Q&A with Paige O'Neill, CMO at Sitecore

MEDIA 7 | May 19, 2019

Paige O'Neill, CMO of Sitecore is an experienced, data-driven B2B marketer with enterprise and mid-market SaaS experience that ranges from Fortune 100 to late stage startups and stages in between. Her career graph uniquely combines extensive product marketing and PR / communications backgrounds resulting in an adeptness at creating brand stories and differentiated positioning. 

In this thought-provoking Q&A with MEDIA 7, Paige shares her journey into the field of marketing and her unrelenting zest for technology.

MEDIA 7: What inspired you to get into Marketing?
PAIGE O'NEILL:
 My journey started when I was a Ph.D. student at New York University, and I thought I was on the road to become a college professor, but one day I had an interview at a high-tech PR firm for a part time job. The enthusiasm for technology at that agency changed the course of my life. I felt enamored with everything I heard about “PR” – even though at the time I didn’t even know what it actually was – so I dropped out of the Ph.D. program and started a career working for IBM’s PR agency. I loved technology communications, but wanted to tackle messaging from a more technical perspective, which led to my interest in product marketing. The transition from technology public relations to a product marketing role wasn’t an easy one. It’s an uncommon trajectory and there wasn’t a precedent at the company I worked for at the time, so I had to build my own path. In the end, I hustled to prove that I could leverage the skills I learned through my communications-focused position and translate them to a more product-focused role. It took persistence to prove that point.

"Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user."



M7: What is your favourite part of working at Sitecore?
PN:
I love working with organizations during times of change, and there’s a lot of that going on at Sitecore. We are in the midst of a complete marketing transformation at Sitecore that starts with our top-level messaging, augmenting those messages more towards the marketing department. We are doing this through a new visual identity and branding, an expansion of our demand generation function (which is scaling to map to new personas and go-to-market areas), and, finally, a complete digital transformation leveraging Sitecore’s technology to build a new version of our website and align our digital channels to the customer journey. It’s truly a thrill to be a part of.


"Consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world."



M7: What do you consider the biggest challenges for a CMO these days?
PN:
 Marketers have had to accept a heavy truth: it is up to consumers, not them, to decide when, where, and how to engage with their company. Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user. In many cases, though, consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world. Getting there will take an investment in technology, and we’ll see marketers rely more on things like channel-agnostic services, machine learning capabilities, and data management systems. But marketers are also going to have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of those technology investments.


"Marketers have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of technology investments."



M7: The past year has seen Sitecore hiring four women in executive leadership roles. Is the gap between the number of men and women at Sitecore shrinking? How do you see it?
PN: 
Our CEO, Mark Frost, has always had a passion for diversity and bringing women into senior roles, and it’s been great to see him implement his proactive approach to inclusive hiring at Sitecore. As a result, diversity representation is definitely on the upswing - although we prefer to think of it as more than just a numbers game. Rather than having a quota for female hires, we focus on setting benchmarks that will ensure an equal representation of potential candidates for any position. We’re also taking a top down/bottom up approach to ensure that leadership is setting the right example, while every department is just as engaged in diversity practices.

M7: Knowing what you know now, what advice would you give your younger self?
PN: 
Speak up! Articulate your professional goals and don’t wait for someone to notice you and hope they will give you an opportunity. There’s no way for those around you to know what you want, if you don’t vocalize it. I think a lot of time women in particular think if they work hard, someone will notice them, they will earn that promotion or be selected for that exciting opportunity, but I know from personal experience that making your career ambitions known, can pay dividends.

ABOUT SITECORE

Sitecore is the global leader in digital experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue. Visit Sitecore to know more.

More C-Suite on deck

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

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Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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Napatech Leverages Latest Intel Agilex® FPGA to Launch Industry's first 400Gbps SmartNIC Solutions

prnewswire | August 29, 2023

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Business Wire | August 28, 2023

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Napatech Leverages Latest Intel Agilex® FPGA to Launch Industry's first 400Gbps SmartNIC Solutions

prnewswire | August 29, 2023

Napatech™ (OSLO: NAPA.OL), a leading provider of programmable Smart Network Interface Cards (SmartNICs) and Infrastructure Processing Units (IPU) used in cloud, enterprise and telecom datacenter networks, today announced the availability of the Napatech's first 400Gbps programmable SmartNIC solutions, leveraging the latest Intel Agilex® 7 FPGAs to deliver best-in-class performance for applications in security, cloud services, network monitoring and recording. Enterprises and OEMs providing high-performance solutions for network monitoring and recording require NICs with a performance level that matches the high PCI Express (PCIe) bandwidth available in the latest servers such as those based on 4th Gen Intel Xeon® Scalable Processors. The new Napatech NT400 SmartNIC platform, based on the Intel® FPGA SmartNIC N6000-PL Platform, addresses this need through a PCIe Gen 4 16-lane host interface which enables full-duplex 2x100Gbps traffic between network ports and host applications. Similarly, for applications like the 5G packet core in telecom infrastructure that require high-bandwidth inline processing of network data, the NT400 platform sustains a total 400G of traffic over tens of millions of flows. The NT400 programmable SmartNIC platform includes two QSFP56 network ports, supporting up to 2x200G traffic with the flexibility to configure 10G, 25G, 40G, 50G, 100G and 200G network links. The SmartNIC hardware is complemented by Napatech's portfolio of production-grade software packages, including Link-Capture™ for use cases such as network monitoring and recording, Link-Virtualization™ that provides a virtualized data plane for cloud services and Link-Inline™ for inline applications such as 5G User Plane Function (UPF). These integrated solutions deliver a true "IT experience" whereby the user just installs the card and the software, immediately achieving seamless acceleration of their application with no requirement to directly program the SmartNIC itself. At the core of the NT400 platform is the Intel Agilex 7 FPGA F-Tile chiplet, which incorporates a configurable, hardened Ethernet protocol stack for supporting rates from 10G to 400G. Napatech chose the Intel Agilex 7 FPGA for a host of reasons, including scalability options that allow support for five different configurations that meet various price, performance, power and feature goals, tailored to specific customer applications and use cases. The F-Tile features are critical in enabling the NT400 to operate within the space and power limitations of standard servers deployed in network appliances, data centers and edge locations. "As the networking landscape continues to evolve, SmartNICs emerge as the predominant growth catalyst in the expansive NIC market, poised to reach $3.3 billion annually by 2025" said Manoj Sukumaran, Principal Analyst for Datacenter Compute and Networking at Omdia. "High bandwidth programmable Ethernet adapters require very fine optimization in hardware and software to ensure deterministic and predictable processing time and making them suitable for real-time networking applications. Napatech is among the very few vendors who could provide highly optimized SmartNICs and software solutions leveraging FPGAs from vendors like Intel, and deliver highly efficient network offload capabilities" he added. "The NT400 platform represents the latest generation within our portfolio of SmartNIC solutions," said Jarrod Siket, Chief Marketing Officer at Napatech. "We will deliver multiple SKUs based on this platform, providing products with memory configurations as well features like time synchronization and management ports that are precisely tuned to the requirements of our customers' applications, all packaged with the applicable production-grade software." "We are delighted to see Napatech choose the Intel Agilex 7 FPGA for their leading-edge SmartNIC solutions," said Mike Fitton, Vice President Programmable Solutions Group and General Manager, Network Business Division at Intel. "The combination of our FPGAs, which deliver high performance, and power efficiency plus a rich feature set for the most demanding applications, together with Napatech's production-grade hardware and software, helps ensure that customers can deliver leading solutions for a wide range of enterprise and telecom applications." About Napatech Napatech is the leading supplier of SmartNIC solutions used in cloud, enterprise, and telecom datacenters. Through commercial-grade software suites integrated with high-performance hardware, Napatech accelerates network infrastructure and security workloads to deliver best-in-class system-level performance while maximizing the availability of server compute resources for applications and services.

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Virtual Desktop Strategies, Virtual Server Management

VMware Advances Autonomous Workspaces with AI-Powered Integrations

Business Wire | August 28, 2023

VMware Explore 2023 — Data and intelligence play a key role in enabling automation and implementing a successful hybrid work strategy, but a holistic approach is required to maximize its advantages. Today, VMware announces modern AI integrations to the Anywhere Workspace platform, part of the VMware Cross-Cloud services portfolio, that automatically optimize employee experience, drive new vulnerability management use cases, and simplify application lifecycle management. VMware Anywhere Workspace is the only hybrid work platform that integrates digital employee experience (DEX), virtual desktop infrastructure and apps (VDI and DaaS), unified endpoint management (UEM) and security to enable a seamless and secure workspace on any device or location. “Last year, we announced our Autonomous Workspace vision as a path forward for organizations to navigate the challenges brought on by hybrid work,” said Shankar Iyer, senior vice president and general manager, End-User Computing, VMware. “We are thrilled to unveil new advancements for our customers that expand data sources and insights, integrate with technology partners for improved security, and unify app delivery strategy across all virtual desktops and apps. These innovations continue to progress our vision of providing the next evolution of digital workspaces.” Integrated AI-Driven Platform Scales Experience Management VMware continues to leverage data, intelligence, and automation to improve the employee and IT experience by introducing new Insights and Playbooks based on greatly expanded data and machine learning algorithms that enhance DEX remediation capabilities. These updates broaden access to data, help strengthen VMware Insights, and allow for remediation of more issues. VMware will now enable delivery of new app performance scores, in addition to existing mobile device, desktop, and virtual environment experience scores. If a SaaS app service goes down, IT is proactively alerted and employees are automatically notified. This allows IT to quickly resolve the outage without dealing with inbound support tickets and employees don't waste time trying to access unavailable services. But simply providing IT with more data is not enough to empower them to work smarter. VMware’s AI-driven Insights feature now provides anomaly detection that informs IT of potential experience issues for frontline devices and VDI environments, in addition to mobile and desktop environments. Today’s announcement of new Playbooks enables IT to create step-by-step remediation workflows to resolve incidents more efficiently and use success rate analytics to automate the resolution process and streamline execution over time. “Workspace ONE Intelligence has been a game changer for us when it comes to automating life cycle management inside UEM. We have been utilizing it for automatically tagging devices and assigning them into smart groups. We have also used several dashboard templates for monitoring our security stance and helping remediate high-risk security threats,” said George March, manager of digital workspace and development, Information Technology, USA Health. “Next on our roadmap is implementing the ITSM connector, and with the addition of remediation playbooks, we are so excited about the way it will streamline our help desk support teams workflows.” Unique Partner Integration Powers New Security and Manageability Use Cases Ensuring end-to-end manageability and security for today’s distributed workforce is critical and requires a holistic approach to vulnerability assessment, prioritization, remediation, out-of-band support, and reporting. Collaboration with a best-of-breed partner ecosystem that offers speed, breadth, and depth in vulnerability management is necessary to protect against sophisticated attack vectors. VMware is committed to innovating together with our technology partners to provide customers with more secure and seamless hybrid experiences. Today, VMware continues this mission by announcing an expanded partnership with Intel through a one-of-a-kind, cloud-native integration of Workspace ONE with Intel vPro®. This chip-to-cloud integration makes it easier to secure and remotely manage work devices entirely from the cloud, with no additional on-premises infrastructure and management software needed. Through line of sight and out-of-band management of vPro powered devices, IT teams can have below-the-OS vulnerability insights, and visibility to reduce the impact of potential exploits quickly and efficiently. Using Workspace ONE, customers can have centralized visibility into Intel vPro-powered PCs and accelerate patch remediation cycles for devices located outside of office perimeters, even if the devices are sleeping or powered off. This improves security and compliance by accomplishing higher patch saturation with fewer remediation steps and reduces potential disruption to employee productivity. Modern App Management Simplifies Virtual Environments Managing and delivering apps across VDI, DaaS, and published app environments has become increasingly complex and inefficient due to silos of legacy tools used. VMware recently introduced Apps on Demand, powered by VMware App Volumes, to unify app management and intelligently deploy apps to published app hosts or non-persistent desktop environments, all based on real-time app usage. Today, VMware announces additional expansion of App Volumes support to deliver apps on demand to persistent virtual desktops. Now in beta availability, customers with persistent VMware Horizon environments will be able to use App Volumes to capture their apps once and deliver to many persistent virtual desktops. This automates the app delivery process with up to 99% compatibility and reduces management time and costs for any desktop or published app environment. VMware App Volumes is the only solution to help organizations deliver and manage apps across VMware Horizon, Citrix, Microsoft, and Amazon virtual desktop and app deployments as part of VMware’s Apps Everywhere vision. Boeing: A ‘Hybrid Workforce Innovator’ The Boeing Company (Boeing) has used VMware Workspace ONE across the United States and in more than 65 countries to support its global workforce of 140,000 employees who develop, manufacture and service commercial airplanes, defense products and space systems for its customers. At VMware Explore 2023 Las Vegas, they were named ‘Hybrid Workforce Innovator’ as part of the 2023 VMware Customer Achievement Awards for the Americas for enabling its workforce to work from anywhere in the world, improving the user experience while reinforcing and advancing security for devices and applications. “VMware Anywhere Workspace helps us manage and protect end points, provide a common platform to access apps and tools, as well as helping facilitate a digital experience for our employees,” said Kristina Ross, Boeing Workplace Solutions director for Research & Technology. “Workspace ONE helped streamline our transition from traditional PC lifecycle management to Windows 10 modern management which was enabled by our shift to a SaaS-based solution for the company. Today, we have a unified view to oversee all endpoint requirements, and the adoption of SaaS enhanced our scalability and ability to shift focus from infrastructure to business facing solutions.” About VMware VMware is a leading provider of multi-cloud services for all apps, enabling digital innovation with enterprise control. As a trusted foundation to accelerate innovation, VMware software gives businesses the flexibility and choice they need to build the future. Headquartered in Palo Alto, California, VMware is committed to building a better future through the company’s 2030 Agenda.

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