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An Amaysim journey: A lesson in how to use cloud to take on the big boys

December 10, 2017 / Asha McLean

With the seven year-old company completing its shift to AWS, it is able to continue tackling the Australian telecommunications and energy sectors. Amaysim was founded in 2010 to provide Australians with a cheap and simple way to get a mobile phone without being locked into a contract, but the company found itself locked into physical on-premises infrastructure. Speaking with ZDNet during the recent AWS re:Invent conference in Las Vegas, Peter James, head of IT and operations at Amaysim, said his company learned pretty early on in its journey that in order to get the scale -- and market share -- that it was seeking, it needed to shift everything it had to the cloud. In June 2014, Optus -- whose network Amaysim piggybacks on -- suffered an outage. Although the incident heavily impacted Amaysim, it turned out to be a blessing in disguise as it pushed the company to consider different ways for carrying out its business. "Effectively, with the on-premises equipment we had, we [almost] could...