Q&A with Patrick Welch, President & CMO at Bigtincan

MEDIA 7 | September 17, 2019

Patrick Welch, President and CMO at Bigtincan is a top performing senior executive with 22 years’ experience managing, bringing to market and selling innovative software management solutions to various high value market segments.

Patrick is an inspirational executive with a strong track record of building loyal, high-performance teams and successful businesses in the B2B technology space.

MEDIA 7: You’ve an exemplary career growth record with 9 promotions in 14 years. What do you believe is your superpower for being able to achieve the outcome you desire?
PATRICK WELCH: A great wife and family. Also, I’ve been fortunate to be part of some great companies, that have found product market fit in the large, fast growing paradigm shift. It��s really seeing the opportunity in the market, then surrounding yourself with great people, executing and never wavering.

M7: You’ve been quite influential in growing Netegrity from start-up to $100 million+ in annual sales, showing your positive attitude of “growing-with-the-company instead of growing-within-companies.” How is the feeling of witnessing the company rise from scratch to the empire it is today, and what valuable experience have you derived from this?
PW: The journey is amazing, but it’s important to reflect on the ingredients for success. In Netegrity’s case, we had some amazing people, really focused on the enterprise customer, listening and building a roadmap with clients that allowed us to stay ahead of the competition and win big in the market. I also believe you need to create an ecosystem to embrace the customer and fit into their needs. Markets and products have a life span, so it’s crucial to ensure the company is constantly innovating while layering the tech on top.


"Markets and products have a life span, so it’s crucial to ensure the company is constantly innovating while layering the tech on top."

M7: Being an inspirational executive with a record of building loyal, high-performance teams, how do you ensure that passionate, competitive, and driven-to-succeed attitude and team spirit prevails in your team and how well do you believe that communicating effectively up and down can transform any organization into a robust one?
PW: I believe you need to give your teams the opportunity to grow, and they will produce well beyond expectations. This includes providing them with opportunities to take on new challenges and  promotions but also participate in new projects/ventures that they are passionate about. As a leader you need to find great people, listen to where they want to go in their career and help them take the necessary steps towards that goal during the journey and heat of the battle.


M7: You’ve been included in the list of official members of Forbes Communications Council owing to your in-depth knowledge and diverse experience. What are the measures that the council takes to support budding entrepreneurs to thrive and succeed?
PW: It’s really about the community and networking with other CMOs, presidents, CEO, marketers and being able draw on each other’s experiences to push the needle industry-wide. It’s a way to share experiences with like-minded folks and be able derive real value through sharing best practices. With this approach, everyone wins and business performance continues to improve.


"As a leader you need to find great people, listen to where they want to go in their career and help them take the necessary steps towards that goal during the journey and heat of the battle."

M7: What makes Bigtincan stand out as a leading mobile content enablement platform and how is it revolutionizing mobile content enablement along with boosting customer interaction counts?
PW: Bigtincan’s flagship platform, Bigtincan Hub, redefines sales, marketing and service processes to enable teams to work smarter and faster together for optimal results. With sophisticated, AI-driven features and automation that supports each phase of the buying process, Bigtincan Hub enables teams to drive improved business results by delivering a better customer experience. At the same time, Bigtincan Hub enables sales, service and marketing teams to drive the sales process with the best, most successful sales content anywhere, anytime and on any device.

The hallmark of the Bigtincan Hub platform is its intelligent, AI-powered automation. It unifies and automates a broader range of sales, marketing and service tasks to help teams learn faster, sell more, and be more productive every day. Customers of Bigtincan currently leverage more than 100 integrations for a variety of end-user functions in the enterprise.


M7: Patrick, as a child, what did you want to be when you grew up?
PW: A Major League Baseball player. I was a big baseball guy, and really enjoyed playing. While I didn’t end up in the major league, I did play through high school and had some great experiences over the years.

ABOUT BIGTINCAN

Bigtincan (ASX:BTH) helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement automation platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. In addition to seven of the Fortune 10 companies, leading brands including AT&T, ThermoFisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity at every customer interaction. With global sales and marketing headquartered in Boston, Bigtincan also has offices across EMEA, Australia and Asia. To discover more about how your organization can benefit from the Bigtincan Hub platform, please visit www.bigtincan.com or follow @bigtincan on Twitter.

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Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

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Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

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Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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CYTRACOM Announces Industry-Leading Network Security for MSPs with ControlOne's New Passwordless Experience and Silent Deployment

PR Newswire | June 02, 2023

Channel leader CYTRACOM announces a significant update to its ControlOne platform, enabling MSPs to prevent managed clients from evading security requirements and create a passwordless experience for end-users. Managed users are now always on the virtual corporate network, secured by unified global security policies, with an experience that is transparent to end users. "With the new capabilities of the ControlOne agent, we are demonstrating our continued commitment to driving innovation within the network security market for managed services providers," says CYTRACOM Co-founder and CEO Zane Conkle. "Working closely with MSPs, we are removing the complexity of connecting and securing users without compromising performance and security. The ControlOne platform enables MSPs to meet the challenges of today's distributed workforce and alleviate the increasing pressure from regulatory and compliance entities, all while driving increased profit for our partners." Game-changing features With the latest release of ControlOne, CYTRACOM is removing the end user from the process of joining or connecting to corporate network infrastructures. "To achieve this objective, we are uniquely leveraging identity management, initially with Microsoft Azure AD and other third-party identity providers coming soon. With this update, the ControlOne agent can now be silently deployed by MSPs through RMM platforms. Unlike VPN software and other security solutions, no interaction with the end user is necessary during setup," says Eric Romano, Head of ControlOne Development, CYTRACOM. Once deployed, end users are always on the corporate network regardless of location and are protected by firewall and security policies directly managed by the MSP. This also enables MSPs to prevent users from disconnecting from the network, essentially closing a major security gap that exists in most solutions available in the market today. CYTRACOM's new ControlOne agent also enables a passwordless experience for users. "No longer do they have to complete set-up procedures or connect and disconnect from the network," continues Romano "ControlOne is always on and enables users to work without having to learn specific processes based on their location like they were forced to do with legacy VPN solutions." Brandt Ball, Founder of Standard I.T. Security adds, "CYTRACOM's ControlOne agent changes the game for us as it enforces always-on security and dramatically cuts deployment costs and effort. We are no longer reliant on the customer to do the right thing or comply with directions which saves us time and money and dramatically improves the experience for the customer. The ControlOne agent integration with Azure AD takes decision-making out of the hands of the customer and ensures they are always connected, always secure, and able to just work. It truly is a win-win." Cyber insurance ready The combination of the new silent deployment and passwordless experience of the CYTRACOM ControlOne agent, along with its ability to eliminate VPNs and firewalls, ensures MSPs innovate and achieve compliance with industry regulations and mandates set forth by cyber insurance providers and other regulatory bodies. "In today's hybrid work environments, we know everyone isn't working inside an office building, but with CYTRACOM's ControlOne platform, MSPs can securely connect and protect users as if they were inside the perimeter of their corporate network at all times," says CYTRACOM COO John Tippett. "ControlOne enables MSPs to regain control over their customers' networks. By eliminating the end user from the equation, MSPs can achieve secure networks and enforce compliance, eliminating vulnerabilities introduced by legacy VPN and on-premises firewalls." About CYTRACOM CYTRACOM delivers infrastructure software purpose-built to empower managed service providers (MSPs) with cloud solutions that connect and secure both traditional and hybrid workforces. Our secure access service edge (SASE) solution provides identity-based network security and connectivity within a single platform that enables businesses to deploy zero-trust networks, enforce compliance and eliminate traditional firewalls and VPNs. Our unified communications suite (UCaaS) uniquely aligns with the operating needs of MSPs and enables their customers to experience seamless communication and collaboration regardless of physical location. Together, these solutions deliver a communications, security and networking platform that is exclusively available to CYTRACOM channel partners.

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Nerdio Manager for Enterprise Unifies Virtual Desktop, Application, and Endpoint Management

globenewswire | June 05, 2023

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Scale Computing Continues to Deliver High-Performing, Resilient, and Scalable IT Infrastructure to Educational Institutions

prnewswire | June 07, 2023

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American College of Education (ACE), an online graduate school that caters to teachers who want to further their education, is one customer that found a lower cost of entry into virtualization and a lower cost of ownership with SC//Platform. With both a national and international online student population, ACE requires IT infrastructure that is not only up and running 24/7, but is also easy to access and manage. Previously using a cloud-based managed services provider platform, ACE was unable to meet the around-the-clock demands of their international student users and needed to move to a more controlled system. By partnering with Scale Computing, ACE achieved a simple-to-manage, streamlined IT operation, with both a lower cost of entry and a lower total cost of ownership over time. As James Aldridge, Vice President of Information Technology at ACE, explains, "We were facing all kinds of different struggles before we moved to Scale Computing. We would have systems go down, and we would have downtimes anywhere between an hour to two hours to sometimes up to twelve. I had never used Scale Computing before, but it has been one of the most stable platforms, and the best platform for streamlining our operations internally. With Scale Computing, everything is integrated and being able to manage it all so easily, in a single pane of glass, is hands down the most streamlined I've ever seen." Like most institutions of higher education, each college within Auburn University functions autonomously, with each dean deciding how best to appropriate their respective budgets and staff various departments in the interest of its students and programs. The SC//Platform brings storage, servers, virtualization, and management together in a single, comprehensive system. With no virtualization software to license and no external storage to buy, it lowers out-of-pocket costs and radically simplifies the infrastructure needed to keep applications running, making the deployment and management of highly available and scalable infrastructure as easy to manage as a single server. As Joel Beckum, IT Coordinator, Auburn University noted, "Scale Computing Platform does everything that I need it to. It simplifies my network infrastructure so that I can be an expert. I was a desktop support guy who's now a system admin. Scale makes me look like a pro. As far as my users know, I'm a genius." Willard Public Schools, an award-winning public school system in Willard, Missouri, has partnered with Scale Computing since 2011 for its long-term, future-proof IT infrastructure to power its educational institutions. After its initial implementation, Willard Public Schools decided to replace all of its remaining legacy infrastructure with Scale Computing, creating an all-in-one hyperconverged solution with reliability, maximum availability, and ease of use. With SC//Platform as its IT foundation, Willard Public Schools has a future-proof, efficient, high-performing IT infrastructure in place, allowing Willard's IT team to focus on more strategic projects. About Scale Computing Scale Computing is a leader in edge computing, virtualization, and hyperconverged solutions. Using patented HyperCore™ technology, Scale Computing Platform automatically identifies, mitigates, and corrects infrastructure problems in real-time, enabling applications to achieve maximum uptime, even when local IT resources and staff are scarce. Edge Computing is the fastest growing area of IT infrastructure, and industry analysts have named Scale Computing an outperformer and leader in the space, including being named the #1 edge computing vendor by CRN. Scale Computing's products are sold by thousands of value-added resellers, integrators, and service providers worldwide. When ease-of-use, high availability, and TCO matter, Scale Computing Platform is the ideal infrastructure platform. Read what our customers have to say on Gartner Peer Insights, Spiceworks, TechValidate, G2, and TrustRadius.

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VIRTUAL DESKTOP TOOLS, VIRTUAL SERVER INFRASTRUCTURE

Nerdio Manager for Enterprise Unifies Virtual Desktop, Application, and Endpoint Management

globenewswire | June 05, 2023

Nerdio, a premier software solution provider for organizations of all sizes looking to manage and cost-optimize native Microsoft cloud technologies, today has announced the general availability launch of a major new version of Nerdio Manager for Enterprise, version 5.0. Nerdio Manager for Enterprise version 5.0 includes the highly anticipated Unified Application Management (UAM) functionality, which gives IT professionals the ability to consolidate and control applications delivered to their Microsoft Azure Virtual Desktop virtual machines, Windows 365 Cloud PCs, and physical desktops. With unified management across all virtualized and physical endpoints and applications, enterprises can become more agile, more efficiently leverage IT and staffing resources during the current economic conditions and provide great user and employee experiences. “Ensuring efficient and secure cloud operations is something that is becoming more and more complex as new technologies and attack vectors are introduced into corporate environments,” said Alan Hazell, Chief Executive Officer, Nimbus DTI. “Nerdio is drastically reducing this complexity with a truly unified management platform that reduces human error and allows us to consolidate the most important aspects of our day-to-day IT operations.” The new release introduces several major new areas of functionality including: Unified Application Management (UAM) allows IT professionals to consolidate and control applications delivered to their Azure Virtual Desktop, Windows 365, and physical desktop estates. They can link a wide range of application repositories, public and private, including Winget, to Nerdio’s new Unified App Catalog that simplifies the process of finding, deploying, and managing custom applications. Applications linked in the Unified App Catalog can be automatically deployed to Azure Virtual Desktop session hosts or desktop images, and Microsoft Intune-managed devices. Additionally, admins can use Deployment Policies to automatically install, uninstall, or update applications across the organization’s environment. Unified Endpoint Management (UEM) allows Intune-managed devices such as laptops, mobile phones, and Cloud PCs, to be managed in a single pane of glass. Admins are equipped with extensive device management and device visibility features in addition to new RBAC (role-based access control) specific to endpoint management. UEM functionality is currently free to use during preview and is expected to be generally available later this year. Nerdio Advisor is a suite of technologies to estimate cost, simplify, and automate deployment, continuously optimize costs, and recommend relevant features based on usage patterns. The first tool available in the suite, Nerdio Modeler, is now generally available for public use. Modeler is a free tool that allows enterprise organizations and partners to model and cost-predict virtual desktop environments in Microsoft Azure without any Nerdio commitment or licensing required. The next tool, Nerdio Optimizer, will be generally available later this year. Finally, the PowerShell Module allows developers and administrators to interact with Nerdio Manager for Enterprise via PowerShell. This allows IT professionals and developers to solve issues beyond the traditional scope of the management platform by extending its value into a tool most are already using or familiar with. “At Nerdio we have a relentless focus on how to make life easier for IT teams at organizations of all sizes. Many organizations are buried under IT tool sprawl, at the same time looking to simplify the management of virtual and physical endpoints,” said Amol Dalvi, VP, Product, Nerdio. “We have had great success accelerating Microsoft Azure Virtual Desktop deployments, simplifying their management, and further optimizing costs. We are bringing those same principles and focus to other areas, specifically application management and endpoint management.” In total, there are over a dozen new features in Nerdio Manager for Enterprise v5.0. Organizations seeking to trial the new features and functionality may install the platform directly from the Azure Marketplace and trial for 30 days at no cost. About Nerdio Nerdio adds value on top of the powerful capabilities in Microsoft Azure Virtual Desktop, Windows 365, and Microsoft Intune by delivering hundreds of features that simplify management, ensure efficient operations, and lower Azure compute and storage costs by up to 80% via automation.

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