What Do All Successful ABM Programs Have in Common?

June 28, 2019 | 87 views

There is no shortage of “best practices” based on theoretical ideals when it comes to ABM. But every organization has unique circumstances and needs and it has become increasingly clear that there is no “perfect” approach that applies universally. With this in mind, TechTarget and Heinz Marketing conducted a survey of B2B sales and marketing professionals across a range of organization sizes, industries, roles and responsibilities to find out what actual ABM success really looks like. While no two ABM programs are identical, we found that there are important common elements among the successful programs – especially compared to those not meeting expectations.

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Keysight Nemo Wireless Network Solutions

Keysight’s Nemo solutions provide testing, measurement, optimization, and analytics systems to the global wireless market based on its specialist sector knowledge and proprietary software and hardware products. Customers include major manufacturers of mobile devices, chipsets, and network equipment, mobile network operators, regulatory authorities, and independent test houses.

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VIRTUAL DESKTOP STRATEGIES

Virtualization can transform your company’s IT infrastructure

Article | July 12, 2022

For many companies in today’s highly competitive, rapidly digitizing world, data center transformation is not merely a one-time project – it’s a constant challenge. No corporate IT leader should be content merely to revamp their data infrastructure once, then call it a day. Instead, they should always be looking for ways to make their approach to data more dynamic and easier to scale. Ideally, they’d do so in a way that maximizes resource utilization while minimizing costs. Luckily, that’s exactly the idea behind virtualization, which involves creating a new infrastructure that’s capable of rapidly scaling and facilitating workload development. IT leaders are quickly coming to realize that with virtualization in their toolbox, they’re able to make their operations more agile than ever, and without increasing costs. This is why over 80% of enterprise server workloads today are running on virtual machines, and the market for data center virtualization is expected to reach a total value of $10 billion by 2023.

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VIRTUAL DESKTOP TOOLS

Best Practices for vSphere 6.7 Tagging

Article | July 26, 2022

vSphere Tags were introduced in version 5.1 as a way to organize inventory objects such as VMs, Hosts, Datastores, etc., a much-needed feature for helping search for or group objects within vSphere. A Tag is basically a label that can be applied to vSphere inventory objects. When an administrator creates a tag, it is then assigned to a tag category. Categories allow the grouping of related tags. When a Category is created, you can specify associations of object types (such as; VM or Datastore) as well as whether more than one tag in a category can be applied to an object (ex; One Tag or Many Tags).

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VIRTUAL DESKTOP STRATEGIES

How to automate the creation multiple routable VLANs on single L2 network using VyOS

Article | June 7, 2022

My personal homelab has a very simple network topology, everything is connected to a single flat network. This has served me well over the years, but sometimes it can prevent me from deploying more complex scenarios. Most recently while working with NSX-T and Project Pacific, I had a need for additional VLANs which my home router does not support. There are a number of software solutions that can be used including the popular pfSense, which I have used before. Over the Winter break, a colleague introduced me to VyOS, which is another popular software firewall and router solution. I had not heard of VyOS before but later realized it was derived from Vyatta, which I had heard of, but development of that solution had stopped and VyOS is now the open source version of that software. Having never played with VyoS before, I thought this might be a good learning opopournity and started to dabble with VyOS over the holiday.

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Hyperconverged Infrastructure for Remote/Branch Offices & Edge Computing

Article | February 10, 2020

Hyperconverged infrastructure (HCI) is playing a significant role in building an enterprise multi-cloud environment. The benefits are well documented – you can learn more about them in a new white paper developed in collaboration with ViON, Fujitsu, and Nutanix, “Simplifying Multi-Cloud and Securing Mission Progress.” In addition to driving a cloud foundation, hyperconverged infrastructure is driving other use cases. In our first blog, we examined the impact that HCI can have in a disaster recovery solution. In this installment, we’ll discuss how HCI is changing the dynamics for remote offices and edge computing.

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Spotlight

Keysight Nemo Wireless Network Solutions

Keysight’s Nemo solutions provide testing, measurement, optimization, and analytics systems to the global wireless market based on its specialist sector knowledge and proprietary software and hardware products. Customers include major manufacturers of mobile devices, chipsets, and network equipment, mobile network operators, regulatory authorities, and independent test houses.

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Purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced the appointment of Christina Van Houten to its Board of Directors. Ms. Van Houten currently serves as the Chief Strategy Officer for Mimecast Limited, a public email management company, where she is responsible for driving corporate development, product management and market strategy. Prior to joining Mimecast, from 2014 to March 2018, Ms. Van Houten was Senior Vice President, Marketing Strategy & Product Management, at Infor Global Solutions, an enterprise software company that provides comprehensive business solutions. She also served as Vice President, Industry Solution and Strategy, at Infor, from 2011 to 2014. Prior to Infor, she was Vice President of Strategy and Solutions at IBM Netezza from 2010 to 2011. Prior to that, from 2005 to 2010, she served in senior roles at Oracle Corporation. Ms. Van Houten brings to the Board more than two decades of extensive, focused experience in marketing strategy with some of the world’s largest firms as well as significant corporate and business experience. “On behalf of the entire Board, I look forward to working with Christina and benefitting from her significant experience in the enterprise technology industry and the expertise and relevant skills that she will bring,” said Greg Strakosch, Executive Chairman. “We are excited to have a professional like Christina join our Board and provide additional insights on our products, services, and business as we continue to transform our offerings towards longer-term subscription products,” added Mike Cotoia, Chief Executive Officer.

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TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

TechTarget | June 17, 2019

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. The prestigious CODiE Awards, hosted by the Software & Information Industry Association (SIIA), recognize the companies producing the most innovative businesses technology products across the country, and around the world. TechTarget’s Priority Engine is a SaaS-based platform that delivers direct, real-time access to the most active accounts and prospects ranked by their level of purchase intent and engagement to help enterprise B2B technology organizations improve ABM performance, increase sales productivity and maximize demand generation success. The platform specifically provides exclusive third-party intent insights on the topical interests of accounts, recency and relevancy of activity, vendor consideration and installed technologies. Recent updates integrate multiple first-party insights, such as Ideal Customer Profile (ICP) matching, direct engagement on a vendor’s website and specific interactions buyers have with a customer’s content and advertising across the TechTarget network within the platform to vastly improve account prioritization capabilities and help companies more effectively reach and engage high value accounts within their total addressable market.

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Global technology media and purchase intent data and services company TechTarget, Inc. (Nasdaq: TTGT) announced the winners of the “Best of VMworld” 2019 Awards at the VMworld ® 2019 US conference being held this week in San Francisco and sponsored by VMware, Inc. As the official media partner for the VMworld Awards for the thirteenth year in a row, TechTarget’s SearchServerVirtualization.com™ staff appointed a team of experts and editors that selected winning products from nearly 100 entries. The team judged the products according to their innovation, value, performance, reliability and ease of use. The awards cover the following six categories of the virtualization market: Virtualization and Cloud Infrastructure Platform, Agile Operations, Automation and DevOps, Networking, Data Protection, Security Digital Workspace and Best of Show. The Best of Show award was presented to Clumio, Inc. The full list of winners was announced on SearchServerVirtualization.com along with extensive conference coverage.

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TechTarget Announces Christina Van Houten as New Board of Directors Member

TechTarget | August 07, 2019

Purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced the appointment of Christina Van Houten to its Board of Directors. Ms. Van Houten currently serves as the Chief Strategy Officer for Mimecast Limited, a public email management company, where she is responsible for driving corporate development, product management and market strategy. Prior to joining Mimecast, from 2014 to March 2018, Ms. Van Houten was Senior Vice President, Marketing Strategy & Product Management, at Infor Global Solutions, an enterprise software company that provides comprehensive business solutions. She also served as Vice President, Industry Solution and Strategy, at Infor, from 2011 to 2014. Prior to Infor, she was Vice President of Strategy and Solutions at IBM Netezza from 2010 to 2011. Prior to that, from 2005 to 2010, she served in senior roles at Oracle Corporation. Ms. Van Houten brings to the Board more than two decades of extensive, focused experience in marketing strategy with some of the world’s largest firms as well as significant corporate and business experience. “On behalf of the entire Board, I look forward to working with Christina and benefitting from her significant experience in the enterprise technology industry and the expertise and relevant skills that she will bring,” said Greg Strakosch, Executive Chairman. “We are excited to have a professional like Christina join our Board and provide additional insights on our products, services, and business as we continue to transform our offerings towards longer-term subscription products,” added Mike Cotoia, Chief Executive Officer.

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TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. The prestigious CODiE Awards, hosted by the Software & Information Industry Association (SIIA), recognize the companies producing the most innovative businesses technology products across the country, and around the world. TechTarget’s Priority Engine is a SaaS-based platform that delivers direct, real-time access to the most active accounts and prospects ranked by their level of purchase intent and engagement to help enterprise B2B technology organizations improve ABM performance, increase sales productivity and maximize demand generation success. The platform specifically provides exclusive third-party intent insights on the topical interests of accounts, recency and relevancy of activity, vendor consideration and installed technologies. Recent updates integrate multiple first-party insights, such as Ideal Customer Profile (ICP) matching, direct engagement on a vendor’s website and specific interactions buyers have with a customer’s content and advertising across the TechTarget network within the platform to vastly improve account prioritization capabilities and help companies more effectively reach and engage high value accounts within their total addressable market.

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TechTarget’s SearchServerVirtualization.com Announces “Best of VMworld” 2019 Award Winners

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Global technology media and purchase intent data and services company TechTarget, Inc. (Nasdaq: TTGT) announced the winners of the “Best of VMworld” 2019 Awards at the VMworld ® 2019 US conference being held this week in San Francisco and sponsored by VMware, Inc. As the official media partner for the VMworld Awards for the thirteenth year in a row, TechTarget’s SearchServerVirtualization.com™ staff appointed a team of experts and editors that selected winning products from nearly 100 entries. The team judged the products according to their innovation, value, performance, reliability and ease of use. The awards cover the following six categories of the virtualization market: Virtualization and Cloud Infrastructure Platform, Agile Operations, Automation and DevOps, Networking, Data Protection, Security Digital Workspace and Best of Show. The Best of Show award was presented to Clumio, Inc. The full list of winners was announced on SearchServerVirtualization.com along with extensive conference coverage.

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