Netskope, a leader in Secure Access Service Edge (SASE), today announced the launch of Proactive Digital Experience Management (DEM) for SASE, elevating best practice from the current reactive monitoring tools to proactive user experience management. Proactive DEM provides experience management capabilities across the entire SASE architecture, including Netskope Intelligent SSE, Netskope Borderless SD-WAN and Netskope NewEdge global infrastructure.
Digital Experience Management technology has become increasingly crucial amid digital business transformation, with organizations seeking to enhance customer experiences and improve employee engagement. With hybrid work and cloud infrastructure now the norm globally, organizations have struggled to ensure consistent and optimized experiences alongside stringent security requirements.
Gartner predicts that "by 2026, at least 60% of I&O leaders will use DEM to measure application, services and endpoint performance from the user's viewpoint, up from less than 20% in 2021." However, monitoring applications, services, and networks is only part of a modern DEM experience, and so Netskope Proactive DEM goes beyond observation, providing Machine Learning (ML)-driven functionality to anticipate, and automatically remediate, problems.
Sanjay Beri, CEO and co-founder of Netskope commented, "Ensuring a constantly optimized experience is essential for organizations looking to support the best productivity returns for hybrid workers and modern cloud infrastructure, but monitoring alone is not enough. Customers have told us of the challenges they face managing a multi-vendor cloud ecosystem and so we have yet again innovated beyond industry standards, providing experience management that can both monitor and proactively remediate."
For issue identification, Netskope Proactive DEM uniquely combines Synthetic Monitoring with Real User monitoring, creating SMART monitoring (Synthetic Monitoring Augmentation for Real Traffic). This enables full end-to-end 'hop-by-hop' visibility of data, and the proactive identification of experience-impacting events. SMART monitoring enables organizations to anticipate potential events that might impact upon network and application experience.
While most SASE vendors rely on "gray cloud" infrastructure - built on public cloud - which limits their ability to granularly identify and control any issues, Proactive DEM leverages Netskope NewEdge - the industry's largest private cloud infrastructure - to deliver 360 visibility and control of end-to-end user experience while providing mitigation of issues, including using various self-healing mechanisms, before the user recognizes their experience has degraded.
Netskope, a global SASE leader, helps organizations apply zero trust principles and AI/ML innovations to protect data and defend against cyber threats. Fast and easy to use, the Netskope platform provides optimized access and real-time security for people, devices, and data anywhere they go. Netskope helps customers reduce risk, accelerate performance, and get unrivaled visibility into any cloud, web, and private application activity. Thousands of customers trust Netskope and its powerful NewEdge network to address evolving threats, new risks, technology shifts, organizational and network changes, and new regulatory requirements.