Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerful insights on their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.

C-Suite On Deck

Responsive image

Q&A with Tyler Lessard, VP Marketing, Vidyard

MEDIA 7 | April 3, 2019

Tyler Lessard, VP Marketing of Vidyard has been recently named as an Epic Marketer by Marketo. In this interesting Q&A, Tyler takes us through his marketing journey and shares with us the value of technology in an era where videos are not just visually replenishing, but are also empowering the customer service teams in more ways than one. MEDIA 7: What were you doing prior to your current position? TYLER LESSARD: Prior to joining Vidyard as VP Marketing, I spent 10 years at BlackBerry, building out their developer relations program and global partner community. It was an incredible opportunity to learn the importance of relationship building and strong storytelling on a global scale, and the need to simplify how we articulate and position the value of technology for line-of-business customers. M7: What are the changes that video hosting and management have undergone over the past couple of years at Vidyard? TL: In recent years we’ve seen the conversation with businesses change from “why should I invest in video” to “how do I unlock the power of video across my marketing, sales and customer service teams”. This has driven us to focus on delivering new solutions through the lenses of these key audiences and what they are really trying to achieve. We’re now helping marketing teams increase audience engagement with personalized and interactive video experiences, boost conversion rates on digital channels with optimized video experiences within their websites and email marketing, and accelerate deal cycles using video engagement data within their marketing automation platforms to qualify prospects. We’re helping sales development reps stand out and increase their response rates using personalized video messages sent via our Vidyard GoVideo app. And we’re helping customer service teams reduce call volumes and

Read More

Events

Related News

Virtual Desktop Tools, Virtual Desktop Strategies

LEOSTREAM ENHANCES SECURITY AND MANAGEMENT OF VSPHERE HYBRID CLOUD DEPLOYMENTS

Business Wire | January 29, 2024

news image

Leostream Corporation, the world's leading Remote Desktop Access Platform provider, today announced features to enhance security, management, and end-user productivity in vSphere-based hybrid cloud environments. The Leostream platform strengthens end-user computing (EUC) capabilities for vSphere users, including secure access to both on-premises and cloud environments, heterogeneous support, and reduced cloud costs. With the Leostream platform as the single pane of glass man...

Read More

Virtual Desktop Tools, Server Virtualization

PURESQUARE LAUNCH OFFERS HOLOSTIC APPROACH TO DIGITAL SECURITY AND ONLINE PRIVACY

PureSquare | February 14, 2023

news image

PureVPN, a leading digital security and privacy solution provider, recently announced the launch of PureSquare, which will serve as PureVPN's parent company. With the rapidly changing cybersecurity landscape in the wake of a pandemic that has driven more people online and, therefore, more exposed to cyberattacks, PureSquare strives to give a more holistic and simpler approach to these challenges. PureVPN was established more than 15 years ago and has built itself into a glob...

Read More

Security, Cloud

CLIMB CHANNEL SOLUTIONS PARTNERS WITH APPOMNI, OFFERING DATA VISIBILITY AND SECURITY OF SAAS SOLUTIONS

Globenewswire | July 06, 2023

news image

Climb Channel Solutions, an international specialty technology distributor and wholly owned subsidiary of Climb Global Solutions, Inc. (NASDAQ: CLMB) has announced a new partnership with SaaS security provider, AppOmni. With AppOmni, Climb now offers universal security across all SaaS applications with centralized visibility and data access management. This critical addition to Climb's repertoire enables resellers to round out their security solutions, strengthen their custo...

Read More

Server Virtualization

VIAVI PROVIDES BENCHMARKING AND VALIDATION FOR GLOBAL O-RAN PLUGFEST

VIAVI | December 21, 2021

news image

Viavi Solutions Inc. shared the company's role in the third annual global O-RAN plugfest hosted by Tier-1 communications service providers and the O-RAN ALLIANCE. The plugfest involved a series of on-site demonstrations across multiple countries, conducted in October and November 2021. VIAVI provided benchmarking and validation for plugfest tests and demonstrations at locations including: New Brunswick, USA, hosted by AT&T and Verizon with Rutgers University; Menlo Park, U...

Read More
news image

Virtual Desktop Tools, Virtual Desktop Strategies

LEOSTREAM ENHANCES SECURITY AND MANAGEMENT OF VSPHERE HYBRID CLOUD DEPLOYMENTS

Business Wire | January 29, 2024

Leostream Corporation, the world's leading Remote Desktop Access Platform provider, today announced features to enhance security, management, and end-user productivity in vSphere-based hybrid cloud environments. The Leostream platform strengthens end-user computing (EUC) capabilities for vSphere users, including secure access to both on-premises and cloud environments, heterogeneous support, and reduced cloud costs. With the Leostream platform as the single pane of glass man...

Read More
news image

Virtual Desktop Tools, Server Virtualization

PURESQUARE LAUNCH OFFERS HOLOSTIC APPROACH TO DIGITAL SECURITY AND ONLINE PRIVACY

PureSquare | February 14, 2023

PureVPN, a leading digital security and privacy solution provider, recently announced the launch of PureSquare, which will serve as PureVPN's parent company. With the rapidly changing cybersecurity landscape in the wake of a pandemic that has driven more people online and, therefore, more exposed to cyberattacks, PureSquare strives to give a more holistic and simpler approach to these challenges. PureVPN was established more than 15 years ago and has built itself into a glob...

Read More
news image

Security, Cloud

CLIMB CHANNEL SOLUTIONS PARTNERS WITH APPOMNI, OFFERING DATA VISIBILITY AND SECURITY OF SAAS SOLUTIONS

Globenewswire | July 06, 2023

Climb Channel Solutions, an international specialty technology distributor and wholly owned subsidiary of Climb Global Solutions, Inc. (NASDAQ: CLMB) has announced a new partnership with SaaS security provider, AppOmni. With AppOmni, Climb now offers universal security across all SaaS applications with centralized visibility and data access management. This critical addition to Climb's repertoire enables resellers to round out their security solutions, strengthen their custo...

Read More
news image

Server Virtualization

VIAVI PROVIDES BENCHMARKING AND VALIDATION FOR GLOBAL O-RAN PLUGFEST

VIAVI | December 21, 2021

Viavi Solutions Inc. shared the company's role in the third annual global O-RAN plugfest hosted by Tier-1 communications service providers and the O-RAN ALLIANCE. The plugfest involved a series of on-site demonstrations across multiple countries, conducted in October and November 2021. VIAVI provided benchmarking and validation for plugfest tests and demonstrations at locations including: New Brunswick, USA, hosted by AT&T and Verizon with Rutgers University; Menlo Park, U...

Read More

Resources

resource image

Virtual Desktop Tools, Server Virtualization

VMware SD-WAN Edge platform specifications

Whitepaper

resource image

Virtual Desktop Strategies

Safecoder on VMware's Private AI Foundation

Video

resource image

Virtual Desktop Strategies, Virtual Server Management

SK Telecom 6G White Paper

Whitepaper

resource image

Virtual Desktop Tools, Server Virtualization

VMware SD-WAN Edge platform specifications

Whitepaper

resource image

Virtual Desktop Strategies

Safecoder on VMware's Private AI Foundation

Video

resource image

Virtual Desktop Strategies, Virtual Server Management

SK Telecom 6G White Paper

Whitepaper

Events

C-Suite On Deck

Responsive image

Q&A with Tyler Lessard, VP Marketing, Vidyard

MEDIA 7 | April 3, 2019

Tyler Lessard, VP Marketing of Vidyard has been recently named as an Epic Marketer by Marketo. In this interesting Q&A, Tyler takes us through his marketing journey and shares with us the value of technology in an era where videos are not just visually replenishing, but are also empowering the customer service teams in more ways than one. MEDIA 7: What were you doing prior to your current position? TYLER LESSARD: Prior to joining Vidyard as VP Marketing, I spent 10 years at BlackBerry, building out their developer relations program and global partner community. It was an incredible opportunity to learn the importance of relationship building and strong storytelling on a global scale, and the need to simplify how we articulate and position the value of technology for line-of-business customers. M7: What are the changes that video hosting and management have undergone over the past couple of years at Vidyard? TL: In recent years we’ve seen the conversation with businesses change from “why should I invest in video” to “how do I unlock the power of video across my marketing, sales and customer service teams”. This has driven us to focus on delivering new solutions through the lenses of these key audiences and what they are really trying to achieve. We’re now helping marketing teams increase audience engagement with personalized and interactive video experiences, boost conversion rates on digital channels with optimized video experiences within their websites and email marketing, and accelerate deal cycles using video engagement data within their marketing automation platforms to qualify prospects. We’re helping sales development reps stand out and increase their response rates using personalized video messages sent via our Vidyard GoVideo app. And we’re helping customer service teams reduce call volumes and

Read More