Q&A with Paige O'Neill, CMO at Sitecore

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

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MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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VIRTUAL DESKTOP STRATEGIES

EPOS | July 01, 2022

EPOS, a worldwide premium brand that creates high-end audio solutions for better communication and collaboration, and 10ZiG, a global leader of virtual desktop endpoint hardware and software, have collaborated to provide EPOS audio devices and management software that are optimized for 10ZiG Windows 10 IoT Thin Client endpoint devices. The recent worldwide pandemic triggered the greatest work-from-home (WFH) change in corporate history, and it is still influencing how we work today. It was only natural for EPOS and 10ZiG to collaborate so that the globe could use hardware and software for remote and hybrid virtual desktop installations. The relationship between EPOS and 10ZiG evolved into an ideal match for virtual desktop infrastructure (VDI) and voice communication in both office and remote setup solutions. Having the most sophisticated technologies in place, such as supported remote Thin Client endpoints and audio headsets, makes unified communications and associated platforms easier and more enjoyable to use. EPOS Connect VDI is the client program that provides different asset management functionalities, allowing IT administrators to control EPOS audio devices throughout the whole enterprise using the user-friendly EPOS Manager UI. EPOS Manager is a robust on-premises or cloud-based IT management system that allows an organization's EPOS headsets and speaker phones to be managed, updated, and configured from any location. 10ZiG Windows 10 IoT Thin Client device versions 4610q, 6010q, and 6110 are compliant and function flawlessly with EPOS headsets and speakerphones, notably the ADAPT 660, for entry-level to high-demand customers. Companies can enhance concentration and productivity everywhere with the certified combination solutions from EPOS and 10ZiG. The EPOS product lines include a variety of exceptional features like superior call clarity, stereo sound, adaptive ANC, and a unique UC optimized solution with machine learning increased microphone performance. The 10ZiG product lines are a collection of x86-based Thin & Zero Client endpoints with a variety of hardware configurations, including variable display connections, fiber possibilities, free centralized administration through the 10ZiG Manager, and more.

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VIRTUAL DESKTOP TOOLS

SmartX Inc | June 30, 2022

SmartX, a modern IT infrastructure innovator, has released the HCI Kit Community Edition, a free version of its hyperconvergence product SmartX HCI. The Community Edition includes core HCI software SMTX OS and management platform CloudTower. It is freely available, easy-to-deploy, feature-rich, and community-supported, providing easy access to hyperconvergence for worldwide users. The Community Edition allows users to experience core features of SmartX HCI, including SMTX OS (community edition) that provides compute virtualization, distributed block storage, as well as network & security. ELF: the native hypervisor that optimizes performance and streamlines operations & maintenance. ZBS: the distributed block storage with the reliability and high performance battle-tested in production across financial services and other industries. Everoute: the network and security product that provides micro-segmentation, securing east-west traffic with distributed firewalls for virtual machines. CloudTower (community edition) that provides multi-cluster management, capable of managing clusters across datacenters with one unified platform. Designed for anyone interested in experiencing HCI, the Community Edition can be installed to learn, evaluate, or use conveniently with zero cost. HCI enthusiasts could get hands-on experience and see how HCI achieves simplicity, flexibility, and efficiency; End users considering HCI products could compare it with other alternatives and run a proof-of-concept test, before making a decision; IT engineers could deploy it for Dev & Test, starting with a small scale. The installation and deployment of Community Edition are quite simple. It can be deployed on mainstream commercial x86 servers. The whole process takes approximately 2 hours*, users can check the minimum hardware requirements and guidance on the official website. The Community Edition offers a 30-day free trial, and before it expires, users could apply for a free community perpetual license. SmartX also supports users to switch to Commercial Editions seamlessly to unlock more advanced capabilities. Additionally, users could join SmartX Community on Slack, to get support from the community experts, and exchange ideas and feedback with professionals in IT infrastructure, distributed systems, and the cloud.

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VIRTUAL DESKTOP STRATEGIES

Scality | June 30, 2022

Scality today announced that their ARTESCA lightweight, cloud-native object storage platform is now officially supported on VMware vSphere/ESXi virtualization systems. This gives vSphere customers production-level ARTESCA virtual machine (VM) capabilities, with functionality comparable to physical servers and increased deployment options. In this time of supply chain challenges producing long lead times for physical storage server hardware, which can postpone company objectives, virtual machine support is very crucial. Traditionally, enterprise-grade storage needed hardware with an integrated CPU, memory, and disk capacity. Scality was a pioneer in overcoming the requirement for bespoke hardware by focusing solely on software and leveraging conventional server platforms. ARTESCA now deviates from typical storage needs by supporting production-level workloads on flexible, widely used VMware vSphere virtual infrastructures, including VMware vSAN compatibility and live migration capabilities. In addition to giving clients more deployment options, this allows partners and resellers to provide solutions to customers more quickly by avoiding supply chain delays, resulting in a faster time to revenue. Scality ARTESCA, which will be available in 2021, is rethinking object storage for the new cloud-native era. It offers both a compact footprint at the edge and data center scalability. ARTESCA is a lightweight, cloud-native object storage solution that combines full enterprise-grade features with rapid access everywhere data dwells. "Ongoing supply chain disruptions hamper business goals and growth. We're supporting ARTESCA software-based object storage on VMWare's ubiquitous vSphere environment to offer a solution that bypasses current supply conditions by eliminating new hardware requirements. Companies can move forward with the data storage and management they need." Paul Speciale, chief marketing officer, Scality

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