per a survey. 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Overcoming Roadblocks: Best Practices for Successful Execution of VMs 6.1 Unlocking the Power of Resource Distribution: By breaking up large, monolithic applications into smaller, more manageable components, virtualizing allows organizations to distribute resources effectively, enabling its users with varying needs to utilize the resources with optimum efficiency. With prioritizing resource distribution, resources such as CPU, memory, and storage can be dynamically allocated to virtual machines as needed. Businesses must frequently monitor and evaluate resource utilization data to better resource allocation and management. 6.2 Effective techniques for Avoiding VM Sprawl: VM sprawl can be addressed through a variety of techniques, including VM lifecycle management, automated provisioning, and regular audits of virtual machine usage. Tools such as virtualization management software, cloud management platforms, and monitoring tools can help organizations gain better visibility and control over their virtual infrastructure. Monitoring applications and workload requirements as well as establishing policies and procedures for virtual machine provisioning & decommissioning are crucial for businesses to avoid VM sprawl. 6.3 Backward Compatibility: A Comprehensive Solution: One of the solutions to backward compatibility challenges is to use virtualization technologies, such as containers or hypervisors, that allow older applications to run on newer hardware and software. Another solution is to use compatibility testing tools that can identify potential compatibility issues before they become problems. To ensure that virtual machines can run on different hypervisors or cloud platforms, businesses can implement standardized virtualization architectures that support a wide range of hardware and software configurations. 6.4 Performance Metrics: Businesses employing cloud-based virtualization must have reliable network monitoring in order to guarantee the best possible performance of their virtual workloads and to promptly detect and resolve any problems that may affect the performance. Businesses can improve their customers' experience in VMs by implementing a network monitoring solution that helps them locate slow spots, boost speed, and avoid interruptions. 6.5 Solutions for Interoperability in a Connected World: Standardized communication protocols and APIs help cloud-based virtualization setups to interoperate. Integrating middleware like enterprise service buses (ESBs) can consolidate system and application management. 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The solution helps IT organizations ensure security and compliance governance, accelerate the root-cause analysis of performance issues, and reduce the operational overhead of managing complex hybrid and multi-cloud IT infrastructures. Gigamon's solution offers a deep observability pipeline that harnesses actionable network-level intelligence to amplify the power of observability tools. Liquidware Liquidware is a software company that offers desktop and application virtualization solutions. Their services include user environment management, application layering, desktop virtualization, monitoring and analytics, and migration services. Using these services, businesses can improve user productivity, reduce complexity in managing applications, lower hardware costs, troubleshoot issues quickly, and migrate to virtualized environments efficiently. Azul Azul offers businesses Java runtime solutions. 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Additionally, there will likely be an increased focus on security and data protection in virtualized environments, as well as greater integration with other emerging technologies like containerization and edge computing. Virtualization is set to transform the business landscape in future by facilitating the effective and safe deployment and management of applications as technology advances and new trends emerge. The future of virtualization looks promising as it continues to adapt to and revolutionize the changing needs of organizations, streamlining their operations, reducing carbon footprint, and improving overall sustainability. As such, virtualization will continue to be a crucial technology for businesses seeking to thrive in the digital age.

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VMware Tanzu Kubernetes Grid Integrated: A Year in Review

Article | December 14, 2021

The modern application world is advancing at an unprecedented rate. However, the new possibilities these transformations make available don’t come without complexities. IT teams often find themselves under pressure to keep up with the speed of innovation. That’s why VMware provides a production-ready container platform for customers that aligns to upstream Kubernetes, VMware Tanzu Kubernetes Grid Integrated (formerly known as VMware Enterprise PKS). By working with VMware, customers can move at the speed their businesses demand without the headache of trying to run their operations alone. Our offerings help customers stay current with the open source community's innovations while having access to the support they need to move forward confidently. Many changes have been made to Tanzu Kubernetes Grid Integrated edition over the past year that are designed to help customers keep up with Kubernetes advancements, move faster, and enhance security. Kubernetes updates The latest version, Tanzu Kubernetes Grid Integrated 1.13, bumped to Kubernetes version 1.22 and removed beta APIs in favor of stable APIs that have since evolved from the betas. Over time, some APIs will evolve. Beta APIs typically evolve more often than stable APIs and should therefore be checked before updates occur. The APIs listed below will not be served with v1.22 as they have been replaced by more stable API versions: Beta versions of the ValidatingWebhookConfiguration and MutatingWebhookConfiguration API (the admissionregistration.k8s.io/v1beta1 API versions) The beta CustomResourceDefinition API (apiextensions.k8s.io/v1beta1) The beta APIService API (apiregistration.k8s.io/v1beta1) The beta TokenReview API (authentication.k8s.io/v1beta1) Beta API versions of SubjectAccessReview, LocalSubjectAccessReview, SelfSubjectAccessReview (API versions from authorization.k8s.io/v1beta1) The beta CertificateSigningRequest API (certificates.k8s.io/v1beta1) The beta Lease API (coordination.k8s.io/v1beta1) All beta Ingress APIs (the extensions/v1beta1 and networking.k8s.io/v1beta1 API versions) Containerd support Tanzu Kubernetes Grid Integrated helps customers eliminate lengthy deployment and management processes with on-demand provisioning, scaling, patching, and updating of Kubernetes clusters. To stay in alignment with the Kubernetes community, Containerd will be used as the default container runtime, although Docker can still be selected using the command-line interface (CLI) if needed. Networking Several updates have been made in regards to networking as well including support of Antrea and NSX-T enhancements. Antrea support With Tanzu Kubernetes Grid Integrated version 1.10 and later, customers can leverage Antrea on install or upgrade to use Kubernetes network policies. This enables enterprises to get the best of both worlds: access to the latest innovation from Antrea and world-class support from VMware. NSX-T enhancements NSX-T was integrated with Tanzu Kubernetes Grid Integrated to simplify container networking and increase security. This has been enhanced so customers can now choose the policy API as an option on a fresh installation of Tanzu Kubernetes Grid Integrated. This means that users will have access to new features available only through NSX-T policy API. This feature is currently in beta. In addition, more NSX-T and NSX Container Plug-in (NCP) configuration is possible through the network profiles. This operator command provides the benefit of being able to set configurations through the CLI, and this is persistent across lifecycle events. Storage enhancements We’ve made storage operations in our customers’ container native environments easier, too. Customers were seeking a simpler and more secure way to manage Container Storage Interface (CSI), and we introduced automatic installation of the vSphere CSI driver as a BOSH process beginning with Tanzu Kubernetes Grid Integrated 1.11. Also, as VCP will be deprecated, customers are advised to use the CSI driver. VCP-to-CSI migration is a part of Tanzu Kubernetes Grid Integrated 1.12 and is designed to help customers move forward faster. Enhanced security Implementing new technologies provides users with new capabilities, but it can also lead to new security vulnerabilities if not done correctly. VMware’s goal is to help customers move forward with ease and the confidence of knowing that enhancements don’t compromise core security needs. CIS benchmarks This year, Tanzu Kubernetes Grid Integrated continued to see improvements that help meet today’s high security standards. Meeting the Center for Internet Security (CIS) benchmarks standards is vital for Tanzu Kubernetes Grid Integrated. In recent Tanzu Kubernetes Grid Integrated releases, a few Kubernetes-related settings have been adjusted to ensure compliance with CIS requirements: Kube-apiserver with --kubelet-certificate-authority settings (v1.12) Kube-apiserver with --authorization-mode argument includes Node (v1.12) Kube-apiserver with proper --audit-log-maxage argument (v1.13) Kube-apiserver with proper --audit-log-maxbackup argument (v1.13) Kube-apiserver with proper --audit-log-maxsize argument (v1.13) Certificate rotations Tanzu Kubernetes Grid Integrated secures all communication between its control plane components and the Kubernetes clusters it manages, using TLS validated by certificates. The certificate rotations have been simplified in recent releases. Customers can now list and simply update certificates on a cluster-by-cluster basis through the “tkgi rotate-certificates” command. The multistep, manual process was replaced with a single CLI command to rotate NSX-T certificates (available since Tanzu Kubernetes Grid Integrated 1.10) and cluster-by-cluster certificates (available since Tanzu Kubernetes Grid Integrated 1.12). Hardening of images Tanzu Kubernetes Grid Integrated keeps OS images, container base images, and software library versions updated to remediate the CVEs reported by customers and in the industry. It also continues to use the latest Ubuntu Xenial Stemcell latest versions for node virtual machines. With recent releases and patch versions, the version of dockerd, containerd, runc, telegraf, nfs-utils had been bumped to the latest stable and secure versions as well. By using Harbor as a private registry management service, customers could also leverage the built-in vulnerability scan features to discover the application images CVEs. VMware is dedicated to supporting customers with production readiness by enhancing the user experience. Tanzu Kubernetes Grid Integrated Edition has stayed up to date with the Kubernetes community and provides customers with the support and resources they need to innovate rapidly.

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Leostream Enhances Security and Management of vSphere Hybrid Cloud Deployments

Business Wire | January 29, 2024

Leostream Corporation, the world's leading Remote Desktop Access Platform provider, today announced features to enhance security, management, and end-user productivity in vSphere-based hybrid cloud environments. The Leostream platform strengthens end-user computing (EUC) capabilities for vSphere users, including secure access to both on-premises and cloud environments, heterogeneous support, and reduced cloud costs. With the Leostream platform as the single pane of glass managing EUC environments, any hosted desktop environment, including individual virtual desktops, multi-user sessions, hosted physical workstations or desktops, and hosted applications, becomes simpler to manage, more secure, more flexible, and more cost-effective. Significant ways the Leostream platform expands vSphere’s capabilities include: Security The Leostream platform ensures data remains locked in the corporate network, and works across on-premises and cloud environments, providing even disparate infrastructures with the same levels of security and command over authorization, control, and access tracking. The Leostream platform supports multi-factor authentication and allows organizations to enforce strict access control rules, creating an EUC environment modeled on a zero-trust architecture. Multivendor/protocol support The Leostream platform was developed from the ground up for heterogeneous infrastructures and as the connection management layer of the EUC environment, the Leostream platform allows organizations to leverage vSphere today and other hypervisors or hyperconvergence platforms in the future as their needs evolve. The Leostream platform supports the industry’s broadest array of remote display protocols, including specialized protocols for mission-critical tasks. Consistent EUC experience The Leostream platform enables IT to make changes to the underlying environment while ensuring the end user experience is constant, and to incorporate AWS, Azure, Google Cloud, or OpenStack private clouds into their environment without disruptions in end-user productivity. By integrating with corporate Identity Providers (IdPs) that employees are already familiar with, and providing employees with a single portal they use to sign in, the Leostream platform offers simplicity to users too. Connectivity The Leostream Gateway securely connects to on-prem and cloud resources without virtual private networks (VPNs), and eliminates the need to manage and maintain security groups. End users get the same seamless login and high-performance connection across hybrid environments including corporate resources located off the internet. Controlling cloud costs The Leostream Connection Broker implements automated rules that control capacity and power state in the cloud, allowing organizations to optimize their cloud usage and minimize costs, such as ensuring cloud instances aren’t left running when they are no longer needed. The Connection Broker also intelligently pools and shares resources across groups of users, so organizations can invest in fewer systems, reducing overall cost of ownership. “These features deliver a streamlined experience with vSphere and hybrid or multi-cloud resources so end users remain productive, and corporate data and applications remain secure,” said Leostream CEO Karen Gondoly. “At a time when there is uncertainty about the future of support for VMware’s end-user computing, it’s important to bring these options to the market to show that organizations can extend vSphere’s capabilities and simultaneously plan for the future without disruption to the workforce.” About Leostream Corporation Leostream Corporation, the global leader in Remote Desktop Access Platforms, offers comprehensive solutions that enable seamless work-from-anywhere environments for individuals across diverse industries, regardless of organization size or location. The core of the Leostream platform is its commitment to simplicity and insight. It is driven by a unified administrative console that streamlines the management of users, cloud desktops, and IT assets while providing real-time dashboards for informed decision-making. The company continually monitors the evolving remote desktop landscape, anticipating future trends and challenges. This purposeful, proactive approach keeps clients well-prepared for the dynamic changes in remote desktop technology.

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Vuzix Introduces Z100 Smart Glasses to Seamlessly Connect Workers with AI Optimization Tools

PR Newswire | January 10, 2024

Vuzix Corporation, a leading supplier of smart glasses and augmented reality (AR) technology and products, today announced the unveiling of Vuzix Z100 smart glasses, which will initially be offered as a developer's edition. Built using the Vuzix Ultralite OEM PlatformSM, these safety glasses-certified smart glasses are sleek and made for all day wear. Using them, workers get a human-centered connection to AI and work process applications, receiving critical updates, convenient workflow and task confirmations, and notifications in real time, all while wearing a pair of glasses that workers will enjoy having on. Vuzix Z100 smart glasses pair seamlessly via Bluetooth with Android or iOS IOT devices. They represent the first attractive, functional bridge between AI platform tools, where situational guidance can streamline workflows, and human workers can reap the benefits of a truly connected workplace. In addition to a lightweight AI interface, Vuzix Z100 glasses can augment the data feed from finger scanners, sensors, controllers, and other equipment with minimal native UI, making that data available in a new and highly accessible format. Tasks with sub-standard user feedback due to device or process limitations can now have their workflows displayed in the user's heads up display, providing human-centered outputs and real-time updates. Running up to 48 hours on a single charge, Vuzix Z100 smart glasses pack industry-defining heads-up waveguide technology into a sleek, fashionable form factor that weighs in at just 35 grams – the weight of a standard pair of glasses. Advanced monocular waveguide optics, combined with Vuzix' custom micro display engine, create a crisp, transparent, monochrome image that can deliver all the important information on a user's Android or iOS device, hands-free right before their eyes. Wearers get heads-up access to important task information, from language translation and closed captioning, to directions, to health and workout status, to messaging, workflow outputs and much more. Best of all, Vuzix Z100 smart glasses provide a sleek, attractive form factor that frontline employees will want to wear. "The Z100 takes enterprise use of AR smart glasses to the next level, providing workers with a hands-free wearable that is indistinguishable from a pair a standard glasses," said Paul Travers, President and Chief Executive Officer at Vuzix. "This rollout is in overwhelming response to interest expressed by enterprise customers in an attractive and light weight pair of smart glasses that can augment current workflows with AI optimization software. There are customers across numerous market verticals and use cases that we believe will embrace this product as fashionable and affordable productivity device that workers will enjoy wearing all day every day." About Vuzix Corporation Vuzix is a leading designer, manufacturer and marketer of Smart Glasses and Augmented Reality (AR) technologies and products for the enterprise, medical, defense and consumer markets. The Company's products include head-mounted smart personal display and wearable computing devices that offer users a portable high-quality viewing experience, provide solutions for mobility, wearable displays and augmented reality, as well OEM waveguide optical components and display engines. Vuzix holds more than 350 patents and patents pending and numerous IP licenses in the fields of optics, head-mounted displays, and augmented reality Video Eyewear field. Moviynt, an SAP Certified ERP SaaS logistics solution provider, is a Vuzix wholly owned subsidiary. The Company has won Consumer Electronics Show (or CES) awards for innovation for the years 2005 to 2024 and several wireless technology innovation awards among others. Founded in 1997, Vuzix is a public company with offices in: Rochester, NY; Munich, Germany; and Kyoto and Tokyo, Japan.

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ARound and Immersal Team Up to Revolutionize Augmented Reality in Sports and Live Entertainment

PR Newswire | January 05, 2024

ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences. "This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world." The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement. "We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal. This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment. About ARound ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell, the challenger network built to transform marketing. About Immersal Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.

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Leostream Enhances Security and Management of vSphere Hybrid Cloud Deployments

Business Wire | January 29, 2024

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Vuzix Introduces Z100 Smart Glasses to Seamlessly Connect Workers with AI Optimization Tools

PR Newswire | January 10, 2024

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ARound and Immersal Team Up to Revolutionize Augmented Reality in Sports and Live Entertainment

PR Newswire | January 05, 2024

ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences. "This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world." The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement. "We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal. This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment. About ARound ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell, the challenger network built to transform marketing. About Immersal Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.

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