4 Steps to Increasing Event ROI with Intent Data

There’s no denying how valuable event marketing can be for any B2B business. Studies have shown that 84% of B2B leaders believe events are critical components of business success. But not all event marketing strategies are created equal. Without the right strategy, events can quickly become a waste of both time and money. Getting your strategy right is the key to driving real event marketing ROI. That’s why we published our latest E-Book, Using Intent Data to Improve Event Marketing. It can show you how a strong foundation of intent data can improve every tactical step of your event marketing strategy. We’ve seen B2B event marketers increase registrations by 75% and attendance rates by 25% by leveraging intent data. The key to seeing those results in your own event strategy is to take advantage of intent data during each phase of the process.