. home.aspx
EVENTS
ICSMCC 2020 : 22nd International Conference on Social Media and Cloud Computing
ICSMCC 2020 : 22ND INTERNATIONAL CONFERENCE ON SOCIAL MEDIA AND CLOUD COMPUTING
September 19-20, 2020
The ICSMCC 2020 : 22nd International Conference on Social Media and Cloud Computing is the premier interdisciplinary platform for the presentation of new advances and research results in the fields of Social Media and Cloud Computing. The conference will bring together leading academic scientists, r...

International conference on Cloud Computing and Virtualization
INTERNATIONAL CONFERENCE ON CLOUD COMPUTING AND VIRTUALIZATION
May 21-22, 2020
The Conference Series LLC Ltd organizes conferences around the world to proffer our immense pleasure and honour in extending you a warm welcome to attend Cloud Computing 2019. This conference is focusing on the theme ‘Cloud computing is the third wave of the digital revolution.’ to enhance and explo...

Citrix Synergy 2020 
CITRIX SYNERGY 2020 
May 19-21, 2020
Citrix sees the future of work as one that uniquely integrates devices, people, data, and information with workspace, networking, and analytics technologies. Learn how to unlock innovation and stay on the leading edge of productivity. Learn how new app protections, integrated with Citrix Access Cont...

C-SUITE ON DECK

home.aspx
   

Performance Marketing Q&A With Gary Skidmore, CEO Of Aberdeen Group

December 12, 2016 / Staff Writer
We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and currently as CEO at the Aberdeen Group.

Here are his thoughts on what he’s seen work when it comes to sales and marketing speed.

DECK 7: What do you see as major impediments to marketing performance and ultimately more leads?GARY SKIDMORE: Simply put, marketers continue to get bogged down when they don’t have a clear understanding of who their best customers are, how they think and then what type of information might be most useful for them. When it comes to understanding customers, clarity helps to focus all marketing acceleration efforts (and related lead quantity and quality) on the things that matter to your customer.  That’s a good thing.

D 7: How are leading companies addressing the issue of performance and velocity? GS: We see, from our Aberdeen Group research, that many companies continue to invest in data, predictive tools, 

"Performance marketing requires a precise understanding of where to spend your valuable resources along with what to do to accelerate engagement."

content and other marketing technologies to try and solve the issue of performance. However, one of the problems is that while all these tools are great, they usually don't work unless you have some level of integration. For example, data is needed, but how do you align that data by segment with a message? Then, once you identify a trending message, how do you ensure that the content you’re creating actually gets noticed and can drive engagement fast. Best-in-class companies are ones that are integrating data, targeting, messaging and content into one continuous workflow.

D 7: What new innovations are making the scene to help marketers get results faster? GS: There are a number of companies that have launched over the last 12 to 24 months that address data and content discreetly. Regarding data tools, many of these new platforms talk about how you might “predict” who’s about to purchase.  The content and messaging tools might also give you the ability to create and distribute content more readily internally and externally. However, as mentioned above, sometimes these individual technologies don’t go far enough.

Where does Aberdeen play in helping clients improve their marketing velocity? We’re a company spending the majority of our time building solutions that integrate advanced data, machine learning and aligned content to help companies know who to approach first and what to say to them to drive accelerated engagement. Our data and content platform, Lead Essentials, does just that by aligning the best in-market accounts with content that is guaranteed to get them to engage. We've integrated these important functions into one platform and workflow. We’re changing the way marketing works and speeding up the process and related effectiveness significantly. In other words, more conversion and more leads, faster.


D 7: Who are your current customers and how does one take advantage of your solutions (both end users and partners)? GS: Lead Essentials, as well as our other products and services are right for just about any mid to large-size B2B organization. We don't just help organizations find more leads, we give them a fuller picture of who they are, how to reach them and how to get them engaged. We offer a SAAS model with our integrated data and content solution, as well as other ways to engage with us for more custom work. We are aggressively looking for ways to partner with other like-minded technology, data or content providers to help fuel their businesses with our unique data and content assets. To find out more about Aberdeen, visit us at www.aberdeenservices.com


About Aberdeen Group


Aberdeen Group is a technology and services company that helps tech sales and marketing executives distill smart data science into actionable moments. Aberdeen helps companies win through their unique targeting capabilities (using the CI Technology Data Set), advanced analytics using their own innovative proprietary and public data sources, and their original and research based content engine.

For more information on Aberdeen’s leading data and content platform, Lead Essentials, check out the demo here. If you’re looking for ideas, check out the Aberdeen idea book, chock full of ways that you can use our data and content for your own marketing programs.

You may also be interested in Aberdeen’s latest Guidebook on Account-Based Targeting. Find out new ways to think about what accounts need to be in your account-based sales and marketing programs.  Enjoy!

RELATED NEWS


The backup and disaster recovery software and services finalists include established vendors and newer entrants, offering a wide range of protection across platforms. The seven finalists in the data backup and recovery software and services category for Storage magazine and SearchStorage's 2017 Storage Products of the Year competition include several big players and reflect some major trends in the market. As it has the last few years, the cloud played a big role in the top backup and recovery s...
TECHTARGET
READ MORE

Discrete manufacturing, professional services and banking are set to lead the way in the 2018 global public cloud spend. Soaring interest in public cloud services has prompted a prediction that a huge $160 billion will be spent in 2018, marking a 23.2 per cent increase over 2017. The IDC forecast also predicts that public cloud services market will achieve a five-year compound annual growth rate of 21.9 per cent. This would place global public cloud spending at $277 billion in 2021. Eileen Smith...
CBRONLINE
READ MORE

Companies are increasingly moving to public clouds with many adopting a multi-cloud strategy, according to the latest research from SDxCentral, entitled Scaling Clouds – Infrastructure Orchestration and DevOps at Scale. Security, however, remains a top concern with cloud adoption.The new report examines the use of hybrid (private and public) and multi-clouds (use of more than one public cloud), as well as cloud orchestration and automation tools. As part of it, the research team polled readers o...
SDXCENTRAL
READ MORE

HELSINKI — Elisa is the first telecommunications operator in Finland to test Radio Access Network technology on a commercial network, and the company plans to deploy the technology, which allows the cellular base stations to be virtualized, more widely during 2017. The test was carried out at Nokia’s headquarters in Espoo, Finland, reports rcrwireless.com. Cloud RAN technology allows the system operators to transfer radio access capacity from one base station to another without base stations nee...
RADIOMAGONLINE
READ MORE

Smartphones could become more common thin clients, thanks to recent advancements in mobile hardware and virtualization software, but there aren't use cases for everyone.Many vendors have taken a crack at turning smartphones into mobile thin clients, but IT shops have not widely adopted the capability because the user experience wasn't up to snuff. Remote display protocol improvements from VMware and Citrix, however, make the technology more likely to take off. Now, mobile device manufacturers ar...
SEARCHVIRTUALDESKTOP
READ MORE

In this rapidly changing and technologically developing environment, digitization needs are ever increasing. The market trend towards the high adoption of internet of things is driving the Network function virtualization market. The study indicates that due to rapid increase in network traffic, most of the organizations are improving their focus on analyzing data effectively....
OPENPR
READ MORE

RESOURCES

EVENTS

ICSMCC 2020 : 22nd International Conference on Social Media and Cloud Computing
ICSMCC 2020 : 22ND INTERNATIONAL CONFERENCE ON SOCIAL MEDIA AND CLOUD COMPUTING
September 19-20, 2020
The ICSMCC 2020 : 22nd International Conference on Social Media and Cloud Computing is the premier interdisciplinary platform for the presentation of new advances and research results in the fields of Social Media and Cloud Computing. The conference will bring together leading academic scientists, r...

International conference on Cloud Computing and Virtualization
INTERNATIONAL CONFERENCE ON CLOUD COMPUTING AND VIRTUALIZATION
May 21-22, 2020
The Conference Series LLC Ltd organizes conferences around the world to proffer our immense pleasure and honour in extending you a warm welcome to attend Cloud Computing 2019. This conference is focusing on the theme ‘Cloud computing is the third wave of the digital revolution.’ to enhance and explo...

Citrix Synergy 2020 
CITRIX SYNERGY 2020 
May 19-21, 2020
Citrix sees the future of work as one that uniquely integrates devices, people, data, and information with workspace, networking, and analytics technologies. Learn how to unlock innovation and stay on the leading edge of productivity. Learn how new app protections, integrated with Citrix Access Cont...