How are AI and data-driven campaigns changing sales and marketing?

| September 9, 2019

Think of sales and marketing campaigns in a traditional sense and you may well dream up the heady days of billboard advertising or the golden age of television advertising. In short, these days are gone. In a modern sales and marketing environment, rather than the art of advertising, there is now a science to marketing and as a result, sales. This change in the way sales and marketing teams are operating has also given rise to a more considered, results-driven approach. Rather than approaching a marketing campaign or sales drive with a vague goal in mind, these days you are more likely to kick off a campaign with figures in mind both in terms of previous proof and predictable results. This trend is by no means new, but the advent of a more resilient and functional level of artificial intelligence (AI) has meant data is now more useful than ever before.
Become a contributor

Spotlight

HCL Touch

HCL Touch, a 100 per cent owned subsidiary of Hindustan Computers Limited, is an online tech support process with key ITES deliverable for a global market. HCL Touch provides online assistance for computers (PC and Mac) and peripherals (printers and scanners, routers, servers, and other wireless utilities), Mobile operating systems, and software deployment.

Spotlight

HCL Touch

HCL Touch, a 100 per cent owned subsidiary of Hindustan Computers Limited, is an online tech support process with key ITES deliverable for a global market. HCL Touch provides online assistance for computers (PC and Mac) and peripherals (printers and scanners, routers, servers, and other wireless utilities), Mobile operating systems, and software deployment.

RELATED ARTICLES