5 Reasons Your Company Needs Account-Based Marketing

| September 3, 2019

Every company can benefit from account-based marketing, no matter your size or target market. These are our top 5 reasons why your company would benefit from incorporating ABM tactics into your marketing strategy. If you go to any marketing conference or presentation, chances are you’ll hear about the struggles that organizations are having with aligning their marketing and sales teams. For many years, the situation looked like this: marketing reeled in leads and passed them to the sales team. The sales team established one-on-one relationships with the leads, hoping to eventually turn them into paying clients.
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Parasoft

Parasoft provides innovative tools that automate time-consuming testing tasks and provide management with intelligent analytics necessary to focus on what matters. Parasoft’s technologies reduce the time, effort, and cost of delivering secure, reliable, and compliant software, by integrating static and runtime analysis; unit, functional, and API testing; and service virtualization. Parasoft supports software organizations as they develop and deploy applications in the embedded, enterprise, and IoT markets.

Spotlight

Parasoft

Parasoft provides innovative tools that automate time-consuming testing tasks and provide management with intelligent analytics necessary to focus on what matters. Parasoft’s technologies reduce the time, effort, and cost of delivering secure, reliable, and compliant software, by integrating static and runtime analysis; unit, functional, and API testing; and service virtualization. Parasoft supports software organizations as they develop and deploy applications in the embedded, enterprise, and IoT markets.

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