TechTarget | August 07, 2019
Purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced the appointment of Christina Van Houten to its Board of Directors. Ms. Van Houten currently serves as the Chief Strategy Officer for Mimecast Limited, a public email management company, where she is responsible for driving corporate development, product management and market strategy. Prior to joining Mimecast, from 2014 to March 2018, Ms. Van Houten was Senior Vice President, Marketing Strategy & Product Management, at Infor Global Solutions, an enterprise software company that provides comprehensive business solutions. She also served as Vice President, Industry Solution and Strategy, at Infor, from 2011 to 2014. Prior to Infor, she was Vice President of Strategy and Solutions at IBM Netezza from 2010 to 2011. Prior to that, from 2005 to 2010, she served in senior roles at Oracle Corporation. Ms. Van Houten brings to the Board more than two decades of extensive, focused experience in marketing strategy with some of the world’s largest firms as well as significant corporate and business experience. “On behalf of the entire Board, I look forward to working with Christina and benefitting from her significant experience in the enterprise technology industry and the expertise and relevant skills that she will bring,” said Greg Strakosch, Executive Chairman. “We are excited to have a professional like Christina join our Board and provide additional insights on our products, services, and business as we continue to transform our offerings towards longer-term subscription products,” added Mike Cotoia, Chief Executive Officer.
TechTarget | June 17, 2019
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. The prestigious CODiE Awards, hosted by the Software & Information Industry Association (SIIA), recognize the companies producing the most innovative businesses technology products across the country, and around the world. TechTarget’s Priority Engine is a SaaS-based platform that delivers direct, real-time access to the most active accounts and prospects ranked by their level of purchase intent and engagement to help enterprise B2B technology organizations improve ABM performance, increase sales productivity and maximize demand generation success. The platform specifically provides exclusive third-party intent insights on the topical interests of accounts, recency and relevancy of activity, vendor consideration and installed technologies. Recent updates integrate multiple first-party insights, such as Ideal Customer Profile (ICP) matching, direct engagement on a vendor’s website and specific interactions buyers have with a customer’s content and advertising across the TechTarget network within the platform to vastly improve account prioritization capabilities and help companies more effectively reach and engage high value accounts within their total addressable market.
TechTarget | August 28, 2019
Global technology media and purchase intent data and services company TechTarget, Inc. (Nasdaq: TTGT) announced the winners of the “Best of VMworld” 2019 Awards at the VMworld ® 2019 US conference being held this week in San Francisco and sponsored by VMware, Inc. As the official media partner for the VMworld Awards for the thirteenth year in a row, TechTarget’s SearchServerVirtualization.com™ staff appointed a team of experts and editors that selected winning products from nearly 100 entries. The team judged the products according to their innovation, value, performance, reliability and ease of use. The awards cover the following six categories of the virtualization market: Virtualization and Cloud Infrastructure Platform, Agile Operations, Automation and DevOps, Networking, Data Protection, Security Digital Workspace and Best of Show. The Best of Show award was presented to Clumio, Inc. The full list of winners was announced on SearchServerVirtualization.com along with extensive conference coverage.