The Most Important Metric for Sales Leaders in Subscription Businesses to Track and Use to Drive Revenue Growth

| July 8, 2019

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Subscription businesses that charge customers monthly for using their offerings are expanding rapidly in response to consumers’ and b-to-b buyers’ desire to try a product and walk away easily if they’re not achieving the expected value. However, the subscription-based business model puts tremendous pressure on sales organizations to facilitate a seamless transition between the buyer and customer journey and ensure customers are seeing the value they were promised during their evaluation. Many sales leaders are drowning in data and struggling to figure out what key metrics they should track to reveal their progress in growing subscription revenue. One powerful, simple metric enables sales leaders to pull the right levers to grow revenue: the ratio of customer lifetime value (LTV) to customer acquisition cost (CAC).
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QLogic, a wholly owned subsidiary of Cavium, Inc.

Founded in 1994, QLogic Corporation is a leading provider of data, server, and storage networking infrastructure solutions. QLogic is always at the forefront of networking technology innovation with a multi-faceted product portfolio of Fibre Channel, Ethernet, Fibre Channel over Ethernet (FCoE) and iSCSI networking solutions. Using a protocol-agnostic approach, QLogic provides end-to-end, integrated solutions that address the broad networking spectrum. The company’s leadership in technology integration, maturity of software stack, and advantage in time to-market make it the top choice to address I/O requirements in a virtualized world.

Spotlight

QLogic, a wholly owned subsidiary of Cavium, Inc.

Founded in 1994, QLogic Corporation is a leading provider of data, server, and storage networking infrastructure solutions. QLogic is always at the forefront of networking technology innovation with a multi-faceted product portfolio of Fibre Channel, Ethernet, Fibre Channel over Ethernet (FCoE) and iSCSI networking solutions. Using a protocol-agnostic approach, QLogic provides end-to-end, integrated solutions that address the broad networking spectrum. The company’s leadership in technology integration, maturity of software stack, and advantage in time to-market make it the top choice to address I/O requirements in a virtualized world.

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