Desktop Virtualization Software Market Set to Witness Huge Growth by 2019-2026

Market Report Gazette | November 27, 2019

The report titled, “Desktop Virtualization Software Market” boons an in-depth synopsis of the competitive landscape of the market globally, thus helping establishments understand the primary threats and prospects that vendors in the market are dealt with. It also incorporates thorough business profiles of some of the prime vendors in the market. The report includes vast data relating to the recent discovery and technological expansions perceived in the market, wide-ranging with an examination of the impact of these intrusions on the market’s future development.

Spotlight

Virtualization Technologies Why you should use virtualization The demo shows how the two operating systems run on a common platform in complete isolation from each other (i.e. any change in either OS does not affect the operation of the other). For instance, after uiTRON boots up and starts running the motor control application, Linux is loaded and executes a line command without interfering with the motor operation; when Linux is rebooted, the motor carries on running.

Spotlight

Virtualization Technologies Why you should use virtualization The demo shows how the two operating systems run on a common platform in complete isolation from each other (i.e. any change in either OS does not affect the operation of the other). For instance, after uiTRON boots up and starts running the motor control application, Linux is loaded and executes a line command without interfering with the motor operation; when Linux is rebooted, the motor carries on running.

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VMWARE

VMware Helps Partners Perform and Transform with the Next Evolution of VMware Partner Connect

VMware | August 19, 2022

VMware, Inc. announced the next evolution of VMware Partner Connect – the company’s singular, unified, global partner program. Partner Connect’s new framework aligns to today’s cloud, services, and solutions-centric business models, and will help partners drive better business performance and profitability today while transforming their businesses for tomorrow. The evolved VMware Partner Connect program will deliver a flexible framework to support partners’ go to market with VMware, accelerate partner growth, and reward partners for the totality of their achievements and capabilities. VMware is delivering several immediate benefits, with additional capabilities and enhancements to be made available in the future. VMware has identified three core profit drivers that show up consistently within the company’s most profitable partners: Services, Lifecycle Profit, and Stickiness. Each pillar is synergistic and interconnected to create revenue and profit opportunities. For partners focused on these three areas, the results are tangible. When comparing VMware’s most profitable partners to the worldwide averages: more than 80% of revenue from their VMware practice is driven from services (cloud, managed, professional); services profit is 1.5X higher; and professional service days revenue is more than 2X higher.(1) “VMware has applied learnings from thousands of partners to drive the next evolution of Partner Connect and help partners perform while they transform. VMware is well positioned to help partners capture on the massive and growing opportunity in multi-cloud,” said Tracy-Ann Palmer, vice president, Partner Experience, Programs and Investments, VMware. “We now have one unified partner program that will be more flexible and efficient, with simpler paths to progression and more tools to help manage partners’ VMware business. We’re optimizing incentives and programs to help partners take their SaaS and subscription businesses to another level and capitalize on cloud-centric business models and economics.” Elevated Partner Experience with a New Partner Connect Structure With the next evolution of Partner Connect, VMware partners will benefit from a new flexible point system, simplified tiering, a business model orientation, and add more self-service and automation to further improve partner efficiency and profitability. Partner Connect will reward partners for different ways they create value, including both performance and capability activities. Progression in the program will be based on the new points system rather than a complex mix of IT pathways. Partners that progress to the new Pinnacle tier will experience even greater financial benefits and VMware engagement, including managed account coverage, joint business plan development, and access to big bets programs. Additionally, Partner Connect will now support four different business models under a single program: Solution Services, Solution Builder, Cloud Solution Provider, and Solution Reseller. Creating this flexible, collaborative framework across these four business models enables VMware to unify support across all business models. VMware will deliver a new self-service dashboard that provides partners easy-to-access visibility into where they stand in the Partner Connect program. Partners will be able to better track their progression, incentives earned, competencies achieved and other valuable telemetry for managing their VMware business. Accelerating Partner Business Transformation to SaaS, Services, and Solutions Selling Customer Success practices are critical to helping customers realize continuous value from the cloud, SaaS, and subscription offerings. They are also a key component of the Lifecycle Services identified by VMware as a core profit driver. With the new Partner-Led Customer Success Specialization, partners now have three options to execute Customer Success. Partners can build their own comprehensive offering through the Specialization, collaborate with VMware on Customer Success activities, or resell VMware Success 360. These options enable partners to guide customers through all the stages of their multi-cloud journey with VMware solutions, while providing a consistent method of working with customers to help them continually realize value and achieve outcomes faster. VMware has launched the Go-To-Market Play System (GPS) for VMware partners to meet the twin goals of delivering customer outcomes and partner profitability. Centered on transformational business challenges (Strategy Plays) and discrete focused IT solutions (Velocity Plays), GPS provides defined solutions with unified enablement and incentives to increase value and reach, as well as digital marketing support. With GPS for partners, VMware is transforming fragmented GTM programs into a unified approach directed at customer outcomes. These GPS plays are central to VMware’s outcome-oriented partner enablement and go-to-market evolution, driving end-to-end alignment beginning with partner capability development all the way to customer success. VMware is now making the VMware Ignite program more broadly available to partners and has aligned it with the Go-To-Market Play System and partner-led services initiatives. VMware Ignite is a unique partner practice activation and development program featuring a rigorous, proven methodology providing structured development paths to build capabilities across technical, sales, services, and marketing functions; access to trainings and VMware experts to support sales and practice development; and a variety of development paths for new and committed partners and distributors. The new VMware Ecosystem Solutions Partner Studio, which includes Solutions Lab and Solutions Hub, empowers partners to create and co-innovate on use-case-focused solutions to drive partner growth and global market differentiation. Solutions Lab is a facilitated co-innovation framework that helps partners take "Big Ideas" to market through guided assistance and support from VMware experts. With Solutions Lab, partners can deliver differentiated solutions that are repeatable and tailored for market-fit. Solutions Hub is an integrated digital self-service platform that streamlines the content creation, orchestration, and go-to-market process for partners’ solutions. Solutions Hub provides the digital tools to activate and publish curated solutions to VMware Marketplace today and additional third-party marketplaces in the future; measure pipeline, adoption, and penetration effectiveness; and accelerate time-to-market through automation. “We love that this new points-based system for progression will recognize and reward partners like Insight for the results-based strategic growth we achieve with our shared customers, The recognition of our total achievements and capabilities as part of the VMware Partner Connect Program is a key driver for the continued investment in growing our VMware solutions business.” Joyce Mullen, President and Chief Executive Officer, Insight Enterprises About VMware VMware is a leading provider of multi-cloud services for all apps, enabling digital innovation with enterprise control. As a trusted foundation to accelerate innovation, VMware software gives businesses the flexibility and choice they need to build the future. Headquartered in Palo Alto, California, VMware is committed to building a better future through the company’s 2030 Agenda.

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VIRTUAL DESKTOP TOOLS

VMware Report Warns of Deepfake Attacks and Cyber Extortion

VMware | August 09, 2022

At Black Hat USA 2022, VMware, Inc. released its eighth annual Global Incident Response Threat Report, which takes a deep dive into the challenges faced by security teams amid pandemic disruptions, burnout, and geopolitically motivated cyberattacks. Sixty-five percent of defenders state that cyberattacks have increased since Russia invaded Ukraine, according to report findings. The report also shines a light on emerging threats such as deepfakes, attacks on APIs, and cybercriminals targeting incident responders themselves. “Cybercriminals are now incorporating deepfakes into their attack methods to evade security controls,” said Rick McElroy, principal cybersecurity strategist at VMware. “Two out of three respondents in our report saw malicious deepfakes used as part of an attack, a 13% increase from last year, with email as the top delivery method. Cybercriminals have evolved beyond using synthetic video and audio simply for influence operations or disinformation campaigns. Their new goal is to use deepfake technology to compromise organizations and gain access to their environment.” Additional key findings from the report include: Cyber pro burnout remains a critical issue. Forty-seven percent of incident responders said they experienced burnout or extreme stress in the past 12 months, down slightly from 51% last year. Of this group, 69% (versus 65% in 2021) of respondents have considered leaving their job as a result. Organizations are working to combat this, however, with more than two-thirds of respondents stating their workplaces have implemented wellness programs to address burnout. Ransomware actors incorporate cyber extortion strategies. The predominance of ransomware attacks, often buttressed by e-crime groups’ collaborations on the dark web, has yet to let up. Fifty-seven percent of respondents have encountered such attacks in the past 12 months, and two-thirds (66%) have encountered affiliate programs and/or partnerships between ransomware groups as prominent cyber cartels continue to extort organizations through double extortion techniques, data auctions, and blackmail. APIs are the new endpoint, representing the next frontier for attackers. As workloads and applications proliferate, 23% of attacks now compromise API security. The top types of API attacks include data exposure (encountered by 42% of respondents in the past year), SQL and API injection attacks (37% and 34%, respectively), and distributed Denial-of-Service attacks (33%). Lateral movement is the new battleground. Lateral movement was seen in 25% of all attacks, with cybercriminals leveraging everything from script hosts (49%) and file storage (46%) to PowerShell (45%), business communications platforms (41%), and .NET (39%) to rummage around inside networks. An analysis of the telemetry within VMware Contexa, a full-fidelity threat intelligence cloud that’s built into VMware security products, discovered that in April and May of 2022 alone, nearly half of intrusions contained a lateral movement event. “In order to defend against the broadening attack surface, security teams need an adequate level of visibility across workloads, devices, users and networks to detect, protect, and respond to cyber threats, When security teams are making decisions based on incomplete and inaccurate data, it inhibits their ability to implement a granular security strategy, while their efforts to detect and stop lateral movement of attacks are stymied due to the limited context of their systems.” Chad Skipper, global security technologist at VMware Despite the turbulent threat landscape and rising threats detailed in the report, incident responders are fighting back with 87% saying that they are able to disrupt a cybercriminal’s activities sometimes (50%) or very often (37%). They’re also using new techniques to do so. Three-quarters of respondents (75%) say they are now deploying virtual patching as an emergency mechanism. In every case, the more visibility defenders have across today’s widening attack surface, the better equipped they’ll be to weather the storm. Methodology VMware conducted an online survey about trends in the incident response landscape in June 2022, and 125 cybersecurity and incident response professionals from around the world participated. Percentages in certain questions exceed 100 percent because respondents were asked to check all that apply. Due to rounding, percentages in all questions may not add up to 100 percent. VMware Explore In addition to VMware’s presence at Black Hat USA 2022, there will be more than 100 security talks at VMware Explore, the global multi-cloud industry event taking place August 29 – September 1, 2022 at Moscone Center in San Francisco. Register today to begin building your agenda. About VMware VMware is a leading provider of multi-cloud services for all apps, enabling digital innovation with enterprise control. As a trusted foundation to accelerate innovation, VMware software gives businesses the flexibility and choice they need to build the future. Headquartered in Palo Alto, California, VMware is committed to building a better future through the company’s 2030 Agenda.

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VIRTUAL DESKTOP TOOLS

Trellix Finds Business Services Top Target of Ransomware Attacks

Trellix | July 19, 2022

Trellix, the cybersecurity company delivering the future of extended detection and response (XDR), today released The Threat Report: Summer 2022, analyzing cybersecurity trends and attack methods from the first quarter of 2022. The report features research from Trellix Threat Labs into connected healthcare and access control systems. It also includes analysis of email security trends and details the evolution of Russian cybercrime related to the conflict in Ukraine where new malware or methods have yet to be observed. Key findings: Increased Threats to Business Services: Companies providing IT, finance and other types of consulting and contract services were targeted by adversarial actors more often, demonstrating cybercriminals desire to disrupt multiple companies with one attack. Business services accounted for 64% of total U.S. ransomware detections and was the second most targeted sector behind telecom across global ransomware detections, malware detections, and nation-state backed attacks in Q1 2022. Ransomware Evolution: Following the January arrests of members of the REvil ransomware gang, payouts to attackers declined. Trellix also observed ransomware groups building lockers targeting virtualization services with varied success. Leaked chats from the quarter’s second most active ransomware gang, Conti, which publicly expressed allegiance to the Russian administration, seem to confirm the government is directing cybercriminal enterprises. Email Security Trends: Telemetry analysis revealed phishing URLs and malicious document trends in email security. Most malicious emails detected contained a phishing URL used to steal credentials or lure victims to download malware. Trellix also identified emails with malicious documents and executables like infostealers and trojans attached. “With the merging of our digital and physical worlds, cyberattacks cause more chaos in our daily lives, Adversaries know they are being watched closely; the absence of new tactics observed in the wild during the war in Ukraine tells us tools are being held back. Global threat actors have novel cyber artillery ready to deploy in case of escalation and organizations need to remain vigilant.” -Christiaan Beek, Lead Scientist and Senior Principal Engineer, Trellix. The Threat Report: Summer 2022 leverages proprietary data from Trellix’s network of over one billion sensors, open-source intelligence and Trellix Threat Labs investigations into prevalent threats like ransomware and nation-state activity. Telemetry related to detection of threats is used for the purposes of this report. A detection is when a file, URL, IP-address, suspicious email, network behavior or other indicator is detected and reported via the Trellix XDR ecosystem. Additional Resources Trellix Threat Center Trellix Threat Labs Blog The Threat Report: Summer 2022 About Trellix- Trellix is a global company redefining the future of cybersecurity and soulful work. The company’s open and native extended detection and response (XDR) platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Trellix, along with an extensive partner ecosystem, accelerates technology innovation through machine learning and automation to empower over 40,000 business and government customers with living security.

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