Q&A with Jay Gaines, CMO at Forrester

Q&A with Jay Gaines
Jay Gaines, CMO at Forrester has over 20 years of experience in organizational design and leadership, marketing strategy and planning, marketing budget and operations management, demand creation, sales and marketing alignment, and digital strategy in a variety of b-to-b industries.   

In this Q&A, Jay shares insightful thoughts about the audience-centric approach at SiriusDecisions and what marketing means to him.

MEDIA 7: How old were you when you had your first paying job?
JAY GAINES:
 I was 10 years old! I delivered newspapers in my neighborhood on my bike five days a week after school.

M7: You have been recognized as one of the top 10 CMOs in 2019 by The Silicon Review. What skills have enabled you to become a marketing industry leader?
JG:
In my time at SiriusDecisions, I’ve had the good fortune to work closely with many amazing CMOs. That work provided me great insight into what makes for a highly effective and successful marketing leader. There are three primary skills that I think have helped me the most; first, to be a business leader and then a marketing leader. This means focusing on, being accountable for, and consistently reporting on marketing’s contribution to the same business goals that the CEO, CFO, board of directors and head of sales care about most. It also means always speaking the language of business, and avoiding marketing jargon when communicating with my colleagues outside of marketing. Second, is just being a good leader for my team by providing structure and clear goals, defending their focus, and promoting a culture of experimentation and rigor. Third, is constantly staying curious. Marketing is evolving so rapidly in terms of strategies, approaches, technologies, and measurement that part of any leader's job must be keeping up what’s new without chasing every new shiny object.

"Marketing is evolving so rapidly in terms of strategies, approaches, technologies and measurement that part of any leader's job must be keeping up what’s new without chasing every new shiny object."



M7: How impactful are the leadership summits from a marketing outreach perspective, and how significantly have they enabled SiriusDecisions to push towards the forefront as an industry leader?
JG:
Our summits are a key driver of growth for us. We put a huge amount of effort into them and they have become a primary brand experience for our customers and other audiences. We attract thousands of B2B marketing, sales and product leaders to these events and use them to release our latest research, data and insights. Especially as SiriusDecisions has expanded into new geographies (Europe and Asia) and new verticals (healthcare, financial services, etc.) our events have enabled us to quickly establish presence, acquire audiences and build positive perception.

M7: You have been leading marketing initiatives for SiriusDecisions across various geographies including North America, EMEA and APAC. In your experience, how does the approach to marketing strategy vary based on different regions?
JG:
At SiriusDecisions we take a very audience-centric approach in how we go to market through the use of audience frameworks and personas. We typically create personas centrally and then adapt them for geos and vertical industries. Most of the important differences we see are in persona preferences, in how they want to be contacted and engaged, how they consume information, and what their trusted sources of information are. So, while our campaign and program themes remain largely consistent globally the assets, tactics, and channels we utilize vary widely across geographies. For example, in Asia we’ve had great success and lean more heavily on mobile-specific strategies as well as a higher volume of smaller local events.


"Most of the important differences we see are in persona preferences, in how they want to be contacted and engaged, how they consume information, and what their trusted sources of information are."


M7: From a little cottage in Southport, Connecticut to a global leader in B2B marketing solutions, what has been the main force behind the overwhelming success of SiriusDecisions?
JG: 
By far the main driving force for SiriusDecisions has been our relationships with our clients and our commitment to their success. We have a deep culture of customer-centricity and helpfulness that permeates everything we do. For example, every piece of research we produce must pass the test of being supported by data and evidence, and also must include details about how to actually do whatever it is we’re recommending. Unlike many other firms similar to us, we also consider our work with clients to be collaborative. All of our research is based on our work with our clients and our ability to observe and measure what actually works and what doesn’t. This means we learn as much from them as they do from us and their success is our success.


"All of our research is based on our work with our clients and our ability to observe and measure what actually works and what doesn’t."

M7: What is Marketing to you?
JG:
To me marketing is the art and science of engaging target audiences through the delivery of value in order to achieve specific business outcomes. Value can be delivered in any number of ways including information, entertainment and purpose, and business outcomes can span everything from customer acquisition to retention to advocacy.

ABOUT SIRIUSDECISIONS

SiriusDecisions® is the leading global b-to-b research and advisory firm. We deliver actionable intelligence, strategic and operational frameworks, and personal guidance from experienced practitioners.

Sales, marketing and product executives rely on SiriusDecisions® to contextualize problems and bring to light opportunities to drive sustainable growth. Our holistic solutions are founded on proprietary research, a deep understanding of b-to-b complexities, and the tenet that organizational alignment brings better outcomes.

SiriusDecisions was acquired by Forrester (NASD: FORR) in January of 2019.

More C-Suite on deck

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Related News

Virtual Desktop Tools, Desktop

Epson Announces New Ultra Compact Desktop Solutions Offering Document Management Perfect for Remote and Hybrid Workers

PR Newswire | September 26, 2023

Epson, the best-selling retail scanner brand in North America,1 today announced three new compact and lightweight document scanning solutions – the WorkForce® ES-C220, ES-C320W, and ES-C380W. Featuring an intuitive design and exceptional flexibility, these modern scanners boast a new footprint that saves 60 percent of desk space,2 ideal for tight spaces. Designed for fast and easy document management, the ES-C320W and ES-C380W offer comprehensive wireless scanning to smartphones, tablets, computers, and the cloud,3 enabling small business owners, hybrid employees and busy professionals to work efficiently and streamline tasks. "With the work environment shifting to a hybrid and remote workforce, compact and lightweight solutions that easily integrate into home offices and tight workspaces are essential for today's workflow needs," said Carrie Fox, director of product marketing, Scanners, Epson America. "Professionals and consumers alike can easily conquer clutter and reclaim office space with the new compact WorkForce scanners, designed for productivity and peace of mind. These unique and flexible solutions offer single step scanning, organizing software and a vertical paper path to help customers accomplish more and streamline active workdays." These high-performance workhorse scanners offer features to keep home offices and business organized. The ultra-compact solutions deliver fast speeds with an innovative, space-saving design and vertical scan path that saves 60 percent of desk space2, making it easy to place virtually anywhere, even when space is limited. With two-sided scanning, and a 20-sheet Auto Document Feeder, the new scanners can efficiently handle stacks of paper in one fast pass at speeds up to 30 ppm/60 ipm.4 Intelligent image adjustments such as automatic cropping and paper skew correction help ensure amazing image quality with each scan. The flexible scan path provides remarkable versatility and the ability to scan most document types, from standard paper to invoices, greeting cards, business cards, and passports.5 Touting robust software, all three scanners include Epson ScanSmart® Software6 allowing users to preview, email and upload scans as well as save valuable time with automatic file name suggestion for streamlined file management and OCR. To enhance workflow efficiency, the WorkForce ES-C380W includes ScanWay® for scanning directly to a USB drive,7 mobile device3 or upload to popular cloud storage services7 Dropbox®, Evernote®, Google Drive™ and OneDrive® using the scanner's bright 2.4" LCD touchscreen, no computer needed. About Epson Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson's goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

Read More

Backup and Disaster Recovery

In an Era of Escalating Cyber Threats, Commvault and Lenovo Simplify Enterprise Data Protection and Speed Recovery in the Hybrid Cloud

PR Newswire | October 17, 2023

Commvault®, an enterprise data protection leader for global businesses, announced new highly reliable backup and recovery solutions for enterprise organizations, powered by Lenovo technology. Paired with Lenovo's award-winning hardware systems, Commvault is delivering simplicity to IT teams with data protection and management from a single view, while giving CIOs flexibility, reliability, and blazing performance at immense scale with better TCO and faster time to value. "Innovation through collaboration has always been at the heart of Commvault. Partnering with Lenovo propels us further into a future where enterprises can safely say their data is secured, protected, and recoverable," said Alan Atkinson, Chief Partner Officer, Commvault. "This partnership stands as a testament to both companies' commitment to supporting global enterprises in navigating the multifaceted challenges posed by today's data-driven business landscape." "As we continue to operate in such a fast-paced and data-driven business environment, ensuring the safety, accessibility, and recoverability of critical business data has never been more important. It is for this exact reason that Commvault and Lenovo have come together to deliver highly reliable backup and recovery solutions for enterprise organizations," said Brian Connors, Vice President and General Manager, Software & Business Development, Lenovo. Commvault software is recognized for its unmatched depth in cloud-native integrations, supporting an array of applications, databases, and infrastructures. For the 12th consecutive year, Gartner positioned Commvault as a Leader in the Gartner® Magic Quadrant™ for Enterprise Backup and Recovery Software Solutions. Commvault also ranked highest in six out of seven use cases in the 2023 Gartner® Critical Capabilities for Enterprise Backup and Recovery Software Solutions. About Commvault Commvault is a global leader in cloud data protection. Our industry-leading platform redefines the next generation of data protection as the only solution with comprehensive data protection, proactive data defense, advanced ransomware protection, and a single view across all your data. This lets you secure, defend, and recover your data, applications, and production workloads – on-premises, in the cloud, over SaaS, or spread across hybrid and multi-cloud environments. The result is early warning of attacks, active defense to reduce the impact of intrusion, and rapid, accurate recovery of your data. Simply put, Commvault is data, protected.

Read More

Server Virtualization, VMware

StorMagic Introduces Edge Control Software to Simplify SvSAN Monitoring and Management

Business Wire | October 18, 2023

StorMagic®, solving the world’s edge data problems, today announced the immediate availability of a new Software as a Service (SaaS) tool that allows users to easily monitor and manage all of their SvSAN clusters around the world. StorMagic Edge Control simplifies the process and tools required for day-to-day SvSAN cluster administration. SvSAN customers with multiple locations can significantly reduce the time spent managing their edge sites, whether they are using VMware, Microsoft or KVM hypervisors. “ESG research shows increasing demand for data storage at the edge which fuels an increased need for monitoring solutions that can help address the complexity of storage at the edge,” said Scott Sinclair, practice director at Enterprise Strategy Group. “SvSAN customers can greatly benefit by adding StorMagic Edge Control into their toolkits; the dashboard views and list formats will make centralized data management much easier and more accessible.” Edge Control delivers centralized administration for SvSAN environments of all sizes. Customers can now manage all SvSAN deployments in any location from a single pane of glass. Dashboard and system views provide a fast but comprehensive status of all of their virtual storage appliances (VSAs), allowing them to keep their environment up-to-date more easily and react faster as needed. “StorMagic customers of any size can now manage their entire SvSAN estate, whether it’s one site or thousands of sites around the world,” said Bruce Kornfeld, chief marketing and product officer, StorMagic. “Edge Control is particularly interesting for customers who are considering switching from VMware to Microsoft or Linux KVM because SvSAN and Edge Control are both hypervisor agnostic.” Pricing and Availability Edge Control version 1.0 is available today from StorMagic. SvSAN customers can download and begin using the software immediately, free of charge. About StorMagic StorMagic is solving the world’s edge data problems. We help organizations store, protect and use data at and from the edge. StorMagic’s solutions ensure data is always protected and available, no matter the type or location, to provide value anytime, anywhere. StorMagic’s storage and security products are flexible, robust, easy to use and cost-effective, without sacrificing enterprise-class features, for organizations with one to thousands of sites.

Read More

Virtual Desktop Tools, Desktop

Epson Announces New Ultra Compact Desktop Solutions Offering Document Management Perfect for Remote and Hybrid Workers

PR Newswire | September 26, 2023

Epson, the best-selling retail scanner brand in North America,1 today announced three new compact and lightweight document scanning solutions – the WorkForce® ES-C220, ES-C320W, and ES-C380W. Featuring an intuitive design and exceptional flexibility, these modern scanners boast a new footprint that saves 60 percent of desk space,2 ideal for tight spaces. Designed for fast and easy document management, the ES-C320W and ES-C380W offer comprehensive wireless scanning to smartphones, tablets, computers, and the cloud,3 enabling small business owners, hybrid employees and busy professionals to work efficiently and streamline tasks. "With the work environment shifting to a hybrid and remote workforce, compact and lightweight solutions that easily integrate into home offices and tight workspaces are essential for today's workflow needs," said Carrie Fox, director of product marketing, Scanners, Epson America. "Professionals and consumers alike can easily conquer clutter and reclaim office space with the new compact WorkForce scanners, designed for productivity and peace of mind. These unique and flexible solutions offer single step scanning, organizing software and a vertical paper path to help customers accomplish more and streamline active workdays." These high-performance workhorse scanners offer features to keep home offices and business organized. The ultra-compact solutions deliver fast speeds with an innovative, space-saving design and vertical scan path that saves 60 percent of desk space2, making it easy to place virtually anywhere, even when space is limited. With two-sided scanning, and a 20-sheet Auto Document Feeder, the new scanners can efficiently handle stacks of paper in one fast pass at speeds up to 30 ppm/60 ipm.4 Intelligent image adjustments such as automatic cropping and paper skew correction help ensure amazing image quality with each scan. The flexible scan path provides remarkable versatility and the ability to scan most document types, from standard paper to invoices, greeting cards, business cards, and passports.5 Touting robust software, all three scanners include Epson ScanSmart® Software6 allowing users to preview, email and upload scans as well as save valuable time with automatic file name suggestion for streamlined file management and OCR. To enhance workflow efficiency, the WorkForce ES-C380W includes ScanWay® for scanning directly to a USB drive,7 mobile device3 or upload to popular cloud storage services7 Dropbox®, Evernote®, Google Drive™ and OneDrive® using the scanner's bright 2.4" LCD touchscreen, no computer needed. About Epson Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson's goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

Read More

Backup and Disaster Recovery

In an Era of Escalating Cyber Threats, Commvault and Lenovo Simplify Enterprise Data Protection and Speed Recovery in the Hybrid Cloud

PR Newswire | October 17, 2023

Commvault®, an enterprise data protection leader for global businesses, announced new highly reliable backup and recovery solutions for enterprise organizations, powered by Lenovo technology. Paired with Lenovo's award-winning hardware systems, Commvault is delivering simplicity to IT teams with data protection and management from a single view, while giving CIOs flexibility, reliability, and blazing performance at immense scale with better TCO and faster time to value. "Innovation through collaboration has always been at the heart of Commvault. Partnering with Lenovo propels us further into a future where enterprises can safely say their data is secured, protected, and recoverable," said Alan Atkinson, Chief Partner Officer, Commvault. "This partnership stands as a testament to both companies' commitment to supporting global enterprises in navigating the multifaceted challenges posed by today's data-driven business landscape." "As we continue to operate in such a fast-paced and data-driven business environment, ensuring the safety, accessibility, and recoverability of critical business data has never been more important. It is for this exact reason that Commvault and Lenovo have come together to deliver highly reliable backup and recovery solutions for enterprise organizations," said Brian Connors, Vice President and General Manager, Software & Business Development, Lenovo. Commvault software is recognized for its unmatched depth in cloud-native integrations, supporting an array of applications, databases, and infrastructures. For the 12th consecutive year, Gartner positioned Commvault as a Leader in the Gartner® Magic Quadrant™ for Enterprise Backup and Recovery Software Solutions. Commvault also ranked highest in six out of seven use cases in the 2023 Gartner® Critical Capabilities for Enterprise Backup and Recovery Software Solutions. About Commvault Commvault is a global leader in cloud data protection. Our industry-leading platform redefines the next generation of data protection as the only solution with comprehensive data protection, proactive data defense, advanced ransomware protection, and a single view across all your data. This lets you secure, defend, and recover your data, applications, and production workloads – on-premises, in the cloud, over SaaS, or spread across hybrid and multi-cloud environments. The result is early warning of attacks, active defense to reduce the impact of intrusion, and rapid, accurate recovery of your data. Simply put, Commvault is data, protected.

Read More

Server Virtualization, VMware

StorMagic Introduces Edge Control Software to Simplify SvSAN Monitoring and Management

Business Wire | October 18, 2023

StorMagic®, solving the world’s edge data problems, today announced the immediate availability of a new Software as a Service (SaaS) tool that allows users to easily monitor and manage all of their SvSAN clusters around the world. StorMagic Edge Control simplifies the process and tools required for day-to-day SvSAN cluster administration. SvSAN customers with multiple locations can significantly reduce the time spent managing their edge sites, whether they are using VMware, Microsoft or KVM hypervisors. “ESG research shows increasing demand for data storage at the edge which fuels an increased need for monitoring solutions that can help address the complexity of storage at the edge,” said Scott Sinclair, practice director at Enterprise Strategy Group. “SvSAN customers can greatly benefit by adding StorMagic Edge Control into their toolkits; the dashboard views and list formats will make centralized data management much easier and more accessible.” Edge Control delivers centralized administration for SvSAN environments of all sizes. Customers can now manage all SvSAN deployments in any location from a single pane of glass. Dashboard and system views provide a fast but comprehensive status of all of their virtual storage appliances (VSAs), allowing them to keep their environment up-to-date more easily and react faster as needed. “StorMagic customers of any size can now manage their entire SvSAN estate, whether it’s one site or thousands of sites around the world,” said Bruce Kornfeld, chief marketing and product officer, StorMagic. “Edge Control is particularly interesting for customers who are considering switching from VMware to Microsoft or Linux KVM because SvSAN and Edge Control are both hypervisor agnostic.” Pricing and Availability Edge Control version 1.0 is available today from StorMagic. SvSAN customers can download and begin using the software immediately, free of charge. About StorMagic StorMagic is solving the world’s edge data problems. We help organizations store, protect and use data at and from the edge. StorMagic’s solutions ensure data is always protected and available, no matter the type or location, to provide value anytime, anywhere. StorMagic’s storage and security products are flexible, robust, easy to use and cost-effective, without sacrificing enterprise-class features, for organizations with one to thousands of sites.

Read More