Home > Companies > C-Suite On Deck > Q&A with Jaime Punishill, CMO at Lionbridge

Q&A with Jaime Punishill, CMO at Lionbridge

MEDIA 7 | August 26, 2019

Jaime Punishill, CMO at Lionbridge is an innovative marketing, channel, and product executive with a proven track record for finding blue ocean strategies and delivering scalable business operations.

Jaime is also an expert in operationalizing design thinking, translating new concepts and trends into workable business plans and operations, and delivering pragmatic innovation within a large enterprise.

MEDIA 7: Could you tell us about your role and journey into marketing?
JAIME PUNISHILL: As Chief Marketing Officer for Lionbridge, I oversee brand, demand gen, corporate communications, marketing, and customer research. Interestingly enough, I’m not a classic marketer by training. I have spent most of my career on the product side and in digital transformation. I’ve been doing that since the mid-1990s. At some point, it became clear that marketing was the next area that universal digital transformation was going to overtake, and areas like user experience and many other digital functions that had been done separately were going to move under the remit of marketing. I slowly moved into the marketing universe and helped with big digital transformation in my previous company. That led me to take on all our brand, advertising, and integrated marketing. In that way, I ended up with a more traditional marketing role, and that led me to Lionbridge.

M7: As a CMO, what are the biggest challenges you face?
JP: One of the biggest challenges is the unbelievable explosion in the martech space. I get over 300-400 emails and dozens of phone calls every day from different vendors who are trying to push different tools to help optimize the new digital experience. Keeping track of the rapid pace of evolution and trying to integrate all those tools is single-handedly probably one of the biggest challenges for CMOs. It swallows historical challenges, like getting the company to buy into a new understanding of the digital universe, or getting people to appreciate customer research and customer feedback.
These are always challenges, but they are all lower in scale now than just sheer digital transformation and the volume of tools and resources that accompany that transformation. There’s so much noise, and it’s really hard to tell what’s real and what’s not real.


"Keeping track of the rapid pace of evolution and trying to integrate all those tools is single-handedly probably one of the biggest challenges for CMOs."

M7: What was the most successful marketing campaign you have ever worked on? What made it so successful?
JP: In my previous organization, we led a re-brand of the company in its first-ever national advertising campaign. That meant we weren’t constrained by existing rules and assumptions about how things had to be done, so we were able to quite creatively and innovatively harness several digital channels in a way that many of our competitors hadn’t. In terms of revenue or asset flows, new customers, traffic to the website and just about every other metric, it was a tremendous lift. That’s probably the single-most effective marketing campaign I’ve worked on, and it was completely comprehensive. It had a brand component, a communications component, a community component. It had very specific direct targeting and campaigns along with a goal of raising basic awareness. We were targeting by social media profile and audience. I think it was successful largely because it was multi-faceted and end-to-end.

M7: At Lionbridge, how do you see AI evolving with digital media?
JP: For AI, we are still really in a hype-cycle. There is absolutely no doubt that AI and everything that falls under its purview will have a profound impact on the scale, data, and decisions we are able to process as marketers. The number of simulations and tests we will be able to run to optimize a campaign or project pre-launch, plus the ability for us to pivot real-time and use new insights, will be absolutely profound. But I think we are still very early in the journey. There’s more hype than substance right now. I’m not skeptical about AI’s eventual impact at all. But right now, the tools are not mature, and we are not mature in our understanding of AI, even regarding some of the most impactful ways to use it. So, I’m super optimistic over a 3-5-7-year period. But, I’m very skeptical over a 6-12-24-months period.


"AI and everything that falls under its purview will have a profound impact on the scale, data, and decisions we are able to process as marketers."

M7: How does the acquisition of Gengo strengthen Lionbridge’s position in machine learning?
JP: We are one of the world leaders in AI training data services. The fuel that makes AI work effectively is incredibly high volumes of high-quality data. And the problem is, as we know, most organizations have not done a good job being stewards of their data. Their data exists in lots of places, their data is not clean, it’s not annotated or mapped, there’s no organizing taxonomy around its structure. CDPs are still relatively early for a lot of folks, and so the catch is that you have lots of data, but that data may be largely unusable. Sort of like, there is a lot of oil in the ground, but just because the oil is in the ground doesn’t mean you have gas that works in your car or in a plane. A lot has to happen to refine it, to get it ready. The same is true with data “fuel.”

The good news is that we are one of the world leaders in helping companies refine their data so it’s usable in training their AI systems. Identifying and collecting data, and giving that data meaning, for example, is it metadata or actual data, is that an important variable or not an important variable, etc., is an integral step in the machine learning process. We help companies collect data, organize it, give it meaning so it can best feed our customers’ AI platforms.

We do this by activating our one million-strong SmartCrowd. The Gengo platform really helps us create a scalable system that will allow more companies to be able to improve the quality of their AI training data and, in turn, the quality of their AI.

M7: How do you stay updated on the latest trends in marketing technology?
JP: I read a lot. I get a couple of hundred emails a day. Part of that is because I sign up for lots of different sources of information. I think you have to consume a tremendous amount of information right now to pull in all the weak signals. And I probably dedicate more of my days than I would normally to looking at new capabilities just to keep me informed and up-to-date. This allows me to get a sense of when I think something is at a point where we can use it and harness something early for a strategic advantage.


"Most organizations have not done a good job being stewards of their data. Their data exists in lots of places, their data is not clean, it’s not annotated or mapped, there’s no organizing taxonomy around its structure."

M7: What are the top 3 trends that you foresee for 2019 going into 2020?
JP: We are going to hear more about AI. We will see more examples of it not working in the next 18 months than we will see examples of it working, but I think that’s a short-term phenomenon, and we will work out the issues.

I think there is absolutely no doubt that we are going to see an increase in the production and consumption of video and its import in the production cycle. People are consuming more and more videos, and even B2B buyers are much more heavily consuming videos as a way to absorb a lot of information in a pretty short period of time. In 2-3 minutes, you can convey a lot more, and frankly people can understand a lot more than if they spend 20 minutes reading a whitepaper or something of that nature.

And clearly, voice search is on a big rise. There are a couple of key reasons for that. If you think about the US workforce, half of it now only knows a universe where Google is the dominant information organizational paradigm. Pair that with the sheer explosion of speech applications and devices, whether in your home, in your car, or in your hand—today, every phone is speech-enabled. It’s clear that all the large players are investing a tremendous amount of effort into proving the quality of voice search, and an increasing number of users are speaking to a device or multiple devices to get information. That’s a real challenge for organizations and marketers, because the way people speak to their device and physically ask for information is not the same as how they type a query into a search engine. So, the whole way in which we optimize and organize for search results in a voice-search world is quite different than in a text-based or type-based universe.  

M7: What is your superpower?
JP: I’m not really sure I have a superpower. But there’s something I think I do that seems to be more of a struggle for some others. I’m able to assemble a collection of weak signals to predict what is going to happen before it happens. I really believe all the information is there, but I seem to be able to use that information to make some good bets about what the future holds.

ABOUT LIONBRIDGE

Lionbridge partners with brands to break barriers and build bridges all over the world. For more than 20 years, we have helped companies connect with global customers by delivering marketing, testing and globalization services in more than 300 languages. Through our world-class platform, we orchestrate a network of 500,000 passionate experts in 5,000-plus cities, who partner with brands to create culturally rich experiences. Relentless in our love for linguistics, we use the best of human and machine intelligence to forge understanding that resonates with our customers’ customers. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries. Learn more at www.lionbridge.com.

More C-Suite on deck

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Related News

VIRTUAL DESKTOP TOOLS,SERVER VIRTUALIZATION

IDC MarketScape: Worldwide Virtual and Desktop-as-a-Service Vendor Assessments Identifies Alludo as a Leader

Alludo | January 24, 2023

Alludo, a global technology company, has been entitled as a major player in the IDC MarketScape: Worldwide Virtual Client Computing 2022–2023 Vendor Assessment. The report says that Alludo's Parallels RAS is a great choice for simple virtualization deployments that support a larger intelligent digital workspace ecosystem. This recognition demonstrates Alludo's commitment to the success of its customers. In the IDC MarketScape: Worldwide Desktop-as-a-Service 2022–2023 Vendor Assessment, Alludo was also put in the Major Players group. IDC MarketScape is a model for evaluating vendors that shows how competitive ICT suppliers are in a certain market. It utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria. Chief Technology and Product Officer at Alludo, Prashant Ketkar, said, "We are thrilled to have received this honor and be recognized for forward momentum in both strategy and capabilities in this IDC MarketScape report." He added, "We believe this validation underscores how our focus on simplicity and partner-centric strategy is valued and recognized by customers and analysts alike." Alludo did well in this evaluation not only because they have a strong portfolio but also because they work hard to meet customer needs and provide effective solutions. About Alludo Alludo is a global technology company that offers professional-level graphics, virtualization, and productivity solutions for the digital remote workforce. They have a 35+ year legacy of innovation and are behind award-winning brands such as Parallels, CorelDRAW, MindManager, and WinZip. Alludo aims to empower customers to work and live better by enabling them to work when, where, and how they want, with over 2.5 million paying customers worldwide. They believe in "working better and living better" and are working towards a future of boundless creativity, cross-platform productivity, and fluid collaboration.

Read More

VIRTUAL DESKTOP TOOLS,SERVER VIRTUALIZATION

A Partnership Between VMware and Venafi Improves Multi-cloud, Multi-cluster Security

Venafi | January 12, 2023

Vanafi, a leading provider of machine identity management, said that VMware has added its machine identity control plane to its Tanzu service mesh. With this integration, virtual machines, containers, and Kubernetes clusters can talk to each other in a secure way right out of the box. Customers will be able to set up and keep secure connections between applications, services, and other workloads with this integration. Enhanced multi-cloud and multi-cluster security helps to gain better observability, consistency, and freedom of choice when it comes to machine identity management, ensuring regulations are adhered to. Vice president of security strategy and threat intelligence at Venafi, Kevin Bocek, said, "It's exciting to see VMware simplifying customers' cloud-native journeys while still ensuring enterprise-grade security." Moreover, he added, "Other service mesh – such as Istio, only support self-signed machine identities out-of-the-box, which fall outside of companies’ already existing machine identity management infrastructure and trust chains." Further, he said, "It's great to see VMWare is addressing this security gap by tapping into the control plane for machine identity management in a way that’s frictionless and security-team approved." (Source: Businesswire) This enables Tanzu users integrate their service mesh with a trusted certificate authority (CA) of they select to support mutual Transport Layer Security (mTLS) between Kubernetes clusters. This integration will help customers automate the issuance and renewal of machine identities, generate identities from over 40 trusted certificate authorities, and gain unparalleled observability and freedom of choice over machine identity management. It will also help with compliance with regulations. About Venafi Venafi is a cybersecurity company that specializes in machine identity management. It offers solutions that manage and protect identities for various types of machines, including physical and IoT devices, software applications, APIs and containers. The company has a global visibility of all machine identity types and the risks associated with them. Jetstack is a Venafi company that specializes in working with enterprises using Kubernetes and OpenShift. It is an open source pioneer and the creator of cert-manager, an industry standard for cloud native machine identity management. Jetstack's products and solutions protect the application environments and platform infrastructure for global organizations. Venafi has over 30 patents and serves security-conscious organizations and government agencies, including top U.S. health insurers, airlines, credit card issuers, and banks from the U.S., U.K, Australia and South Africa.

Read More

VIRTUAL DESKTOP TOOLS,SERVER VIRTUALIZATION

Hughes Network Systems Debuts First-of-its-Kind Smart Power Distribution Unit at Retail's Big Show 2023

Hughes | January 17, 2023

Hughes Network Systems, an EchoStar company, has announced that it will debut the Hughes Active Power Edge, a power distribution unit designed for managed services, and showcase its suite of managed services at Retail's Big Show 2023. The Hughes Active Power Edge promises to lower the costs of running a data center and make it use less energy. The Active Power Edge (model number HS54) is designed to make networks more reliable, smarter, and better performing for enterprise customers by correlating data points such as network performance, power usage, and power conditioning . Hughes Network Systems, EchoStar, and a team of experts who are committed to making new managed services solutions came together to make the Hughes Active Power Edge (model number HS54). Dan Rasmussen, senior vice president, enterprise division, Hughes, commented, “By correlating data points like power usage, power conditioning and network performance, the Hughes Active Power Edge enables us to be even more proactive in ensuring reliable business operations for our customers.” Source: PRNewswire It can reset outlets and power cycle connected devices as needed, thus maintaining network uptime seamlessly, saving customers time and costly downtime. It is seamlessly integrated into the HughesON suite of managed network services. The Active Power Edge (model number HS54) is a powerful tool for enterprise customers that makes networks smarter, more reliable, and higher performing. About Hughes Hughes Network Systems, LLC, a subsidiary of EchoStar (Nasdaq: SATS), provides broadband equipment and services, managed services based on smart, software-defined networking, and end-to-end network operation to millions of consumers, businesses, governments, and communities around the world. HughesNet®, the company's flagship internet service, connects millions across the Americas, and the Hughes JupiterTM System provides internet access to tens of millions more worldwide. Hughes works with more than half of the world's satellite operators, in-flight service providers, mobile network operators, and military customers. Hughes, a managed network services provider, supports 500,000 enterprise sites with its HughesONTM portfolio of wired and wireless solutions.

Read More

VIRTUAL DESKTOP TOOLS,SERVER VIRTUALIZATION

IDC MarketScape: Worldwide Virtual and Desktop-as-a-Service Vendor Assessments Identifies Alludo as a Leader

Alludo | January 24, 2023

Alludo, a global technology company, has been entitled as a major player in the IDC MarketScape: Worldwide Virtual Client Computing 2022–2023 Vendor Assessment. The report says that Alludo's Parallels RAS is a great choice for simple virtualization deployments that support a larger intelligent digital workspace ecosystem. This recognition demonstrates Alludo's commitment to the success of its customers. In the IDC MarketScape: Worldwide Desktop-as-a-Service 2022–2023 Vendor Assessment, Alludo was also put in the Major Players group. IDC MarketScape is a model for evaluating vendors that shows how competitive ICT suppliers are in a certain market. It utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria. Chief Technology and Product Officer at Alludo, Prashant Ketkar, said, "We are thrilled to have received this honor and be recognized for forward momentum in both strategy and capabilities in this IDC MarketScape report." He added, "We believe this validation underscores how our focus on simplicity and partner-centric strategy is valued and recognized by customers and analysts alike." Alludo did well in this evaluation not only because they have a strong portfolio but also because they work hard to meet customer needs and provide effective solutions. About Alludo Alludo is a global technology company that offers professional-level graphics, virtualization, and productivity solutions for the digital remote workforce. They have a 35+ year legacy of innovation and are behind award-winning brands such as Parallels, CorelDRAW, MindManager, and WinZip. Alludo aims to empower customers to work and live better by enabling them to work when, where, and how they want, with over 2.5 million paying customers worldwide. They believe in "working better and living better" and are working towards a future of boundless creativity, cross-platform productivity, and fluid collaboration.

Read More

VIRTUAL DESKTOP TOOLS,SERVER VIRTUALIZATION

A Partnership Between VMware and Venafi Improves Multi-cloud, Multi-cluster Security

Venafi | January 12, 2023

Vanafi, a leading provider of machine identity management, said that VMware has added its machine identity control plane to its Tanzu service mesh. With this integration, virtual machines, containers, and Kubernetes clusters can talk to each other in a secure way right out of the box. Customers will be able to set up and keep secure connections between applications, services, and other workloads with this integration. Enhanced multi-cloud and multi-cluster security helps to gain better observability, consistency, and freedom of choice when it comes to machine identity management, ensuring regulations are adhered to. Vice president of security strategy and threat intelligence at Venafi, Kevin Bocek, said, "It's exciting to see VMware simplifying customers' cloud-native journeys while still ensuring enterprise-grade security." Moreover, he added, "Other service mesh – such as Istio, only support self-signed machine identities out-of-the-box, which fall outside of companies’ already existing machine identity management infrastructure and trust chains." Further, he said, "It's great to see VMWare is addressing this security gap by tapping into the control plane for machine identity management in a way that’s frictionless and security-team approved." (Source: Businesswire) This enables Tanzu users integrate their service mesh with a trusted certificate authority (CA) of they select to support mutual Transport Layer Security (mTLS) between Kubernetes clusters. This integration will help customers automate the issuance and renewal of machine identities, generate identities from over 40 trusted certificate authorities, and gain unparalleled observability and freedom of choice over machine identity management. It will also help with compliance with regulations. About Venafi Venafi is a cybersecurity company that specializes in machine identity management. It offers solutions that manage and protect identities for various types of machines, including physical and IoT devices, software applications, APIs and containers. The company has a global visibility of all machine identity types and the risks associated with them. Jetstack is a Venafi company that specializes in working with enterprises using Kubernetes and OpenShift. It is an open source pioneer and the creator of cert-manager, an industry standard for cloud native machine identity management. Jetstack's products and solutions protect the application environments and platform infrastructure for global organizations. Venafi has over 30 patents and serves security-conscious organizations and government agencies, including top U.S. health insurers, airlines, credit card issuers, and banks from the U.S., U.K, Australia and South Africa.

Read More

VIRTUAL DESKTOP TOOLS,SERVER VIRTUALIZATION

Hughes Network Systems Debuts First-of-its-Kind Smart Power Distribution Unit at Retail's Big Show 2023

Hughes | January 17, 2023

Hughes Network Systems, an EchoStar company, has announced that it will debut the Hughes Active Power Edge, a power distribution unit designed for managed services, and showcase its suite of managed services at Retail's Big Show 2023. The Hughes Active Power Edge promises to lower the costs of running a data center and make it use less energy. The Active Power Edge (model number HS54) is designed to make networks more reliable, smarter, and better performing for enterprise customers by correlating data points such as network performance, power usage, and power conditioning . Hughes Network Systems, EchoStar, and a team of experts who are committed to making new managed services solutions came together to make the Hughes Active Power Edge (model number HS54). Dan Rasmussen, senior vice president, enterprise division, Hughes, commented, “By correlating data points like power usage, power conditioning and network performance, the Hughes Active Power Edge enables us to be even more proactive in ensuring reliable business operations for our customers.” Source: PRNewswire It can reset outlets and power cycle connected devices as needed, thus maintaining network uptime seamlessly, saving customers time and costly downtime. It is seamlessly integrated into the HughesON suite of managed network services. The Active Power Edge (model number HS54) is a powerful tool for enterprise customers that makes networks smarter, more reliable, and higher performing. About Hughes Hughes Network Systems, LLC, a subsidiary of EchoStar (Nasdaq: SATS), provides broadband equipment and services, managed services based on smart, software-defined networking, and end-to-end network operation to millions of consumers, businesses, governments, and communities around the world. HughesNet®, the company's flagship internet service, connects millions across the Americas, and the Hughes JupiterTM System provides internet access to tens of millions more worldwide. Hughes works with more than half of the world's satellite operators, in-flight service providers, mobile network operators, and military customers. Hughes, a managed network services provider, supports 500,000 enterprise sites with its HughesONTM portfolio of wired and wireless solutions.

Read More

Spotlight

Events

VMware Connecticut Workshop

Webinar

.NEXT

Conference

Microsoft Azure Administrator Master Class

Webinar

Resources

resource image

Going Global 101: How Your Competition Can Be Your Best Resource

Article

resource image

Going Global 101: How Your Competition Can Be Your Best Resource

Article

resource image

Lionbridge Brand Video

Video

resource image

Anatomy of Today’s Global Traveler

infographic

Events

.NEXT

Conference