VM Applications for Software Development and Secure Testing

vm-applications-for-software
Contents
1. Introduction
2. Software Development and Secure Testing
3. Using VMs in Software Development and Secure Testing
4. Conclusion


1. Introduction


“Testing is an infinite process of comparing the invisible to the ambiguous in order to avoid the unthinkable happening to the anonymous.” —James Bach.

Testing software is crucial for identifying and fixing security vulnerabilities. However, meeting quality standards for functionality and performance does not guarantee security. Thus, software testing nowadays is a must to identify and address

application security vulnerabilities to maintain the following:

  • Security of data history, databases, information, and servers
  • Customers’ integrity and trust
  • Web application protection from future attacks

VMs provide a flexible and isolated environment for software development and security testing. They offer easy replication of complex configurations and testing scenarios, allowing efficient issue resolution. VMs also provide secure testing by isolating applications from the host system and enabling a reset to a previous state. In addition, they facilitate DevOps practices and streamline the development workflow.

2. Software Development and Secure Testing


Software Secure Testing: The Approach

The following approaches must be considered while preparing and planning for security tests:

  • Architecture Study and Analysis: Understand whether the software meets the necessary requirements.
  • Threat Classification: List all potential threats and risk factors that must be tested.
  • Test Planning: Run the tests based on the identified threats, vulnerabilities, and security risks.
  • Testing Tool Identification: For software security testing tools for web applications, the developer must identify the relevant security tools to test the software for specific use cases.
  • Test-Case Execution: After performing a security test, the developer should fix it using any suitable open-source code or manually.
  • Reports: Prepare a detailed test report of the security tests performed, containing a list of the vulnerabilities, threats, and issues resolved and the ones that are still pending.

Ensuring the security of an application that handles essential functions is paramount. This may involve safeguarding databases against malicious attacks or implementing fraud detection mechanisms for incoming leads before integrating them into the platform.

Maintaining security is crucial throughout the software development life cycle (SDLC) and must be at the forefront of developers' minds while executing the software's requirements. With consistent effort, the SDLC pipeline addresses security issues before deployment, reducing the risk of discovering application vulnerabilities while minimizing the damage they could cause.

A secure SDLC makes developers responsible for critical security. Developers need to be aware of potential security concerns at each step of the process. This requires integrating security into the SDLC in ways that were not needed before. As anyone can potentially access source code, coding with potential vulnerabilities in mind is essential. As such, having a robust and secure SDLC process is critical to ensuring applications are not subject to attacks by hackers.


3. Using VMs in Software Development and Secure Testing:


  • Snapshotting: Snapshotting allows developers to capture a VM's state at a specific point in time and restore it later. This feature is helpful for debugging and enables developers to roll back to a previous state when an error occurs. A virtual machine provides several operations for creating and managing snapshots and snapshot chains. These operations let users create snapshots, revert to any snapshots in the chain, and remove snapshots. In addition, extensive snapshot trees can be created to streamline the flow.
  • Virtual Networking: It allows virtual machines to be connected to virtual networks that simulate complex network topologies, allowing developers to test their applications in different network environments. This allows expanding data centers to cover multiple physical locations, gaining access to a plethora of more efficient options. This empowers them to effortlessly modify the network as per changing requirements without any additional hardware. Moreover, providing the network for specific applications and needs offers greater flexibility. Additionally, it enables workloads to be moved seamlessly across the network infrastructure without compromising on service, security, or availability.
  • Resource Allocation: VMs can be configured with specific resource allocations such as CPU, RAM, and storage, allowing developers to test their applications under different resource constraints. Maintaining a 1:1 ratio between the virtual machine processor and its host or core is highly recommended. It's crucial to refrain from over-subscribing virtual machine processors to a single core, as this could lead to stalled or delayed events, causing significant frustration and dissatisfaction among users. However, it is essential to acknowledge that IT administrators sometimes overallocate virtual machine processors. In such cases, a practical approach is to start with a 2:1 ratio and gradually move towards 4:1, 8:1, 12:1, and so on while bringing virtual allocation into IT infrastructure. This approach ensures a safe and seamless transition towards optimized virtual resource allocation.
  • Containerization within VMs: Containerization within VMs provides an additional layer of isolation and security for applications. Enterprises are finding new use cases for VMs to utilize their in-house and cloud infrastructure to support heavy-duty application and networking workloads. This will also have a positive impact on the environment. DevOps teams use containerization with virtualization to improve software development flexibility. Containers allow multiple apps to run in one container with the necessary components, such as code, system tools, and libraries. For complex applications, both virtual machines and containers are used together. However, while containers are used for the front-end and middleware, VMs are used for the back-end.
  • VM Templates: VM templates are pre-configured virtual machines that can be used as a base for creating new virtual machines, making it easier to set up development and testing environments. A VM template is an image of a virtual machine that serves as a master copy. It includes VM disks, virtual devices, and settings. By using a VM template, cloning a virtual machine multiple times can be achieved. When you clone a VM from a template, the clones are independent and not linked to the template. VM templates are handy when a large number of similar VMs need to be deployed. They preserve VM consistency. To edit a template, convert it to a VM, make the necessary changes, and then convert the edited VM back into a new template.
  • Remote Access: VMs can be accessed remotely, allowing developers and testers to collaborate more effectively from anywhere worldwide. To manage a virtual machine, follow these steps: enable remote access, connect to the virtual machine, and then access the VNC or serial console. Once connected, full permission to manage the virtual machine is granted with the user's approval. Remote access provides a secure way to access VMs, as connections can be encrypted and authenticated to prevent unauthorized access. Additionally, remote access allows for easier management of VMs, as administrators can monitor and control virtual machines from a central location.
  • DevOps Integration: DevOps is a collection of practices, principles, and tools that allow a team to release software quickly and efficiently. Virtualization is vital in DevOps when developing intricate cloud, API, and SOA systems. Virtual machines enable teams to simulate environments for creating, testing, and launching code, ultimately preserving computing resources.

While commencing a bug search at the API layer, teams find that virtual machines are suitable for test-driven development (TDD). Virtualization providers handle updates, freeing up DevOps teams, to focus on other areas and increasing productivity by 50 –60%. In addition, VMs allow for simultaneous testing of multiple release and patch levels, improving product compatibility and interoperability.


4. Conclusion


The outlook for virtual machine applications is highly promising in the development and testing fields. With the increasing complexity of development and testing processes, VMs can significantly simplify and streamline these operations. In the future, VMs are expected to become even more versatile and potent, providing developers and testers with a broader range of tools and capabilities to facilitate the development process.

One potential future development is integrating machine learning and artificial intelligence into VMs. This would enable VMs to automate various tasks, optimize the allocation of resources, and generate recommendations based on performance data. Moreover, VMs may become more agile and lightweight, allowing developers and testers to spin up and spin down instances with greater efficiency.

The future of VM applications for software development and security testing looks bright, with continued innovation and development expected to provide developers and testers with even more powerful and flexible tools to improve the software development process.

Spotlight

Tricentis

Tricentis provides a Continuous Testing platform that accelerates testing to keep pace with Agile and DevOps. With the industry’s most innovative functional testing technologies, Tricentis breaks through the barriers experienced with conventional software testing tools—achieving test automation rates of over 90%.

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Article | April 27, 2023

Learn setting up a Docker and Kubernetes environment with the right considerations and choose the best-suited software from ten leading tools, softwares and platforms for your business needs. Contents The blog discusses how Kubernetes and Docker can boost software development and deployment productivity. In addition, it covers the benefits of the role of Kubernetes in orchestrating containerized applications and best practices for implementing these technologies to improve efficiency and streamline workflows. Docker and Kubernetes are both essential containerization ecosystem utilities. Kubernetes, an excellent DevOps solution, manages and automates containers' deployment and scaling, along with operating across clusters of hosts, whereas Docker is used for creating and operating containers. The blog covers tips to consider while choosing tools/platforms. It further enlists ten platforms providing Kubernetes and Docker, featuring their offerings. 1. Considerations While Setting Up a Development Environment with Kubernetes and Docker 1.1 Fluid app delivery A platform for application development must provide development teams with high velocity. Two factors contribute to high velocity: rapid application delivery and brief development cycles. Application platforms must support build processes that start with source code. The platforms must also facilitate the repetitive deployment of applications on any remote staging instance. 1.2 Polyglot support Consistency is the defining characteristic of an application platform. On-demand, repetitive, and reproducible builds must be supported by the platform. Extending a consistent experience across all languages and frameworks elevates the platform experience. 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Open-source platforms score highly in this regard, particularly those with modular architectures that allow the team to swap out parts as they adjust. 2.Top Tips to Consider While Choosing Tools and Platforms for Kubernetes and Docker 2.1 Production-Readiness Configuring Kubernetes or Docker can be complex and resource-intensive. A production-ready platform will ensure having the necessary fully automated features without the need for configuration. Security is an essential aspect of production readiness. Additionally, automation is critical, as production readiness requires that the solution manage all cluster management duties. Automated backup, recovery, and restore capabilities must be considered. Also, ensure the high availability, scalability, and self-healing of the cluster's platform. 2.2 Future-Readiness As the cloud and software evolve, a system's hosting location may affect its efficacy. The current trend is a multi-cloud strategy. Ensure that the platform can support abstracting from cloud or data center providers and building a shared infrastructure across clouds, cloud regions, and data centers, as well as assist in configuring them if required. According to a recent study, nearly one-third of organizations are already collaborating with four or more cloud service providers. (Source: Microsoft and 451 Research) 2.3 Ease of Administration Managing a Docker or Kubernetes cluster is complex and requires various skill sets. Kubernetes generates a lot of unprocessed data, which must be interpreted to comprehend what's happening with the cluster. Early detection and intervention are crucial to disaster prevention. Identifying a platform that eliminates the issue of analyzing raw data is essential. By incorporating automated intelligent monitoring and alerts, such solutions can provide critical status, error, event, and warning data to take appropriate action. 2.4 Assistance and Training As the organization begins to acquire Kubernetesor Docker skills, it is essential to have a vendor that can provide 24/7 support and training to ensure a seamless transition. Incorrect implementation will add a layer of complexity to infrastructure management. Leverage automation tools that offer the support needed to use Kubernetes and Docker without the management burden. 3. 10 Tools and Platforms Providing Kubernetes and Docker 3.1 Aqua Cloud Native Security Platform: Aqua Security provides the Aqua Cloud Native Security Platform, a comprehensive security solution designed to protect cloud-native applications and microservices. Aqua offers end-to-end security for applications operating on Docker Enterprise Edition (Community Edition), protecting the DevOps pipeline and production workloads with complete visibility and control. It provides end-to-end security across the entire application lifecycle, from development to production, for both containerized and serverless workloads. In addition, it automates prevention, detection, and response across the whole application lifecycle to secure the build, cloud infrastructure, and operating workloads, regardless of where they are deployed. 3.2 Weave Gitops Enterprise Weave GitOps Enterprise, a full-stack, developer-centric operating model for Kubernetes, creates and contributes to several open-source projects. Its products and services enable teams to design, build, and operate their Kubernetes platform at scale. Built by the creators of Flux and Flagger, Weave GitOps allows users to deploy and manage Kubernetes clusters and applications in the public or private cloud or their own data center. Weave GitOps Enterprise helps simplify Kubernetes with fully automated continuous delivery pipelines that roll out changes from development to staging and production. Weaveworks has used Kubernetes in production for over eight years and has developed that expertise into Weave GitOps Enterprise. 3.3 Mirantis Kubernetes Engine Mirantis provides the Mirantis Kubernetes Engine, a platform designed to help organizations deploy, manage, and scale their Kubernetes clusters. It includes features such as container orchestration, automated deployment, monitoring, and high availability, all designed to help organizations build and run their applications at scale. Mirantis Kubernetes Engine also includes a set of tools for managing the lifecycle of Kubernetes clusters, including cluster deployment, upgrades, and patching. It also has security scanning and policy enforcement features, as well as integration with other enterprise IT systems such as Active Directory and LDAP. 3.4 Portworx by Pure Storage Portworx's deep integration into Docker gives Portworx container data services benefits directly through the Docker Swarm scheduler. Swarm service creation brings the management capability of Portworx to the Docker persistent storage layer to avoid complex tasks such as increasing the storage pool without container downtime and problems like stuck EBS drives. Portworx is also a multi-cloud-ready Kubernetes storage and administration platform designed to simplify and streamline data management in Kubernetes. The platform abstracts the complexity of data storage in Kubernetes. Additionally, it serves as a software-defined layer that aggregates Kubernetes nodes' data storage into a virtual reservoir. 3.5 Platform9 Platform9 provides a powerful IDE for developers for simplified in-context views of pods, logs, events, and more. Both development and operations teams can access the information they need in an instant, secured through SSO and Kubernetes RBAC. The industry’s first SaaS-managed approach combined with a best-in-class support and customer success organization with a 99.9% consistent CSAT rating delivers production-ready K8s to organizations of any size. It provides services to deploy a cluster instantly, achieve GitOps faster, and take care of every aspect of cluster management, including remote monitoring, self-healing, automatic troubleshooting, and proactive issue resolution, around the clock. 3.6 Kubernetes Network Security Sysdig provides Kubernetes Network Security, a solution that offers cloud security from source to run. The product provides network security for Kubernetes environments by monitoring and blocking suspicious traffic in real time. It helps organizations protect their Kubernetes clusters against advanced threats and attacks. The product and Sysdig Secure offer Kubernetes Network Monitoring to investigate suspicious traffic and connection attempts, Kubernetes-Native Microsegmentation to enable microsegmentation without breaking the application, and Automated Network Policies to save time by automating Kubernetes network policies. 3.7 Kubernetes Operations Platform for Edge Rafay delivers a production-ready Kubernetes Operations Platform for Edge, streamlining ongoing operations for edge applications. It provides centralized multi-cluster management to deploy, manage, and upgrade all Kubernetes clusters from a single console across all edge nodes. In addition, it offers comprehensive lifecycle management, with which users can quickly and easily provision Kubernetes clusters at the edge, where cluster updates and upgrades are seamless with no downtime. Furthermore, the KMC for Edge quickly integrates with enterprise-class SSO solutions such as Okta, Ping One, and Azure AD, among others. Other features include standardized clusters and workflows, integration and automation, and centralized logging and monitoring. 3.8 Opcito Technologies Opcito provides simplified container management with efficient provisioning, deployment, scaling, and networking. Its application containerization expertise helps containerize existing and new applications and dependencies. Opcito is well-versed in leading container orchestration platforms like Docker Swarm and Kubernetes. While it helps choose the container platform that best suits specific application needs, it also helps with the end-to-end management of containers so clients can release applications faster and focus on innovation and business. The container management and orchestration services include: building secured microservices, Enterprise-scale Container Management and Orchestration, Orchestration, and Container Monitoring. 3.9 D2iQ Kubernetes Platform (DKP) D2iQ (DKP) enables enterprises to take advantage of all the benefits of cloud-native Kubernetes while laying the groundwork for intelligent cloud-native innovation by simplifying Kubernetes deployment and maintenance. It simplifies and automates the most difficult parts of an enterprise Kubernetes deployment across all infrastructures. DKP helps enterprises easily overcome operational barriers and set them up in minutes and hours rather than weeks and months. In addition, DKP simplifies Kubernetes management through automation using GitOps workflow, observability, application catalog, real-time cost management, and more. 3.10 Spektra Spektra, by Diamanti, a multi-cluster management solution for DevOps and production teams, provides centralized multi-cluster management, a single control plane to deliver everything needed to provision and manage the lifecycle of multiple clusters. Spektra is built to cater to business needs, from air-gapped on-prem deployments to hybrid and multi-cloud infrastructures. It also enables stretching resources across different clusters within the tenant. Furthermore, it allows you to move workloads and their associated data from one cluster to another directly from its dashboard. Spektra integrates with lightweight directory access protocols (LDAP) and Active Directory (AD) to enable user authentication and streamline resource access. In addition, it offers application migration, data mobility, and reporting. 4. Conclusion It is evident that Kubernetes and Docker can significantly boost software development and deployment productivity. By adopting appropriate containerization platforms and leveraging Kubernetes for orchestration, organizations can streamline workflows, improve efficiency, and enhance the reliability of their applications. Furthermore, following the tips to choose the tools or platform carefully can further improve productivity.

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Article | May 18, 2023

Neglecting virtualization on VMs hampers productivity of firms. Operations become complex and resource usage is suboptimal. Leverage virtualization to empower with enhanced efficiency and scalability. Contents 1. Introduction 2. Types of Virtualization on VMs 2.1 Server virtualization 2.2 Storage virtualization 2.3 Network virtualization 2.3.1 Software-defined networking 2.3.2 Network function virtualization 2.4 Data virtualization 2.5 Application virtualization 2.6 Desktop virtualization 3. Impact of Virtualized VMs on Business Enterprises 3.1 Virtualization as a Game-Changer for Business Models 3.2 Evaluating IT Infrastructure Reformation 3.3 Virtualization Impact on Business Agility 4. How can Businesses Scale ROI with Adoption of Virtualization in Virtual Machines? 5. Risks and Challenges of Virtual Machines in the Cloud 5.1 Resource Distribution: 5.2 VM Sprawl: 5.3 Backward Compatibility 5.4 Conditional Network Monitoring 5.5 Interoperability: 6. Overcoming Roadblocks: Best Practices for Successful Execution of VMs 6.1 Unlocking the Power of Resource Distribution: 6.2 Effective techniques for Avoiding VM Sprawl: 6.3 Backward Compatibility: A Comprehensive Solution: 6.4 Performance Metrics: 6.5 Solutions for Interoperability in a Connected World: 7. Five Leading Providers for Virtualization of VMs Parallels Aryaka Aryaka Liquidware Azul 8. Conclusion 1. Introduction Virtualization on virtual machines (VMs) is a technology that enables multiple operating systems and applications to run on a single physical server or host. It has become essential to modern IT infrastructures, allowing businesses to optimize resource utilization, increase flexibility, and reduce costs. Embracing virtualization on VMs offers many business benefits, including improved disaster recovery, increased efficiency, enhanced security, and better scalability. In this digital age, where businesses rely heavily on technology to operate and compete, virtualization on VMs has become a crucial strategy for staying competitive and achieving business success. Organizations need to be agile and responsive to changing customer demands and market trends. Rather than focusing on consolidating resources, the emphasis now lies on streamlining operations, maximizing productivity, and optimizing convenience. 2. Types of Virtualization on VMs 2.1 Server virtualization The server virtualization process involves dividing a physical server into several virtual servers. This allows organizations to consolidate multiple physical servers onto a single physical server, which leads to cost savings, improved efficiency, and easier management. Server virtualization is one of the most common types of virtualization used on VMs. Consistent stability/reliability is the most critical product attributes IT decision-makers look for when evaluating server virtualization solutions. Other important factors include robust disaster recovery capabilities and advanced security features. Server Virtualization Market was valued at USD 5.7 Billion in 2018 and is projected to reach USD 9.04 Billion by 2026, growing at a CAGR of 5.9% from 2019 to 2026. (Source: Verified Market Research) 2.2 Storage virtualization Combining multiple network storage devices into an integrated virtual storage device, storage virtualization facilitates a cohesive and efficient approach to data management within a data center. IT administrators can allocate and manage the virtual storage unit with the help of management software, which facilitates streamlined storage tasks like backup, archiving, and recovery. There are three types of storage virtualization: file-level, block-level, and object-level. File-level consolidates multiple file systems into one virtualized system for easier management. Block-level abstracts physical storage into logical volumes allocated to VMs. Object-level creates a logical storage pool for more flexible and scalable storage services to VMs. The storage virtualization segment held an industry share of more than 10.5% in 2021 and is likely to observe considerable expansion through 2030 (Source: Global Market Insights) 2.3 Network virtualization Any computer network has hardware elements such as switches, routers, load balancers and firewalls. With network virtualization, virtual machines can communicate with each other across virtual networks, even if they are on different physical hosts. Network virtualization can also enable the creation of isolated virtual networks, which can be helpful for security purposes or for creating test environments. The following are two approaches to network virtualization: 2.3.1 Software-defined networking Software-defined networking (SDN) controls traffic routing by taking over routing management from data routing in the physical environment. For example, programming the system to prioritize video call traffic over application traffic to ensure consistent call quality in all online meetings. 2.3.2 Network function virtualization Network function virtualization technology combines the functions of network appliances, such as firewalls, load balancers, and traffic analyzers, that work together to improve network performance. The global Network function virtualization market size was valued at USD 12.9 billion in 2019 and is projected to reach USD 36.3 billion by 2024, at a CAGR of 22.9%, during the forecast period(2019-2024). (Source: MarketsandMarkets) 2.4 Data virtualization Data virtualization is the process of abstracting, organizing, and presenting data in a unified view that applications and users can access without regard to the data's physical location or format. Using virtualization techniques, data virtualization platforms can create a logical data layer that provides a single access point to multiple data sources, whether on-premises or in the cloud. This logical data layer is then presented to users as a single, virtual database, making it easier for applications and users to access and work with data from multiple sources and support cross-functional data analysis. Data Virtualization Market size was valued at USD 2.37 Billion in 2021 and is projected to reach USD 13.53 Billion by 2030, growing at a CAGR of 20.2% from 2023 to 2030. (Source: Verified Market Research) 2.5 Application virtualization In this approach, the applications are separated from the underlying hardware and operating system and encapsulated in a virtual environment, which can run on any compatible hardware and operating system. With application virtualization, the application is installed and configured on a virtual machine, which can then be replicated and distributed to multiple end-users. For example, users can run a Microsoft Windows application on a Linux machine without changing the machine configuration. According to a report, the global application virtualization market size is predicted to grow from USD 2.2 billion in 2020 to USD 4.4 billion by 2025, at a CAGR of 14.7% during the period of 2020-2025. (Source: MarketsandMarkets) 2.6 Desktop virtualization In desktop virtualization, a single physical machine can host multiple virtual machines, each with its own operating system and desktop environment. Users can access these virtual desktops remotely through a network connection, allowing them to work from anywhere and on any device. Desktop virtualization is commonly used in enterprise settings to provide employees with a secure and flexible way to access their work environment. The desktop virtualization market is anticipated to register a CAGR of 10.6% over the forecast period (2018-28). (Source: Mordor Intelligence) 3. Impact of Virtualized VMs on Business Enterprises Virtualization can increase the adaptability of business processes. The servers can support different operating systems (OS) and applications as the software is decoupled from the hardware. Business processes can be run on virtual computers, with each virtual machine running its own OS, applications, softwares and set of programs. 3.1 Virtualization as a Game-Changer for Business Models The one server, one application model can be abolished using virtualization, which was inefficient because most servers were underutilized. Instead, one server can become many virtual machines using virtualization software, each running on a different operating system such as Windows, Linux, or Apache. Virtualization has made it possible for companies to fit more virtual servers onto fewer physical devices, saving them space, power, and time spent managing them. The adoption of virtualization services is significantly increased by industrial automation systems. Industrial automation suppliers offer new-generation devices to virtualize VMs and software-driven industrial automation operations. This will solve problems with important automation equipment like Programmable Logic Controller (PLCs) and Distributed Control Systems (DCS), leading to more virtualized goods and services in industrial automation processes. 3.2 Evaluating IT Infrastructure Reformation IT infrastructure evaluation for virtualization needs to look at existing systems and processes along with finding opportunities and shortcomings. Cloud computing, mobile workforces, and app compatibility cause this growth. Over the last decade, these areas have shifted from conventional to virtual infrastructure. • Capacity on Demand: It is a concept that refers to the ability to quickly and easily deploy virtual servers, either on-premise or through a hosting provider. This is made possible through the use of virtualization technologies. These technologies allow businesses to create multiple virtual instances of servers that can be easily scaled up or down as per the requirement, providing businesses with access to IT capacity on demand. • Disaster Recovery (DR): DR is a critical consideration in evaluating IT infrastructure reformation for virtualization. Virtualization technology enables businesses to create virtual instances of servers that run multiple applications, which eliminates the need for robust DR solutions that can be expensive and time-consuming to implement. As a result, businesses can save costs by leveraging the virtual infrastructure for DR purposes. • Consumerization of IT: The consumerization of IT refers to the increasing trend of employees using personal devices and applications in their work environments. This has resulted in a need for businesses to ensure that their IT infrastructure can support a diverse range of devices and applications. Virtual machines enable businesses to create virtual desktop environments that can be accessed from any device with an internet connection, thereby providing employees with a consistent and secure work environment regardless of their device. 3.3 Virtualization Impact on Business Agility Virtualization has emerged as a valuable tool for enhancing business agility by allowing firms to respond quickly, efficiently, and cost-effectively to market changes. By enabling rapid installation and migration of applications and services across systems, the migration to the virtualized systems has allowed companies to achieve significant operational flexibility, responsiveness, and scalability gains. According to a poll conducted by Tech Target, 66% of the firms have reported an increase in agility due to virtualization adoption. This trend is expected to rise, driven by growing demand for cost-effective and efficient IT solutions across various industries. In line with this, a comprehensive analysis has projected that the market for virtualization software was estimated to be worth USD 45.51 billion in 2021. It is anticipated to grow to USD 223.35 billion by 2029, with a CAGR of 22.00% predicted for the forecast period of 2022–2029, including application, network, and hardware virtualization. (Source: Data Bridge) This is primarily attributed to the growing need for businesses to improve their agility and competitiveness by leveraging advanced virtualization technologies and solutions for applications and servers. 4. How can Businesses Scale ROI with Adoption of Virtualization in Virtual Machines? Businesses looking to boost their ROI have gradually shifted to Virtualizing VMs, in the past years. According to a recent study, VM virtualization helps businesses reduce their hardware and maintenance costs by up to 50%, significantly impacting their bottom line. Server consolidation helps reduce hardware costs and improve resource utilization, as businesses allocate resources, operating systems, and applications dynamically based on workload demand. Utilizing application virtualization, in particular, can assist businesses in optimizing resource utilization by as much as 80%. Software-defined Networking (SDN) allows new devices, some with previously unsupported operating systems, to be more easily incorporated into an enterprise’s IT environment. The telecom industry can greatly benefit from the emergence of Network Functions Virtualization (NFV), SDN, and Network Virtualization, as these technologies provide significant advantages. The NFV idea virtualizes and effectively joins service provider network elements on multi-tenant industry-standard servers, switches, and storage. To leverage the benefits of NFV, telecom service providers have heavily invested in NFV services. By deploying NFV and application virtualization together, organizations can create a more flexible and scalable IT infrastructure that responds to changing business needs more effectively. 5. Risks and Challenges of Virtual Machines in the Cloud 5.1 Resource Distribution: Resource availability is crucial when running applications in a virtual machine, as it leads to increased resource consumption. The resource distribution in VMs is typically managed by a hypervisor or virtual machine manager responsible for allocating resources to the VMs based on their specific requirements. A study found that poor resource management can lead to overprovisioning, increasing cloud costs by up to 70%. (Source: Gartner) 5.2 VM Sprawl: 82% of companies experienced VM sprawl, with the average organization having 115% more VMs than they need, as per a survey. (Source: Veeam) VM sprawl can occur in virtualization when an excessive proliferation of virtual machines is not effectively managed or utilized, leading to many underutilized or inactive VMs. This can lead to increased resource consumption, higher costs, and reduced performance. 5.3 Backward Compatibility: Backward compatibility can be particularly challenging in virtualized systems, where applications may run on multiple operating systems than they were designed for. A recent study showed that 87% of enterprises have encountered software compatibility issues during their migration to the cloud for app virtualization. (Source: Flexera) 5.4 Conditional Network Monitoring: A study found that misconfigurations, hardware problems, and human error account for over 60% of network outages. (Source: SolarWinds) Network monitoring tools can help organizations monitor virtual network traffic and identify potential network issues affecting application performance in VMs. These tools also provide visibility into network traffic patterns, enabling IT teams to identify areas for optimization and improvement. 5.5 Interoperability: Interoperability issues are common when implementing cloud-based virtualization when integrating the virtualized environment with other on-premises or cloud-based systems. According to a report, around 50% of virtualization projects encounter interoperability issues that require extensive troubleshooting and debugging. (Source: Gartner) 6. Overcoming Roadblocks: Best Practices for Successful Execution of VMs 6.1 Unlocking the Power of Resource Distribution: By breaking up large, monolithic applications into smaller, more manageable components, virtualizing allows organizations to distribute resources effectively, enabling its users with varying needs to utilize the resources with optimum efficiency. With prioritizing resource distribution, resources such as CPU, memory, and storage can be dynamically allocated to virtual machines as needed. Businesses must frequently monitor and evaluate resource utilization data to better resource allocation and management. 6.2 Effective techniques for Avoiding VM Sprawl: VM sprawl can be addressed through a variety of techniques, including VM lifecycle management, automated provisioning, and regular audits of virtual machine usage. Tools such as virtualization management software, cloud management platforms, and monitoring tools can help organizations gain better visibility and control over their virtual infrastructure. Monitoring applications and workload requirements as well as establishing policies and procedures for virtual machine provisioning & decommissioning are crucial for businesses to avoid VM sprawl. 6.3 Backward Compatibility: A Comprehensive Solution: One of the solutions to backward compatibility challenges is to use virtualization technologies, such as containers or hypervisors, that allow older applications to run on newer hardware and software. Another solution is to use compatibility testing tools that can identify potential compatibility issues before they become problems. To ensure that virtual machines can run on different hypervisors or cloud platforms, businesses can implement standardized virtualization architectures that support a wide range of hardware and software configurations. 6.4 Performance Metrics: Businesses employing cloud-based virtualization must have reliable network monitoring in order to guarantee the best possible performance of their virtual workloads and to promptly detect and resolve any problems that may affect the performance. Businesses can improve their customers' experience in VMs by implementing a network monitoring solution that helps them locate slow spots, boost speed, and avoid interruptions. 6.5 Solutions for Interoperability in a Connected World: Standardized communication protocols and APIs help cloud-based virtualization setups to interoperate. Integrating middleware like enterprise service buses (ESBs) can consolidate system and application management. In addition, businesses can use cloud-native tools and services like Kubernetes for container orchestration or cloud-native databases for interoperability in virtual machines. 7. Five Leading Providers for Virtualization of VMs Aryaka Aryaka is a pioneer of a cloud-first architecture for the delivery of SD-WAN and, more recently, SASE. Using their proprietary, integrated technology and services, they ensure safe connectivity for businesses. They are named a Gartner ‘Voice of the Customer leader’ for simplifying the adoption of network and network security solutions with organization standards for shifting from legacy IT infrastructure to various modern deployments. Gigamon Gigamon provides a comprehensive network observability solution that enhances observability tools' capabilities. The solution helps IT organizations ensure security and compliance governance, accelerate the root-cause analysis of performance issues, and reduce the operational overhead of managing complex hybrid and multi-cloud IT infrastructures. Gigamon's solution offers a deep observability pipeline that harnesses actionable network-level intelligence to amplify the power of observability tools. Liquidware Liquidware is a software company that offers desktop and application virtualization solutions. Their services include user environment management, application layering, desktop virtualization, monitoring and analytics, and migration services. Using these services, businesses can improve user productivity, reduce complexity in managing applications, lower hardware costs, troubleshoot issues quickly, and migrate to virtualized environments efficiently. Azul Azul offers businesses Java runtime solutions. Azul Platform Prime is a cloud-based Java runtime platform that provides enhanced performance, scalability, and security. Azul provides 24/7 technical support and upgrades for Java applications. Their services improve Java application performance, dependability, and security for enterprises. Azul also provides Java application development and deployment training and consultancy. 8. Conclusion Virtualization of VMs in businesses boosts their ROI significantly. The integration of virtualization with DevOps practices could allow for more streamlined application delivery and deployment, with greater automation and continuous integration, thus achieving greater success in current competitive business landscape. We expect to see more advancements in developing new hypervisors and management tools in the coming years. Additionally, there will likely be an increased focus on security and data protection in virtualized environments, as well as greater integration with other emerging technologies like containerization and edge computing. Virtualization is set to transform the business landscape in future by facilitating the effective and safe deployment and management of applications as technology advances and new trends emerge. The future of virtualization looks promising as it continues to adapt to and revolutionize the changing needs of organizations, streamlining their operations, reducing carbon footprint, and improving overall sustainability. As such, virtualization will continue to be a crucial technology for businesses seeking to thrive in the digital age.

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Tricentis provides a Continuous Testing platform that accelerates testing to keep pace with Agile and DevOps. With the industry’s most innovative functional testing technologies, Tricentis breaks through the barriers experienced with conventional software testing tools—achieving test automation rates of over 90%.

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Leostream Enhances Security and Management of vSphere Hybrid Cloud Deployments

Business Wire | January 29, 2024

Leostream Corporation, the world's leading Remote Desktop Access Platform provider, today announced features to enhance security, management, and end-user productivity in vSphere-based hybrid cloud environments. The Leostream platform strengthens end-user computing (EUC) capabilities for vSphere users, including secure access to both on-premises and cloud environments, heterogeneous support, and reduced cloud costs. With the Leostream platform as the single pane of glass managing EUC environments, any hosted desktop environment, including individual virtual desktops, multi-user sessions, hosted physical workstations or desktops, and hosted applications, becomes simpler to manage, more secure, more flexible, and more cost-effective. Significant ways the Leostream platform expands vSphere’s capabilities include: Security The Leostream platform ensures data remains locked in the corporate network, and works across on-premises and cloud environments, providing even disparate infrastructures with the same levels of security and command over authorization, control, and access tracking. The Leostream platform supports multi-factor authentication and allows organizations to enforce strict access control rules, creating an EUC environment modeled on a zero-trust architecture. Multivendor/protocol support The Leostream platform was developed from the ground up for heterogeneous infrastructures and as the connection management layer of the EUC environment, the Leostream platform allows organizations to leverage vSphere today and other hypervisors or hyperconvergence platforms in the future as their needs evolve. The Leostream platform supports the industry’s broadest array of remote display protocols, including specialized protocols for mission-critical tasks. Consistent EUC experience The Leostream platform enables IT to make changes to the underlying environment while ensuring the end user experience is constant, and to incorporate AWS, Azure, Google Cloud, or OpenStack private clouds into their environment without disruptions in end-user productivity. By integrating with corporate Identity Providers (IdPs) that employees are already familiar with, and providing employees with a single portal they use to sign in, the Leostream platform offers simplicity to users too. Connectivity The Leostream Gateway securely connects to on-prem and cloud resources without virtual private networks (VPNs), and eliminates the need to manage and maintain security groups. End users get the same seamless login and high-performance connection across hybrid environments including corporate resources located off the internet. Controlling cloud costs The Leostream Connection Broker implements automated rules that control capacity and power state in the cloud, allowing organizations to optimize their cloud usage and minimize costs, such as ensuring cloud instances aren’t left running when they are no longer needed. The Connection Broker also intelligently pools and shares resources across groups of users, so organizations can invest in fewer systems, reducing overall cost of ownership. “These features deliver a streamlined experience with vSphere and hybrid or multi-cloud resources so end users remain productive, and corporate data and applications remain secure,” said Leostream CEO Karen Gondoly. “At a time when there is uncertainty about the future of support for VMware’s end-user computing, it’s important to bring these options to the market to show that organizations can extend vSphere’s capabilities and simultaneously plan for the future without disruption to the workforce.” About Leostream Corporation Leostream Corporation, the global leader in Remote Desktop Access Platforms, offers comprehensive solutions that enable seamless work-from-anywhere environments for individuals across diverse industries, regardless of organization size or location. The core of the Leostream platform is its commitment to simplicity and insight. It is driven by a unified administrative console that streamlines the management of users, cloud desktops, and IT assets while providing real-time dashboards for informed decision-making. The company continually monitors the evolving remote desktop landscape, anticipating future trends and challenges. This purposeful, proactive approach keeps clients well-prepared for the dynamic changes in remote desktop technology.

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Vuzix Introduces Z100 Smart Glasses to Seamlessly Connect Workers with AI Optimization Tools

PR Newswire | January 10, 2024

Vuzix Corporation, a leading supplier of smart glasses and augmented reality (AR) technology and products, today announced the unveiling of Vuzix Z100 smart glasses, which will initially be offered as a developer's edition. Built using the Vuzix Ultralite OEM PlatformSM, these safety glasses-certified smart glasses are sleek and made for all day wear. Using them, workers get a human-centered connection to AI and work process applications, receiving critical updates, convenient workflow and task confirmations, and notifications in real time, all while wearing a pair of glasses that workers will enjoy having on. Vuzix Z100 smart glasses pair seamlessly via Bluetooth with Android or iOS IOT devices. They represent the first attractive, functional bridge between AI platform tools, where situational guidance can streamline workflows, and human workers can reap the benefits of a truly connected workplace. In addition to a lightweight AI interface, Vuzix Z100 glasses can augment the data feed from finger scanners, sensors, controllers, and other equipment with minimal native UI, making that data available in a new and highly accessible format. Tasks with sub-standard user feedback due to device or process limitations can now have their workflows displayed in the user's heads up display, providing human-centered outputs and real-time updates. Running up to 48 hours on a single charge, Vuzix Z100 smart glasses pack industry-defining heads-up waveguide technology into a sleek, fashionable form factor that weighs in at just 35 grams – the weight of a standard pair of glasses. Advanced monocular waveguide optics, combined with Vuzix' custom micro display engine, create a crisp, transparent, monochrome image that can deliver all the important information on a user's Android or iOS device, hands-free right before their eyes. Wearers get heads-up access to important task information, from language translation and closed captioning, to directions, to health and workout status, to messaging, workflow outputs and much more. Best of all, Vuzix Z100 smart glasses provide a sleek, attractive form factor that frontline employees will want to wear. "The Z100 takes enterprise use of AR smart glasses to the next level, providing workers with a hands-free wearable that is indistinguishable from a pair a standard glasses," said Paul Travers, President and Chief Executive Officer at Vuzix. "This rollout is in overwhelming response to interest expressed by enterprise customers in an attractive and light weight pair of smart glasses that can augment current workflows with AI optimization software. There are customers across numerous market verticals and use cases that we believe will embrace this product as fashionable and affordable productivity device that workers will enjoy wearing all day every day." About Vuzix Corporation Vuzix is a leading designer, manufacturer and marketer of Smart Glasses and Augmented Reality (AR) technologies and products for the enterprise, medical, defense and consumer markets. The Company's products include head-mounted smart personal display and wearable computing devices that offer users a portable high-quality viewing experience, provide solutions for mobility, wearable displays and augmented reality, as well OEM waveguide optical components and display engines. Vuzix holds more than 350 patents and patents pending and numerous IP licenses in the fields of optics, head-mounted displays, and augmented reality Video Eyewear field. Moviynt, an SAP Certified ERP SaaS logistics solution provider, is a Vuzix wholly owned subsidiary. The Company has won Consumer Electronics Show (or CES) awards for innovation for the years 2005 to 2024 and several wireless technology innovation awards among others. Founded in 1997, Vuzix is a public company with offices in: Rochester, NY; Munich, Germany; and Kyoto and Tokyo, Japan.

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ARound and Immersal Team Up to Revolutionize Augmented Reality in Sports and Live Entertainment

PR Newswire | January 05, 2024

ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences. "This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world." The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement. "We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal. This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment. About ARound ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell, the challenger network built to transform marketing. About Immersal Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.

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Leostream Enhances Security and Management of vSphere Hybrid Cloud Deployments

Business Wire | January 29, 2024

Leostream Corporation, the world's leading Remote Desktop Access Platform provider, today announced features to enhance security, management, and end-user productivity in vSphere-based hybrid cloud environments. The Leostream platform strengthens end-user computing (EUC) capabilities for vSphere users, including secure access to both on-premises and cloud environments, heterogeneous support, and reduced cloud costs. With the Leostream platform as the single pane of glass managing EUC environments, any hosted desktop environment, including individual virtual desktops, multi-user sessions, hosted physical workstations or desktops, and hosted applications, becomes simpler to manage, more secure, more flexible, and more cost-effective. Significant ways the Leostream platform expands vSphere’s capabilities include: Security The Leostream platform ensures data remains locked in the corporate network, and works across on-premises and cloud environments, providing even disparate infrastructures with the same levels of security and command over authorization, control, and access tracking. The Leostream platform supports multi-factor authentication and allows organizations to enforce strict access control rules, creating an EUC environment modeled on a zero-trust architecture. Multivendor/protocol support The Leostream platform was developed from the ground up for heterogeneous infrastructures and as the connection management layer of the EUC environment, the Leostream platform allows organizations to leverage vSphere today and other hypervisors or hyperconvergence platforms in the future as their needs evolve. The Leostream platform supports the industry’s broadest array of remote display protocols, including specialized protocols for mission-critical tasks. Consistent EUC experience The Leostream platform enables IT to make changes to the underlying environment while ensuring the end user experience is constant, and to incorporate AWS, Azure, Google Cloud, or OpenStack private clouds into their environment without disruptions in end-user productivity. By integrating with corporate Identity Providers (IdPs) that employees are already familiar with, and providing employees with a single portal they use to sign in, the Leostream platform offers simplicity to users too. Connectivity The Leostream Gateway securely connects to on-prem and cloud resources without virtual private networks (VPNs), and eliminates the need to manage and maintain security groups. End users get the same seamless login and high-performance connection across hybrid environments including corporate resources located off the internet. Controlling cloud costs The Leostream Connection Broker implements automated rules that control capacity and power state in the cloud, allowing organizations to optimize their cloud usage and minimize costs, such as ensuring cloud instances aren’t left running when they are no longer needed. The Connection Broker also intelligently pools and shares resources across groups of users, so organizations can invest in fewer systems, reducing overall cost of ownership. “These features deliver a streamlined experience with vSphere and hybrid or multi-cloud resources so end users remain productive, and corporate data and applications remain secure,” said Leostream CEO Karen Gondoly. “At a time when there is uncertainty about the future of support for VMware’s end-user computing, it’s important to bring these options to the market to show that organizations can extend vSphere’s capabilities and simultaneously plan for the future without disruption to the workforce.” About Leostream Corporation Leostream Corporation, the global leader in Remote Desktop Access Platforms, offers comprehensive solutions that enable seamless work-from-anywhere environments for individuals across diverse industries, regardless of organization size or location. The core of the Leostream platform is its commitment to simplicity and insight. It is driven by a unified administrative console that streamlines the management of users, cloud desktops, and IT assets while providing real-time dashboards for informed decision-making. The company continually monitors the evolving remote desktop landscape, anticipating future trends and challenges. This purposeful, proactive approach keeps clients well-prepared for the dynamic changes in remote desktop technology.

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Virtualized Environments

Vuzix Introduces Z100 Smart Glasses to Seamlessly Connect Workers with AI Optimization Tools

PR Newswire | January 10, 2024

Vuzix Corporation, a leading supplier of smart glasses and augmented reality (AR) technology and products, today announced the unveiling of Vuzix Z100 smart glasses, which will initially be offered as a developer's edition. Built using the Vuzix Ultralite OEM PlatformSM, these safety glasses-certified smart glasses are sleek and made for all day wear. Using them, workers get a human-centered connection to AI and work process applications, receiving critical updates, convenient workflow and task confirmations, and notifications in real time, all while wearing a pair of glasses that workers will enjoy having on. Vuzix Z100 smart glasses pair seamlessly via Bluetooth with Android or iOS IOT devices. They represent the first attractive, functional bridge between AI platform tools, where situational guidance can streamline workflows, and human workers can reap the benefits of a truly connected workplace. In addition to a lightweight AI interface, Vuzix Z100 glasses can augment the data feed from finger scanners, sensors, controllers, and other equipment with minimal native UI, making that data available in a new and highly accessible format. Tasks with sub-standard user feedback due to device or process limitations can now have their workflows displayed in the user's heads up display, providing human-centered outputs and real-time updates. Running up to 48 hours on a single charge, Vuzix Z100 smart glasses pack industry-defining heads-up waveguide technology into a sleek, fashionable form factor that weighs in at just 35 grams – the weight of a standard pair of glasses. Advanced monocular waveguide optics, combined with Vuzix' custom micro display engine, create a crisp, transparent, monochrome image that can deliver all the important information on a user's Android or iOS device, hands-free right before their eyes. Wearers get heads-up access to important task information, from language translation and closed captioning, to directions, to health and workout status, to messaging, workflow outputs and much more. Best of all, Vuzix Z100 smart glasses provide a sleek, attractive form factor that frontline employees will want to wear. "The Z100 takes enterprise use of AR smart glasses to the next level, providing workers with a hands-free wearable that is indistinguishable from a pair a standard glasses," said Paul Travers, President and Chief Executive Officer at Vuzix. "This rollout is in overwhelming response to interest expressed by enterprise customers in an attractive and light weight pair of smart glasses that can augment current workflows with AI optimization software. There are customers across numerous market verticals and use cases that we believe will embrace this product as fashionable and affordable productivity device that workers will enjoy wearing all day every day." About Vuzix Corporation Vuzix is a leading designer, manufacturer and marketer of Smart Glasses and Augmented Reality (AR) technologies and products for the enterprise, medical, defense and consumer markets. The Company's products include head-mounted smart personal display and wearable computing devices that offer users a portable high-quality viewing experience, provide solutions for mobility, wearable displays and augmented reality, as well OEM waveguide optical components and display engines. Vuzix holds more than 350 patents and patents pending and numerous IP licenses in the fields of optics, head-mounted displays, and augmented reality Video Eyewear field. Moviynt, an SAP Certified ERP SaaS logistics solution provider, is a Vuzix wholly owned subsidiary. The Company has won Consumer Electronics Show (or CES) awards for innovation for the years 2005 to 2024 and several wireless technology innovation awards among others. Founded in 1997, Vuzix is a public company with offices in: Rochester, NY; Munich, Germany; and Kyoto and Tokyo, Japan.

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Virtualized Environments

ARound and Immersal Team Up to Revolutionize Augmented Reality in Sports and Live Entertainment

PR Newswire | January 05, 2024

ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences. "This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world." The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement. "We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal. This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment. About ARound ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell, the challenger network built to transform marketing. About Immersal Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.

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