5 Reasons Your Company Needs Account-Based Marketing

| September 3, 2019

Every company can benefit from account-based marketing, no matter your size or target market. These are our top 5 reasons why your company would benefit from incorporating ABM tactics into your marketing strategy. If you go to any marketing conference or presentation, chances are you’ll hear about the struggles that organizations are having with aligning their marketing and sales teams. For many years, the situation looked like this: marketing reeled in leads and passed them to the sales team. The sales team established one-on-one relationships with the leads, hoping to eventually turn them into paying clients.
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Ruan Transportation Management Systems

Founded in 1932, Ruan is a family owned transportation company, providing dedicated contract carriage, logistics management and warehouse management solutions to customers across the country. With more than 83 years of transportation experience, Ruan is one of the top 10 privately owned transportation service companies in the country. With revenues of more than $807,000,000, Ruan has more than 5,100 team members and owns or operates 3,802 power units and 8,395 trailers. The company operates in 48 states and has more than 260 locations nationwide.

Spotlight

Ruan Transportation Management Systems

Founded in 1932, Ruan is a family owned transportation company, providing dedicated contract carriage, logistics management and warehouse management solutions to customers across the country. With more than 83 years of transportation experience, Ruan is one of the top 10 privately owned transportation service companies in the country. With revenues of more than $807,000,000, Ruan has more than 5,100 team members and owns or operates 3,802 power units and 8,395 trailers. The company operates in 48 states and has more than 260 locations nationwide.

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