Why Sales Leaders Need to Digitally Transform Their Teams

| July 8, 2019

Three key trends are driving the need for sales leaders to digitally transform their organizations. First, b-to-b buyers are conducting more of their purchase journey in the digital arena and demanding the same kind of frictionless and seamless customer experience they enjoy as consumers. Second, the subscription economy continues to grow rapidly, as consumers and b-to-b buyers want the ability to try products, pay for them monthly, and turn them off quickly if they’re not receiving the expected value. Third, data is widely available – therefore, buyers expect highly personalized interactions from sales. B-to-b organizations that can respond to these trends by reimagining their buyer and customer processes will enjoy a sustained competitive advantage. But what is a digital sales transformation, and what are the key tenets underpinning a successful one?
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Parablu, Inc.

Parablu, an award winning CASB based solutions provider, engineers new-age cloud data protection and management solutions for the digital enterprise. The advanced Cloud Access Security Broker (CASB) based solution protects your enterprise data completely and provides total visibility into your data movement. Our suite of products include: BluKrypt, an on-premise CASB that completely secures your critical data on the cloud; BluSync, a hybrid file sharing and collaboration application for the agile enterprise; BluVault, a powerful and secure data backup solution in the cloud; BluDrive, a secure large file transfer solution. These solutions easily integrate with your existing infrastructure making it a seamless solution for your enterprise data protection and management needs. Get a demo today.

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