Q&A with Tom O'Regan, CEO at Madison Logic

MEDIA 7 | September 5, 2019

Q&A with Tom O'Regan
Tom O'Regan, CEO at Madison Logic is a global leader in account based marketing. In this role, O’Regan leads all company initiatives with an emphasis on positioning ActivateABMTM as the only truly global account based marketing platform built for B2B marketers.

Focused on driving Madison Logic momentum and enabling the Marketer to be the driving force for growth and change within the enterprise, O’Regan also sits on the Advisory Board of The Fiscal Times, both the Sales Executive Committee and B2B Operating Group at the IAB.

MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
TOM O'REGAN: 
Passionate, Optimistic, and Indefatigable

M7: Ovum has named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. What factors have led Madison Logic to emerge as a leader in ABM?
TO'R:
Ovum recognized the strength of our ABM platform in achieving predictable growth among the fastest growing B2B organizations globally. Specifically, the ability to leverage intent data to target the right accounts, measure ABM effectiveness, shorten sales cycles, and accelerate growth. The Ovum report also highlights Madison Logic's data gateway that allows CRM and MAP platforms to connect seamlessly including Salesforce, Marketo, and Oracle Eloqua.


"AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers."

M7: How will the bi-directional integration with Oracle Eloqua help Madison Logic to empower B2B marketers?
TO'R:
Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations. With the Oracle Eloqua integration, Madison Logic seamlessly accesses target account lists to activate ABM Demand Generation and Advertising programs and transfers engagement data back into Eloqua for lead scoring. Joint clients can also take advantage of Journey Acceleration™, which personalizes messaging based on marketing funnel stage to increase the volume, velocity, and value of deals in the pipeline.


"Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations."

M7: How do you see technology and artificial intelligence impacting the ABM landscape in the near future?
TO'R:
AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers.



M7: Tom, your love for golf is well-known. Since when have you been playing golf and how do you manufacture time for it?
TO'R:
I’ve played golf since college and have met so many unbelievable people, explored so many amazing places around the world, and had incredible experiences enjoying the game of golf. With offices in NY, Boston, San Francisco, Seattle, London, Dublin, and Singapore, I have the opportunity to play with team members, partners, and clients once in a while. When I’m not working, I pick vacation spots partially on the quality of the links.

M7: What is your superpower?
TO'R:
I’d like to think I have a good eye for talent and finding people who have the skills, but more importantly I have the determination needed to grow and scale a business as a team.

ABOUT MADISON LOGIC

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy across the funnel with ABM Advertising and ABM Demand Generation to align with sales, accelerate the buyer journey, and drive growth.

More C-Suite on deck

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

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Nokia | December 05, 2022

Nokia and NBN Co today announced the deployment of Nokia’s next-generation broadband platform and its Altiplano Access Controller to deliver a smarter, faster and greener nbn® network. The deployment is the first for the Lightspan MF-14 in the Southern Hemisphere. With unmatched capacity, space efficiency, low latency, intelligence, reliability and power efficiency, the MF-14 will help nbn address Australia’s broadband needs well into the future and help the company realize their Toward Zero Carbon Ambition. Nokia’s Altiplano Access Controller is a software-defined (SDN) and network function virtualization (NFV) tool used to drive greater automation and virtualization. It enables innovation in the way the network is managed with an open API to automate and program the network. nbn recently welcomed the Australian Government’s commitment to invest an additional $2.4 billion to roll out more fiber to communities across Australia. The new investment will enable an additional 1.5 million homes and businesses currently served by Fiber to the Node (FTTN) to upgrade to Fiber to the Premises (FTTP). Coupled with the additional homes and businesses connected by fiber, nbn is evolving the FTTP technology platform to enable higher speed services and has recently successfully completed lab evaluations of 25Gbps FTTP technology. Full fiber connections will help deliver faster broadband speeds, better reliability and energy efficiency , as well as support additional data capacity for the nbn network. These upgrades will help ensure eligible customers can more effectively work from home and operate online businesses, participate in online education, engage in telehealth consultations, stream entertainment and connect with friends and family. nbn will be the first operator in the Southern Hemisphere to adopt the MF-14 platform following announcements by US and UK operators in October 2022. Deployment will commence in 2023. Stephen Rue, CEO at nbn, said: “Rapid technological advances will play a critical role in driving the economic prosperity of our nation and in enabling our transition to a smarter, digitally enabled economy. By leading the deployment of this next-generation technology, we can help meet our nation’s data demands now and into the future. “Together with our network investment that is pushing fibre deeper into communities and extending fixed wireless and satellite coverage and capabilities, we are helping unlock social and economic benefits for households, businesses and communities across Australia. “More than 8.5 million households and businesses are connected to services over the nbn network – this equates to approximately 20 million people relying on our network every day.” Nokia and nbn have been partners for more than 10 years and we’re excited to continue to support nbn in this next technological evolution, deploying more advanced and energy-efficient networking technology. Using Nokia’s advanced fiber technology coupled with our network optimization and automation capabilities, Nokia and nbn can meet customer demand for a faster, smarter, greener broadband network today and well into the future.” Ricky Corker, Chief Customer Experience Officer at Nokia About Nokia At Nokia, we create technology that helps the world act together. As a trusted partner for critical networks, we are committed to innovation and technology leadership across mobile, fixed and cloud networks. We create value with intellectual property and long-term research, led by the award-winning Nokia Bell Labs.

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Space Software Provider Antaris™ Announces Launch Readiness of World's First Cloud-Built Demonstration Satellite

Antaris | December 06, 2022

Antaris, the software platform provider for space, announced today that the first-ever satellite fully conceived, designed and manufactured using the company's end-to-end software is ready for launch. Creation of the satellite, dubbed JANUS-1, involved eight organizations spanning seven countries collaborating virtually through the Antaris cloud-based platform, which features open APIs and core open source elements. The project was completed in just 10 months from concept to launch readiness with a cost savings of 75% over comparable satellite missions. Based on data captured during the build, Antaris anticipates that future spacecraft missions can be ready for launch in as few as six months. "This is a tremendous moment for the space industry," said Antaris Co-Founder and CEO Tom Barton. "Satellite development has historically been slow and extremely costly because of proprietary hardware and software, excessive vertical integration and outdated interfaces, APIs and protocols. Antaris has changed all that. Our cloud-based platform has enabled constellation sponsors, satellite designers, component providers and manufacturers from across the globe to come together seamlessly and collaborate to get a satellite ready for launch in just months, not years, from start to finish. Nothing like this has ever been done before." JANUS-1 is a 6U satellite conceived as a technical demonstration to showcase the unprecedented efficiency and cost-effectiveness of the Antaris platform and will feature five different payloads running on its SatOS™ satellite software once in orbit. XDLINX Labs and Ananth Technologies served as the primary manufacturing partners for the JANUS-1 satellite with ATLAS Space Operations providing ground station services. "The satellite industry has historically lagged behind the tech industry in the adoption of Software-as-a-Service models," said Brad Bode, Chief Technology Officer of ATLAS Space Operations. "The Antaris SaaS platform is a long overdue approach to the design, simulation and operation of satellites and a perfect complement to our own GSaaS, or Ground Software as a Service, model. We're excited to be part of the historic JANUS-1 mission." "Ananth Technologies is pleased to be collaborating with Antaris on this novel demonstration project, We support their mission of driving collaboration across the space economy and see tremendous potential in this new approach to satellite design and operations. The build process for JANUS-1 was highly efficient even for a complex design with multiple payload providers from around the world." Dr. Subba Rao Pavuluri, Chairman and Managing Director of Ananth Technologies. Antaris recently open sourced its SatOS Payload Software Development Kit (SDK), which enables users of the platform to effectively integrate payloads into SatOS-powered satellites. Additionally, Antaris released the go-satcom library to help the broader space community work with open space communications protocols. Payload and subsystem technology providers including AICRAFT, Netra, Morpheus Space, SayariLabs Kenya, SpeQtral, Transcelestial and Zero-Error Systems (ZES) will perform internet of things (IoT) communications, advanced experimental laser communications, radio communications and machine learning (ML) inference during orbit. A virtual twin of JANUS-1 running on Antaris TrueTwin™ technology is functional today, and the physical satellite is expected to launch into orbit from the Satish Dhawan Space Centre of India under a commercial arrangement with NewSpace India Limited (NSIL), the commercial arm of Indian Space Research organization (ISRO). About Antaris Antaris, the software platform provider for space, exists to make space easy. Our software dramatically simplifies the design, simulation and operation of satellites to support mission success. We bring New Space thinking to an Old Space world, giving our customers maximum control and flexibility while mitigating supply chain risk to improve time-to-orbit, reduce cost and optimize engineering reuse. With investors including Lockheed Martin Ventures, Acequia, HCVC and E2MC, Antaris is revolutionizing Software for Space.

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Nokia deploys next-generation fiber technology for a smarter, faster and greener Australian National Broadband Network

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Space Software Provider Antaris™ Announces Launch Readiness of World's First Cloud-Built Demonstration Satellite

Antaris | December 06, 2022

Antaris, the software platform provider for space, announced today that the first-ever satellite fully conceived, designed and manufactured using the company's end-to-end software is ready for launch. Creation of the satellite, dubbed JANUS-1, involved eight organizations spanning seven countries collaborating virtually through the Antaris cloud-based platform, which features open APIs and core open source elements. The project was completed in just 10 months from concept to launch readiness with a cost savings of 75% over comparable satellite missions. Based on data captured during the build, Antaris anticipates that future spacecraft missions can be ready for launch in as few as six months. "This is a tremendous moment for the space industry," said Antaris Co-Founder and CEO Tom Barton. "Satellite development has historically been slow and extremely costly because of proprietary hardware and software, excessive vertical integration and outdated interfaces, APIs and protocols. Antaris has changed all that. Our cloud-based platform has enabled constellation sponsors, satellite designers, component providers and manufacturers from across the globe to come together seamlessly and collaborate to get a satellite ready for launch in just months, not years, from start to finish. Nothing like this has ever been done before." JANUS-1 is a 6U satellite conceived as a technical demonstration to showcase the unprecedented efficiency and cost-effectiveness of the Antaris platform and will feature five different payloads running on its SatOS™ satellite software once in orbit. XDLINX Labs and Ananth Technologies served as the primary manufacturing partners for the JANUS-1 satellite with ATLAS Space Operations providing ground station services. "The satellite industry has historically lagged behind the tech industry in the adoption of Software-as-a-Service models," said Brad Bode, Chief Technology Officer of ATLAS Space Operations. "The Antaris SaaS platform is a long overdue approach to the design, simulation and operation of satellites and a perfect complement to our own GSaaS, or Ground Software as a Service, model. We're excited to be part of the historic JANUS-1 mission." "Ananth Technologies is pleased to be collaborating with Antaris on this novel demonstration project, We support their mission of driving collaboration across the space economy and see tremendous potential in this new approach to satellite design and operations. The build process for JANUS-1 was highly efficient even for a complex design with multiple payload providers from around the world." Dr. Subba Rao Pavuluri, Chairman and Managing Director of Ananth Technologies. Antaris recently open sourced its SatOS Payload Software Development Kit (SDK), which enables users of the platform to effectively integrate payloads into SatOS-powered satellites. Additionally, Antaris released the go-satcom library to help the broader space community work with open space communications protocols. Payload and subsystem technology providers including AICRAFT, Netra, Morpheus Space, SayariLabs Kenya, SpeQtral, Transcelestial and Zero-Error Systems (ZES) will perform internet of things (IoT) communications, advanced experimental laser communications, radio communications and machine learning (ML) inference during orbit. A virtual twin of JANUS-1 running on Antaris TrueTwin™ technology is functional today, and the physical satellite is expected to launch into orbit from the Satish Dhawan Space Centre of India under a commercial arrangement with NewSpace India Limited (NSIL), the commercial arm of Indian Space Research organization (ISRO). About Antaris Antaris, the software platform provider for space, exists to make space easy. Our software dramatically simplifies the design, simulation and operation of satellites to support mission success. We bring New Space thinking to an Old Space world, giving our customers maximum control and flexibility while mitigating supply chain risk to improve time-to-orbit, reduce cost and optimize engineering reuse. With investors including Lockheed Martin Ventures, Acequia, HCVC and E2MC, Antaris is revolutionizing Software for Space.

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