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Collaboration in the Content Kingdom

February 13, 2018 / cbronline

Content isn’t king, it’s the kingdom,” opened Lee Oden, who in that one statement encapsulated the far reaching impact content has on business today. With similar parallels to the evolution of the IT department, no longer is content siloed in separate departments, but is instead the driving force behind those striving to become a digital business. Today, it’s not just about having quality content, it’s about how to collaborate on, secure, manage and govern your most important information. Indeed, content has driven the need for a holistic approach to modern business, one where sharing and collaborating is key.