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Cloud market expected to surge at a rate of 18% by 2023

March 06, 2019 / Clare Hopping

A report into the global cloud market has revealed that the value of cloud services could grow by an annual rate of 18% between 2019 and 2023 as businesses look to automate more services and deliver better experiences to customers. Other primary growth drivers are that businesses want to save costs and obtain a higher return on investment for their tech services according to Research and Markets’ Cloud Computing Market by Service Model, Deployment Model, Organization Size, Workload, Vertical, and Region - Global Forecast to 2023 report. The retail and consumer goods vertical will experience the highest rate of cloud growth of any of those explored by Research and Markets. This is due to the “rising purchasing power of customers” and a drive to improve customer engagement through innovation. Businesses need to attract and retain customers and the cloud is a key facilitator to do this.