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Q&A with Kolja Eikelmann, CMO & Head of Marketing at PPG Industries

CMO & Head of Marketing at PPG Industries
Kolja Eikelmann, CMO & Head of Marketing at PPG Industries is a forward thinking and result-driven Marketing expert with 20 years of experience in the FMCG marketing industry. 

In this Q&A, Kolja shares his unique marketing experiences and gives us interesting insights about PPG Industries, a global supplier of paints, coatings, optical products, and specialty materials which is driving innovation, sustainability and color in the industry.

MEDIA 7: What inspired you to get into Marketing?
KOLJA EIKELMANN: I wouldn’t be able to say when I first realised marketing was the path for me, but I think it’s been evident my whole life that I’m interested in the diversity that marketing allows. Since childhood, I have always been so fascinated with the details of a product, no matter what it is. I have an endless sense of curiosity and I think that was the major driving factor for me to enter the world of marketing.

I realised marketing might be for me when I discovered the unique opportunity it offers to be involved in all spectrums of the business; not just advertising, but also in creating solutions and analysing outcomes. The overarching goal is always to make a real difference and help people in their daily lives, and marketing allows you to both be a part of the solution as well as a witness to the outcomes.

My job with PPG is very colourful – just like my company! Within my one job title I get to explore innovation, creativity and analysis. This variety has always been appealing to me.

M7: You have an exemplary marketing experience of more than 20 years in the FMCG industry. How have the marketing dynamics changed over these years and what tactics do you feel modern marketers should adopt, to survive in this competitive world?
KE: As you would expect of any industry in the 21st century, marketing is constantly changing and increasing in complexity in this digital age. The increasing presence of digital media and the growing demand for ease-of-access online services, has resulted in the field growing broader than ever before. The possibilities now are numerous, but they are fragmented; you must be truly dedicated to the field to build the knowledge base of marketing tools required to thrive in such a climate. Ultimately, PPG wants to produce work that has the greatest impact on businesses, this was arguably easier in the past when you had a traditional, simple media mix, as opposed to now when success depends on mastering traditional media and online outlets, social media and digital advertising tools.

For example, it can be easy to spend a lot of money on Google ads that are expected to be high value, but instead, organizations might see greater return on sales if the money had been allocated to a faster and more agile response to SEO.

In marketing, it can be easy to get caught up in the creativity of the work – as that is most often our strength – but not fully immersing yourself in the analytical side of things is a mistake that is often reflected in outcomes. I would recommend that every marketer should always make sure to know their KPIs inside and out and try to get as familiar with Excel spreadsheets and analysis as they are with the creative work.

In this constantly changing modern landscape, marketing has become even more important than ever before. Specifically, in the paints and coatings industry, marketing was a late bloomer as it has been driven by shelf sales for so long. However, as an industry we are refocusing on innovation and purpose; and pushing the boundaries on what is expected from paints and coatings and what they can do. PPG aims to improve and protect the world through our products – but none of this is possible without proper marketing to support the business.


"A focus on our customers, our innovation, our people and our entrepreneurial way of working – are all elements that inspired the One PPG vision, and what most accurately represents the key to our successful way of working."

M7: Your work experience spans across highly complex matrix organizations to entrepreneurial and start-up businesses. What do you believe is your driving force behind your proven track records and achievements?
KE: I am very proud to say I have left behind a strong track record of positive differences within the companies in which I am working. Although I have worked in many different, seemingly unrelated industries, the knowledge and tools that I learnt at each step along the way continue to prove invaluable for each new challenge I face. From paints, to dairy, to cosmetics – your collective marketing knowledge spans across whichever business you are a part of. Once you’ve built up this knowledge base, the true challenge is not having the tools but knowing which tools to use and when.

I have always been most drawn to companies that challenge me to make a difference. This is how I’ve shaped my career and how I made my decisions on where to work.

M7: How well do you believe that a service-oriented and data-driven leadership approach along with business strategy and operational execution can lead to company growth with an upsurge in revenue/sales?
KE: I strongly believe in a service-oriented and data-driven leadership approach, as well as incorporating social and ethical capabilities. Data-driven leadership is the key to the future – in many industries – but especially in marketing. The industry today is all about knowing your KPIs and business cases, which are data rich. Working in marketing is about being able to positively impact business outcomes, and that ultimately boils down to the ability to add value for your customers and consumers. Focussing on PPG work as a service-oriented industry highlights the need for data availability – both in that of the business and that of our customers – to be able to best consult and serve. Knowing your data is the key currency for success in the 21st century.

Data analysis can provide us with information such as click through rates and viewership. We are able to access tools now that, if used right, can prove invaluable to achieving successful outcomes. Being able to use this information to your advantage will allow you to instantly see whether your data retrieval is successful. Every business case and KPI that you set out to tackle can then be achieved using the data to measure sales growth.

M7: PPG Industries has been included in the list of American Fortune 500 companies. What do you think has made it possible to build a fortune for PPG industries?
KE: PPG has a strong culture of building the business across SBUs through investment, innovation and acquisition. We are one of the leading and largest paints and coatings companies in the world. This status is maintained by PPG’s culture of investing in R&D and constantly challenging the boundaries and expectations of the coatings world.

The opportunity to build our position as a market leader in many countries around the world is only possible through our global network and international approach. For example, our Alison Park facility in Pittsburgh, Pennsylvania is a major hub of innovation for PPG – but work that is done there is often inspired by an idea from Europe, that itself was driven by a customer need from Asia. To stay on the frontlines we can’t sit still and be complacent. Our recent acquisition of Hemmelrath and a new plant in Tianjin, China is evidence of our strategy to expand our foothold, our abilities to deliver for customers and our capacity for innovation to maintain our position as a market leader.

PPG has many moving parts which all function in different areas of the world across different business units, but our central goal is to add customer value. A focus on our customers, our innovation, our people and our entrepreneurial way of working – are all elements that inspired the One PPG vision, and what most accurately represents the key to our successful way of working.


"Data-driven leadership is the key to the future – in many industries – but especially in marketing."


M7: How is PPG Industries’ tagline ‘WE PROTECT AND BEAUTIFY THE WORLD’ serving its purpose of enhancing the world through its paints and coating solutions?
KE: PPG is in every part of daily life – even if you don’t realise it. You touch and feel PPG in your living environment practically 24/7: from your car to an airplane, to your refrigerator, to your laptop or even your soda can. This tagline reflects how PPG’s paints and coatings cover every part of life. PPG products provide the expected functionality of adding a colour or coating to an object, but even more than that, PPG products enhance the longevity of an item and increase its appeal. Whether it is an electronics coating that makes a laptop feel smooth to the touch, or a coating that protects the body of an airplane from overheating in the sun. PPG’s mission is not to provide what is expected, but to offer innovative solutions to questions no one expected an answer for.

Environmental impact is one of the greatest concerns of the 21st century, for both our customers and us as manufacturers. As a business founded on mass production, it is our responsibility – and therefore our challenge – to be as positive a force as possible in the fight against climate change. This is why so many of our modern products are developed to align to both PPG’s mission of protecting the world and the United Nation’s Sustainable Development Goals: boat coatings that reduce friction and therefore reduce fuel consumption, aircraft windows that don’t need frames to reduce plane weight to help minimise carbon emissions, electric vehicle battery coatings that enable cars to travel for significantly longer periods of time per charge, increasing the viability of electric vehicles on roads. We are innovating with purpose – for the public, for our customers, for consumers and for our own PPG people.
The world cannot function without paints and coatings in our everyday life, and that’s why PPG’s tagline is so powerful. If we are going to continue to be a worldwide presence, we want to be sure we are making the world a more beautiful place in the most long-term, stable way possible.

M7: You have taken transformational business initiatives to foster incremental business changes and drive cultural change throughout the organization especially in dynamic business sectors. What are some of the advantages of taking such timely measures?
KE: As part of the global shift towards greater digitization, businesses have the opportunity to drive cultural change. Digital transformation is a key component, especially as peoples' buying habits are evolving and changing how they purchase products. This is acutely felt in Europe, with its variety of different countries, cultures and languages. From a marketing standpoint, the industry is offering incremental business changes in this new culture of on-demand. In the age of Amazon and digital transformation, people want easier and faster solutions from the paints and coatings industry. Customers want to get the job done as quickly and as easily as possible with support from the supplier. As a result, PPG is innovating to be more agile and fast, by developing architectural paints that take less time to dry or offering customers a more on-demand paint matching experience.


"A successful campaign is one tailored to the needs, style and audience of the customer."

M7: You have an amazing experience of working with top leading companies like Nestle, L’Oreal and currently PPG Industries, how influential was your role in transforming marketing tactics for these organizations?
KE: My roles in these organizations were really diverse. For L’Oréal, I was more into sales and worked within category management. This later proved very influential for my future marketing career as it introduced me to the integration between marketing and sales in helping to serve customers in the best way possible. Integrated communication between marketing and sales is an essential tool in connecting both ends with the business purpose while still staying customer focused. You need to drive your campaigns forward and also sell your products in a much more complex way that is completely focused on the customer’s view. In order to do this, you need to know what is best for the customer when you place your products within a category role. This requires a lot of analytical skills to convince a customer what is best for them. You need to oversee the whole thing and act almost as both an internal and external consultant for your company. This whole picture view of the marketing process really influenced my journey and helped me strengthen my skillset for my future roles, such as when I was head of digital for Nestle.

When it comes to marketing, you can’t just pick the most creative, 360 media campaign available and offer it to the client. A successful campaign is one tailored to the needs, style and audience of the customer. To be best at what we do, it is essential to build an in-depth understanding of your customer’s view and what is best for them. This experience came with me into my work for PPG in using this knowledge to establish myself in a more leading role. At PPG I am also the communicator in the company and need to understand everyone’s view and connect with all the different departments. I am not only the marketer in my department but I’m also responsible for looking at the whole value chain within this digital leading role. PPG has experienced double-digit growth in the past two years in both B2B and B2C and this success is down to how closely we collaborate here.

M7: Kolja, what is your super power?
KE: I would say my super power is a combination of my visual and analytical skills, articulated through my courageous and enthusiastic mindset. Being able to both develop a specialized skill set and confidently acknowledge my areas of expertise and strength makes for a very beneficial cocktail to drive progress. Having empathy and other social skills are important to exert a positive influence within my team at PPG. However, these qualities should also be backed by facts – knowledge, experience and history -- which is a combination I have not seen in many people. Being self-confident and believing in my strengths is a powerful tool in business, and something that has greatly helped me along the way.

M7: Knowing what you know now, what advice would you give your younger self?
KE: I’m really driven by being up to date and well informed in as many areas as possible, and I would advise my younger self to do the exact same. I’ve always been a very curious person, but I would tell my younger self to be even more so and to take in as much information as possible. In this fast-moving world, that is just getting faster as we become more digital, there is always something new to learn or discover. If you remain stuck in one point of view or one way of thinking, you are already behind the curve. Stay flexible, stay interested and always remain in a constant state of learning.

ABOUT PPG INDUSTRIES

PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 135 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $15.4 billion in 2018. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.

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Minimize the Cost and Downtime of Disaster With Scale Computing's Business Continuity/Disaster Recovery Planning Service

PR Newswire | October 25, 2023

Scale Computing, a market leader in edge computing, virtualization, and hyperconverged solutions, today announced its Business Continuity/Disaster Recovery (BCDR) Planning Service, designed to help organizations establish a comprehensive, regulated plan for responding to unforeseen downtime. The service provides Scale Computing customers and partners with the tools, guidance, and resources to create a playbook for data backup and recovery, enabling businesses to endure a disaster scenario with minimal loss. Scale Computing also recently announced that it is a finalist for the Business Continuity/Disaster Recovery Project of the Year in the 2023 SDC Awards for its work with Austrian managed service provider GiGaNet and its long-time partner the Zillertaler Gletscherbahn group. Voting for the SDC Awards is open at sdcawards.com/vote until November 10th, 2023. Data breaches are one of the biggest and most costly contributors to downtime for businesses. In 2023, the average cost of a data breach globally reached an all-time high of $4.45 million, a 15.3% increase from 2020. Simultaneously, the average length of business disruption following a ransomware attack in the United States reached 24 days last year, up 60% from just two years prior — a significant increase when downtime costs exceed $300,000 per hour for over 90% of mid-sized and large enterprises. For more than half of those businesses, the hourly outage costs range from $1 million to over $5 million. Recovery from an outage adds additional expense from which many enterprises are unable to bounce back. "Disaster can strike at any time, and every organization needs a consistently regulated playbook for how the business will respond — from action plans to recovery plans for bringing online the mission-critical servers businesses depend on," said Jeff Ready, CEO and co-founder, Scale Computing. "Knowing what systems need to be protected, planning for the ability to recover them, and having a full action plan for recovery should be at the forefront of every IT department's agenda, at the beginning of any infrastructure addition. With Scale Computing Platform, the plan for disaster recovery starts before equipment is even put into production, so IT leaders have a plan in place from day one that they can enact to ensure their business stays up and running, with minimal loss, should disaster strike. Our Business Continuity/Disaster Recovery Planning Service enables businesses to proactively classify systems based on their importance and implement a robust action plan, ensuring that our customers' and partners' critical systems are protected, validated, tested, and ready for recovery at any time." Whether a minor data loss or a business-wide shutdown, having a well-defined business continuity strategy is crucial to minimize financial impact, ensure continuous employee productivity, meet compliance and regulatory requirements, decrease liability obligations, reduce downtime, and minimize the risk of negative exposure. Scale Computing's BCDR Planning Service includes planning, deployment, documentation creation, and disaster recovery testing, covering every aspect to keep businesses prepared and resilient. The service is offered to Scale Computing Platform customers, which brings simplicity, high availability, and scalability together to replace existing infrastructure for running virtual machines with an easy-to-manage, fully integrated platform that allows organizations to run applications regardless of hardware requirements. About Scale Computing Scale Computing is a leader in edge computing, virtualization, and hyperconverged solutions. Using patented HyperCore™ technology, Scale Computing Platform automatically identifies, mitigates, and corrects infrastructure problems in real-time, enabling applications to achieve maximum uptime, even when local IT resources and staff are scarce. Edge Computing is the fastest-growing area of IT infrastructure, and industry analysts have named Scale Computing an outperformer and leader in the space, including being named the #1 edge computing vendor by CRN. Scale Computing's products are sold by thousands of value-added resellers, integrators, and service providers worldwide.

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Server Virtualization

Stellantis, BlackBerry QNX and AWS Launch Virtual Cockpit, Transforming In-Vehicle Software Engineering

PR Newswire | January 10, 2024

Global automaker Stellantis N.V. led the creation of the world's first virtual cockpit platform as part of its Stellantis Virtual Engineering Workbench (VEW) enabling the delivery of infotainment tech to customers 100 times faster than previous processes. The new platform uses the QNX Hypervisor in the cloud from BlackBerry, which is now on early access release via AWS Marketplace within the QNX Accelerate portfolio of cloud-based tools. Stellantis can now create realistic virtual versions of car controls and systems, making them behave just like they would in a real car, but without needing to change the main software that runs them, taking what used to take months to be achieved down to 24 hours in some cases. Accessing QNX Hypervisor via AWS Marketplace enables Stellantis to include a virtual cockpit high-performance computing (HPC) simulation into a cloud environment. This industry-first platform for mixed-criticality and multi-OS embedded application development includes QNX Hypervisor Amazon Machine Images (AMIs) and industry-standard hardware interfaces as defined in the VirtIO standard Trout v1.2. With tools such as virtualization of graphics, audio, and touchscreen/mouse/keyboard inputs, the solution offers little to no difference between running QNX Hypervisor-based systems in the cloud versus on real hardware. Software is a key building block for Stellantis to deliver clean, safe and affordable mobility, as outlined in the Dare Forward 2030 strategic plan, and the driving force behind the AI-powered STLA Brain, STLA SmartCockpit and STLA AutoDrive technology platforms. In 2022, Stellantis selected AWS as its preferred cloud provider for vehicle platforms and the companies began work on Stellantis' purpose-built, in-house VEW. Taking a software-driven approach and deploying the QNX Hypervisor in the cloud, Stellantis can accelerate customer feedback sessions, and with minimal effort, replicate the cockpit experience of a particular brand and vehicle, and make changes in real time to optimize the experience for the driver. This real-time feedback, underpinned by low-latency access to the cloud, allows Stellantis to solicit valuable feedback from its customer and developer base to build future infotainment features and applications. "Software is becoming increasingly crucial in vehicles, leading us to innovate in how we develop and validate it," said Yves Bonnefont, Chief Software Officer at Stellantis. "With our virtual cockpit, we're revolutionizing not just our approach, but also that of our suppliers and partners in the industry. Essentially, we're able to get closer to our customer's needs through this technology with faster development cycles, faster feedback loops, and quicker delivery of the technology they use and love. It's a leap towards customer-first innovation and efficiency in the automotive world." "We're delighted to introduce early access availability of our trusted QNX Hypervisor platform in the cloud, leveraging the vendor and platform-neutral VirtIO standard that QNX has long-supported for its importance in creating a true-to-life virtual development environment for embedded software," said Mattias Eriksson, President, BlackBerry IoT. "Working with Stellantis to launch the world's first commercial hypervisor in the AWS cloud helps to reduce complexity, accelerate innovation and cut costs on in-car software development throughout the entire product lifecycle." "Software virtualization and abstraction in the cloud is vital to accelerating development and maintaining feature delivery on-pace with consumer demand," said Wendy Bauer, Vice President and General Manager, Automotive and Manufacturing, AWS. "With BlackBerry's QNX Hypervisor on AWS Marketplace, Stellantis can easily harness the power of the cloud to reimagine research and development processes, architect more insightful ways to solicit and integrate feedback, and deliver functions faster than before that delight drivers and further the industry." Standard VirtIO interfaces are also used by a suite of automotive partners to scale their offerings across OEMs and enable plug-and-play across the OEM landscape. Recognizing the benefits, AWS fully supports the VirtIO industry standard for cloud simulation of cockpit HPCs. BlackBerry QNX launched QNX Accelerate in January 2023 with its portfolio initially featuring QNX Neutrino RTOS 7.1 and the QNX OS for Safety 2.2.3, each provided as Amazon Machine Images allowing QNX customers to run a QNX OS natively on AWS cloud hardware. The early access release of QNX Hypervisor in the cloud is available now and general availability will be announced later in 2024. About BlackBerry BlackBerry provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including over 235M vehicles. Based in Waterloo, Ontario, the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety, and data privacy solutions, and is a leader in the areas of endpoint management, endpoint security, encryption, and embedded systems. BlackBerry's vision is clear - to secure a connected future you can trust. About Stellantis Stellantis N.V. is one of the world's leading automakers aiming to provide clean, safe and affordable freedom of mobility to all. It's best known for its unique portfolio of iconic and innovative brands including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys. Stellantis is executing its Dare Forward 2030, a bold strategic plan that paves the way to achieve the ambitious target of becoming a carbon net zero mobility tech company by 2038, while creating added value for all stakeholders.

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Virtualized Environments

Ludium Lab, Access, and XPENG present Europe's first cloud gaming platform for in-car entertainment

GlobeNewswire | January 05, 2024

ACCESS, Ludium Lab, and XPENG today announced they have collaborated to make cloud gaming for in-car displays a reality. This project combines ACCESS IVI (in-vehicle infotainment) technology with Ludium Lab's cloud gaming platform to enable XPENG customers can enjoy state-of-the-art cloud gaming. The project sees SoraStream white-labeled as XPLAY from Ludium Lab, and enabled through the Twine4Car app store platform from ACCESS provided in XPENG vehicles. XPLAY gives users access to a large catalog of PC, mobile, and console games, including major AAA games and games exclusive to Ludium Lab. “In-car entertainment is an increasingly important part of the car-buying decision, so offering an exciting portfolio of audio, games, and video entertainment through XPLAY is critical,” said Brian Gu, Vice Chairman and President of XPENG. “The collaboration with ACCESS and Ludium Labs ensures that easy and enjoyable journeys in an XPENG will be engaging for everyone thanks to the high-quality cloud gaming developed specifically for our extra-wide infotainment screens.” A stand-out feature of the gaming performance is the 60 FPS Full HD games that can be played on XPENG infotainment screens. Users do not need to download any games, and the service includes parental controls. The XPLAY service also uses a monthly subscription model. “Our Twine4Car Platform and App Store is a content aggregation platform that for the first time brings together the latest in IVI technology and premium content in a fully OEM-branded interface,” said Aono Masahiro, CEO of ACCESS Europe. “The addition of Sora Stream from Ludium Lab ensures that XPENG car users have access to a truly engaging mobility experience” “The collaboration between all three companies has been essential in enabling the launch of this disruptive and innovative in-car cloud-gaming service,” says Juan José Martín, CEO of Ludium Lab. “Our SoraStream solution offers a large video game catalog for all kinds of players, making this project an exciting opportunity for XPENG customers.” About Ludium Lab Ludium Lab is a technology company founded in Spain in 2012. Expert and leader in cloud services and solutions, the company works in more than 60 countries around the world. Its activity is currently focused on adapting its technology to cloud gaming platforms (SoraStream development), automotive (ICE), metaverse solution, SaaS and XR (Vr/Ar). The team is working to perfect its software virtualization technology and implementation in different solutions and products, with high quality and low costs. About ACCESS Since 1984, ACCESS CO., LTD. (Tokyo Stock Exchange Prime Market, Index, 4813) has been providing advanced IT solutions centred on mobile and network software technologies to telecom carriers, consumer electronics manufacturers, broadcasting and publishing companies, the automotive industry and energy infrastructure providers around the world. The company develops mobile software solutions that have been installed on over 1.5 billion devices, and network software solutions that have been used by hundreds of companies. Utilising its network virtualisation technology expertise and knowledge, the company is currently focusing on the development and commercialisation of Internet of Things (IoT) and media solutions that combine embedded and cloud technology. Headquartered in Tokyo, Japan, the company maintains subsidiaries and affiliates in Asia, Europe and the United States to support and expand its business globally. About XPENG XPENG is a global smart electric vehicle company founded in 2014 in Guangzhou, China, developing clean, intuitive, and creative mobility solutions. With industry-leading R&D facilities, XPENG is bringing vehicles with superior safety, electric efficiency, and on-road performance to markets across the globe. The company is constantly working to advance its core technology offering, including autonomous driving capabilities, SEPA 2.0, and captivating in-car infotainment systems. XPENG has headquarters in Guangzhou and Amsterdam, with additional offices in Beijing, Shanghai, and Silicon Valley. XPENG has started sales in Norway, Sweden, Denmark, and the Netherlands with its P7 sports sedan and ultra-fast charging G9 SUV in 2023.

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Backup and Disaster Recovery

Minimize the Cost and Downtime of Disaster With Scale Computing's Business Continuity/Disaster Recovery Planning Service

PR Newswire | October 25, 2023

Scale Computing, a market leader in edge computing, virtualization, and hyperconverged solutions, today announced its Business Continuity/Disaster Recovery (BCDR) Planning Service, designed to help organizations establish a comprehensive, regulated plan for responding to unforeseen downtime. The service provides Scale Computing customers and partners with the tools, guidance, and resources to create a playbook for data backup and recovery, enabling businesses to endure a disaster scenario with minimal loss. Scale Computing also recently announced that it is a finalist for the Business Continuity/Disaster Recovery Project of the Year in the 2023 SDC Awards for its work with Austrian managed service provider GiGaNet and its long-time partner the Zillertaler Gletscherbahn group. Voting for the SDC Awards is open at sdcawards.com/vote until November 10th, 2023. Data breaches are one of the biggest and most costly contributors to downtime for businesses. In 2023, the average cost of a data breach globally reached an all-time high of $4.45 million, a 15.3% increase from 2020. Simultaneously, the average length of business disruption following a ransomware attack in the United States reached 24 days last year, up 60% from just two years prior — a significant increase when downtime costs exceed $300,000 per hour for over 90% of mid-sized and large enterprises. For more than half of those businesses, the hourly outage costs range from $1 million to over $5 million. Recovery from an outage adds additional expense from which many enterprises are unable to bounce back. "Disaster can strike at any time, and every organization needs a consistently regulated playbook for how the business will respond — from action plans to recovery plans for bringing online the mission-critical servers businesses depend on," said Jeff Ready, CEO and co-founder, Scale Computing. "Knowing what systems need to be protected, planning for the ability to recover them, and having a full action plan for recovery should be at the forefront of every IT department's agenda, at the beginning of any infrastructure addition. With Scale Computing Platform, the plan for disaster recovery starts before equipment is even put into production, so IT leaders have a plan in place from day one that they can enact to ensure their business stays up and running, with minimal loss, should disaster strike. Our Business Continuity/Disaster Recovery Planning Service enables businesses to proactively classify systems based on their importance and implement a robust action plan, ensuring that our customers' and partners' critical systems are protected, validated, tested, and ready for recovery at any time." Whether a minor data loss or a business-wide shutdown, having a well-defined business continuity strategy is crucial to minimize financial impact, ensure continuous employee productivity, meet compliance and regulatory requirements, decrease liability obligations, reduce downtime, and minimize the risk of negative exposure. Scale Computing's BCDR Planning Service includes planning, deployment, documentation creation, and disaster recovery testing, covering every aspect to keep businesses prepared and resilient. The service is offered to Scale Computing Platform customers, which brings simplicity, high availability, and scalability together to replace existing infrastructure for running virtual machines with an easy-to-manage, fully integrated platform that allows organizations to run applications regardless of hardware requirements. About Scale Computing Scale Computing is a leader in edge computing, virtualization, and hyperconverged solutions. Using patented HyperCore™ technology, Scale Computing Platform automatically identifies, mitigates, and corrects infrastructure problems in real-time, enabling applications to achieve maximum uptime, even when local IT resources and staff are scarce. Edge Computing is the fastest-growing area of IT infrastructure, and industry analysts have named Scale Computing an outperformer and leader in the space, including being named the #1 edge computing vendor by CRN. Scale Computing's products are sold by thousands of value-added resellers, integrators, and service providers worldwide.

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Catch the highlights from VMware Explore 2023 Las Vegas General Session

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Safecoder on VMware's Private AI Foundation

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Catch the highlights from VMware Explore 2023 Las Vegas General Session

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