SailPoint Levels-Up their ABM Strategy with Intent Data

| July 15, 2019

The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical new way customers engage and buy today by collecting and organizing intent data as well as building systems to scale these processes. Phil Tran, Sr. Manager, Marketing Operations at SailPoint, an Austin, Texas-based cybersecurity software company that delivers identity governance to enterprises of all sizes around the world, sat down with me to talk about what led SailPoint to 6sense and how their ABM strategy has improved by uncovering, prioritizing, and engaging with demand to drive more revenue.
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Headwaters Group

Founded in 2005, Headwaters Group delivers IT professional services and managed services and to help IT organizations adopt cloud solutions, manage their digital computing environments, and secure their underlying technology components. We possess deep skills in the areas of cloud adoption, networking, cybersecurity, virtualization, data center, backup, and disaster recovery. Our team is headquartered in Atlanta, Georgia, with our technical bench of 65+ engineers scattered across the United States.

Spotlight

Headwaters Group

Founded in 2005, Headwaters Group delivers IT professional services and managed services and to help IT organizations adopt cloud solutions, manage their digital computing environments, and secure their underlying technology components. We possess deep skills in the areas of cloud adoption, networking, cybersecurity, virtualization, data center, backup, and disaster recovery. Our team is headquartered in Atlanta, Georgia, with our technical bench of 65+ engineers scattered across the United States.

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