TOSCA and other cloud standardization efforts stall

Searchcloudcomputing | May 30, 2019

TOSCA and other cloud standardization efforts stall
As cloud computing rose to prominence, some in the IT industry spent considerable energy pushing for standardization. But those early efforts have largely fallen flat, even as the cloud market continues its unimpeded growth. The Topology and Orchestration Specification for Cloud Applications (TOSCA) was one of the most prominent efforts to implement open standards in cloud computing. TOSCA aims to provide a common language and set of templates to describe the relationships and dependencies between services and applications that reside in the cloud. But early cloud standardization efforts haven't had much impact on the market, despite the fact that enterprises work with a growing number of cloud vendors.

Spotlight

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

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