CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST?

| August 14, 2019

This is the third in a series of articles on creating, maintaining, and optimizing great customer experiences in the context of mounting concerns about privacy and increasingly strict regulations governing data processing. We address topics such as consent strategies, the role of trust, the elements of trustworthiness, and integrating consent exchanges into CX. In Part 3, we ponder how — and if — (content) marketers can (re)build trust among customers and prospects. Here are two other things we know: First, a general decline in brand trust becomes utterly devastating as data regulations and shifting consumer attitudes about privacy institute a battle among firms for increasingly scarce and therefore more precious personal data.
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Augmate is bringing the power of IoT, Blockchain and Artificial Intelligence (AI) to the world, empowering the 4th Industrial revolution. This global transformation fundamentally changes the way products are designed, developed, and delivered.

Spotlight

Augmate

Augmate is bringing the power of IoT, Blockchain and Artificial Intelligence (AI) to the world, empowering the 4th Industrial revolution. This global transformation fundamentally changes the way products are designed, developed, and delivered.

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