Q&A with Tom O'Regan, CEO at Madison Logic

Q&A with Tom O'Regan
Tom O'Regan, CEO at Madison Logic is a global leader in account based marketing. In this role, O’Regan leads all company initiatives with an emphasis on positioning ActivateABMTM as the only truly global account based marketing platform built for B2B marketers.

Focused on driving Madison Logic momentum and enabling the Marketer to be the driving force for growth and change within the enterprise, O’Regan also sits on the Advisory Board of The Fiscal Times, both the Sales Executive Committee and B2B Operating Group at the IAB.

MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
TOM O'REGAN: 
Passionate, Optimistic, and Indefatigable

M7: Ovum has named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. What factors have led Madison Logic to emerge as a leader in ABM?
TO'R:
Ovum recognized the strength of our ABM platform in achieving predictable growth among the fastest growing B2B organizations globally. Specifically, the ability to leverage intent data to target the right accounts, measure ABM effectiveness, shorten sales cycles, and accelerate growth. The Ovum report also highlights Madison Logic's data gateway that allows CRM and MAP platforms to connect seamlessly including Salesforce, Marketo, and Oracle Eloqua.


"AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers."

M7: How will the bi-directional integration with Oracle Eloqua help Madison Logic to empower B2B marketers?
TO'R:
Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations. With the Oracle Eloqua integration, Madison Logic seamlessly accesses target account lists to activate ABM Demand Generation and Advertising programs and transfers engagement data back into Eloqua for lead scoring. Joint clients can also take advantage of Journey Acceleration™, which personalizes messaging based on marketing funnel stage to increase the volume, velocity, and value of deals in the pipeline.


"Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations."

M7: How do you see technology and artificial intelligence impacting the ABM landscape in the near future?
TO'R:
AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers.



M7: Tom, your love for golf is well-known. Since when have you been playing golf and how do you manufacture time for it?
TO'R:
I’ve played golf since college and have met so many unbelievable people, explored so many amazing places around the world, and had incredible experiences enjoying the game of golf. With offices in NY, Boston, San Francisco, Seattle, London, Dublin, and Singapore, I have the opportunity to play with team members, partners, and clients once in a while. When I’m not working, I pick vacation spots partially on the quality of the links.

M7: What is your superpower?
TO'R:
I’d like to think I have a good eye for talent and finding people who have the skills, but more importantly I have the determination needed to grow and scale a business as a team.

ABOUT MADISON LOGIC

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy across the funnel with ABM Advertising and ABM Demand Generation to align with sales, accelerate the buyer journey, and drive growth.

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Read More

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Read More

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MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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Veeam Announces Backup-as-a-Service for Microsoft 365 and Microsoft Azure

Business Wire | October 05, 2023

Veeam® Software, the leader in Data Protection and Ransomware Recovery, announced two new offerings which combine the confidence and reliability of Veeam’s backup and restore capabilities with the ease-of-use of Backup-as-a-Service (BaaS). Cirrus by Veeam, which is available today for Microsoft 365 and Microsoft Azure customers, provides a simple, flexible, reliable and powerful BaaS offering. It gives companies the option of simplifying the management and administration of their backup operations with all the resiliency of Veeam technology. Veeam will launch a new, enhanced version of the BaaS offering in Q1 2024, available through Veeam service providers, the Microsoft Azure marketplace, and Veeam’s online store. "450,000 customers trust Veeam to protect their business and keep it running, which has led us to become the #1 global provider of data protection and ransomware recovery," said Danny Allan, CTO at Veeam. "We're now giving customers those trusted capabilities - for Microsoft 365 and for Microsoft Azure - delivered as a service. Through this new BaaS offering, customers have increased flexibility in how they wish to use Veeam to protect their business, whether in the cloud, on-premises or in a hybrid model." Cirrus by Veeam was acquired from CT4 who developed the cloud-native service utilizing Veeam’s industry-leading data backup and ransomware recovery platform. Customers can now choose from several options in how they wish to utilize Veeam and manage their Microsoft 365 and Azure data New Cirrus by Veeam: Delivers a simple, seamless SaaS experience, without having to manage the infrastructure or storage. Veeam Backup for Microsoft 365 and Veeam Backup for Microsoft Azure: Deploy Veeam’s existing software solutions for Microsoft 365 and Azure data protection and manage the infrastructure. A backup service from a Veeam Cloud & Service Provider (VCSP) partner: Built on top of the Veeam platform, with value-added services unique to the provider’s area of expertise. Cirrus Cloud Protect for Microsoft 365 Cirrus for Microsoft 365 builds on the industry's leading Microsoft 365 backup solution – Veeam Backup for Microsoft 365 – and delivers it as a service. It simplifies a customer’s backup strategy with software, infrastructure, and unlimited storage in an all-in-one cloud service, allowing organizations to leverage powerful data protection and security technology with a simple, seamless user experience. Trusted, reliable technology: Customizable backup, flexible recovery options and powerful search capabilities. All-inclusive backup service: Simplifies Microsoft 365 backup by providing everything a customer needs, bundled together at one price. Modern, secure and intuitive: Keeps business-critical data protected with built-in immutability; no software to download or infrastructure to maintain. Cirrus Cloud Protect for Microsoft Azure Data on Microsoft Azure is exposed to the same cyber threats and data loss as anywhere else, and it’s the owner’s responsibility to protect it. Cirrus Cloud Protect for Microsoft Azure is a fully hosted and pre-configured solution that delivers proven, resilient backup and recovery. Quick ROI: Speed time to value by removing blockers like implementation, patching and remediating misconfigurations. Enterprise-readiness: Leverage backup, security and FinOps best practices in a service built for Azure Well-Architected Framework. Confident recoverability: Comprehensive, native protection with the most customizable RPOs and recovery to any location. About Veeam Software Veeam®, the #1 global provider of Data Protection and Ransomware Recovery, provides organizations with resiliency through data security, data recovery and data freedom for their hybrid cloud. The Veeam Data Platform delivers a single solution for Cloud, Virtual, Physical, SaaS and Kubernetes environments that give businesses peace of mind their apps and data are protected and always available so that they can keep their businesses running.

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