Why Sales Leaders Need to Digitally Transform Their Teams

| July 8, 2019

Three key trends are driving the need for sales leaders to digitally transform their organizations. First, b-to-b buyers are conducting more of their purchase journey in the digital arena and demanding the same kind of frictionless and seamless customer experience they enjoy as consumers. Second, the subscription economy continues to grow rapidly, as consumers and b-to-b buyers want the ability to try products, pay for them monthly, and turn them off quickly if they’re not receiving the expected value. Third, data is widely available – therefore, buyers expect highly personalized interactions from sales. B-to-b organizations that can respond to these trends by reimagining their buyer and customer processes will enjoy a sustained competitive advantage. But what is a digital sales transformation, and what are the key tenets underpinning a successful one?
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Spotlight

Digital Defense, Inc

Founded in 1999, Digital Defense, Inc., (DDI) is a premier provider of managed security risk assessment solutions protecting billions of dollars in assets for clients around the globe. The organization has received numerous industry recognitions including a top 25 ranking (#21) in Cybersecurity Ventures’ listing of the World’s 500 Hottest Cybersecurity Companies, as well as inclusion in CSO Outlook’s Top 10 Network Security Companies and CIO Review’s 20 Most Promising Cyber Security Solutions. Vulnerability scanning, penetration testing, and security awareness training are DDI’s most popular offerings, each of which proactively improves the security of an organization’s confidential data. DDI utilizes a unique Vulnerability Management as a Service (VMaaS) delivery model to help organizations establish an effective culture of security and retain information security best practices, bringing lasting value to clients served. Contact DDI at 877-273-1412 or ddifrontline.com.

Spotlight

Digital Defense, Inc

Founded in 1999, Digital Defense, Inc., (DDI) is a premier provider of managed security risk assessment solutions protecting billions of dollars in assets for clients around the globe. The organization has received numerous industry recognitions including a top 25 ranking (#21) in Cybersecurity Ventures’ listing of the World’s 500 Hottest Cybersecurity Companies, as well as inclusion in CSO Outlook’s Top 10 Network Security Companies and CIO Review’s 20 Most Promising Cyber Security Solutions. Vulnerability scanning, penetration testing, and security awareness training are DDI’s most popular offerings, each of which proactively improves the security of an organization’s confidential data. DDI utilizes a unique Vulnerability Management as a Service (VMaaS) delivery model to help organizations establish an effective culture of security and retain information security best practices, bringing lasting value to clients served. Contact DDI at 877-273-1412 or ddifrontline.com.

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