Q&A with Patrick Welch, President & CMO at Bigtincan

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

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MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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Server Virtualization

PR Newswire | January 09, 2024

aelf is advancing cross-chain interoperability through a strategic partnership with ChainsAtlas. By utilising ChainsAtlas' innovative virtualisation technology, aelf will enable decentralised applications (dApps) from diverse blockchains to seamlessly migrate and integrate into the aelf blockchain, regardless of the dApps' smart contract specifications. This collaboration marks a significant step towards a globally interconnected and efficient blockchain ecosystem, breaking down the silos between blockchains. Khaniff Lau, Business Development Director at aelf, shares, "The strategic partnership with ChainsAtlas is a significant step towards realising our vision of a seamlessly interconnected blockchain world. With this integration, aelf is set to become a hub for cross-chain activities, enhancing our ability to support a wide array of dApps, digital assets, and Web2 apps. This collaboration is not just about technology integration; it's about shaping the future of how services and products on blockchains interact and operate in synergy." Jan Hanken, Co-founder of ChainsAtlas, says, "ChainsAtlas was always built to achieve two major goals: to make blockchain development accessible to a broad spectrum of developers and entrepreneurs and, along that path, to pave the way for a truly omnichain future." "By joining forces with aelf, we are bringing that visionary future much closer to reality. As we anticipate the influx of creativity from innovators taking their first steps into the world of Web3 on aelf, driven by ChainsAtlas technology, we are excited to see these groundbreaking ideas come to life," adds Hanken. The foundation for true cross-chain interoperability is being built as aelf integrates ChainsAtlas' Virtualization Unit (VU), enabling the aelf blockchain to accommodate both EVM and non-EVM digital assets. This cross-chain functionality is accomplished through ChainsAtlas' virtualisation technology, allowing aelf to interpret and execute smart contracts written in other languages supported by ChainsAtlas, while also establishing state transfer mechanisms that facilitate seamless data and asset flow between aelf and other blockchains. Through this partnership, aelf blockchain's capabilities will be enhanced as it is able to support a more comprehensive range of dApps and games, and developers from diverse coding backgrounds will now be empowered to build on aelf blockchain. This partnership will also foster increased engagement within the Web3 community as users can gain access to a more diverse range of digital assets on aelf. Looking ahead, the partnership between aelf and ChainsAtlas will play a pivotal role in advancing the evolution of aelf's sidechains by enabling simultaneous execution of program components across multiple VUs on different blockchains. About aelf aelf, a high-performance Layer 1 featuring multi-sidechain technology for unlimited scalability. aelf blockchain is designed to power the development of Web3 and support its continuous advancement into the future. Founded in 2017 with its global hub based in Singapore, aelf is one of the pioneers of the mainchain-sidechain architecture concept. Incorporating key foundational components, including AEDPoS, aelf's variation of a Delegated Proof-of-Stake (DPoS) consensus protocol; parallel processing; peer-to-peer (P2P) network communication; cross-chain bridges, and a dynamic side chain indexing mechanism, aelf delivers a highly efficient, safe, and modular ecosystem with high throughput, scalability, and interoperability. aelf facilitates the building, integrating, and deploying of smart contracts and decentralised apps (dApps) on its blockchain with its native C# software development kit (SDK) and SDKs in other languages, including Java, JS, Python, and Go. aelf's ecosystem also houses a range of dApps to support a flourishing blockchain network. aelf is committed to fostering innovation within its ecosystem and remains dedicated to driving the development of Web3 and the adoption of blockchain technology. About ChainsAtlas ChainsAtlas introduces a new approach to Web3 infrastructure, blending multiple blockchain technologies and smart contract features to create a unified, efficient processing network. Its core innovation lies in virtualization-enabled smart contracts, allowing consistent software operation across different blockchains. This approach enhances decentralized applications' complexity and reliability, promoting easier integration of existing software into the blockchain ecosystem. The team behind ChainsAtlas, driven by the transformative potential of blockchain, aims to foster global opportunities and equality. Their commitment to building on existing blockchain infrastructure marks a significant step towards a new phase in Web3, where advanced and reliable decentralized applications become the norm, setting new standards for the future of decentralized networks.

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Virtualized Environments

Business Wire | January 09, 2024

VeriSilicon today unveiled its latest VC9800 series Video Processor Unit (VPU) IP with enhanced video processing performance to strengthen its presence in the data center applications. The newly launched series IP caters to the advanced requirements of next generation data centers including video transcoding servers, AI servers, virtual cloud desktops, and cloud gaming. The VC9800 series of VPU IP boasts high performance, high throughput, and server-level multi-stream encoding and decoding capabilities. It can handle up to 256 streams and support all mainstream video formats, including the new advanced format VVC. Through Rapid Look Ahead encoding, the VC9800 series IP improves video quality significantly with low memory footprint and encoding latency. With capable of supporting 8K encoding and decoding, it offers enhanced video post-processing and multi-channel encoding at various resolutions, thus achieves an efficient transcoding solution. The VC9800 series of VPU IP can seamlessly interface with Neural Network Processor (NPU) IP, enabling a complete AI-video pipeline. When combined with VeriSilicon’s Graphics Processor Unit (GPU) IP, the subsystem solution is able to deliver enhanced gaming experiences. In addition, the hardware virtualization, super resolution image enhancement, and AI-enabled encoding functions of this series IP also offer effective solutions for virtual cloud desktops. “VeriSilicon’s advanced video transcoding technology continues leading in Data Center domain. We are working closely with global leading customers to develop comprehensive video processing subsystem solutions to meet the requirements of the latest Data Centers,” said Wei-Jin Dai, Executive VP and GM of IP Division of VeriSilicon. “For AI computing, our video post-processing capabilities have been extended to smoothly interact with NPUs, ensuring OpenCV-level accuracy. We’ve also introduced super resolution technology to the video processing subsystem, elevating image quality and ultimately enhancing user experiences for cloud computing and smart display.” About VeriSilicon VeriSilicon is committed to providing customers with platform-based, all-around, one-stop custom silicon services and semiconductor IP licensing services leveraging its in-house semiconductor IP.

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Virtual Desktop Tools, Virtual Desktop Strategies

Business Wire | January 29, 2024

Leostream Corporation, the world's leading Remote Desktop Access Platform provider, today announced features to enhance security, management, and end-user productivity in vSphere-based hybrid cloud environments. The Leostream platform strengthens end-user computing (EUC) capabilities for vSphere users, including secure access to both on-premises and cloud environments, heterogeneous support, and reduced cloud costs. With the Leostream platform as the single pane of glass managing EUC environments, any hosted desktop environment, including individual virtual desktops, multi-user sessions, hosted physical workstations or desktops, and hosted applications, becomes simpler to manage, more secure, more flexible, and more cost-effective. Significant ways the Leostream platform expands vSphere’s capabilities include: Security The Leostream platform ensures data remains locked in the corporate network, and works across on-premises and cloud environments, providing even disparate infrastructures with the same levels of security and command over authorization, control, and access tracking. The Leostream platform supports multi-factor authentication and allows organizations to enforce strict access control rules, creating an EUC environment modeled on a zero-trust architecture. Multivendor/protocol support The Leostream platform was developed from the ground up for heterogeneous infrastructures and as the connection management layer of the EUC environment, the Leostream platform allows organizations to leverage vSphere today and other hypervisors or hyperconvergence platforms in the future as their needs evolve. The Leostream platform supports the industry’s broadest array of remote display protocols, including specialized protocols for mission-critical tasks. Consistent EUC experience The Leostream platform enables IT to make changes to the underlying environment while ensuring the end user experience is constant, and to incorporate AWS, Azure, Google Cloud, or OpenStack private clouds into their environment without disruptions in end-user productivity. By integrating with corporate Identity Providers (IdPs) that employees are already familiar with, and providing employees with a single portal they use to sign in, the Leostream platform offers simplicity to users too. Connectivity The Leostream Gateway securely connects to on-prem and cloud resources without virtual private networks (VPNs), and eliminates the need to manage and maintain security groups. End users get the same seamless login and high-performance connection across hybrid environments including corporate resources located off the internet. Controlling cloud costs The Leostream Connection Broker implements automated rules that control capacity and power state in the cloud, allowing organizations to optimize their cloud usage and minimize costs, such as ensuring cloud instances aren’t left running when they are no longer needed. The Connection Broker also intelligently pools and shares resources across groups of users, so organizations can invest in fewer systems, reducing overall cost of ownership. “These features deliver a streamlined experience with vSphere and hybrid or multi-cloud resources so end users remain productive, and corporate data and applications remain secure,” said Leostream CEO Karen Gondoly. “At a time when there is uncertainty about the future of support for VMware’s end-user computing, it’s important to bring these options to the market to show that organizations can extend vSphere’s capabilities and simultaneously plan for the future without disruption to the workforce.” About Leostream Corporation Leostream Corporation, the global leader in Remote Desktop Access Platforms, offers comprehensive solutions that enable seamless work-from-anywhere environments for individuals across diverse industries, regardless of organization size or location. The core of the Leostream platform is its commitment to simplicity and insight. It is driven by a unified administrative console that streamlines the management of users, cloud desktops, and IT assets while providing real-time dashboards for informed decision-making. The company continually monitors the evolving remote desktop landscape, anticipating future trends and challenges. This purposeful, proactive approach keeps clients well-prepared for the dynamic changes in remote desktop technology.

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