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TechTarget

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.

C-Suite On Deck

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Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies. With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins. MEDIA 7: What inspired you to get into marketing? JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level. M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives? JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.

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Events

Related News

VMWARE CLOUD STRATEGY INVOLVES A THREE-PRONGED APPROACH

techtarget | October 15, 2016

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The VMware cloud strategy, announced at VMworld 2016, includes Cross-Cloud Architecture, Cloud Foundation and a combination of Photon Platform and vSphere Integrated Containers. The Dell purchase of EMC forever changed the landscape of enterprise IT. VMworld 2016 was the last big stage for Dell to showcase its strategy for integrating into a world where Amazon Web Services and Microsoft Azure loom large. In the past, an EMC majority-owned VMware stumbled when delivering the message on hybrid clo...

Read More

CLOUD APPS FAILING EU GDPR PRIVACY REGULATION COMPLIANCE SO FAR

techtarget | July 13, 2016

news image

Cloud apps and cloud customers face challenges in complying with the EU GDPR as the new data protection regulation is set to take effect in less than two years. to take effect in less than two years, privacy issues in the cloud will pose serious challenges. According to a report on readiness in the cloud, as many as 75% of all cloud apps used in enterprises is out of compliance with the new rules. The EU's General Data Protection Regulation (GDPR) will require all companies, no matter where they...

Read More

CITRIX AND VMWARE SETTLE AVI NETWORKS DISPUTE

CRN | January 15, 2020

news image

The industry's leading virtualization technology vendors—VMware and Citrix—have finalized a settlement that will avoid further litigation stemming from VMware's recent acquisition of Avi Networks. The two companies have “resolved the litigation” without taking their patent-infringement dispute to trial, confirmed Tony Gomes, Citrix executive vice president and chief legal officer. Terms of the settlement were not disclosed. When it closed its deal for Santa Clara-based Avi Networks this past sum...

Read More

NETWORK VIRTUALIZATION AND SOFTWARIZATION MARKET OUTLOOK TO 2025

Prenewswie | January 13, 2020

news image

The "Network Virtualization and Softwarization by SDN and NFV Solutions, Applications, Deployment, Service Providers and Enterprise 2020 - 2025" report has been added to ResearchAndMarkets.com's offering.This research evaluates the network virtualization and softwarization market involving the implementation and operation of software-defined networking and network function virtualization. The report evaluates both SDN and NFV for communication service providers and enterprises. The report provid...

Read More
news image

VMWARE CLOUD STRATEGY INVOLVES A THREE-PRONGED APPROACH

techtarget | October 15, 2016

The VMware cloud strategy, announced at VMworld 2016, includes Cross-Cloud Architecture, Cloud Foundation and a combination of Photon Platform and vSphere Integrated Containers. The Dell purchase of EMC forever changed the landscape of enterprise IT. VMworld 2016 was the last big stage for Dell to showcase its strategy for integrating into a world where Amazon Web Services and Microsoft Azure loom large. In the past, an EMC majority-owned VMware stumbled when delivering the message on hybrid clo...

Read More
news image

CLOUD APPS FAILING EU GDPR PRIVACY REGULATION COMPLIANCE SO FAR

techtarget | July 13, 2016

Cloud apps and cloud customers face challenges in complying with the EU GDPR as the new data protection regulation is set to take effect in less than two years. to take effect in less than two years, privacy issues in the cloud will pose serious challenges. According to a report on readiness in the cloud, as many as 75% of all cloud apps used in enterprises is out of compliance with the new rules. The EU's General Data Protection Regulation (GDPR) will require all companies, no matter where they...

Read More
news image

CITRIX AND VMWARE SETTLE AVI NETWORKS DISPUTE

CRN | January 15, 2020

The industry's leading virtualization technology vendors—VMware and Citrix—have finalized a settlement that will avoid further litigation stemming from VMware's recent acquisition of Avi Networks. The two companies have “resolved the litigation” without taking their patent-infringement dispute to trial, confirmed Tony Gomes, Citrix executive vice president and chief legal officer. Terms of the settlement were not disclosed. When it closed its deal for Santa Clara-based Avi Networks this past sum...

Read More
news image

NETWORK VIRTUALIZATION AND SOFTWARIZATION MARKET OUTLOOK TO 2025

Prenewswie | January 13, 2020

The "Network Virtualization and Softwarization by SDN and NFV Solutions, Applications, Deployment, Service Providers and Enterprise 2020 - 2025" report has been added to ResearchAndMarkets.com's offering.This research evaluates the network virtualization and softwarization market involving the implementation and operation of software-defined networking and network function virtualization. The report evaluates both SDN and NFV for communication service providers and enterprises. The report provid...

Read More

Resources

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There is no next big thing

Article

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VMware using VSAN to redefine hyper-convergence, but is it the right move?

Article

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VMware unified endpoint management must improve UX, GM says

Article

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Another week, another sign of VMware adapting to a multicloud world

Article

resource image

There is no next big thing

Article

resource image

VMware using VSAN to redefine hyper-convergence, but is it the right move?

Article

resource image

VMware unified endpoint management must improve UX, GM says

Article

resource image

Another week, another sign of VMware adapting to a multicloud world

Article

Events

C-Suite On Deck

Responsive image

Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies. With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins. MEDIA 7: What inspired you to get into marketing? JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level. M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives? JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.

Read More