Q&A with Patrick Welch, President & CMO at Bigtincan

MEDIA 7 | September 17, 2019

Patrick Welch, President and CMO at Bigtincan is a top performing senior executive with 22 years’ experience managing, bringing to market and selling innovative software management solutions to various high value market segments.

Patrick is an inspirational executive with a strong track record of building loyal, high-performance teams and successful businesses in the B2B technology space.

MEDIA 7: You’ve an exemplary career growth record with 9 promotions in 14 years. What do you believe is your superpower for being able to achieve the outcome you desire?
PATRICK WELCH: A great wife and family. Also, I’ve been fortunate to be part of some great companies, that have found product market fit in the large, fast growing paradigm shift. It��s really seeing the opportunity in the market, then surrounding yourself with great people, executing and never wavering.

M7: You’ve been quite influential in growing Netegrity from start-up to $100 million+ in annual sales, showing your positive attitude of “growing-with-the-company instead of growing-within-companies.” How is the feeling of witnessing the company rise from scratch to the empire it is today, and what valuable experience have you derived from this?
PW: The journey is amazing, but it’s important to reflect on the ingredients for success. In Netegrity’s case, we had some amazing people, really focused on the enterprise customer, listening and building a roadmap with clients that allowed us to stay ahead of the competition and win big in the market. I also believe you need to create an ecosystem to embrace the customer and fit into their needs. Markets and products have a life span, so it’s crucial to ensure the company is constantly innovating while layering the tech on top.


"Markets and products have a life span, so it’s crucial to ensure the company is constantly innovating while layering the tech on top."

M7: Being an inspirational executive with a record of building loyal, high-performance teams, how do you ensure that passionate, competitive, and driven-to-succeed attitude and team spirit prevails in your team and how well do you believe that communicating effectively up and down can transform any organization into a robust one?
PW: I believe you need to give your teams the opportunity to grow, and they will produce well beyond expectations. This includes providing them with opportunities to take on new challenges and  promotions but also participate in new projects/ventures that they are passionate about. As a leader you need to find great people, listen to where they want to go in their career and help them take the necessary steps towards that goal during the journey and heat of the battle.


M7: You’ve been included in the list of official members of Forbes Communications Council owing to your in-depth knowledge and diverse experience. What are the measures that the council takes to support budding entrepreneurs to thrive and succeed?
PW: It’s really about the community and networking with other CMOs, presidents, CEO, marketers and being able draw on each other’s experiences to push the needle industry-wide. It’s a way to share experiences with like-minded folks and be able derive real value through sharing best practices. With this approach, everyone wins and business performance continues to improve.


"As a leader you need to find great people, listen to where they want to go in their career and help them take the necessary steps towards that goal during the journey and heat of the battle."

M7: What makes Bigtincan stand out as a leading mobile content enablement platform and how is it revolutionizing mobile content enablement along with boosting customer interaction counts?
PW: Bigtincan’s flagship platform, Bigtincan Hub, redefines sales, marketing and service processes to enable teams to work smarter and faster together for optimal results. With sophisticated, AI-driven features and automation that supports each phase of the buying process, Bigtincan Hub enables teams to drive improved business results by delivering a better customer experience. At the same time, Bigtincan Hub enables sales, service and marketing teams to drive the sales process with the best, most successful sales content anywhere, anytime and on any device.

The hallmark of the Bigtincan Hub platform is its intelligent, AI-powered automation. It unifies and automates a broader range of sales, marketing and service tasks to help teams learn faster, sell more, and be more productive every day. Customers of Bigtincan currently leverage more than 100 integrations for a variety of end-user functions in the enterprise.


M7: Patrick, as a child, what did you want to be when you grew up?
PW: A Major League Baseball player. I was a big baseball guy, and really enjoyed playing. While I didn’t end up in the major league, I did play through high school and had some great experiences over the years.

ABOUT BIGTINCAN

Bigtincan (ASX:BTH) helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement automation platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. In addition to seven of the Fortune 10 companies, leading brands including AT&T, ThermoFisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity at every customer interaction. With global sales and marketing headquartered in Boston, Bigtincan also has offices across EMEA, Australia and Asia. To discover more about how your organization can benefit from the Bigtincan Hub platform, please visit www.bigtincan.com or follow @bigtincan on Twitter.

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Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

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Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

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Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

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Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

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Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

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HPE GreenLake adds application, analytics, and developer services to modernize workloads across the hybrid cloud

Hewlett Packard Enterprise | December 08, 2022

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Safety-Certifiable Multi-core Wind River Helix Virtualization Platform Available for Intel SoCs

Wind River | December 09, 2022

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Nokia deploys next-generation fiber technology for a smarter, faster and greener Australian National Broadband Network

Nokia | December 05, 2022

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Hewlett Packard Enterprise | December 08, 2022

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This helps customers to reduce costs and complexity, while enhancing stability and performance across multiple IT environments. HPE GreenLake for Red Hat OpenShift Container Platform delivers self-service management of containers across edge, data center and hybrid cloud environments, enabling customers with more flexibility, scalability, and optimized standardized container configurations. Announced in November 2022, HPE GreenLake for VMware will bring together HPE GreenLake and VMware Cloud to deliver a fully integrated solution with a simple pay-as-you-go hybrid cloud consumption model. VMware Cloud will be fully integrated across the HPE GreenLake portfolio including HPE GreenLake for Private Cloud Enterprise Early access program for HPE GreenLake for Data Fabric and HPE Ezmeral Unified Analytics At Discover Frankfurt, HPE introduced an early access program for HPE GreenLake for Data Fabric and HPE Ezmeral Unified Analytics. With the early access program, developers can try the data fabric and analytics service prior to release, testing new features and capabilities for solving hybrid data and analytics challenges. HPE GreenLake for Data Fabric modernizes analytics and data management, unifying different data types across on-premises, multi-cloud, and edge, to deliver seamless access to a trusted source of data. HPE Ezmeral Unified Analytics provides a cloud solution that supports best-of-breed, open source tools to address the full lifecycle of data engineering, analytics, and data science projects. The HPE GreenLake edge-to-cloud platform– the foundation of the HPE GreenLake experience The HPE GreenLake platform provides customers and partners with a unified hybrid experience and easy access to cloud services. Today, HPE GreenLake supports more than 65,000 customers, powers more than two million connected devices and manages more than one exabyte of data with customers worldwide1. Organizations benefit from one platform from which to automate, orchestrate, and run their hybrid cloud strategy. HPE continues to innovate and invest in the HPE GreenLake platform. In March 2022, HPE announced a new, unified operational experience that provides a simplified view and access to all cloud services, including capabilities at the edge. This included the convergence of the HPE GreenLake platform with Aruba Central. At HPE Discover 2022 in June, HPE announced additional advancements, including enhanced security, a new developer portal and tools, and deeper capabilities to manage assets and workloads at scale. Click here to take a virtual test drive of the HPE GreenLake platform. About Hewlett Packard Enterprise Hewlett Packard Enterprise (NYSE: HPE) is the global edge-to-cloud company that helps organizations accelerate outcomes by unlocking value from all of their data, everywhere. Built on decades of reimagining the future and innovating to advance the way people live and work, HPE delivers unique, open and intelligent technology solutions as a service. With offerings spanning cloud services, compute, high performance computing & AI, intelligent edge, software, and storage, HPE provides a consistent experience across all clouds and edges, helping customers develop new business models, engage in new ways, and increase operational performance. For more information, visit: www.hpe.com

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HYPER-V,SERVER ,CONTAINERS

Safety-Certifiable Multi-core Wind River Helix Virtualization Platform Available for Intel SoCs

Wind River | December 09, 2022

Wind River®, a global leader in delivering software for intelligent systems, announced today that Wind River Helix™ Virtualization Platform now supports the Intel Xeon D-1700 and D-2700 processors and 11th Gen Intel Core™ processors. Part of Wind River Studio, Helix Platform is a safety-certifiable multi-core, multi-tenant platform with support for multiple independent levels of criticality. It is designed for broad industry use cases, including but not limited to: Commercial and military avionics General operating system (OS) consolidation for reduction of space, weight, and/or power in industrial, medical, and automotive settings Mixed levels of criticality to run unsafe software alongside software certified to the highest level in avionics (DO-178C), automotive (ISO 26262), industrial (IEC 61508), and other similar standards Key Helix Platform features include: True Type 1 hypervisor (not hosted in a real-time OS or requiring a special service OS) 64-bit multi-core leveraging advanced Intel virtualization technologies Single and multi-core guests Mix-and-match 32- and 64-bit unmodified guests Support for ARINC 653 Application Executive (APEX) FACE™ 3.1 conformance Multiple device models, including emulated, passthrough, shared, or para-virtualized No limits on the number of concurrent guests (Linux, RTOS, bare metal) Proven fault isolation and containment Increasingly, with the growth of the intelligent edge, industries such as aerospace and defense, automotive, and industrial bring unique sets of requirements and challenges. With Helix Platform support for Intel Xeon D and 11th Gen Intel Core™, Wind River is expanding architecture support to address the demanding needs of highly compute-heavy mission-critical applications. Avijit Sinha, chief product officer, Wind River. “From ever-evolving regulations to technology obsolescence and application performance uncertainty, the safety and compliance of mission-critical, multi-core applications across industries is essential. Collaboration with Wind River helps to remove the complexities of maintaining necessary safety and security requirements, while also accelerating time-to-market. This furthers Intel’s commitment to enable end user innovation and achieve mission success,” said Tony Franklin, general manager, Network and Edge – Federal and Aerospace at Intel. Proven in the most challenging safety-critical applications, Wind River technology makes it easier and more cost-effective for organizations to meet the stringent safety certification requirements of EN 50128, IEC 61508, ISO 26262, DO-178C, and ED-12C. With technology proven by more than 400 customers in over 800 safety programs in more than 100 civilian and military aircraft, Wind River is driving the transition to software-defined systems in aerospace and defense. Helix Platform is part of Studio, a cloud-native platform for the development, deployment, operations, and servicing of mission-critical intelligent systems. Intel Xeon D processors deliver server-class computing, hardware-based security, and high bandwidth I/Os for embedded and rugged applications at the edge, supporting hard real-time workloads and extreme temperature range, making them well suited for demanding applications in industries such as aerospace and defense and industrial. Engineered for IoT markets, 11th Gen Intel Core processors deliver a balance of performance and responsiveness in a low-power platform, supporting low latency and time-sensitive applications with the power to run multiple workloads, including AI and deep learning applications, on a single platform. About Wind River Wind River is a global leader in delivering software for intelligent systems. The company’s technology has been powering the safest, most secure devices in the world since 1981 and is found in billions of products. Wind River offers a comprehensive portfolio, supported by world-class global professional services and support and a broad partner ecosystem. Wind River software and expertise are accelerating digital transformation of mission-critical intelligent systems that will increasingly demand greater compute and AI capabilities while delivering the highest levels of security, safety, and reliability.

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SERVER VIRTUALIZATION,CLOUD,VPN

Nokia deploys next-generation fiber technology for a smarter, faster and greener Australian National Broadband Network

Nokia | December 05, 2022

Nokia and NBN Co today announced the deployment of Nokia’s next-generation broadband platform and its Altiplano Access Controller to deliver a smarter, faster and greener nbn® network. The deployment is the first for the Lightspan MF-14 in the Southern Hemisphere. With unmatched capacity, space efficiency, low latency, intelligence, reliability and power efficiency, the MF-14 will help nbn address Australia’s broadband needs well into the future and help the company realize their Toward Zero Carbon Ambition. Nokia’s Altiplano Access Controller is a software-defined (SDN) and network function virtualization (NFV) tool used to drive greater automation and virtualization. It enables innovation in the way the network is managed with an open API to automate and program the network. nbn recently welcomed the Australian Government’s commitment to invest an additional $2.4 billion to roll out more fiber to communities across Australia. The new investment will enable an additional 1.5 million homes and businesses currently served by Fiber to the Node (FTTN) to upgrade to Fiber to the Premises (FTTP). Coupled with the additional homes and businesses connected by fiber, nbn is evolving the FTTP technology platform to enable higher speed services and has recently successfully completed lab evaluations of 25Gbps FTTP technology. Full fiber connections will help deliver faster broadband speeds, better reliability and energy efficiency , as well as support additional data capacity for the nbn network. These upgrades will help ensure eligible customers can more effectively work from home and operate online businesses, participate in online education, engage in telehealth consultations, stream entertainment and connect with friends and family. nbn will be the first operator in the Southern Hemisphere to adopt the MF-14 platform following announcements by US and UK operators in October 2022. Deployment will commence in 2023. Stephen Rue, CEO at nbn, said: “Rapid technological advances will play a critical role in driving the economic prosperity of our nation and in enabling our transition to a smarter, digitally enabled economy. By leading the deployment of this next-generation technology, we can help meet our nation’s data demands now and into the future. “Together with our network investment that is pushing fibre deeper into communities and extending fixed wireless and satellite coverage and capabilities, we are helping unlock social and economic benefits for households, businesses and communities across Australia. “More than 8.5 million households and businesses are connected to services over the nbn network – this equates to approximately 20 million people relying on our network every day.” Nokia and nbn have been partners for more than 10 years and we’re excited to continue to support nbn in this next technological evolution, deploying more advanced and energy-efficient networking technology. Using Nokia’s advanced fiber technology coupled with our network optimization and automation capabilities, Nokia and nbn can meet customer demand for a faster, smarter, greener broadband network today and well into the future.” Ricky Corker, Chief Customer Experience Officer at Nokia About Nokia At Nokia, we create technology that helps the world act together. As a trusted partner for critical networks, we are committed to innovation and technology leadership across mobile, fixed and cloud networks. We create value with intellectual property and long-term research, led by the award-winning Nokia Bell Labs.

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