Q&A with Paige O'Neill, CMO at Sitecore

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

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MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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BeyondTrust | February 01, 2023

BeyondTrust, a leader in identity and access security, has released new versions of BeyondTrust Privileged Remote Access and Password Safe. The new releases include expanded capabilities for developers, cloud operations, and technical staff to securely manage access to critical systems, with an emphasis on ease of use and efficiency. The new versions of BeyondTrust Privileged Remote Access and Password Safe come with a full set of features that are meant to improve security, make teams more productive, and give them more control over who has access to their systems and data. The privileged remote access provides just-in-time, just-enough access to critical systems, while the password safe includes secret management capabilities for centralized storage and management of passwords, certificates, keys, and tokens. BeyondTrust's new releases give developers, cloud operations, and technical staff a safe and easy way to manage access to important systems. The new bundle includes both products at a value price and is being marketed as the most comprehensive privileged account and session management solution in the market. The new bundle from BeyondTrust is meant to make privileged access to critical systems easier and more secure. About BeyondTrust BeyondTrust is the global leader in intelligent identity and access security, enabling organizations to protect identities, prevent threats, and provide dynamic access to empower and secure a work-from-anywhere world. Our integrated products and platform provide the most advanced privileged access management (PAM) solution in the industry, allowing organizations to rapidly reduce their attack surface across traditional, cloud, and hybrid environments. BeyondTrust secures all privileged identities, access, and endpoints in your IT environment while improving user experience and operational efficiencies. BeyondTrust solutions are simple to deploy, manage, and scale as businesses evolve, thanks to a history of innovation and a strong commitment to customers. We have 20,000 customers who trust us, including 75 of the Fortune 100, and a global partner network.

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Options Technology | January 23, 2023

Options Technology, a capital markets services provider, announced that it has achieved VMware Cloud Verified status in SG1. This follows the company's achievement of VMware Cloud Provider Principal Partner Status and Cloud Verified Attainment at other sites. These accomplishments demonstrate Options Technology's commitment to giving its customers access to the latest virtualization technology. The Cloud Verification assures that the partner is validated to expertly deliver cloud infrastructure-as-a-service to meet specific client needs using VMware's network, storage, and compute solutions. With the Cloud Verified Status at SG1, Options Technology can now offer VMware's cloud infrastructure-as-a-service to customers in the Singapore area. The CEO of Options, Danny Moore, said that their partnership with VMware continues to provide service excellence, capability, and choice for their customers across the capital markets. The VMware Cloud Verified status means that Options Technology has met the strict requirements set by VMware and is able to provide customer-focused cloud infrastructure solutions that meet the needs of the capital markets sector. With the Cloud Verified Status, Options Technology is now well positioned to provide customized cloud infrastructure solutions to Singapore customers. About Options Technology Options Technology is a leading provider of IT infrastructure to global capital markets firms. Founded in 1993, the company originally provided technology services to hedge funds, but now provides high-performance managed trading infrastructure and cloud-enabled managed services to over 550 firms globally, including investment banks, hedge funds, and exchanges. With offices in 9 key cities around the world, Options is well-positioned to serve its customers both on-site and remotely. In 2019, the company secured a significant growth investment from Abry Partners, a private equity firm, which has enabled it to accelerate its growth strategy and expand its reach in key financial centers globally. Options has been named among the UK’s leading growth companies in the Sunday Times HSBC International Track 200 league table for five consecutive years.

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Vuzix Corporation | January 30, 2023

Vuzix Corporation, a premier supplier of smart glasses and AR technology, announced growing demand for its products from telecom service providers for low-latency remote support over 4G and 5G networks. The need for telecom companies to cut down on customer wait times and service outages is a big reason for this rising demand. Vuzix has gotten orders for remote support in the mid-six-figure range, which will improve collaboration, productivity, and customer satisfaction. When telecom service providers use Vuzix smart glasses, customers both inside and outside of the company can use them. When telecom service providers use Vuzix smart glasses, it can cut down on the need for in-person visits, lower operational costs, and make the business run more efficiently. It makes it easier for remote experts to stream live video in real time, record it, and let other people use smart glasses to augment it. The CEO of Vuzix says they are dealing with major telecom companies, and these orders are just the beginning of the demand in this vertical. Vuzix has a wide range of wearable, high-performance devices, such as the M-Series smart glasses and the waveguide-based see-through smart glasses, which are among the best on the market. Vuzix is set up to become a key supplier of cutting-edge technology as the need for telecom service providers to improve customer service grows. About Vuzix Corporation Vuzix is a leading provider of smart glasses and augmented reality (AR) products and technologies for the consumer, enterprise, defense, and industrial markets. It offers wearable computing devices for high-quality viewing, mobility solutions, and virtual/augmented reality. The company holds over 200 patents and has won numerous awards for innovation, including at the Consumer Electronics Show (CES) from 2005 to 2022. Vuzix is a publicly traded company (NASDAQ: VUZI) with offices in Tokyo, Japan; Rochester, NY and, Oxford, UK.

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