Q&A with Amy Barzdukas, Executive Vice President & Chief Marketing Officer at Poly

MEDIA 7 | November 21, 2019

Amy Barzdukas, EVP and Chief Marketing Officer at Poly is a marketing and communications leader with extensive experience in setting strategy, shifting perceptions, advising customers, digital marketing, revenue marketing, integrated marketing communications, and public relations in highly competitive product arenas.

Amy is known for her ability to create and execute winning turnarounds on a global scale.

MEDIA 7: What inspired you to get into marketing?
AMY BARZDUKAS:
I was always destined for marketing, even if I didn’t know it. As a child, I collected promotional brochures. I was fascinated by how the words and pictures were used to drive action. My first job was as an advertising copywriter, and I’ve never looked back.

M7: How is Poly redefining the video conferencing experience for modern businesses?
AB:
 We’re in an unprecedented time of change in our industry. Voice and video services are moving to the cloud, and companies are changing how they approach their communications needs. Poly is the largest provider of the devices – video conferencing, audio conferencing, headphones and desk phones – you use to connect to these services so you can collaborate with your colleagues. That uniquely positions us to shape the video conferencing experience, and we’re doing so in four ways.

First, Poly has made both the Zoom Rooms and the Microsoft Teams video conferencing experience better than ever with our radically simple Poly Studio X video bars that deliver these experiences with no PC or Mac required. We’ve got decades of experience in understanding what makes meetings more human – for everyone in the room and those dialing in from other locations – and we’ve packed all of that into easy-to-install, easy-to-manage, and easy-to-use all-in-one powerhouses.

Second, we are bringing the world of AV and video conferencing into the modern app economy. Our Studio X series and Poly G7500 video conferencing devices run a common platform that can be updated and enhanced through a series of regular software updates. This Poly platform, built on Android, can run applications like a smartphone does today.

Third, Poly has introduced innovation that makes any video conference better. Our new Poly MeetingAI features use AI and machine learning to address the distractions that hit your senses in a meeting. We make it easier to hear what’s being said by blocking out the annoying noises that people make while talking, and we make it easier to see what’s going on in the room with the most advanced speaker tracking and framing, and our built-in production rules.

Finally, we are pricing our solutions in a way that completely resets the calculations on what it costs to outfit a room. The Studio X30, for huddle room and smaller spaces, costs just about $2,100, including the Poly TC8 touch controller. All you add is the cloud service and a monitor, and you have a room up and running for under $2,500. That’s easily under the cost of other solutions and with better audio and video quality.


"Baby Boomers and more than half of Gen Z say they are most productive when they were working around noise."

M7: As the CMO of Poly, what were the major challenges in rebranding and transforming two separate organizations (Plantronics and Polycom) under a single brand Poly?
AB:
One of the greatest challenges of bringing together Plantronics and Polycom was doing so in a way that honored their brand equity, history, and positive associations while establishing a new story for the new company. Plantronics was already an audio pioneer– the first headset that transmitted Neil Armstrong’s famous words during the first moon landing. Polycom was the leader in audio and video conferencing – the conference phone used by business leaders and industry captains.
We had to figure out how to build a stand-out narrative in a crowded space for the general market. For customers and partners, we found a way to carry through the legacies and histories of both companies into the new brand. And for our employees, we had to inspire them to believe in the new brand and the new combined mission. These different challenges with different stakeholders took different approaches to confront, but in the end, we brought everyone to the same conclusion that Poly was moving forward, unified and stronger.

And like any acquisition, integration takes time. We’re proud of our accomplishments since rebranding to Poly in March 2019. Since then, we’ve refreshed our video conferencing line of products, broken new ground with a mobile phone station called Elara 60 Series and showcased our continued commitment to expanding the ecosystem with partners such as Zoom, Microsoft, Google, Amazon and more. As Poly, we bring a new level of quality, simplicity, and flexibility so that every communication can easily become a place for collaboration and innovation for the enterprise.


"Gen Z and Millennials came up in an era of digitization, so they are more accustomed to the tools and technology to deal with distractions in the workplace."

M7: A recent study by Poly reveals that employees prefer noisier open offices to closed, quiet spaces. What do you think is responsible for driving these unique demands in the workplace today?
AB:
Our research shows that Gen Z and Millennials tend to prefer open offices compared to Gen X and Baby Boomers and that more than half of Gen Z say they are most productive when they were working around noise. What we’re seeing is that Gen Z and Millennials came up in an era of digitization, so they are more accustomed to the tools and technology to deal with distractions in the workplace. For example, they’re used to wearing noise-canceling headphones to block out the background noise, and similarly at home with video. They’ve been doing it all their lives!

Now that we can work from anywhere – coffee shops, airports, waiting rooms – we are more accustomed to dealing with distractions and working through them. We take that mindset into the office along with the tools we may use to address distraction, from a pair of comfortable headphones with ANC to deciding to do different types of work in different settings.

M7: What features have made Poly Studio win the 'Best of Enterprise Connect' award in the '2019 Communication/Collaboration Device'?
AB: 
Poly Studio is our answer to the need for easy-to-use video conferencing devices for smaller spaces called huddle rooms. Poly Studio is a video USB bar with premium audio and video capabilities. Its standout features include NoiseBlock, which mutes distracting background noises, Automatic Group Framing and Speaker Tracking, which zooms in to focus on the speaking participant. This board-room like audio and video transforms small meeting rooms into a center for collaboration. We’re also pleased that it was recently certified for Zoom Rooms and Microsoft Teams. The device also works with Skype for Business, Google Meet, Cisco WebEx and Amazon Chime, and virtually any cloud-based video collaboration service.


"Poly combines legendary audio expertise with powerful video and conferencing capabilities to help our users overcome the distractions, complexity, and distance, making communication in and out of the workplace challenging."

M7: What traits make Poly a global leader in communications and a leading choice for every kind of workspace?
AB:
Our in-depth expertise, tireless innovation, and emphasis on partnership make Poly a global leader in communications and a leading choice for every kind of workspace.

Poly combines legendary audio expertise with powerful video and conferencing capabilities to help our users overcome the distractions, complexity, and distance, making communication in and out of the workplace challenging. When the world was on a race to space in the ’60s, NASA approached us—Plantronics back then—with a seemingly impossible task: create a headset that would equip astronauts to communicate with Mission Control from the earth to the moon, and back again.

Fifty years later, we share the same mission today: to create powerful connections that unify people the world over. We’re designing technology for the different ways people work – open offices, remote locations, mobile-first workers. We are the largest provider of headsets, video and audio-conferencing devices that you use to communicate and collaborate for your work, whatever that may be. And we continue to innovate with products like Poly Studio X that change how people collaborate.
Through partnerships with industry leaders like Microsoft, Amazon, Google, and Zoom, Poly takes an open-architecture approach that allows users to seamlessly connect across all the best technologies. Whenever and wherever people connect with these services, we will be there to provide the best-in-class audio, video and voice technology to make the experience that much better.

M7: What’s your superpower or spirit animal?
AB: 
My superpower is the ability to read amazingly quickly, thanks to the experimental elementary school I attended. I don’t know how anyone gets through their workload without it, honestly. My spirit animal? I told my husband the other day that I think it is Tom Petty. I’m a huge fan. If you have a problem, there is a Tom Petty song that can solve it, or at least make it more fun.

ABOUT POLY

Plantronics, Inc. (“Poly” – formerly Plantronics and Polycom) (NYSE: PLT) is a global communications company that powers meaningful human connection and collaboration. Poly combines legendary audio expertise and powerful video and conferencing capabilities to overcome the distractions, complexity, and distance that make communication in and out of the workplace challenging. Poly believes in solutions that make life easier when they work together and with our partner’s services. Our headsets, software, desk phones, audio and video conferencing, analytics and services are used worldwide and are a leading choice for every kind of workspace.

More C-Suite on deck

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Related News

STORAGE

Service Express Acquires iTech Solutions Group and iInTheCloud

Service Express | July 05, 2022

Service Express, a leader in global data center and infrastructure solutions, announces the acquisition of managed services provider iTech Solutions Group and cloud hosting provider iInTheCloud. The acquisitions bring expanded IBM-specific offerings and IBM Gold Business Partner status to Service Express customers in the U.S. This deal replicates the company's existing IBM services, expertise and IBM Gold Business Partner status in the U.K. to bring comprehensive solutions to customers internationally.Based in Connecticut, iTech has over 20 years of experience offering expert solutions as an IBM Gold Business Partner. The company has worked alongside financial services, manufacturing and retail organizations, helping customers leverage IBM i infrastructure strategies. The acquisition of iTech brings a team of certified technical consultants, IBM i system administrators and skilled technicians with a deep understanding of IBM Power® Systems. At iTech, we take pride in our dedication to the success of our people and customers, said Pete Massiello, President of iTech Solutions Group. Joining Service Express gives us the ability to expand our service offerings to existing and new customers, which was challenging as a smaller organization. I'm looking forward to working with the Service Express team to create synergy and bring our solutions to more companies around the globe. In addition to hardware solutions, consulting and managed services, iTech provides customers with IBM i cloud hosting solutions by utilizing iInTheCloud infrastructure. iInTheCloud is a cloud hosting provider with Tier III data centers built on IBM Power Systems to deliver secure, scalable and resilient solutions for companies running IBM i, AIX and PowerLinux. iInTheCloud allows organizations to host production, test, development or replicate environments to support disaster recovery and business continuity. The company's Michigan-based data centers grant companies access to redundant power, cooling and communication feeds ensuring environments are highly available. "My focus has always been on creating flexible, reliable, and scalable solutions for IBM i and Power System customers around the Midwest," said Larry Bolhuis, Co-President of iInTheCloud. "With Service Express' headquarters only minutes from our data centers, the company has been the go-to service provider for many of our customers, as well as for iInTheCloud since its inception. I'm excited to expand our support options and capabilities for our new and existing customers." Service Express offers an extensive portfolio of solutions, including data center maintenance, managed and infrastructure services designed to help customers maintain and evolve their digital IT strategies. "The acquisition of iTech and iInTheCloud accelerate the expansion of our managed and infrastructure service offerings to the U.S., We anticipate strong company growth as we continue to broaden and diversify our solutions, bringing a wider portfolio of services to customers in the U.S. and U.K." -Ron Alvesteffer, President and CEO of Service Express About Service Express Service Express is an industry-leading data center solutions provider specializing in global multivendor maintenance, hybrid cloud, managed and infrastructure services, hardware solutions and more. Companies around the globe trust Service Express to deliver reliable end-to-end support. Service Express' flagship technology, ExpressConnect®, helps IT teams automate support with monitoring, ticketing, integrations and account management. For more information, visit serviceexpress.com. About iTech Solutions Group iTech Solutions, an IBM Gold Business Partner, helps organizations get the most performance, utilization and return on investment from existing or new IBM Power® Systems running IBM i, while ensuring critical business data is secure. Offerings include IBM Power Systems and storage, managed administration and OS subscription services, IBM i cloud hosting, OS Upgrades, PTF maintenance, HMC and FSP Upgrades, security assessments and remediation, HA replication solutions, DR testing, tape and disk encryption, virtual tape libraries, and more. For more information, visit itechsol.com. About iInTheCloud iInTheCloud specializes in IBM i cloud hosting solutions by leveraging IBM Power® and IBM Flash Systems in its Tier III data centers. The company works alongside organizations to deliver secure, scalable and resilient solutions to meet specific system requirements. With iInTheCloud's secure cloud, companies can consolidate workloads, increase server utilization, reduce capital costs, lower management costs, virtualize and provision memory, processor, and I/O resources. For more information, visit iinthecloud.com.

Read More

VIRTUAL DESKTOP STRATEGIES

EPOS & 10ZiG Announce New Partnership

EPOS | July 01, 2022

EPOS, a worldwide premium brand that creates high-end audio solutions for better communication and collaboration, and 10ZiG, a global leader of virtual desktop endpoint hardware and software, have collaborated to provide EPOS audio devices and management software that are optimized for 10ZiG Windows 10 IoT Thin Client endpoint devices. The recent worldwide pandemic triggered the greatest work-from-home (WFH) change in corporate history, and it is still influencing how we work today. It was only natural for EPOS and 10ZiG to collaborate so that the globe could use hardware and software for remote and hybrid virtual desktop installations. The relationship between EPOS and 10ZiG evolved into an ideal match for virtual desktop infrastructure (VDI) and voice communication in both office and remote setup solutions. Having the most sophisticated technologies in place, such as supported remote Thin Client endpoints and audio headsets, makes unified communications and associated platforms easier and more enjoyable to use. EPOS Connect VDI is the client program that provides different asset management functionalities, allowing IT administrators to control EPOS audio devices throughout the whole enterprise using the user-friendly EPOS Manager UI. EPOS Manager is a robust on-premises or cloud-based IT management system that allows an organization's EPOS headsets and speaker phones to be managed, updated, and configured from any location. 10ZiG Windows 10 IoT Thin Client device versions 4610q, 6010q, and 6110 are compliant and function flawlessly with EPOS headsets and speakerphones, notably the ADAPT 660, for entry-level to high-demand customers. Companies can enhance concentration and productivity everywhere with the certified combination solutions from EPOS and 10ZiG. The EPOS product lines include a variety of exceptional features like superior call clarity, stereo sound, adaptive ANC, and a unique UC optimized solution with machine learning increased microphone performance. The 10ZiG product lines are a collection of x86-based Thin & Zero Client endpoints with a variety of hardware configurations, including variable display connections, fiber possibilities, free centralized administration through the 10ZiG Manager, and more.

Read More

VIRTUAL DESKTOP TOOLS

Red River Named as a VMware Regional Academy for IT Support and Training

Red River | July 01, 2022

Red River, a technology transformation company serving government and enterprise customers, announced today that it has been designated as a VMware Regional Academy for IT support and training. In partnership with the VMware IT Academy, Red River will provide instructors and students at academic institutions with training and learning resources for high-demand IT skills such as digital workspace, application modernization and multi-cloud. VMware academic programs have created positive change throughout the pandemic, providing next-generation technology to academic institutions, allowing instructors to teach virtually and giving students access to industry certifications. “Red River understands the evolving needs of the IT Industry and its talent,” said Jackie Barker, Director of VMware IT Academy. “VMware IT Academy is thrilled to work with Red River to provide educational resources and experience to students in academia.” As a VMware Regional Academy for IT support, Red River will contribute to industry and economic development, providing skills to students seeking high-demand careers in areas such as cloud, dev ops, data, mobility and security. Red River will also support the remote delivery of VMware courses, helping students excel through online certification opportunities, hands-on labs and other VMware learning resources. “We are pleased to be a part of the Regional Academy, sharing years of technology expertise to benefit the next generation of IT professionals, This opportunity enables us to invest in our industry, so we can better prepare students for work and career growth in a digital world.” Richard Ackerman, Vice President of Workforce Development for Red River Red River’s workforce development program offers extensive training programs, new career opportunities and dedicated partnerships. The company is set on making a positive impact on employees, customers, partners and communities. To learn more about workforce development at Red River visit www.redriver.com/resources/workforce-development. For more information on the VMware IT Academy, visit https://www.vmware.com/company/it-academy.html. About VMware VMware is a leading provider of multi-cloud services for all apps, enabling digital innovation with enterprise control. As a trusted foundation to accelerate innovation, VMware software gives businesses the flexibility and choice they need to build the future. Headquartered in Palo Alto, California, VMware is committed to building a better future through the company’s 2030 Agenda. About Red River Red River brings together the ideal combination of talent, partners and products to disrupt the status quo in technology and drive success for business and government in ways previously unattainable. Red River serves organizations well beyond traditional technology integration, bringing 25 years of experience and mission-critical expertise in security, networking, analytics, collaboration, mobility and cloud solutions.

Read More

STORAGE

Service Express Acquires iTech Solutions Group and iInTheCloud

Service Express | July 05, 2022

Service Express, a leader in global data center and infrastructure solutions, announces the acquisition of managed services provider iTech Solutions Group and cloud hosting provider iInTheCloud. The acquisitions bring expanded IBM-specific offerings and IBM Gold Business Partner status to Service Express customers in the U.S. This deal replicates the company's existing IBM services, expertise and IBM Gold Business Partner status in the U.K. to bring comprehensive solutions to customers internationally.Based in Connecticut, iTech has over 20 years of experience offering expert solutions as an IBM Gold Business Partner. The company has worked alongside financial services, manufacturing and retail organizations, helping customers leverage IBM i infrastructure strategies. The acquisition of iTech brings a team of certified technical consultants, IBM i system administrators and skilled technicians with a deep understanding of IBM Power® Systems. At iTech, we take pride in our dedication to the success of our people and customers, said Pete Massiello, President of iTech Solutions Group. Joining Service Express gives us the ability to expand our service offerings to existing and new customers, which was challenging as a smaller organization. I'm looking forward to working with the Service Express team to create synergy and bring our solutions to more companies around the globe. In addition to hardware solutions, consulting and managed services, iTech provides customers with IBM i cloud hosting solutions by utilizing iInTheCloud infrastructure. iInTheCloud is a cloud hosting provider with Tier III data centers built on IBM Power Systems to deliver secure, scalable and resilient solutions for companies running IBM i, AIX and PowerLinux. iInTheCloud allows organizations to host production, test, development or replicate environments to support disaster recovery and business continuity. The company's Michigan-based data centers grant companies access to redundant power, cooling and communication feeds ensuring environments are highly available. "My focus has always been on creating flexible, reliable, and scalable solutions for IBM i and Power System customers around the Midwest," said Larry Bolhuis, Co-President of iInTheCloud. "With Service Express' headquarters only minutes from our data centers, the company has been the go-to service provider for many of our customers, as well as for iInTheCloud since its inception. I'm excited to expand our support options and capabilities for our new and existing customers." Service Express offers an extensive portfolio of solutions, including data center maintenance, managed and infrastructure services designed to help customers maintain and evolve their digital IT strategies. "The acquisition of iTech and iInTheCloud accelerate the expansion of our managed and infrastructure service offerings to the U.S., We anticipate strong company growth as we continue to broaden and diversify our solutions, bringing a wider portfolio of services to customers in the U.S. and U.K." -Ron Alvesteffer, President and CEO of Service Express About Service Express Service Express is an industry-leading data center solutions provider specializing in global multivendor maintenance, hybrid cloud, managed and infrastructure services, hardware solutions and more. Companies around the globe trust Service Express to deliver reliable end-to-end support. Service Express' flagship technology, ExpressConnect®, helps IT teams automate support with monitoring, ticketing, integrations and account management. For more information, visit serviceexpress.com. About iTech Solutions Group iTech Solutions, an IBM Gold Business Partner, helps organizations get the most performance, utilization and return on investment from existing or new IBM Power® Systems running IBM i, while ensuring critical business data is secure. Offerings include IBM Power Systems and storage, managed administration and OS subscription services, IBM i cloud hosting, OS Upgrades, PTF maintenance, HMC and FSP Upgrades, security assessments and remediation, HA replication solutions, DR testing, tape and disk encryption, virtual tape libraries, and more. For more information, visit itechsol.com. About iInTheCloud iInTheCloud specializes in IBM i cloud hosting solutions by leveraging IBM Power® and IBM Flash Systems in its Tier III data centers. The company works alongside organizations to deliver secure, scalable and resilient solutions to meet specific system requirements. With iInTheCloud's secure cloud, companies can consolidate workloads, increase server utilization, reduce capital costs, lower management costs, virtualize and provision memory, processor, and I/O resources. For more information, visit iinthecloud.com.

Read More

VIRTUAL DESKTOP STRATEGIES

EPOS & 10ZiG Announce New Partnership

EPOS | July 01, 2022

EPOS, a worldwide premium brand that creates high-end audio solutions for better communication and collaboration, and 10ZiG, a global leader of virtual desktop endpoint hardware and software, have collaborated to provide EPOS audio devices and management software that are optimized for 10ZiG Windows 10 IoT Thin Client endpoint devices. The recent worldwide pandemic triggered the greatest work-from-home (WFH) change in corporate history, and it is still influencing how we work today. It was only natural for EPOS and 10ZiG to collaborate so that the globe could use hardware and software for remote and hybrid virtual desktop installations. The relationship between EPOS and 10ZiG evolved into an ideal match for virtual desktop infrastructure (VDI) and voice communication in both office and remote setup solutions. Having the most sophisticated technologies in place, such as supported remote Thin Client endpoints and audio headsets, makes unified communications and associated platforms easier and more enjoyable to use. EPOS Connect VDI is the client program that provides different asset management functionalities, allowing IT administrators to control EPOS audio devices throughout the whole enterprise using the user-friendly EPOS Manager UI. EPOS Manager is a robust on-premises or cloud-based IT management system that allows an organization's EPOS headsets and speaker phones to be managed, updated, and configured from any location. 10ZiG Windows 10 IoT Thin Client device versions 4610q, 6010q, and 6110 are compliant and function flawlessly with EPOS headsets and speakerphones, notably the ADAPT 660, for entry-level to high-demand customers. Companies can enhance concentration and productivity everywhere with the certified combination solutions from EPOS and 10ZiG. The EPOS product lines include a variety of exceptional features like superior call clarity, stereo sound, adaptive ANC, and a unique UC optimized solution with machine learning increased microphone performance. The 10ZiG product lines are a collection of x86-based Thin & Zero Client endpoints with a variety of hardware configurations, including variable display connections, fiber possibilities, free centralized administration through the 10ZiG Manager, and more.

Read More

VIRTUAL DESKTOP TOOLS

Red River Named as a VMware Regional Academy for IT Support and Training

Red River | July 01, 2022

Red River, a technology transformation company serving government and enterprise customers, announced today that it has been designated as a VMware Regional Academy for IT support and training. In partnership with the VMware IT Academy, Red River will provide instructors and students at academic institutions with training and learning resources for high-demand IT skills such as digital workspace, application modernization and multi-cloud. VMware academic programs have created positive change throughout the pandemic, providing next-generation technology to academic institutions, allowing instructors to teach virtually and giving students access to industry certifications. “Red River understands the evolving needs of the IT Industry and its talent,” said Jackie Barker, Director of VMware IT Academy. “VMware IT Academy is thrilled to work with Red River to provide educational resources and experience to students in academia.” As a VMware Regional Academy for IT support, Red River will contribute to industry and economic development, providing skills to students seeking high-demand careers in areas such as cloud, dev ops, data, mobility and security. Red River will also support the remote delivery of VMware courses, helping students excel through online certification opportunities, hands-on labs and other VMware learning resources. “We are pleased to be a part of the Regional Academy, sharing years of technology expertise to benefit the next generation of IT professionals, This opportunity enables us to invest in our industry, so we can better prepare students for work and career growth in a digital world.” Richard Ackerman, Vice President of Workforce Development for Red River Red River’s workforce development program offers extensive training programs, new career opportunities and dedicated partnerships. The company is set on making a positive impact on employees, customers, partners and communities. To learn more about workforce development at Red River visit www.redriver.com/resources/workforce-development. For more information on the VMware IT Academy, visit https://www.vmware.com/company/it-academy.html. About VMware VMware is a leading provider of multi-cloud services for all apps, enabling digital innovation with enterprise control. As a trusted foundation to accelerate innovation, VMware software gives businesses the flexibility and choice they need to build the future. Headquartered in Palo Alto, California, VMware is committed to building a better future through the company’s 2030 Agenda. About Red River Red River brings together the ideal combination of talent, partners and products to disrupt the status quo in technology and drive success for business and government in ways previously unattainable. Red River serves organizations well beyond traditional technology integration, bringing 25 years of experience and mission-critical expertise in security, networking, analytics, collaboration, mobility and cloud solutions.

Read More