Home > Companies > C-Suite On Deck > Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies.

With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins.

MEDIA 7: What inspired you to get into marketing?
JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level.

M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives?
JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.


"To truly enable sellers with content, the content needs to reflect what we know about this specific buyer’s needs and preferences."

M7: What according to you is content-enabled selling and how does it help drive a buyer’s journey?
JS: There are two key pieces to content-enabled selling. The first is the content itself – what it is and how it assists the buyers in fulfilling the necessary or required steps of their buying process. The second is how we adjust our own approach in response to buyer inputs and feedback.
To truly enable sellers with content, the content needs to reflect what we know about this specific buyer’s needs and preferences. To perform better, your content needs to be more buyer-centric. This can be achieved when product marketers and sales enablement folks are consuming real purchase intent insights from Priority Engine and leveraging them into evolved content outputs.

Then there’s what I’ll call the “personalization wrapper” – how the communications that accompany the assets present and create context for that use-case relevant material. These wrapper – be they email copy, call guides, etc. must be built with an eye to the nature and the stage of the relationship at hand. Marketers and sellers alike need guidance on the proper way to do this.

It’s not as simple as “you liked this so of course you should want to buy this”. Buyers need help with both their rational business needs and their more emotional needs around both their company, their department and themselves. The “personalization wrapper” is a useful metaphor for being holistically considerate of the person and the company you are interacting with. Obviously, this is substantially more nuanced than simply recognizing what company they are from. It’s about ingesting what you can see are their expressed concerns and preferences, learning from that, and shaping your own communication in that context.

M7: What features make TechTarget's 'Data-Driven Display' drive B2B demand and accelerate sales?
JS: Because it’s fueled by permissioned knowledge of exactly who is performing research at any given moment, TechTarget’s data-driven display advertising can deliver higher engagement rates and higher conversion.  When used in conjunction with demand generation techniques and intelligent sales outreach, independent studies with leading 3rd parties have achieved remarkable lift across the funnel as compared to what’s available when using more generalized “intent” data.


"The biggest mistake of all that’s commonly still made in marketing is to not use prospect behavior as a critical guide."

M7: What is the biggest mistake B2B marketers make while targeting specific prospects?
JS: There are many actions that teams continue to take because they’ve simply been tasked to take them.  There are old-school KPIs, typically focused on process outputs rather than business outcomes that perpetuate chronic under-performance. Take, for instance, a narrow focus on cost-per-lead – too often this incentivizes continued purchases of higher and higher volumes of lower and lower quality. To wean themselves off of this Catch 22, teams should work to turn their attention to down-funnel metrics like conversion-to-opportunity – measuring cost per opportunity is a much more useful predictor of pipeline yield.

But the biggest mistake of all that’s commonly still made in marketing is to not use prospect behavior as a critical guide. When marketing (and sales) energies are spread evenly over active and inactive prospects alike, energy is wasted on those who are not in-market, and that investment of time and resource is not available to increase attention on those active buying teams that should be converted. By focusing more intently on those prospects that are actually demonstrating in-market buyer’s journey behaviors, teams get far more out of their investments.

M7: How does 'Data Cleanse' assist marketers in email verification and contact record accuracy?
JS: Some percentage of the data coming into your database from form fills, other manual entry and so on naturally contains incompleteness, mistakes and outright falsehoods. Furthermore, people move around, both inside of companies and between them. So even once-accurate data decays amazingly fast. To counter these realities, your data practice should put into place a variety of processes that together comprise a mature “data cleanse and append” approach. In this way, you can address data quality issues at both the point of entry and over time. At TechTarget, we offer our clients cleanse and append services both directly via our Oceanos offerings and indirectly via our Priority Engine platform wherein the data goes through rigorous checks and verifications before it qualifies to be shared.


"Even once-accurate data decays amazingly fast. To counter this reality, your data practice should put into place a variety of processes that together comprise a mature “data cleanse and append” approach."

M7: When did you start working, how old were you, and what was it?
JS: My first stable paid position, $1.40/hr, was at age 14 pumping gas at Greene’s Exxon. I was super excited because I got to wear the striped shirt with the logo patch! I loved washing windshields and checking the oil, especially when my superior CX delivery got me a few cents in tips!


ABOUT TECHTARGET

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.

More C-Suite on deck

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Related News

VIRTUAL DESKTOP TOOLS

Tyan Introduces 4th Gen Xeon Server Platforms with Built-in Accelerators

Tyan | January 18, 2023

Tyan, a subsidiary of MiTAC Computing Technology Corporation, has released 4th Gen Intel Xeon Scalable processor-based server platforms with built-in accelerators to improve performance across the fastest-growing workloads in analytics, AI, cloud, storage, and HPC. Tyan's new server platforms leverage the 4th Gen Intel Xeon Scalable processor's advanced core and memory technologies for peak performance and optimized power efficiency, while utilizing built-in accelerators to further reduce the time it takes to run complex AI and analytics. The new platforms support DDR5, PCIe 5.0, and Compute Express Link 1.1. They are also designed to speed up performance for a wide range of workloads, such as high-performance computing, artificial intelligence, and data analytics. Tyan's 4th Gen Intel Xeon Scalable server platforms are equipped with the latest cutting-edge technologies and accelerators, such as DDR5, PCIe 5.0, and Compute Express Link 1.1, to provide users with enhanced performance. Danny Hsu, Vice President of MiTAC Computing Technology Corporation’s Server Infrastructure Business Unit, said, “Greater availability of new technology like 4th Gen Intel Xeon Scalable processors continues to drive the changes in the business landscape.” He further added, “The advances in TYAN’s new portfolio of server platforms with features such as DDR5, PCIe 5.0, and Compute Express Link 1.1 are bringing high levels of compute power within reach of smaller organizations and data centers.” (Source: HPCwire) Tyan's new server platforms are built for smaller HPC workloads that need large computing power at the deskside and are ideal for high-performance in-memory computing and virtualization applications. The platforms also feature built-in accelerators to increase efficiency for the fastest growing workloads such as AI, analytics, cloud storage, and HPC. About Tyan TYAN is a company that designs, manufactures, and markets advanced x86 server and workstation platforms. They have design and engineering centers in the U.S., China, and Taiwan and offer highly stable, space-efficient products that are attractive to OEMs and system integrators. Engineers at TYAN are in a good position to help customers come up with custom solutions that meet their needs. They provide scalable, highly integrated, and reliable platforms for a range of applications and are known for their time-to-market strategies and cutting-edge engineering processes.

Read More

VIRTUAL DESKTOP TOOLS,SERVER VIRTUALIZATION

Options Technology Achieves VMware Cloud Verified Status in Singapore, Expands Availability in Asia

Options Technology | January 23, 2023

Options Technology, a capital markets services provider, announced that it has achieved VMware Cloud Verified status in SG1. This follows the company's achievement of VMware Cloud Provider Principal Partner Status and Cloud Verified Attainment at other sites. These accomplishments demonstrate Options Technology's commitment to giving its customers access to the latest virtualization technology. The Cloud Verification assures that the partner is validated to expertly deliver cloud infrastructure-as-a-service to meet specific client needs using VMware's network, storage, and compute solutions. With the Cloud Verified Status at SG1, Options Technology can now offer VMware's cloud infrastructure-as-a-service to customers in the Singapore area. The CEO of Options, Danny Moore, said that their partnership with VMware continues to provide service excellence, capability, and choice for their customers across the capital markets. The VMware Cloud Verified status means that Options Technology has met the strict requirements set by VMware and is able to provide customer-focused cloud infrastructure solutions that meet the needs of the capital markets sector. With the Cloud Verified Status, Options Technology is now well positioned to provide customized cloud infrastructure solutions to Singapore customers. About Options Technology Options Technology is a leading provider of IT infrastructure to global capital markets firms. Founded in 1993, the company originally provided technology services to hedge funds, but now provides high-performance managed trading infrastructure and cloud-enabled managed services to over 550 firms globally, including investment banks, hedge funds, and exchanges. With offices in 9 key cities around the world, Options is well-positioned to serve its customers both on-site and remotely. In 2019, the company secured a significant growth investment from Abry Partners, a private equity firm, which has enabled it to accelerate its growth strategy and expand its reach in key financial centers globally. Options has been named among the UK’s leading growth companies in the Sunday Times HSBC International Track 200 league table for five consecutive years.

Read More

VIRTUAL DESKTOP TOOLS

Unicom Engineering to Launch Sapphire Rapids, 4th Gen Intel Xeon-based Servers to Optimize Operations

UNICOM Engineering | January 11, 2023

UNICOM Engineering announced plans to launch new server products based on 4th Gen Intel Xeon Scalable processors, named Sapphire Rapids. These new servers will provide a best combination of performance and reliability for high density applications and will be a solution for customers facing demanding workloads in AI, analytics, storage, and more. The server products will include features such as built-in accelerators, enhanced security, higher throughput, and increased density. They will also be optimized for cloud, enterprise, network, security, IoT, and HPC and have different configurations to match storage and I/O requirements. These configurations use variations of a number of scalable Intel Sapphire Rapid-SP Microarchitecture processors, hot swap drives, expansion cards and drive bays with embedded RAID technology. Austin Hipes, Chief Technologist and VP of Engineering at UNICOM Engineering, said, "Our customers are facing more demanding workloads than ever as the growth of data drives AI, analytics, storage, and more. Intel Xeon scalable processors accelerate performance to handle today's fastest growing workloads with built-in accelerators, enhanced security, higher throughput, and increased density while enabling significant product differentiation. Our latest platforms will help early adopters secure a competitive edge by leveraging the architecture's unmatched performance, memory, storage, and networking options." (Source: Globenewswire) UNICOM Engineering will also provide validation and optimization services to ensure smooth transition to this and future Intel Xeon processor upgrades. About UNICOM Engineering UNICOM Engineering is a global provider of purpose-built application platforms, appliances, and life cycle deployment services to solution providers and OEMs in the data center, storage, security, communications, video, and healthcare IT markets. Our solution design technologies, integration expertise, and one-of-a-kind deployment capabilities set us apart. Our turnkey platforms and appliances are built to last and are supported by life cycle management services. We develop products and business solutions that address deployment challenges, shorten time to market, lower ownership costs, and boost business efficiencies.

Read More

VIRTUAL DESKTOP TOOLS

Tyan Introduces 4th Gen Xeon Server Platforms with Built-in Accelerators

Tyan | January 18, 2023

Tyan, a subsidiary of MiTAC Computing Technology Corporation, has released 4th Gen Intel Xeon Scalable processor-based server platforms with built-in accelerators to improve performance across the fastest-growing workloads in analytics, AI, cloud, storage, and HPC. Tyan's new server platforms leverage the 4th Gen Intel Xeon Scalable processor's advanced core and memory technologies for peak performance and optimized power efficiency, while utilizing built-in accelerators to further reduce the time it takes to run complex AI and analytics. The new platforms support DDR5, PCIe 5.0, and Compute Express Link 1.1. They are also designed to speed up performance for a wide range of workloads, such as high-performance computing, artificial intelligence, and data analytics. Tyan's 4th Gen Intel Xeon Scalable server platforms are equipped with the latest cutting-edge technologies and accelerators, such as DDR5, PCIe 5.0, and Compute Express Link 1.1, to provide users with enhanced performance. Danny Hsu, Vice President of MiTAC Computing Technology Corporation’s Server Infrastructure Business Unit, said, “Greater availability of new technology like 4th Gen Intel Xeon Scalable processors continues to drive the changes in the business landscape.” He further added, “The advances in TYAN’s new portfolio of server platforms with features such as DDR5, PCIe 5.0, and Compute Express Link 1.1 are bringing high levels of compute power within reach of smaller organizations and data centers.” (Source: HPCwire) Tyan's new server platforms are built for smaller HPC workloads that need large computing power at the deskside and are ideal for high-performance in-memory computing and virtualization applications. The platforms also feature built-in accelerators to increase efficiency for the fastest growing workloads such as AI, analytics, cloud storage, and HPC. About Tyan TYAN is a company that designs, manufactures, and markets advanced x86 server and workstation platforms. They have design and engineering centers in the U.S., China, and Taiwan and offer highly stable, space-efficient products that are attractive to OEMs and system integrators. Engineers at TYAN are in a good position to help customers come up with custom solutions that meet their needs. They provide scalable, highly integrated, and reliable platforms for a range of applications and are known for their time-to-market strategies and cutting-edge engineering processes.

Read More

VIRTUAL DESKTOP TOOLS,SERVER VIRTUALIZATION

Options Technology Achieves VMware Cloud Verified Status in Singapore, Expands Availability in Asia

Options Technology | January 23, 2023

Options Technology, a capital markets services provider, announced that it has achieved VMware Cloud Verified status in SG1. This follows the company's achievement of VMware Cloud Provider Principal Partner Status and Cloud Verified Attainment at other sites. These accomplishments demonstrate Options Technology's commitment to giving its customers access to the latest virtualization technology. The Cloud Verification assures that the partner is validated to expertly deliver cloud infrastructure-as-a-service to meet specific client needs using VMware's network, storage, and compute solutions. With the Cloud Verified Status at SG1, Options Technology can now offer VMware's cloud infrastructure-as-a-service to customers in the Singapore area. The CEO of Options, Danny Moore, said that their partnership with VMware continues to provide service excellence, capability, and choice for their customers across the capital markets. The VMware Cloud Verified status means that Options Technology has met the strict requirements set by VMware and is able to provide customer-focused cloud infrastructure solutions that meet the needs of the capital markets sector. With the Cloud Verified Status, Options Technology is now well positioned to provide customized cloud infrastructure solutions to Singapore customers. About Options Technology Options Technology is a leading provider of IT infrastructure to global capital markets firms. Founded in 1993, the company originally provided technology services to hedge funds, but now provides high-performance managed trading infrastructure and cloud-enabled managed services to over 550 firms globally, including investment banks, hedge funds, and exchanges. With offices in 9 key cities around the world, Options is well-positioned to serve its customers both on-site and remotely. In 2019, the company secured a significant growth investment from Abry Partners, a private equity firm, which has enabled it to accelerate its growth strategy and expand its reach in key financial centers globally. Options has been named among the UK’s leading growth companies in the Sunday Times HSBC International Track 200 league table for five consecutive years.

Read More

VIRTUAL DESKTOP TOOLS

Unicom Engineering to Launch Sapphire Rapids, 4th Gen Intel Xeon-based Servers to Optimize Operations

UNICOM Engineering | January 11, 2023

UNICOM Engineering announced plans to launch new server products based on 4th Gen Intel Xeon Scalable processors, named Sapphire Rapids. These new servers will provide a best combination of performance and reliability for high density applications and will be a solution for customers facing demanding workloads in AI, analytics, storage, and more. The server products will include features such as built-in accelerators, enhanced security, higher throughput, and increased density. They will also be optimized for cloud, enterprise, network, security, IoT, and HPC and have different configurations to match storage and I/O requirements. These configurations use variations of a number of scalable Intel Sapphire Rapid-SP Microarchitecture processors, hot swap drives, expansion cards and drive bays with embedded RAID technology. Austin Hipes, Chief Technologist and VP of Engineering at UNICOM Engineering, said, "Our customers are facing more demanding workloads than ever as the growth of data drives AI, analytics, storage, and more. Intel Xeon scalable processors accelerate performance to handle today's fastest growing workloads with built-in accelerators, enhanced security, higher throughput, and increased density while enabling significant product differentiation. Our latest platforms will help early adopters secure a competitive edge by leveraging the architecture's unmatched performance, memory, storage, and networking options." (Source: Globenewswire) UNICOM Engineering will also provide validation and optimization services to ensure smooth transition to this and future Intel Xeon processor upgrades. About UNICOM Engineering UNICOM Engineering is a global provider of purpose-built application platforms, appliances, and life cycle deployment services to solution providers and OEMs in the data center, storage, security, communications, video, and healthcare IT markets. Our solution design technologies, integration expertise, and one-of-a-kind deployment capabilities set us apart. Our turnkey platforms and appliances are built to last and are supported by life cycle management services. We develop products and business solutions that address deployment challenges, shorten time to market, lower ownership costs, and boost business efficiencies.

Read More

Spotlight

Events

.NEXT

Conference

The Fourteenth International Conference on Cloud Computing, GRIDs, and Virtualization

Conference

MPLS, SD & AI Net World Congress 2023

Conference

Resources

resource image

What Do All Successful ABM Programs Have in Common?

Article

resource image

What Do All Successful ABM Programs Have in Common?

Article

resource image

4 Steps to Increasing Event ROI with Intent Data

Article

resource image

Practical Approaches to High-ROI ABM: Introduction

Video

Events

.NEXT

Conference