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New AI, Analytics Head Global Release of Adobe Experience Platform

March 26, 2019 / David Needle

LAS VEGAS--Adobe announced a series of product updates and partnerships March 26 at its annual Adobe Media Summit. Headlining the announcements is the global release of Adobe Experience Platform (an update to what was earlier called Adobe Cloud Platform).Partnerships with Microsoft, LinkedIn and ServiceNow were also announced that are all aimed at improving the personalization and effectiveness of Adobe Experience Platform to marketers and other enterprise users.The Adobe Experience Platform is an umbrella term for three separate Adobe services: Analytics Cloud, Marketing Cloud and Commerce Cloud.Among other features, Experience Platform is designed to help companies stitch together data spanning the entire customer journey–including marketing, revenue, creative and commerce–into real-time customer profiles. With real-time profiles, Adobe said companies will be able to offer customers products and services more effectively based on their online activities, purchase history and other cr...