4 Steps to Increasing Event ROI with Intent Data

| October 2, 2019

There’s no denying how valuable event marketing can be for any B2B business. Studies have shown that 84% of B2B leaders believe events are critical components of business success. But not all event marketing strategies are created equal. Without the right strategy, events can quickly become a waste of both time and money. Getting your strategy right is the key to driving real event marketing ROI. That’s why we published our latest E-Book, Using Intent Data to Improve Event Marketing. It can show you how a strong foundation of intent data can improve every tactical step of your event marketing strategy. We’ve seen B2B event marketers increase registrations by 75% and attendance rates by 25% by leveraging intent data. The key to seeing those results in your own event strategy is to take advantage of intent data during each phase of the process.
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NSFOCUS

NSFOCUS was founded in 2000 to provide enterprise-level network security solutions and services primarily in the Asia/Pacific market. The new NSFOCUS International Business Division (IBD) brings advanced security solutions to the Americas, Europe, the Middle East, and Southeast Asia.

Spotlight

NSFOCUS

NSFOCUS was founded in 2000 to provide enterprise-level network security solutions and services primarily in the Asia/Pacific market. The new NSFOCUS International Business Division (IBD) brings advanced security solutions to the Americas, Europe, the Middle East, and Southeast Asia.

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