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How Cloud Platforms Can Enhance Digital Experiences

February 12, 2019 / knowledge

The benefits of cloud computing are clear. Companies recognize that investing in on-premises technology is no longer a cost effective and nimble way to adapt to the changing needs of users. A better, more flexible and highly scalable strategy is to use a platform in the cloud to build applications that work across digital devices and can better address customer demands in real time. Discussing the benefits of a cloud platform on digital experiences with Knowledge@Wharton are Dan Lahl, vice president of product marketing at SAP, and Scott Snyder, a senior fellow at Wharton’s Mack Institute for Innovation Management, adjunct professor of engineering at the University of Pennsylvania, and a partner at Heidrick Consulting, leading its digital and innovation areas.