Home > Companies > C-Suite On Deck > Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Q&A with Sangram Vajre
Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing.

MEDIA 7: What are you passionate about?
SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family.

M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace?
SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.


"Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success."

M7: Terminus is the leader of the account-based movement. What according to you are the common mistakes marketers make with ABM?
SV: Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success. The marketers who make a few sales people wildly successful, join campaigns to help them win deals, win their hearts and minds.

M7: Could you tell us a little bit about your podcast Flipmyfunnel? How did that idea come about?
SV: I was already talking to customers and amazing people in the industry and every time I would walk away with the thought that wish I recorded that conversation. Well, I just started doing that which turned into a podcast series that has now over 500 episodes and continue to rate in the top 50 business podcast.


"Terminus can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with."

M7: What are some of the best indicators that a prospect is really engaged with your brand?
SV: Visit to your website and the frequency of it. There are technologies like Terminus that can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with. This could become one of the most important indicators of early success for companies in 2020.


M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
SV: It’s always the combination that works since everyone is different but the goal is to surround them with your message on their channels so when they are ready, they think of you.


"Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals."

M7: What aspects of ABM do you think might change in the future?
SV: I believe ABM is B2B. Most companies are still focused on top of the funnel. Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals.


M7: What is your favorite quote?
SV: Selling is essentially transfer of feelings – Zig Ziglar.

ABOUT TERMINUS

Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revolutionize the way B2B marketing is done. Hundreds of organizations worldwide, including Salesforce, GE, Verizon, 3M and CA Technologies, turn to Terminus to more effectively target, engage and grow their best-fit accounts. Terminus offers savvy marketers the technology and proven expertise to radically improve ABM strategies and campaigns, increasing ROI and producing exceptional results. For more information, visit Terminus.

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Read More

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MacStadium Debuts Orka Workspace, the Industry’s First Enterprise-grade Remote Desktop Service for Mac

MacStadium | September 28, 2022

MacStadium, the industry-leading Mac private cloud and software-as-a-service provider enabling all macOS workloads, today announced the debut of Orka Workspace to enable high-performance, secure desktop access to cloud-hosted macOS environments — anytime, anywhere and by any device. The unveiling occurs during the 2022 Jamf Nation User Conference (JNUC) occurring from Sept. 27 through Sept. 29 at the Hilton San Diego Bayfront hotel. Companies need to find secure and flexible ways for their employees to access secure work computing environments from anywhere, especially now that 58 percent of American workers work remotely at least one day a week. Orka Workspace represents a revolution in secure desktop virtualization. Until now, no such option existed in the Mac ecosystem. “We are excited to reveal the full advantages of MacStadium’s Orka Workspace platform at JNUC 2022 the largest gathering of Apple enthusiasts in the world, Orka Workspace’s introduction is nothing short of a paradigm shift for professionals who work in Mac environments, giving organizations the ability to easily and securely manage user workspaces wherever they may be, and on any device.” Chris Chapman, MacStadium’s senior vice president and chief technology officer Orka Workspace is designed to connect and manage your macOS computing environment. It uniquely solves Mac virtualization complexities and IT teams’ Mac-virtual secure desktop needs. It leverages MacStadium’s Orka Platform to provide unmatched macOS virtual-machine provisioning and scalability. For more than a decade, MacStadium has supplied reliable private clouds and dedicated resources for macOS workloads, combining patented technology, proprietary configurations and unparalleled expertise in Apple infrastructure. MacStadium has the capability to meet the needs of all customers from individual developers to Fortune 100 companies. DevOps engineers, SaaS professionals, iOS developers, mobile-testing teams and enterprise users rely on MacStadium for its guaranteed uptime with expert support and data centers located worldwide. MacStadium to Present and Demo Orka Workspace at JNUC 2022 JNUC has hosted Apple administrators for more than 10 years. Attendees may look forward to expert product insights, demos, deep-dive education sessions, community camaraderie and presentations. Apple IT professionals, users and InfoSec leaders, in particular, will have the chance to learn new, improved ways to manage and secure Apple devices, simplifying workflows and augmenting worker productivity. About MacStadium Founded in 2011 and headquartered in Atlanta, MacStadium is a private cloud and software-as-a-service leader delivering scalable and secure enterprise cloud solutions exclusively for macOS. The company’s suite of advanced software-enabled infrastructure, combined with its innovative technology, delivers the security, performance, reliability and flexibility its customers require for successful app development on Apple devices. Powered by MacStadium, Orka (Orchestration with Kubernetes on Apple) is the only virtualization layer available for Mac build infrastructure based on Docker and Kubernetes technology. MacStadium is a Summit Partners portfolio company with growing operations in Las Vegas, Silicon Valley and Dublin, Ireland. Additional operations are scheduled to come online in Mumbai, India in early 2023.

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