Home > Companies > C-Suite On Deck > Q&A with Tom O'Regan, CEO at Madison Logic

Q&A with Tom O'Regan, CEO at Madison Logic

Q&A with Tom O'Regan
Tom O'Regan, CEO at Madison Logic is a global leader in account based marketing. In this role, O’Regan leads all company initiatives with an emphasis on positioning ActivateABMTM as the only truly global account based marketing platform built for B2B marketers.

Focused on driving Madison Logic momentum and enabling the Marketer to be the driving force for growth and change within the enterprise, O’Regan also sits on the Advisory Board of The Fiscal Times, both the Sales Executive Committee and B2B Operating Group at the IAB.

MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
TOM O'REGAN: Passionate, Optimistic, and Indefatigable

M7: Ovum has named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. What factors have led Madison Logic to emerge as a leader in ABM?
TO'R: Ovum recognized the strength of our ABM platform in achieving predictable growth among the fastest growing B2B organizations globally. Specifically, the ability to leverage intent data to target the right accounts, measure ABM effectiveness, shorten sales cycles, and accelerate growth. The Ovum report also highlights Madison Logic's data gateway that allows CRM and MAP platforms to connect seamlessly including Salesforce, Marketo, and Oracle Eloqua.


"AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers."

M7: How will the bi-directional integration with Oracle Eloqua help Madison Logic to empower B2B marketers?
TO'R: Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations. With the Oracle Eloqua integration, Madison Logic seamlessly accesses target account lists to activate ABM Demand Generation and Advertising programs and transfers engagement data back into Eloqua for lead scoring. Joint clients can also take advantage of Journey Acceleration™, which personalizes messaging based on marketing funnel stage to increase the volume, velocity, and value of deals in the pipeline.


"Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations."

M7: How do you see technology and artificial intelligence impacting the ABM landscape in the near future?
TO'R: AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers.



M7: Tom, your love for golf is well-known. Since when have you been playing golf and how do you manufacture time for it?
TO'R: I’ve played golf since college and have met so many unbelievable people, explored so many amazing places around the world, and had incredible experiences enjoying the game of golf. With offices in NY, Boston, San Francisco, Seattle, London, Dublin, and Singapore, I have the opportunity to play with team members, partners, and clients once in a while. When I’m not working, I pick vacation spots partially on the quality of the links.

M7: What is your superpower?
TO'R: I’d like to think I have a good eye for talent and finding people who have the skills, but more importantly I have the determination needed to grow and scale a business as a team.

ABOUT MADISON LOGIC

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy across the funnel with ABM Advertising and ABM Demand Generation to align with sales, accelerate the buyer journey, and drive growth.

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Minimize the Cost and Downtime of Disaster With Scale Computing's Business Continuity/Disaster Recovery Planning Service

PR Newswire | October 25, 2023

Scale Computing, a market leader in edge computing, virtualization, and hyperconverged solutions, today announced its Business Continuity/Disaster Recovery (BCDR) Planning Service, designed to help organizations establish a comprehensive, regulated plan for responding to unforeseen downtime. The service provides Scale Computing customers and partners with the tools, guidance, and resources to create a playbook for data backup and recovery, enabling businesses to endure a disaster scenario with minimal loss. Scale Computing also recently announced that it is a finalist for the Business Continuity/Disaster Recovery Project of the Year in the 2023 SDC Awards for its work with Austrian managed service provider GiGaNet and its long-time partner the Zillertaler Gletscherbahn group. Voting for the SDC Awards is open at sdcawards.com/vote until November 10th, 2023. Data breaches are one of the biggest and most costly contributors to downtime for businesses. In 2023, the average cost of a data breach globally reached an all-time high of $4.45 million, a 15.3% increase from 2020. Simultaneously, the average length of business disruption following a ransomware attack in the United States reached 24 days last year, up 60% from just two years prior — a significant increase when downtime costs exceed $300,000 per hour for over 90% of mid-sized and large enterprises. For more than half of those businesses, the hourly outage costs range from $1 million to over $5 million. Recovery from an outage adds additional expense from which many enterprises are unable to bounce back. "Disaster can strike at any time, and every organization needs a consistently regulated playbook for how the business will respond — from action plans to recovery plans for bringing online the mission-critical servers businesses depend on," said Jeff Ready, CEO and co-founder, Scale Computing. "Knowing what systems need to be protected, planning for the ability to recover them, and having a full action plan for recovery should be at the forefront of every IT department's agenda, at the beginning of any infrastructure addition. With Scale Computing Platform, the plan for disaster recovery starts before equipment is even put into production, so IT leaders have a plan in place from day one that they can enact to ensure their business stays up and running, with minimal loss, should disaster strike. Our Business Continuity/Disaster Recovery Planning Service enables businesses to proactively classify systems based on their importance and implement a robust action plan, ensuring that our customers' and partners' critical systems are protected, validated, tested, and ready for recovery at any time." Whether a minor data loss or a business-wide shutdown, having a well-defined business continuity strategy is crucial to minimize financial impact, ensure continuous employee productivity, meet compliance and regulatory requirements, decrease liability obligations, reduce downtime, and minimize the risk of negative exposure. Scale Computing's BCDR Planning Service includes planning, deployment, documentation creation, and disaster recovery testing, covering every aspect to keep businesses prepared and resilient. The service is offered to Scale Computing Platform customers, which brings simplicity, high availability, and scalability together to replace existing infrastructure for running virtual machines with an easy-to-manage, fully integrated platform that allows organizations to run applications regardless of hardware requirements. About Scale Computing Scale Computing is a leader in edge computing, virtualization, and hyperconverged solutions. Using patented HyperCore™ technology, Scale Computing Platform automatically identifies, mitigates, and corrects infrastructure problems in real-time, enabling applications to achieve maximum uptime, even when local IT resources and staff are scarce. Edge Computing is the fastest-growing area of IT infrastructure, and industry analysts have named Scale Computing an outperformer and leader in the space, including being named the #1 edge computing vendor by CRN. Scale Computing's products are sold by thousands of value-added resellers, integrators, and service providers worldwide.

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