Home > Resources > Articles > Why Sales Leaders Need to Digitally Transform Their Teams

Why Sales Leaders Need to Digitally Transform Their Teams

July 8, 2019 | 168 views

Three key trends are driving the need for sales leaders to digitally transform their organizations. First, b-to-b buyers are conducting more of their purchase journey in the digital arena and demanding the same kind of frictionless and seamless customer experience they enjoy as consumers. Second, the subscription economy continues to grow rapidly, as consumers and b-to-b buyers want the ability to try products, pay for them monthly, and turn them off quickly if they’re not receiving the expected value. Third, data is widely available – therefore, buyers expect highly personalized interactions from sales. B-to-b organizations that can respond to these trends by reimagining their buyer and customer processes will enjoy a sustained competitive advantage. But what is a digital sales transformation, and what are the key tenets underpinning a successful one?

Spotlight

CLUSIT

Clusit is the Italian Association for Information Security, a nonprofit organization devoted to promoting every aspect of information security, including awareness among IT specialists and the general public, and government advisorship and lobbying for causes relevant to information security. Members of Clusit are security customer companies, security providers, security professional and interested individuals.

OTHER ARTICLES
Virtual Desktop Tools, Server Hypervisors

Virtualization can transform your company’s IT infrastructure

Article | June 8, 2023

For many companies in today’s highly competitive, rapidly digitizing world, data center transformation is not merely a one-time project – it’s a constant challenge. No corporate IT leader should be content merely to revamp their data infrastructure once, then call it a day. Instead, they should always be looking for ways to make their approach to data more dynamic and easier to scale. Ideally, they’d do so in a way that maximizes resource utilization while minimizing costs. Luckily, that’s exactly the idea behind virtualization, which involves creating a new infrastructure that’s capable of rapidly scaling and facilitating workload development. IT leaders are quickly coming to realize that with virtualization in their toolbox, they’re able to make their operations more agile than ever, and without increasing costs. This is why over 80% of enterprise server workloads today are running on virtual machines, and the market for data center virtualization is expected to reach a total value of $10 billion by 2023.

Read More
Server Hypervisors

Best Practices for vSphere 6.7 Tagging

Article | May 18, 2023

vSphere Tags were introduced in version 5.1 as a way to organize inventory objects such as VMs, Hosts, Datastores, etc., a much-needed feature for helping search for or group objects within vSphere. A Tag is basically a label that can be applied to vSphere inventory objects. When an administrator creates a tag, it is then assigned to a tag category. Categories allow the grouping of related tags. When a Category is created, you can specify associations of object types (such as; VM or Datastore) as well as whether more than one tag in a category can be applied to an object (ex; One Tag or Many Tags).

Read More
VMware, Vsphere, Hyper-V

How to automate the creation multiple routable VLANs on single L2 network using VyOS

Article | May 2, 2023

My personal homelab has a very simple network topology, everything is connected to a single flat network. This has served me well over the years, but sometimes it can prevent me from deploying more complex scenarios. Most recently while working with NSX-T and Project Pacific, I had a need for additional VLANs which my home router does not support. There are a number of software solutions that can be used including the popular pfSense, which I have used before. Over the Winter break, a colleague introduced me to VyOS, which is another popular software firewall and router solution. I had not heard of VyOS before but later realized it was derived from Vyatta, which I had heard of, but development of that solution had stopped and VyOS is now the open source version of that software. Having never played with VyoS before, I thought this might be a good learning opopournity and started to dabble with VyOS over the holiday.

Read More

Hyperconverged Infrastructure for Remote/Branch Offices & Edge Computing

Article | February 10, 2020

Hyperconverged infrastructure (HCI) is playing a significant role in building an enterprise multi-cloud environment. The benefits are well documented – you can learn more about them in a new white paper developed in collaboration with ViON, Fujitsu, and Nutanix, “Simplifying Multi-Cloud and Securing Mission Progress.” In addition to driving a cloud foundation, hyperconverged infrastructure is driving other use cases. In our first blog, we examined the impact that HCI can have in a disaster recovery solution. In this installment, we’ll discuss how HCI is changing the dynamics for remote offices and edge computing.

Read More
Virtual Desktop Tools, Server Hypervisors

Metasploitable: A Platform for Ethical Hacking and Penetration Testing

Article | June 8, 2023

For many companies in today’s highly competitive, rapidly digitizing world, data center transformation is not merely a one-time project – it’s a constant challenge. No corporate IT leader should be content merely to revamp their data infrastructure once, then call it a day. Instead, they should always be looking for ways to make their approach to data more dynamic and easier to scale. Ideally, they’d do so in a way that maximizes resource utilization while minimizing costs. Luckily, that’s exactly the idea behind virtualization, which involves creating a new infrastructure that’s capable of rapidly scaling and facilitating workload development. IT leaders are quickly coming to realize that with virtualization in their toolbox, they’re able to make their operations more agile than ever, and without increasing costs. This is why over 80% of enterprise server workloads today are running on virtual machines, and the market for data center virtualization is expected to reach a total value of $10 billion by 2023.

Read More
Server Hypervisors

The Business Benefits of Embracing Virtualization on Virtual Machines

Article | May 18, 2023

vSphere Tags were introduced in version 5.1 as a way to organize inventory objects such as VMs, Hosts, Datastores, etc., a much-needed feature for helping search for or group objects within vSphere. A Tag is basically a label that can be applied to vSphere inventory objects. When an administrator creates a tag, it is then assigned to a tag category. Categories allow the grouping of related tags. When a Category is created, you can specify associations of object types (such as; VM or Datastore) as well as whether more than one tag in a category can be applied to an object (ex; One Tag or Many Tags).

Read More
VMware, Vsphere, Hyper-V

Top 15 Virtualization Events to Attend in 2023

Article | May 2, 2023

My personal homelab has a very simple network topology, everything is connected to a single flat network. This has served me well over the years, but sometimes it can prevent me from deploying more complex scenarios. Most recently while working with NSX-T and Project Pacific, I had a need for additional VLANs which my home router does not support. There are a number of software solutions that can be used including the popular pfSense, which I have used before. Over the Winter break, a colleague introduced me to VyOS, which is another popular software firewall and router solution. I had not heard of VyOS before but later realized it was derived from Vyatta, which I had heard of, but development of that solution had stopped and VyOS is now the open source version of that software. Having never played with VyoS before, I thought this might be a good learning opopournity and started to dabble with VyOS over the holiday.

Read More

Hyperconverged Infrastructure for Remote/Branch Offices & Edge Computing

Article | February 10, 2020

Hyperconverged infrastructure (HCI) is playing a significant role in building an enterprise multi-cloud environment. The benefits are well documented – you can learn more about them in a new white paper developed in collaboration with ViON, Fujitsu, and Nutanix, “Simplifying Multi-Cloud and Securing Mission Progress.” In addition to driving a cloud foundation, hyperconverged infrastructure is driving other use cases. In our first blog, we examined the impact that HCI can have in a disaster recovery solution. In this installment, we’ll discuss how HCI is changing the dynamics for remote offices and edge computing.

Read More
MORE ARTICLES

Spotlight

CLUSIT

Clusit is the Italian Association for Information Security, a nonprofit organization devoted to promoting every aspect of information security, including awareness among IT specialists and the general public, and government advisorship and lobbying for causes relevant to information security. Members of Clusit are security customer companies, security providers, security professional and interested individuals.

Related News

SiriusDecisions Expands Benchmarking Performance Capabilities and Global Coverage

SiriusDecisions | July 10, 2017

SiriusDecisions has expanded its core industry benchmark database, the SiriusIndex™, the only one of its kind in the b-to-b industry, with new metrics across four major categories, including readiness, activity, output and results, and offered its clients unparalleled access to data from their peers with the introduction of its new Command Center™ platform. Now commercially available, it will enable business leaders to drive strategic and tactical changes informed by insights, best-in-class frameworks, readiness and performance metrics, and peer comparisons with the data, and qualitative guidance from SiriusDecisions analysts they know they can trust. With the data to support a variety of decisions from investments and organizational structures, to strategy development and process design, SiriusDecisions’ Command Center™ helps marketing, sales and product leaders realize competitive advantages, ensure smarter allocation of budget and human resources, and respond more nimbly to specific situations and opportunities.“We have made a major investment in data collection, analysis and the reporting engine fueling our client delivery portal called the SiriusDecisions Command Center™, which provides real-time access to more than 750 b-to-b industry metrics at your fingertips,” said Bruce Brien, Chief Technology Officer of SiriusDecisions. “The new platform will empower leaders to move quickly to energize their organizations’ performance and seize opportunities, with wiser organizational investment and resource allocation.”

Read More

Diving into the new SiriusDecisions Demand Unit Waterfall

SiriusDecisions | May 30, 2018

SiriusDecisions since around the time when Rich Eldh and John Neeson gave birth to the company. I’ve found their frameworks especially useful in helping focus my teams’ actions and report on the value of our contributions. Perhaps you’ve found the same. For many years, the SiriusDecisions Demand Waterfall has been used as the standard framework for managing demand generation processes. The beauty of the original Demand Waterfall was its clarity and simplicity. Built as a useful guide, it was never meant to become “the law.” Yet over the past few years, many marketers have found themselves ensnared by a rigid, faithful type of application. From helpful leading indicators, we’ve created rigid sets of KPIs that lock us into a way of doing things and shape how we “see” our world. A host of short-sighted KPIs are now constraining our ability to innovate. At worst, they’re locking us into counterproductive behaviors that actually hurt our ROI. I’m talking here about KPIs that drive up volumes even as they drive down quality; about filters that ignore tangible evidence of demand in favor of titles and contacts at accounts that aren’t in the market at all. The newly announced SiriusDecisions Demand Unit Waterfall concept contains major insights that could open the door to a new wave of progress. These observations should help keep many of us from going over the falls in a barrel crafted of our own short-sightedness.

Read More

SiriusDecisions Reveals Winners Of The 2018 ROI Awards

SiriusDecisions | March 30, 2018

The ROI Awards are designed to honor companies who excel in product development, marketing and sales through the use of SiriusDecisions’ research, frameworks and best practices. This year’s winners include: Cisco for its next-generation, blended approach to the engagement and retention of both partners and customers.Huron Consulting Group for centralizing marketing sales resources, revamping company branding and positioning and developing cross-functional processes.Illumina for creating content which is more accessible, scalable and relevant to its representatives. Imprivata for refocusing the company to target a single market, updating its ABM efforts and implementing SiriusDecisions’ Demand Unit Waterfall; and Vocera for enhancing its solutions and constructing a new marketing campaign to accompany the changes. “In today’s highly competitive market, companies with integrated marketing, sales and product capabilities have a distinct competitive advantage,” said Tony Jaros, President and Chief Product Officer of SiriusDecisions, in a statement. “This year’s ROI Awards winners seized opportunities to unify goals across departments and build programs that consistently achieve those shared objectives through unique implementations of SiriusDecisions’ models and methods.”

Read More

SiriusDecisions Expands Benchmarking Performance Capabilities and Global Coverage

SiriusDecisions | July 10, 2017

SiriusDecisions has expanded its core industry benchmark database, the SiriusIndex™, the only one of its kind in the b-to-b industry, with new metrics across four major categories, including readiness, activity, output and results, and offered its clients unparalleled access to data from their peers with the introduction of its new Command Center™ platform. Now commercially available, it will enable business leaders to drive strategic and tactical changes informed by insights, best-in-class frameworks, readiness and performance metrics, and peer comparisons with the data, and qualitative guidance from SiriusDecisions analysts they know they can trust. With the data to support a variety of decisions from investments and organizational structures, to strategy development and process design, SiriusDecisions’ Command Center™ helps marketing, sales and product leaders realize competitive advantages, ensure smarter allocation of budget and human resources, and respond more nimbly to specific situations and opportunities.“We have made a major investment in data collection, analysis and the reporting engine fueling our client delivery portal called the SiriusDecisions Command Center™, which provides real-time access to more than 750 b-to-b industry metrics at your fingertips,” said Bruce Brien, Chief Technology Officer of SiriusDecisions. “The new platform will empower leaders to move quickly to energize their organizations’ performance and seize opportunities, with wiser organizational investment and resource allocation.”

Read More

Diving into the new SiriusDecisions Demand Unit Waterfall

SiriusDecisions | May 30, 2018

SiriusDecisions since around the time when Rich Eldh and John Neeson gave birth to the company. I’ve found their frameworks especially useful in helping focus my teams’ actions and report on the value of our contributions. Perhaps you’ve found the same. For many years, the SiriusDecisions Demand Waterfall has been used as the standard framework for managing demand generation processes. The beauty of the original Demand Waterfall was its clarity and simplicity. Built as a useful guide, it was never meant to become “the law.” Yet over the past few years, many marketers have found themselves ensnared by a rigid, faithful type of application. From helpful leading indicators, we’ve created rigid sets of KPIs that lock us into a way of doing things and shape how we “see” our world. A host of short-sighted KPIs are now constraining our ability to innovate. At worst, they’re locking us into counterproductive behaviors that actually hurt our ROI. I’m talking here about KPIs that drive up volumes even as they drive down quality; about filters that ignore tangible evidence of demand in favor of titles and contacts at accounts that aren’t in the market at all. The newly announced SiriusDecisions Demand Unit Waterfall concept contains major insights that could open the door to a new wave of progress. These observations should help keep many of us from going over the falls in a barrel crafted of our own short-sightedness.

Read More

SiriusDecisions Reveals Winners Of The 2018 ROI Awards

SiriusDecisions | March 30, 2018

The ROI Awards are designed to honor companies who excel in product development, marketing and sales through the use of SiriusDecisions’ research, frameworks and best practices. This year’s winners include: Cisco for its next-generation, blended approach to the engagement and retention of both partners and customers.Huron Consulting Group for centralizing marketing sales resources, revamping company branding and positioning and developing cross-functional processes.Illumina for creating content which is more accessible, scalable and relevant to its representatives. Imprivata for refocusing the company to target a single market, updating its ABM efforts and implementing SiriusDecisions’ Demand Unit Waterfall; and Vocera for enhancing its solutions and constructing a new marketing campaign to accompany the changes. “In today’s highly competitive market, companies with integrated marketing, sales and product capabilities have a distinct competitive advantage,” said Tony Jaros, President and Chief Product Officer of SiriusDecisions, in a statement. “This year’s ROI Awards winners seized opportunities to unify goals across departments and build programs that consistently achieve those shared objectives through unique implementations of SiriusDecisions’ models and methods.”

Read More

Events