Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Q&A with Andrea Lechner-Becker
Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry.

Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller.

MEDIA 7: What inspired you to get into marketing?
ANDREA LECHNER: 
Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really.

M7: As a storyteller, do you relate the brand to a story or story to the brand?
AL:
Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories.
You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.


"People, most often a single person, are at the heart of great stories. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them."

M7: LeadMD has been named as Marketo’s platinum service partner. What are the core values that drive the company to be a leading marketing firm?
AL: 
About two years ago, we got to the size where we had to really dedicate some time to defining our core values. We got into a room with everyone in the company and talked about what it feels like to work at LeadMD. We decided on the following values, which all start with “We” because we’re a tribe and succeed together with our clients:

1. We over me. Our people will drop almost anything to help another member of the tribe and our clients. We are a performance organization and aim to ease the lives of those around us with valuable contribution.
2. We stand in your shoes. Empathy is so critical to our success internally and externally.
3. We are better than yesterday. Marketing is a discipline that must be creative and iterative. We don’t know everything, but we strategize, plan, do, review and optimize constantly. Together, we figure out what will garner the best results.
4. We believe in transparency. Transparency is function of trust. Trust is a function of reliability, competency, communication, authority and predictability. Our clients trust us with their vision and that's an honor we take seriously.
5. We have fun in everything we do. We like our tribe and our clients and we do cool sh*t together. It’s fun work.




"Until you execute learnings, test them and see if and how they work, none of it means anything. If in doubt, do something."

M7: What distinguishes LeadMD from the rest in creating predictable and sustainable revenue operations for enterprise brands?
AL:
 Our value to our clients is our ability to integrate strategic objectives with all the day-to-day actions of teams of people. We are great at rolling our sleeves up and truly creating scale around these elements that ultimately impact the organization as a whole. The results our clients see are things like, a technology company generating a $15 million lift in pipeline within 90 days and a medical device company generating $5 million in revenue in six months (which is like one month in healthcare timelines) in a typically down quarter. Ultimately, the work we collaborate with clients on, impacts the business in more revenue, faster.


M7: How does LeadMD’s methodology facilitate organizations in delivering exceptional outcomes that they desire?
AL: 
This may fall more under philosophy than methodology, but we work with leaders unwilling to maintain the status quo. We call them Catalysts. We work with people eager and willing to act to change a current poor performing outcome in their organization. We can help, but we are never going to be able to impact the types of outcomes we’re used to without internal champions and rainmakers. Our outcomes are in large part due to the fearless nature of our clients.


"Learning is about connective tissue and being able to connect new things to things that already make sense to you. Just do it. It���ll not only make you a better employee or entrepreneur, it’ll also make you a better person."

M7: You have co-founded an e-learning firm, Six Bricks. What was the learning experience from it and how has this accelerated your career journey?
AL: 
The learning experiences from that piece of my career are far too numerous to name in this QA. The best way I could sum them up is to say that doing something new will always hold value. As a long-time consultant, I’ve had lots of ideas about what professionals in sales and marketing could or should do. I’ve listened to a lot of podcasts, attended SaaStr’s annual conference and brought ideas back. But, until you execute on them, test them and see if and how they work, none of it means anything. If in doubt, do something.


M7: Going with the story of your book ‘Sixty Days Left’, how does exploring new marketing trends and making informed decisions create a fortune for any enterprise?
AL:
 I’m a big advocate for everyone, even executives, to explore trends and the news of their discipline at a fairly deep level. Just knowing artificial intelligence as a thing is “good” but not great. Lean in. Read opinions from people who have worked in artificial intelligence for years, who study it in a university setting, who can really break it down. The first AI article I read was really technical and I barely understood it, but I kept doing it and kept learning. Learning is about connective tissue and being able to connect new things to things that already make sense to you. Just do it. It’ll not only make you a better employee or entrepreneur, it’ll also make you a better person. Follow leaders like Bill Gates with book recommendations and actually read those things – again, it’ll just make you a better, more well-rounded and ultimately happier human.


M7: What is your superpower?
AL:
 Curiosity. I am interested in everything. And everyone. Everyone has a story and I love hearing them. I learn a lot from that and have more stories to tell and more knowledge to connect new knowledge to.

ABOUT LEADMD

LeadMD is the #1 performance marketing consultancy that leverages best-in-class technology to make your vision actionable and your outcomes measurable. Breaking down the typical siloes of technology and strategy, LeadMD collaborates with clients to increase revenues, align teams and engage ideal customers. We’ve helped more than 3,500 high-growth companies succeed by building revenue engines that scale on top of marketing and sales platforms like Marketo, Adobe, Salesforce.com and dozens of others. For more information, visit www.leadmd.com or email us at go@leadmd.com

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Though DaaS and VDI solutions help security teams better protect against vulnerabilities, malicious actors and other external threats, they do little to reduce the risk from insiders, as virtual environments inherently depend on cloud tools. “We’ve seen a notable uptick in the number of teams that have deployed DaaS and VDI solutions throughout their environments. Given the continued popularity of bring-your-own-device (BYOD) and remote work, coupled with an unstable hardware supply chain, we absolutely expect this trend to continue, In virtual-first organizations where there is pervasive use of cloud collaboration tools, such as Git, Salesforce, GDrive, OneDrive and iCloud, Incydr wraps a layer of protection around data put at risk by insiders, complementing solutions that focus on external threats and malicious actors.” Rob Juncker, CTO of Code42 Code42 Incydr: The Industry’s Leading Data Security Product for Exfiltration Detection and Response Incydr is an Insider Risk Management solution that provides the visibility, context and controls needed to stop data leak and IP theft. Organizations utilize Incydr to detect and respond to data exposure and exfiltration from corporate computer, cloud and email systems. It deploys in hours so security teams can address material risk to the business in a matter of days and drive the secure work habits needed to decrease how often employees put data at risk in the future. Code42 Instructor: Education-Led Insider Risk Response The Code42 Instructor™ micro-learning solution improves Insider Risk awareness by focusing on the creation of holistic, security-oriented cultures. The solution delivers actionable, hyper-targeted and bite-sized video lessons to end-users when they’re needed most, helping to change security behavior for the long term. The Instructor solution helps organizations rapidly mature their Insider Risk Management programs by incorporating data-driven Insider Risk behavioral guidance for end-users. Combining the Power of Incydr and Instructor Instructor works in tandem with Incydr, allowing security, compliance and education teams to immediately send corrective video lessons triggered by employee actions that create risk for the business. For example, when Incydr flags file movement to an untrusted location, like an unauthorized cloud application, an Instructor video specifically explaining the correct activity is sent to educate the employee in real-time through the Incydr solution. Code42 Services: Measure, Manage, Mitigate IRM technology is simpler and faster to deploy than other technologies, such as DLP and CASB, but it does require a strategy and mindset shift. Insider Risk Management isn’t only about data – it’s about a company’s employees and culture. Code42 IRM Services are designed to help organizations establish an efficient and effective IRM program rooted in transparency, training and technology. Code42’s services take a collaborative approach to helping organizations develop, operationalize, and mature an end-to-end IRM program. About Code42 Code42 is the leader in Insider Risk Management (IRM), offering end-to-end data loss detection and response solutions. The Code42 Incydr product is native to the cloud and rapidly detects data exposure, loss, leak and theft as well as speeds incident response – all without lengthy deployments, complex policy management or blocking employee productivity. Accelerating the effectiveness of Insider Risk programs are the Code42 Instructor microlearning solution, and Code42’s full suite of expert services. With Code42, security professionals can protect corporate data and reduce insider risk while fostering an open and collaborative culture for employees. Designed to meet regulatory control requirements, Code42’s IRM solution is FEDRAMP authorized and can be configured for GDPR, HIPAA, PCI and other compliance frameworks. Innovative organizations, including the fastest-growing security companies, rely on Code42 to safeguard their ideas. Founded in 2001, the company is headquartered in Minneapolis, Minnesota, and backed by Accel Partners, JMI Equity, NewView and Split Rock Partners. Code42 has played a defining role in developing a vision and requirements for the IRM category – now recognized by Gartner, IDC and Forrester – and is a founding member of the annual Insider Risk Summit and Insider Risk Community. The Company has several offices across the United States and its clients include large multinational organizations, such as Crowdstrike, Exabeam, BAYADA Home Health Care, Juniper Networks, Lending Club, MacDonald-Miller, MACOM, North Highland, Ping Identity, Shape Technologies, Snowflake, University of Georgia, User Testing, UTEX and Xactly.

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VIRTUAL DESKTOP STRATEGIES

MacStadium Debuts Orka Workspace, the Industry’s First Enterprise-grade Remote Desktop Service for Mac

MacStadium | September 28, 2022

MacStadium, the industry-leading Mac private cloud and software-as-a-service provider enabling all macOS workloads, today announced the debut of Orka Workspace to enable high-performance, secure desktop access to cloud-hosted macOS environments — anytime, anywhere and by any device. The unveiling occurs during the 2022 Jamf Nation User Conference (JNUC) occurring from Sept. 27 through Sept. 29 at the Hilton San Diego Bayfront hotel. Companies need to find secure and flexible ways for their employees to access secure work computing environments from anywhere, especially now that 58 percent of American workers work remotely at least one day a week. Orka Workspace represents a revolution in secure desktop virtualization. Until now, no such option existed in the Mac ecosystem. “We are excited to reveal the full advantages of MacStadium’s Orka Workspace platform at JNUC 2022 the largest gathering of Apple enthusiasts in the world, Orka Workspace’s introduction is nothing short of a paradigm shift for professionals who work in Mac environments, giving organizations the ability to easily and securely manage user workspaces wherever they may be, and on any device.” Chris Chapman, MacStadium’s senior vice president and chief technology officer Orka Workspace is designed to connect and manage your macOS computing environment. It uniquely solves Mac virtualization complexities and IT teams’ Mac-virtual secure desktop needs. It leverages MacStadium’s Orka Platform to provide unmatched macOS virtual-machine provisioning and scalability. For more than a decade, MacStadium has supplied reliable private clouds and dedicated resources for macOS workloads, combining patented technology, proprietary configurations and unparalleled expertise in Apple infrastructure. MacStadium has the capability to meet the needs of all customers from individual developers to Fortune 100 companies. DevOps engineers, SaaS professionals, iOS developers, mobile-testing teams and enterprise users rely on MacStadium for its guaranteed uptime with expert support and data centers located worldwide. MacStadium to Present and Demo Orka Workspace at JNUC 2022 JNUC has hosted Apple administrators for more than 10 years. Attendees may look forward to expert product insights, demos, deep-dive education sessions, community camaraderie and presentations. Apple IT professionals, users and InfoSec leaders, in particular, will have the chance to learn new, improved ways to manage and secure Apple devices, simplifying workflows and augmenting worker productivity. About MacStadium Founded in 2011 and headquartered in Atlanta, MacStadium is a private cloud and software-as-a-service leader delivering scalable and secure enterprise cloud solutions exclusively for macOS. The company’s suite of advanced software-enabled infrastructure, combined with its innovative technology, delivers the security, performance, reliability and flexibility its customers require for successful app development on Apple devices. Powered by MacStadium, Orka (Orchestration with Kubernetes on Apple) is the only virtualization layer available for Mac build infrastructure based on Docker and Kubernetes technology. MacStadium is a Summit Partners portfolio company with growing operations in Las Vegas, Silicon Valley and Dublin, Ireland. Additional operations are scheduled to come online in Mumbai, India in early 2023.

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