SailPoint Levels-Up their ABM Strategy with Intent Data

| July 15, 2019

The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical new way customers engage and buy today by collecting and organizing intent data as well as building systems to scale these processes. Phil Tran, Sr. Manager, Marketing Operations at SailPoint, an Austin, Texas-based cybersecurity software company that delivers identity governance to enterprises of all sizes around the world, sat down with me to talk about what led SailPoint to 6sense and how their ABM strategy has improved by uncovering, prioritizing, and engaging with demand to drive more revenue.
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Arbor Networks, the security division of NETSCOUT

Arbor Networks is a leading provider of DDoS and advanced threat protection solutions for enterprise and service provider networks. Arbor’s proven network security and management solutions help grow and protect customer networks, businesses and brands. Through its unparalleled, privileged relationships with worldwide service providers and global network operators, Arbor provides unequalled insight into and perspective on Internet security and traffic trends via ATLAS, which enables the sharing of real-time security, traffic and routing information that informs numerous business decisions.

Spotlight

Arbor Networks, the security division of NETSCOUT

Arbor Networks is a leading provider of DDoS and advanced threat protection solutions for enterprise and service provider networks. Arbor’s proven network security and management solutions help grow and protect customer networks, businesses and brands. Through its unparalleled, privileged relationships with worldwide service providers and global network operators, Arbor provides unequalled insight into and perspective on Internet security and traffic trends via ATLAS, which enables the sharing of real-time security, traffic and routing information that informs numerous business decisions.

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